Category Archives for Affiliate Marketing

How To Create Viral Ads on TikTok – Free TikTok Ads Course

  • December 6, 2024

so Tik Tok ads many people get it wrong and it's a huge part of a lot of businesses but in this video I'll be showing you a proven formula on how to make successful Tik Tok ads how can you be sure that you're actually optimized on the way you're running your ads and are you just wasting money putting ads out there that you're buying a lot of views and ultimately are not converting as well as they should be to paying customers so like I said in this video we have a lot to talk about I've studied countless ads on Tik Tok to analyze exactly what works break down what they say when they say it how they frame certain things and ultimately come up with a formula on how to make a successful viral ad on Tik Tok and I've noticed on Tik Tok in particular the overlap between successful organic content and successful ads is really quite substantial now this is stuff that many people would charge hundreds of dollars for in a course some people might charge you for Consulting calls ultimately I just want to put this in a free video a lot of people have been asking me about it in my DMs so I figured let's just make one huge comprehensive video completely all free information we're not charging for any of this and uh it's something that hopefully can help your business and help you find more success on Tik Tok or Instagram or meta ads or whatever ads you're doing with that being said I want to split this into several different sections I'm going to have them timestamped down below but I highly recommend you go through all of them because they add on to each other so each section is going to be a really important preface for the following section so I recommend taking out a piece of paper a pen take some notes as you follow along with this video and hopefully this is going to be helpful so now getting started with Tik Tok ads what we want to do is go to sandrell media.com Tik Tok or you can click the link in the top of the description or of course you could just copy and paste that link to a new tab it'll bring you to a page that looks something like this sometimes there are promotions uh you might find a Dollar match maybe spend some you know $30 get $50 or something like that uh this does change periodically so I recommend at least checking out the link to see if you can get any free money when you are signing up and using Tik Tok ads then you can click on get started and we are going to create our account here so for email I'm going to type in my email and make a password and then we want to make sure we select this box here and then I usually deselect this one uh just so there are no news and other marketing things and now we can set up our account it wants to know what the industry is so choose the best thing you can get I think e-commerce is going to be probably most of the viewers of this video and then I'm going to try to find uh if there's like Sports and Outdoor something like that would make sense I don't know we could just choose you know one that's somewhat relevant business name is going to could be uh let's select that right now and then of course enter your website and your phone number and that brings us into our Tik Tok dashboard I'm going to click on accept right here obviously read over that and then it brings us to essentially the the whole process that we're going to be going through on how to make a Tik Tok ad but we don't actually have the ad yet so now what we want to do is go and start talking about how to create the ad we're going to start off with a script we're going to go into different ways you can make it if you're filming it yourself or using AI to do that and then we are going to edit that and come back to here when we're done with that and we can upload the actual ad all right so let's start off section one understanding the Tik Tok algorithm I want to briefly go over what works on Tik Tok because like I said there is a lot of overlap between organic and ads right so on Tik Tok the algorithm works like this ultimately the goal of an algorithm is to serve the most interesting content the most captivating content to the audiences out there so how do you do that well on Tik Tok the feel generally is much more organic much less overproduced so I recommend not using you know crazy St stabilizers and Drone footage and everything like that a lot of times the content that works best on Tik Tok is going to be content that feels like you are on FaceTime with your friend it should be very very simple very kind of low-level produced it should feel a lot more organic and natural and ultimately that's the kind of content that works well it also tends to be very fast-paced being such short form content people have either a lot of cuts or at the very least they get to the point very very quickly so you need to start off with a really strong really captivating hope it doesn't have to be a verbal hook either this could be something that is shown on text on screen it could be something that's moving and happening but ultimately it needs to create a question in the viewer's mind it needs to be something that they see that and they're like whoa I need to know the answer to this and they stick around so for example this ad right here I don't even know if the the product is real or not but they have a fantastic hook on here we scanned the rental for hidden cameras they said we scanned the rental for hidden cameras that instantly creates a question in your mind of how many rentals have I been in that ad cameras How likely is it that they'll find one how do they find one where is it actually hidden it creates a lot of questions that you need to watch to see are they going to find a hidden camera in this Airbnb or whatever rental they have there so summarizing the Tik Tok algorithm you need to focus a lot on retention you need to tell a story you need to have it captivating and you need a really good hook it needs to feel very natural you can't have things very overproduced it needs to be very sharable and very interesting a lot of times a good product just naturally does that but you still need to tell the story of the product more so than that like technical aspects or anything like that so moving on to section two the elements of a viral ad right we have an idea of what works well on the on Tik Tok for the algorithm in general but what works really well for an ad well the first thing you need to really think about as with any kind of sales any kind of marketing it needs to be solution and emotion oriented this is something that a lot of people kind of the classic example is if you're selling a diary you can't talk about the quality of the paper you can't talk about the dimensions of it or how well it fits in your pocket or your purse or whatever you need to focus on what it actually does what the solution is that's provided by a diary or what the emotion is that you get with the diary so maybe rather than marketing the paper quality or the specs of it you could Market the memories that are saved from your honeymoon that you saved in your diary or maybe you could focus more on the fear aspect of what is what about all the memories that you could forget or maybe after you pass away somebody finds like you know you find your grandmother's diary and you read through it right and when I say emotions there's really four big motivators for people to buy things you have health you have wealth you have happiness and you have love or relationships so any one of those if you kind of focus in a little bit on that no matter what your product is ask which of those four you could really tie into and how could you just dial that up a little bit more right so whatever your ad idea is right now maybe you want to focus a little bit more on the the health aspect an example I gave in a previous video was something called the lar bottle it's a water bottle that has a little ultraviolet LED in the top and rather than just saying this is great because it keeps your water clean I wanted to focus more on the health aspect of it so you could really focus and say there's a lot of dangerous bacteria out there people get really sick they don't realize that a lot of things are in their water or if you're traveling you're almost guaranteed to get sick in foreign countries and this water bottle is the solution essentially keeping you safe keeping you healthy by disinfecting your water bottle every 10 minutes and I think you can understand just from that example right there that focusing on your health is so much more impactful than talking just about the specs of the product so remember that health wealth happiness and love or relationships all four of those are going to be very significant motivators for somebody to actually purchase something so I promise we'll get into the formula for what you have to say sentence by sentence for a Tik Tok ad but the first sentence is going to be your hook so element three of a viral Tik Tok ad or a successful Tik Tok ad is going to be a very very strong hook as I mentioned before it doesn't even have to be a verbal hook it could be on screen with text it could be something that just uh essentially is a non-verbal hook but going with the verbal ones there are a lot of good options out there all have some listed in the description down below but some that I like to go with a lot ultimately would be anything that creates an information Gap that's the whole purpose of the hook here so an example would be uh I can't believe more people aren't talking about this or uh I'm so I'm always so surprised that most people don't know about this when they're traveling or did you know whatever right so ultimately in the beginning you are establishing that you know something that they don't and you're going to share it in the Tik Tok that is really the most fundamental hook all right so for this ad let's just say we're going to talk about like a a golf simulator right just a rap SoDo mlm2 Pro it's a product I I like I bought one this summer it was fun but let's see how we can make this ad so the first sentence you want to have this is going to be your hook in essence you want to tell a story but you want to create that information Gap in the very very beginning so you could say like uh this summer I shaved 15 Strokes off my golf game with this one product right so that tell the story right it's a full sentence you you shaved Strokes off your golf game in the summer the information Gap when you said this is the product it's like all right how did you do it what's the product you know something you you achieved some level of success tell me what it is and then after that you want to tell a two sentence story it needs to be different from the first story but still tied into it just now two sentences long and in this one you really want to focus more on the pain points so before this summer I played golf for 2 years and I never made any significant Improvement and I felt like I was always going to the range but just not making the progress I wanted so that's one sentence and then your second sentence would be after I made this purchase I spent some time using this product and ultimately it made me way better to golf my friends were really impressed everyone's been asking me what I do differently so now you're deepening that information Gap and you're also telling a story that really resonates with a lot of viewers with those specific pain points then going into what is it sentence number 4 through 8 you want to tell a four sentence story here but generally you want to tell a slightly longer story here that presents the solution tion to the problem so you could say ultimately what I ended up doing was I purchased this product right here the golf the mlm2 pro and rather than driving 20 minutes to the range uh spending an hour there spending $10 a day there and then driving back and then like I'm late for dinner my wife doesn't like that instead I bought this product here I set it up in my garage and then every day I would go down there after dinner for 20 minutes no setup or anything swing my golf club a bunch of times and rather than just randomly swinging and not really practic in anything in particular I was able to playback every single swing and see videos of exactly what I did wrong with my swing and even zoomed in on the actual Club head itself and on top of that rather than just swinging and using it like a rangefinder to estimate how far I went I can actually play specific courses and learn how to play smarter Golf and manage different clubs figure out what my distances were and ultimately it was the biggest game changer going out and playing a game of golf now is just so much better so there you told the story of the product now this is offering the solution why you like the product and again notice that I'm not talking about the accuracy of the product I'm not talking about oh it has these lasers and these sensors and and it's going to be within like one degree of angle of where you actually hit it instead you're talking about it has a camera and it shows me what I'm doing wrong so the me aspect is really what matters there and then the very last sentence you want to add is going to be your call to action and the best thing is I found this on Tik Tok shop and they're running a promotion right now so if you want to fix your golf game I would buy one if you click the link below and enter code Mike you'll get $50 off so that's not a perfect ad I would definitely iterate on that that was all off the top of my head right now but but generally that's how I would set it up I would go with one sentence story two sentence story four sentence story and then summary and you want to of course make this within a minute usually if you can get it within like 40 seconds that would be great so sometimes you have to trim it down to uh like one sentence one sentence two sentences uh or something like that but generally that's going to be the setup that you would want to use for a spoken ad such as that one there so we have a pretty decent script right now it's not perfect I would iterate on this a little bit more but it's enough to really get started here I transcribed it as you can see right here and I did trim it down you know a couple sentences were taken out to make sure it definitely fits within 1 minute now as I mentioned before there are four ways we can make an ad using this script the first one the most straightforward one and the most cost- effective one is going to be filming yourself now many people won't want to film themselves either they're not comfortable on camera or they don't believe the ad will come out the way they want wanted to with themselves presenting or maybe they just aren't comfortable with the equipment they have maybe you have an older phone and the video quality is not up to par now whatever the reason is that may be ruled out for some people I'm not going to talk about that method too much in this video because if you are comfortable doing that awesome go ahead and do that I recommend everyone at least tries it uh kind of practices a little bit and you can learn a lot from making it and even if you don't boost it as a Tik Tok ad you can always put it on Tik Tok and kind of experiment with different script ideas and see what performs better than other things maybe you want to boost them as an ad to just like put a couple dollars behind them and see how they perform but ultimately that's going to be the most cost- effective but not always going to be the best one for everybody out there the second one is going to be a lot easier for anyone who doesn't want to be on camera and maybe doesn't like how their voice sounds or doesn't have the equipment to record that is going to be using AI to do this for you now trust me I am probably the biggest skeptic that AI can make good videos yet it's been improving a lot over the past couple years and I'm actually pretty confident in the tool I'm going to show you in this video of course like I said this is not sponsored by any means I've seen a ton of like i' trust me I get a lot of emails every day from a ton of AI ad makers a lot of them are total garbage this is one that I watched I was really impressed I I sampled a bunch of ads still very impressed I showed my brother he was very impressed and so this is like pretty well vetted for me in my opinion uh to kind of show you as a good option for you and that is called called Arc ads now I have a link down in the description so you can follow along but I'm going to copy this ad script over to here and just see what it actually comes up with so I have an account already but you could say login or sign up right here I'm going to sign in and I'll admit the dashboard is not the best looking but the product that it comes up with at the end the video really is quite impressive so from my dashboard right here yours might look slightly different but you want to see something that says add another product now you're going to add your product just give it the product name uh we are using a product that actually exists but I I'll call it something different so we're not like uh using a an actual company name there so I'm going to S I'm going to call it the map SoDo map SoDo M LS3 you know you kind of get the idea of what it actually is but just a total madeup word right there we'll say continue you want to have your logo in there of course as well and within the folders here we can click on plus and we are going to create new video so click on create new videos from here we can paste that script in so remember I copied this I transcribed the script over here I believe it was over in this tab right here just an edit pad copy this and over here I can paste it now we have that right there so we can generate some videos we have to choose some actors though so I'm going to click on ADD actors and I recommend going through these by the way they keep adding tons and tons of new ones and the newer ones a lot of times are better than the old ones let me mute this the way it works is like this some these are actually real people these are not AI generated people but they sign up to be voice actors and in essence what the AI is doing is using their voice to just put your script in there and it also like remaps their mouth somehow to make it look like they're actually saying what your script is which I'm just very very impressed I think it's probably the best way to execute AI generated ads now so they're not AI characters talking which obviously means they're more real because they are real humans and like if you just check out any one of these maybe this guy right here Adam let's see seems decent some of them are better than others like I said I like the one where this guy was walking let's see if we can find him again this guy Benjamin so I'm going to use that one right there I like that one and let's see if there's a couple others so let's just say I'm going to use Benjamin there's a couple different scenarios where he's kind of walking or talking or whatever so I'll use the one where he's in a garage lifting I'll use the one where he's walking and maybe this other one right here I can select these I will say next we have three actors you essentially pay by credit I have three credits right here so ready to go I can have each of these read the script we'll come up with all of them and then what I want to do instead of just having one long script where it's just like an AI guy talking and walking it will become detectable that it is AI but I think it's way less detectable if you have more B- roll on top of that and if you kind of mash together multiple different clips so we're going to try it like this we're going to see how it works I'm going to say generate videos we have 15 credits we need three for this I'm going to say generate all right these are generating I'm going to come back to these when it's done but let's talk about the third way you can actually make ads so if you don't want to do it yourself if you don't want AI to do it because you want it to be a little bit more natural than that maybe you don't want to do any editing at all the third option is going to be literally having other people do it and there's two ways to do this the first one is going to be using something called ugc user generated content this is incredibly popular in 2024 in 2025 everyone's talking about this and uh it's really a great way to make ads because you're hiring people who already have the equipment already have the experience and already do this basically as their everyday life like their livelihood to make the ads like this and yet they're doing it not through like a giant Ad Agency instead they're doing it in a much more natural environment because a lot of these people basically are just Tik tokers anyway so they already know how to make natural content now user generated content I want to split this into two subcategories one is going to be paid ugc which is going to be like you can see right here join Brands is a popular platform there are a ton of other ones out there but in essence all you do is say get started for free we're going to sign up as a brand uh I'm just going to sign up right now using my email and there we go now we are on the platform now in essence what you'll do here is you'll create a campaign or you could request demos as well and you can just go down and find shop around some different creators that you think would make a lot of sense it would resonate here of course you will have to get them the product they'll make the full video for you it's really easy to do but keep in mind this can be a little bit more expensive so let's just say create a campaign we could do this with images only starting at $15 again we're looking for a video had for Tik Tok here although carousels can work just fine for some people I'm going to go with videos so videos start at $60 I think a lot of times you'll be spending a bit more than that um so let's say this is going to be content only we'll say continue and the campaign name is going to be perfect putt video Perfect put video we'll say next and as far as the product delivery goes we could say are you going to send it yourself which if you have inventory is going to be the easiest or are you doing reimbursement so you could say hey go on my website order it you're going to be like a verified customer then which is one really benefit official if they're leaving reviews on there and two it's going to be possibly easier uh for you not to have to like if you're Drop Shipping for example it's going to be easier for you not to have to place the order and get their address and do that just reimburse them for their order so if you want to add your first product you can have an image right here the price of it and then down here we can choose the content type so is it going to be a how-to video where they just show how to use it is it going to be an unboxing video is it going to be a product review or is it going to be a product demo for example also the time of the video do we want it to be 15 seconds 30 seconds do we want it to be uh 3 to 5 minutes I'm really looking for about the 1 minute Mark but I'll say 30 seconds is probably going to be you know quite ideal for this so product demo should be just fine and then down below that do we want subtitles no subtitles I would just leave subtitles off if you ever do want to add that you can use cap cut as I'll show you later in the video to just add it there's it's literally one button and captions are automatically there don't spend $15 on that unless you're really trying to automate everything and then as far as the format uh definitely you want to choose portrait and then down here content brief uh you could either paste your script there or you could say like hey I want you to talk about this and kind of break it down in the way that I showed earlier in this video if you have references that's also super beneficial um to say like hey I like these other ads make it in this style and then you'll say next so let me actually populate this right now before we say next so I added the product in there and you'll see on the right side this shows you the cost per product so obviously if you are sending them the product which you do need to do for these videos it's going to cost you whatever the product costs so you added that up top $550 is the price I made up for this uh as well as $18 for the video duration $60 for the video and then $10 for shipping you're looking at about $628 per job doing five jobs here you're going to be spending about $3,600 for five videos so that is definitely not cheap most of that cost is obviously in the product itself if you're selling a cheaper product then that would be significantly less so let's just say the let's just say the product here is maybe like $10 just so you can kind of get a better idea not like a giant scary number there $10 and say save and then say shipping is going to be like $2 or something and just kind of you'll see $445 so you're still spending a lot of money even on a cheaper product to get five ads made but you're looking at about what is that $60 for the video so $78 per one that is created which again is very very cheap but these are 30 second ads I've seen a lot out there that are in the hundreds of dollars so let's see what we actually get out of this so then uh so then you'll finally add your credit card information your payment information you'll say create and uh you'll follow through and and you'll have your Jobs made through there now this is a method again just one of the many platforms for ugc I'll have some other ones linked down below uh but another option out there is if you already do have customers you can use the like the people who already purchase the product from you you don't have to reimburse people you can get people who already purchase it from you and start to kind of collect some some content from them and and you know possibly offer to reimburse them on some things or or send them promotions or whatever it might be and a good platform for that is called most that one links to Shopify so if you go to the link down below or just go to most.

You can say get started for free it'll link over to your Shopify store I already have a Shopify store logged in here so for me it says open otherwise it might say install and you can add that to your Shopify store but if I just say open that'll bring me over to the Shopify app this is all running within shop Shopify and as you can see here you customize your email template you send emails out to existing customers either new customers as they show up or you know previous customers in the past and you start collecting content from them it's going to be much more organic people already do Post reviews on Amazon for example so that kind of thing here if you're incentivizing people to make that for you that could be really really beneficial where you know maybe you say hey I'll send you another product like a second product for free if you send me an ad or you know not an ad but just like anything of you unboxing it or you talking about it something that is very very organic could be very useful in one obviously reducing your return so people can see other consumers using the product they get more answers that maybe you didn't think about maybe it's like just a 360 video of the product and they can see how it's used and things like that that that kind of stuff does really well obviously Amazon still uses it every single day so we could take notes from that of course on top of that it should be increasing sales lend your brand a a little bit more of a reputation which is nice and ultimately you could potentially you know work out some deals with those with those customers where you're allowed to promote that and run that as a Tik Tok ad so then finally the fourth way you can actually promote or create this ad is going to be using other actual creators so what I would do for this is go to YouTube you can also do this on Tik Tok but I'll show you how to do it on YouTube so if you go to YouTube and just look up golf or maybe something more specific golf simulator or something like that you can scroll down and you want to find channels that are going to be a little bit smaller uh so good good is like a gigantic Channel but maybe like golf sidekick let's check out his channel uh 302,000 subscriber so definitely a very sizable account but not going to be like a a gigantic you know Mega influencer this is somebody that may be interesting to us when we're getting started out if you're looking for more affordable content though you might want to go for somebody with a much smaller maybe 2 to 3,000 subscribers or somebody who's just getting started out but still making good content now whatever Channel you find browse around find good channels then you want to click on more on their Channel page typically as you scroll down you'll see view email address a lot of people have a business inbound email there you can click on view email address I'm going to blur it out on this video obviously um so I'm not just like doxing this person but you can go and find this for a lot of creators out there highlight that email address and then just go and send them an email and say hey look I'm interested in working with you I would love to sponsor a video and uh you can kind of work out a deal where either you sponsor a video on their Channel and make sure that you get the licensing rights for that so you can run that as an ad or maybe if you don't if it's cheaper if you don't want to do that you could also just get the licensing rights for a video that they ultimately never even publish it's something that I've done in the past on my channel as well where you know you make a you make a video for a brand uh they're allowed to run that as an ad but I never actually have to post that on my channel it's something that again a lot of a lot of creators do it either way the benefit of course if it does get posted on their account is that of course you get exposure to a lot of of potential customers who are already interested and already know this person so you might have a lot more leverage uh going through their account like that all right so now that we have the four methods pretty well understood the method that I'll be using for this video is the arc ads one just using the AI just to kind of see what we're able to do with that one I think it's the most approachable for most people it's going to be very cost effective it's also going to be something that you can really iterate quickly you can go and change the script and within maybe like 20 or 30 minutes this one wasin with like a couple minutes you get that version of the video back and ready to go so what we want to do now I'm still waiting for these other two to be created but we want to download a free software here this is actually called This is called cap cut so if you go to so if you just look up cap cut cap cut.com is where you can find it you'll say download it'll download it and we can install this software all right so I have some Boll Clips right here I have cap cut downloaded I have the arc ads videos right here I downloaded them so now we're just going to open up cap cut this is going to be a quick little segment showing kind of the basics of editing this is a free tool to use so uh I recommend a lot of people who are making ads use this cap cut is owned by the same company that owns Tik Tok bite dance so uh no surprise a lot of the tools here are going to be very optimized for Tik Tok and they may be very familiar as well so within cap cut I'm going to click on create project on the top um and then from here we can click on import I'll try to go kind of slow as well so you can follow along now I'm going to go over to I have Tik Tok ads right here and if you're doing this on Windows there won't be a whole lot that's different but I just want to make sure I am on the same folder here so here we have all the files I want to import I'm going to click import and you'll see they are all right here so now down here this is our timeline over here is going to be the player essentially showing us what the ad looks like at any given time these may be a slightly different speed of talking as well you can see 1 minute 1 second versus 56 seconds on this one and I think I probably want to start off with this one right here so I'm going to click on this you can click the Plus or you can just click and drag it down into your timeline right here and and um it looks like that is a weird aspect ratio so a weird scale rather so make sure oh it actually just jumped right to the full scale there we should be good so right about there that looks like the proper scale to me and then we can start adding some b roll on top of that so I'm going to click and drag this down and I want to drop it right above so you drop it right there and it says all right multiple audio tracks we're going to get rid of the audio track on this one so we're going to right click on this and we can say extract audio that'll be down here and just click on audio and delete that so now we just have this is going to just be b roll now we can move it left right in the timeline and you'll see this little bar right here this is our timeline so the video as you play through goes this way uh we put it right around maybe like the 10 10c Mark I would say so let's see what it looks like okay so I show the product right there let's see what this sounds like right now this summer I shaved 15 Strokes off my golf game with and then let's say this right here we'll do the same [Music] thing we'll write click we'll say separate audio no sorry we will say extract audio go down here and delete that one product before this I played so move that away drag it down so it's a little bit shorter and I'll bring this down into the second track there so from the beginning this summer I shaved 15 Strokes off my golf game with this one product all right so that's a good start right there let's say that is going to be essentially the first sentence that's the hook right right there now if we zoom in so right here you see a little zoom button if I click zoom in we can kind of zoom in to expand the timeline right here so now we're looking at from zero to the first 40 seconds and we can even go a little bit more than that we can go zero to the first 20 seconds or so okay so let's see what it looks like all right so that's where I want to cut it right there and we want to switch over to the second b roll maybe that would be a good time to switch over so from here you'll see a little split button right there split we'll say split and from here I want to drop in maybe the second clip right here so we can drag this one down and put it right there this summer I shaved 15 Strokes off my golf game with this one product so here I want to split this one split it right there and then click on this click delete and so now these two should flow within the same script the audio is going to be different which is expected but uh for something like this that might make it feel a little bit more natural and a little bit more like a mashup of multiple different viewers or users um who purchased this product so let's try this out right now see what it sounds like product before this I played golf for 2 years and struggled to improve it all ultimately what I ended up doing was purchasing the all right so now he's going to talk about what he's purchasing so we can click and drag the more Boll right here put it right there no more reminders for that I'm going to right click it I think you can remember what we're doing now we're going to extract the audio we're going to delete that audio and now more b roll right here I set it up in my garage and then let's get this right here some more Boll now I'm just going to edit Ed a little bit of this not waste too much of your time with this segment but you get the idea of how the editing tools really work here all right so now we have the video pretty much edited this is the first version here it's not perfect of course I would iterate on this a lot but just as like a general demonstration of how I might make an ad like this uh this is how it's going to look let's just play it back right here you'll see how I kind of stitch it together and again this is just a first version so let me know what you think this summer I shaved 15 Strokes off my golf game with this one product before this I played golf for two years and struggled to improve at all ultimately what I ended up doing was purchasing the rapsodo mlm2 pro I set it up in my garage and just practiced at home for 20 minutes a day and it is way more effective instead of just swinging a bunch and hoping to improve I could actually playback every swing and determine what happened using the swing playback and the zoomed in Ultra slow-mo impact vision and it was more fun than a range because I could use this in simulator mode to play all the local golf courses from my garage now I know my club distances I fixed my swing and I play smarter golf at the course and the best thing is I found this on Tik Tock shop and they are running a promotion right until this weekend so if you want to fix your golf game I would buy one if you click the link below and enter code mik you get $50 off all right so once you're done on the top right you can click on export uh we can name the file so this is going to be Tik Tock add one and then I I usually add an underscore and then the name of the product so WS we're going to call map SoDo map SoDo and we can choose where we're exporting it to choose the folder and then as far as the resolution the bit rate all of that I'm not going to change any of that I think that's all quite good and so we can export that right now but I want to show you another tool it's kind of a second version that we are going to export this this one's going to be with captions if you wanted to say cancel right here now if we wanted to add captions it's really quite easy to do especially on mobile but if we go over to text we can say autoc captions right here and we can choose generate it'll generate the captions and this does it again for free we have five uses here on mobile I don't think it actually limits you to five but on desktop it seems to do that unless you upgrade to Pro and who knows if this works very well for you maybe eventually you will upgrade to Pro um I'm just using the free version here and that usually works quite well for me so you'll see the captions right here if I click on them they pop up right there we can change how they look uh so if you click on them so like on the right side you can change the color you could change if you wanted to change the font size make it bold make it not bold different things like that and if you change one of them it should change all of them but let's leave it like that for now um just you know fairly subtle and you can see this automatically is based on uh you know what was said it transcribes the entire video so we could export this as a second version if we wanted to so you can click on export and get the second version like that all right so back to the Tik Tok ads manager I'm going to say accept you should be on this page right here if not of course just go to sandal media.com to enter your information you'll end up on something like this now there are three tiers to an ad on Tik Tok the first one is your campaign you can look at this as like a pyramid the very top you have your campaign underneath the campaign you'll have multiple ad groups and within each ad group you'll have multiple ads I'll explain what each of those are as we go through them but the highest level of campaign is generally going to be for this product for a smaller store that's usually the way I would set it up so for this campaign we can decide what our objective is I'm going to be saying web conversions uh because we do have a Shopify store I want to connect the Shopify store and I want to really make sure that every ad is optimized for the best conversions on this site right here but there are other options as well if you're making an ad for the purpose of reaching more people maybe that is like a political campaign for example if you're looking for traffic or video views uh kind of similar to like fundraisers and campaigns as well would make sense there maybe you're looking for Community interaction trying to like sign petitions or something like that or maybe you're trying to promote an app you're trying to generate leads for a you know small business um or of course product sales if you have your product on Tik Tok shop which is actually very easy to do if you have a Shopify store however for our Shopify store I'm going to be going with website conversion so over on Shopify you can also do this on many other platforms out there this is not essential that you have Shopify but I will be demonstrating it with Shopify we can go down to add apps now within ad apps you'll see there are a lot to choose from I'm going to click on Shopify by App Store and we're going to search for Tik Tok so I'm going to type in Tik Tok it's also right there but we're going to type it in anyway Tik Tok we'll find Tik Tok and we can say install this is adding it to our Shopify store and the reason we're doing this is because we want to set up what's called a Tik Tock pixel so let's click on install as I continue to explain this a Tik Tock pixel tracks the activity on your website and kind of uses that information to optimize the ads so for example if somebody goes to you know clicks on the ad they go to your site and they don't make a purchase but then somebody else you know clicks the ad and then uh you know goes to your site makes a purchase that feedback is going to tell Tik Talk's algorithm hey show the ad more to you know person B and less to person a because it's more effective uh with that second demographic there whoever that you know whoever whatever their interests are any similar audiences like that so here once we added the Tik Tok channel the Tik Tok app to to uh to Shopify here first I like clicking the little pin button there so it's easier to find in the future it'll just be write in your sales channels here and we have two options one is going to be selling on Tik Tok that's another video I made a video on that actually already uh Tik Tok shop and that's a very useful feature but kind of out of the scope of this video here we want to set up Tik Tok ads so I'll say set up now and this should really walk us through pretty much everything they make it very seamless here as long as you're signed into both your Shopify account and your Tik Tok account in the same browser so I'll say connect it's going to connect the Tik TI Tok account hopefully the one that is already signed in right here uh as you can see right there it already populated it it knows our user number we can confirm that over here on Tik Tok if you wanted to you can see that big user ID right there I'll say connect and then we can click connect again make sure that the sandal golf product shop that's the name of the store right here so that is correct and then data sharing there are several options we have for data sharing so again this is how much of the data is actually being tracked by that pixel I recommend just leaving that on maximum I will say confirm and then last year we have to enter our company information just generally like you know address and name of company and stuff like that so I'll say set up we'll say confirm Shopify already has that information so it should Auto automatically populate that and then we can say finish setup so now we have that it's pending account review so that may take a minute for that to actually uh you know populate and be ready to go um but we can always just refresh this it really should not take very long at all now back to the Tik Tok ads manager I'm going to click on website conversions we scroll down we can name this campaign so I'm going to call this one map so I'm going to call this golf simulator golf launch monitor campaign one uh any AD categories this is not housing this is not credit this is not employment so I don't have to declare anything specific there we can create split tests I'm not doing that right now we could do CBO campaign budget optimization uh which is going to essentially allocate budget you know you know with different bidding strategies throughout different ad groups uh just to optimize everything overall at the highest level a lot of AI built into that I'm not going to be doing CBO in this uh because I do want to do some Hands-On testing and I'll show you that in a minute and we could also set an overall campaign budget sometimes I do that just as like a fail safe in case I accidentally set the wrong budgets on the lower level so maybe let's say I want to spend no more than uh maybe like $300 a day for this business just like a a maximum fail safe never get more than that now we can say continue and the second level down remember I said level one the highest level is the campaign but below that you have ad groups so we're going to make our first ad group right here the ad group usually is going to be who you're marketing to who is the audience here you can see on the top it shows us the available audience it's very very broad right now but if you scroll down and we'll we'll edit this stuff in a second but I just want to kind of demonstrate this if you scroll down and say hey we only want people who are you know maybe 35 to 44 you'll see that the available audience decreases you know pretty substantially right there so I'll reselect those and we'll be you know we'll kind of play around with this in just a minute but going back up to the top let's choose a name for this ad group I'm going to call this one US primary and this is going to be uh audience audience one and then down here you'll see we should be able to connect our account right here our Shopify account should be very easy to connect so now if you did everything correctly you should see data connection right here and below that you should see your Tik Tok pixel so just click on that make sure that's showing up right there uh if you don't see it you may instead see a little box that says connect your your pixel and if you just click through that you should be able to connect your Shopify very easily but as long as we have the app installed on Shopify over here and we added the Tik Tok ads one specifically it should automatically populate the pixel now below that you see optimization event if we click on the drop down the one that we really want to optimize for is going to be complete payment now I believe because I didn't set up Shopify payments on this little sample store over here it's not allowing me to do that so on your Shopify store it should say complete payment that should be a regular black option uh I'm just going to stick with add to cart for now because that is what is already selected uh but that is essentially what you would want to optimize for right there scrolling down we can have automatic placement or manual placement I'm going to leave this on automatic placement but I do want to click the little Advanced setting dropdown and change a couple things here so I do not want to allow video download I don't want other people to download this video start selling the exact same product and then use my exact ad for their product so I'm going to disable allow download video but I will allow uh sharing of the video I think that's actually quite beneficial for for us and for our product gaining some more awareness right there we allow comments that's fine and I don't actually need to do a payle block list so I will leave it exactly like that scrolling down here you can choose a little bit more about uh the optimization or really essentially the audience you're going after I I really think Tik Tok does a great job of this on their own so there's not a whole lot you'll really need to do here but if you wanted to kind of get on you know the right track or if you know that for a fact this campaign is specifically marketing to male or female audiences you could easily select that down here and you'll see on the top right your available audience will become less and less broad as you start narrowing this down so you might want to say high spending power females uh you can see that's pretty balanced that's going to be a good audience to go after if you have it too broad it'll tell you so if I say all and all it should go up here and it'll probably say like very very broad or fairly Broad and uh that's not necessarily what we'd want so let's just stick for Now with uh I don't know male just say all genders High spending power uh you can actually estimate the household incomes as well and say hey maybe top 5% of zip codes in the US or something like that and then down here you can choose other things about interests uh that you want to include or exclude uh for your audience so again if you're doing like political ads this would be a really great way to Target a very specific group of people that are maybe interested in one thing or maybe not interested in something else down here we have our daily budget so I'm going to let's just say we're going to set this for $100 right now the start time and running continuously looks good we can choose day parting so if you want to have specific times in the day so maybe it's not running at night or maybe it is only running at night you can just select the boxes right here for when that is in fact running but I'm just going to say all day for now and then bidding and optimization I'm going to leave that as it is right now as you start to get more ads you will want to have a Target CPA you can really dial this in uh and kind of aim for a certain thing once you start you know really ramping up your ads and your ads spend here but now I'm going to say continue and finally we get to the third tier which is going to be the ad so the ad specifically is going to be pretty much exactly what you think it's the video that is being run as an ad this one specifically so I'm not using spark ads spark ads spark ads essentially use uh content that's already published on Tik Tok and you can promote it that way but we are publishing our own new video that we're uploading right here so I'm not going to change anything I'm not going to select that up here in the ad name we can just call this one I'm going to call it AI generated ad no captions one just kind of like specifics on this one so that when I'm running a bunch of ads I can kind of just look at the names of them and know which one's performing better and say all right maybe no captions was performing better than the captions one as we're AB testing all of those different variables in the ad scrolling down you can see do we want a single V video or a carousel you can have up to 35 images I swear that number keeps getting larger as well maybe it was always 35 but uh I I usually just go with the video anyway so we can go with the video we can upload the video right now so I'm just going to click to upload I'll select my ad right here and I'll say continue and while that's uploading right there we can modify the text down here we can also choose what the call to action is there are a lot that are available we can choose 10 of them so if we scroll down you can say uh read more interested visit store click to buy now all these make sense some of them might not make sense or some of them may be even better so if you have like a software thing or an ebook or you know music maybe download would make sense uh Tik tok's going to test all of these and see which one is actually the top performing one so right now I don't really see a need to change these I think these all make a lot of sense for what the call to action is going to be on the bottom down there we also have interactive add-ons so we can either choose from the library or we can create our own so if I say create there are a lot of kind of great options right here that are generally fairly pre-built so I can say okay and these are going to be things that maybe are just like a little discount that pops up uh maybe it's going to be just a stronger call to action so let's go with this one right here we can say create and based on this you'll see it will pop up so Shopify my store yes we want that product tagging you could choose a specific product that you wanted to link over to again I don't have a product on my store right now so I can't actually optimize for that and then we could say homepage right here so I could say confirm so looking a bit deeper at these the card is going to pop up on the bottom and as you can see the display card kind of just you know tells you a little bit more about it you have specific product tagging so if it's a video showing the product the product tag on the bottom makes it easier more clickable for somebody to go through that kind of a nice little call to action down there we also have the website info so you can say right there someone could just go to your website and buy it we can have stickers that pop up on screen so maybe like 15% off could be a good option right there if you want to kind of promote a discount or some type of coupon you have so let's just say maybe the gift code sticker if we wanted to add that we could say uh save save maybe save 10% with code and then here we could say code Mike we can make the sticker you know one of two colors we can say maybe the darker color is fine we can also change the size of it or the placement of it rather so we can move this all the way down so maybe it's going to be like right right there and we could say confirm so now we have that little thing popping up now that's not always going to be good for every ad but I'm just showing generally how you'd go about adding that uh if you wanted any of those stickers not everyone has to add them but they are interesting and it's something you can add now the destination you should go back to your store go back to your store and you want to find the link to your products so you click on products I currently don't have any products on this little demo store I just made for this video uh but generally you'd want to find your product you just want to you know view the product and then copy and paste the link on the top over there so I'm just going to kind of go to my store right now so if I go to online store I can then click on the little eyeball icon there so view your store right here I'm going to copy this but generally like I said you'll go to catalog you'll find your product you'll copy the link here and then go back over to Tik Tok ads manager select all and just paste it right there so we can preview that link I do recommend clicking that just to make sure it links over to the right page not some error not some 404 page that you know makes you run your ad a bunch and and doesn't have a viable Link in there definitely something you want to check on and then down here this ad does in fact create or contain I generate content uh so I will be selecting that but if you filmed it yourself of course you will not need to select that and we can authorize the ad to be associated with performance metrics and of course we want to make sure we have some text for this ad as well so for this ad I'm just going to say I'll say that right there and we can also set a custom identity by the way so uh if you wanted to show you know your logo and your name and everything instead of just this little like uh megaphone I'm just going to choose a logo so I could go down to if we have a logo of course obviously use that one I'm just going to use let's just say this image right here I don't know some image I have on my on my laptop here I'll just go with this image and we could say we could say golf shop we'll say create and that way that's going to be popping up right over there so somebody can see that custom identity uh even though it's not an actual account that's going to be how it's showing up on Tik Tok so now that we have that I can say publish all and by the way we don't have to go through this entire process for every single ad it's very easy to duplicate it and just change one variable at a time so what we have to do is we have to add a payment method of course CU we are running an ad you're going have to pay to run the ad for whatever your budget is so I'll choose I'll enter my card details and I'll hit submit on the very bottom and then this might take a minute maybe you get a popup to verify your account or something like that but uh generally you know it should pop up and say payment method added creating ad again it'll take a minute for this and uh then our ad will be ready to run so there we go it says congratulations now we can click on back to campaigns and this will bring us back to our our kind of dashboard here with all of our different campaigns and you can see on the top campaigns add groups and ads so campaigns right now the entire campaign is on if we don't want to spend any money if we want to shut off the entire campaign your kill switch is right here you click on this little button right here it toggles it to off and now this is no longer active you're no longer spending money on this it's no longer being run as an ad if we go over to the ad groups the same thing can be done right here you can toggle that off and then over on ads again well you can toggle this off if you wanted to but what I really wanted to show you here is you can make cop I of this so if you wanted to just have another ad running identical to this one but instead maybe change the text on there or the call to action or the landing page maybe it's linking to a slightly different product page on your site that maybe is the same product but just looks a little bit different uh what we would do is click on copy right here and we can choose is this going in the same ad group yes is it going in the same ad or campaign yes and how many copies do we want let's just say we were making two more copies I can then say copy and those will be populating uh right there but first is going to actually bring us in and allow us to kind of edit these you can see on the left side the first and the second copy right here so the first copy first things first you want to change the name of this one so I'm going to highlight that and in this one just going to be-2 then down here if we wanted to change anything so literally just like this text right here um maybe I'll say like you can or just say maybe just a subtle difference like that I'll say publish there or actually I should have edited both and then clicked publish all but essentially that's all you need to do it creates ads right there there and uh these will be then ready to run but if you want to go back and change something now so let's say we want to go and change the ad group maybe we want to change who it's targeting where it's being shown different things like that so let's go back to add group or you can do the same thing with campaign of course and uh you just click on edit and then from here if you wanted to scroll down and change anything uh for example the placements maybe you wanted to have manual placement instead maybe you wanted automatic placement or maybe you wanted to change your budget or anything else like that that is where you'll go about doing that so let's close out of this let's see so now now we know a lot about how to make campaigns how to make ad groups how to make ads and a lot of these tools are going to be identical across these three tabs if you wanted another campaign just clicking copy here is going to do the same thing we did with the duplicating of the ad so I'm going to actually just get out of this hit back but that's where you'd go to do that uh you can also look on the top so we have analytics over here you get some reports there's a lot of detailed insights as you start to run your ad and start getting some real numbers uh to see what's working what's not working where your money is being spent uh what ads are going to cost different amounts and a lot like that so I would say that is probably all you need to know for now on how to get started running Tik Tok ads I hope you found this video helpful I hope you found at least some tips on how to make better ads or at the very least how to set up your Tik Tok ads manager if you enjoyed the video which you watched it this long so I hope that means you did please consider subscribing to the channel and leave a comment below with any questions you have or any future video recommendations thanks for watching guys I'm Michael Brian with sandral media and I'll see you in the next video what

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How To Sell Print On Demand on Amazon

  • November 26, 2024

hey my name is Mike and in this video I'll be showing you how to leverage Amazon's billions of monthly viewers to make more money for your business and we're going to be doing this using a new integration that allows us to use gelato for print on demand on Amazon so rather than just running a regular print on demand shop and hoping you can advertise and get customers which is a great route we now have the ability to also connect that store over to Amazon to access those billions of monthly viewers who are going on Amazon trying to buy things and you can put your product in front of them while still having all of the benefits of print on demand meaning you don't have the risk of having a lot of inventory you don't need to have space for all of your inventory you can iterate on your designs very very quickly try a lot of things find what works and really double down on that so this is kind of a win-win from the design aspect of being able to test a lot of things but also the marketing aspect of being able to leverage Amazon search algorithm as well to access an even larger audience there so with that being said there's a lot to cover in this video this is a beginner tutorial I'm going to show you how to set this up step by step and the good news is it's really not hard to do there are not a ton of steps to do this but it's important that you do it in the correct order which is why I decided to make this video and the best thing is we don't have courses we don't want your money there's no upsells at the end of this video everything that you need to know to do this is going to be included in this video so there are really four main steps to getting this listed on Amazon first we need an Amazon seller account Amazon Seller Central so we'll set that up Amazon's very particular about how you set that up so it's it's important that we do that in the correct way number two we need a supplier to actually do the print on demand there are a lot of suppliers out there I made comparison videos the one we're going to use in this video is called gelato uh you know a big selection a lot of great tools you can use a lot of personalization and different things I'll show you later on the video to make them a very good candidate here so once you have your store step three is going to be to connect them and again we have to do this in a very particular way so you don't end up running into problems with Amazon and then the fourth item to do is to make your products over on gelato and once you make them they'll automatically sync with your Amazon store and everything else is pretty much handled automatically when a customer places an order it'll go over to gelato it can go into production uh you know the payment works out like that you'll get paid gelato gets paid and then the consumer will actually get it shipped out directly from gelato so again the benefit of print on demand here is that you don't have to do any of that you're not doing the printing you're not holding inventory you're not doing shipping instead you can really focus your efforts on designing new products Design coming up with new designs that you think are going to be more relevant more interesting overall more purchasable by the end consumer and also focus more on the marketing aspect as well if you wanted to say link this to a Shopify store as well or or sell on other outlets besides just Amazon so those are the four steps we're going to start off by setting up the Amazon Seller Central account this is very very important that you set it up in the right way I'll have a link in the description if you wanted to go there you could just Google Amazon sell Central uh it'll bring you to a page that looks something like this I'm going to start off by clicking create your Amazon account then I'll type in my name my email and I'll make a password then we can click on next we'll enter the onetime password that was sent to our email and that'll bring you to this page right here we're going to click on get started the big kind of bluish button lower on the screen we can create our business so we're going to say we're in the United States we can save and continue what type of business do you have and so this is going to depend on your own situation do you have an LLC do you have are you just an individual I'm just going to say I'm just an IND individual for this video are you a government-owned business whatever it might be uh select the one that best applies to you and click on continue now I think most people are probably going to be individuals or maybe llc's who are watching this video so you'll say save and continue and and Amazon's very kind of strict about this stuff so you will need to really verify your identity uh with like recent bank statements valid government ID like anything that you have that can you know approve who you are the faster it's going to be that this gets approved now and this is something that could take a day or two to actually get this approved D um so I'm going to say agree and continue I'm going to upload those documents so I can enter my personal information country of birth uh country of citizenship all the information that Amazon's requesting and then like I said they're going to ask for your bank account information credit card information just kind of verifying your identity making sure that you are a legitimate business or a legitimate individual not just some bot trying to scam people on Amazon and then we have to enter our credit card information Amazon does have a $39.99 Professional Service subscription fee so I'll enter that information and go to the next page and here's where you can start to actually enter our store details so I'm just going to call it uh sand trellsky shops uh we'll have um we don't have a UPC and just kind of Select no on these things um unless they apply to you so we don't own a brand so we're going to say no brand right now then we can say next and here we can upload again driver's license or passport and of course uh like bank statement or like water bill or whatever something that proves who you actually are and then of course they want another layer you're going to have to take a photo of your face using your phone just to kind of match your ID they're kind ofan trying to verify that we'll say next and then we're almost through this there's really not a whole lot more here and then like I said it may take a couple hours up to a couple days to get that actually approved you will get an email saying congratulations you've been approved and you can come back to a page that looks something like this now from here we can go and click on where we are registering the business on the right so United States I'm going to click on United States down there and by the way this is you really pretty much have to do this in the US at least at the time of filming right now uh the gelato integration works in the US as the first place they have it set up so we're going to sign in Amazon wants us to set up two Factor authentication it's always a good idea to do that for most of your accounts anyway just to kind of secure them a little bit better so uh it's just going to be sending me a text message I can input my onetime password and then I can sign in so now that we have the account set up there are a couple kind of housekeeping items you might notice if you scroll down to actions uh anything that's readed here take care of that so adding tax information is one thing that I have to do uh deposit method typically is going to be the same credit card you used to pay for your Amazon Professional Services subscription and they have a new seller guide up at the top now we don't actually have to do any of that right now instead what we do need is a global trade item number or gtin exemption and the way we're going to do that is from your Amazon Seller Central account click on the top left little hamburger icon there go to catalog and go to add products and then from there we can go over to blank form you'll see blank form right here we can click on start and we can just go in say the first item name so before we even really have a design you can kind of just make one up whatever you think would uh be similar to what you're probably going to make so for me I know that I probably want to make like t-shirts uh graphic t-shirts and maybe they'll say something related to like some kind of joke or something funny um like like like Sunday filet is kind of something I've been I've been kind of I made a design in the past that was like that so we'll go with that one for this video so I'll say item name Amazon will kind of identify the product type they'll suggest shirt so I could say yes I can confirm that and then once you confirm that you can click on next on the bottom right or actually you don't even have to click next it'll just automatically bring you to the next page and for product identity we can then go and you know update the name if we don't want if we don't like that name we can add variations but really what we want to do is Select brand name and external product ID we need to make sure that those are both selected so that we do not have a brand name say no brand name and we do not have a product ID so once you have those again you can change variations if you want we don't have to worry about that yet we don't have the design we don't even have the specific product so don't worry about that we are just setting up the exemption right now uh so now we can click on next and if you need an exemption it will have you apply right near right here you can see UPC exemption approved so our exemption has already been approved which means we are ready to go on to the next step all I'm going to do now just to make sure that everything works out here I'll say acknowledge and then on the very bottom I'm just going to save this as a draft don't worry about the product description the bullet points or anything else right now we're just going to leave this on standby we have our exemption that's what we are looking for right now and we have our Amazon Seller Central account set up that is very important we have some you know pretty solid First Steps here now let's go over to a new tab so in a new tab you can either copy and paste the link from the top of the description or you can type in sell sandal media.com gelato this is an affiliate link it helps to support the channel and keep information like this free but if you're not comfortable that you could also Google it and find your own way to get here but we do have a a 50% off offer for your first purchase so it does kind of help you uh to also help the channel so I'm going to say get offer and uh you know the first purchase you make if it's like a sample for yourself or if it's just like an order that somebody else places you will be getting half off for that so we are going to now create an account you could do this with Google or Facebook or apple I usually like to just sign up with email I don't know maybe it's an old school way of doing things but that's how I prefer to do it I'll type in my name I'll type in my email and make sure we accept the terms of service and add a password so once you click create account you'll have to verify your email and when you click the link in your email that says verify uh that should bring you to a page that looks something like this and we can start to kind of go through these these kind of this setup process here it doesn't really matter what you click so I'll just say I'm going to uh you know I want to grow my business uh we could say I am a seasoned e-commerce seller and what platform are we going to sell on if you look at more options there are a ton that you can set up with gelato and the good thing is once you have your design and your product made it's very easy to kind of Link these different stores together and uh you know work everything out of one Central Hub that being gelato so I've made videos on Shopify we'll talk about that a little bit later on the video but Amazon is as you can see a you know a pretty top listing that is relatively new for gelato as well so I'm very happy to see that integration now existing so we'll click on that now wants to know the link to your store I'm just going to click on skip right here and we can choose what we're going to do again you can also it doesn't really matter all of this is just kind of a setup process to change your dashboard so I'm going to say clothing and uh currently we're not selling other products you learned about this from from influencer I guess say Sandell sandal media finish and finally that brings us to our dashboard kind of a little onboarding there I wish we could skip a lot of that um but it does help you know for new people to kind of customize what your dashboard is actually going to be and hopefully can help you kind of stay on track here and find the success you're looking for so quick crash course on how gelato dashboard is laid out so on the left side we have home that's going to be kind of like new offers uh different like tips or tricks that they're recommending some best sellers this will change over time below that we have the product catalog and you can see all the different categories of products so gelato has a lot of clothing obviously t-shirts hoodies different things like that but many people don't think about this but there are also a lot of other categories like wall art I know a lot of people do very well with wall art and that's it kind of makes sense for print on demand it's a good way to have that printed down here we also have of course like hats and phone cases and mugs and and other kind of accessories that you can get printed uh so if you're trying to sell like you know comical mugs that could be something something you're able to set up very easily here for this video we're probably going to go with t-shirts just cuz it's easiest to design on and uh I think it's a pretty common example that may be more relatable to more viewers below that we have orders uh you'll see orders as they're being fulfilled right here it'll kind of when orders come in you'll see they'll show up they'll be pending uh they'll be on hold maybe if something doesn't go right with the payment method they'll be in production and you can see when they're printed shipped and actually delivered to the end consumer so it's kind of a good way to see you know what's going on keep tabs on things I recommend checking out the orders every now and then as you start to grow your business down here we have stores so we should be connecting to Amazon uh we will be clicking on that in just a second but then below that uh we have some other really cool kind of gelato specific things personalization studio is a great way to have uh like a semi designed product that the end consumer can add the finishing touch on whether that is their name the date of their anniversary like a photo of them and their friends so if you have an idea and let's see some of the examples they show right here are usually pretty good ones um so maybe if you want to have maybe if you want to have like this right here like a mug with somebody's dog and then they can add the name of their dog on there kind of a nice little gift uh that could be like a stocking stuffer that somebody could very easily purchase through you below that we have templates not a whole lot to talk about there branded packaging we'll talk about that later in the video If you decide to upgrade to gelato plus which are plenty of benefits to doing that also like mock-ups are pretty good there as well once we start to grow the store more you we'll see a lot of analytics the orders uh the different countries the production like I said earlier this is almost entirely going to be in the US then of course we have mockup Studio billing and some other developer things down there we'll get to all of those later on the video but that's a crash course on kind of the layout of this right here so the first thing we want to do is go to stores click on Amazon click on North America and we are going to link that over to our Amazon account as long as you're doing this in the same browser like one tab next to another as I have it should automatically be signed into to your Amazon Central or Amazon Seller Central you can double check on the top that the name of your shop is showing up right there make sure it also says United States uh you want to make sure you're connecting it to the right one so we can say yes that's okay and confirm and that's going to authorize gelato to connect to your Amazon seller account so then that'll bring you back to gelato and you'll say we have to request a GTI gtin exemption on Amazon we already did that earlier so I should say complete setup we'll say complete setup and we should be good to go there all right so that should show you the page that looks just like this if it doesn't which in the past sometimes I've done this and it just brings me back to looking like this like you don't see the Amazon thing on the top just click on Amazon again go through it one more time make sure you refresh it it may take a minute for this to show up you should see on the very top stores the name of your store right there or kind of like a you know a bunch of characters that are your Amazon store and then add product we will be adding product in a minute but just to make sure nobody like orders the product by accident as soon as we put it out and and shipping gets messed up it's important to set up the shipping first and then we can go and start adding our products so over on Amazon Seller Central so let's go back to where we were so if you left off here and we said save draft we can then say back to drafts and that'll bring us back to a page that looks like this now no matter where you are if you just click on Amazon Seller Central on the very top it'll bring you back to the homepage right here your dashboard and from here we're going to click on the gear icon in the top right go to shipping settings then go to General shipping settings and from here you can see what the current Amazon shipping settings that by default they are going to be assigning to us what these look like uh so you can see the general fulfillment settings the cut off time for orders uh for different shipping default handling time one day um different things like that so we want to actually make our own shipping template we don't want to be using Amazon just in case you know they might have like you know premium one or two day shipping gelato doesn't offer that it's print on demand so Printing and getting it there the same day is pretty much impossible so instead we're going to click on shipping templates and we can click on create new shipping template we're going to say create a new one we can say okay we can select domestic Warehouse address say next it doesn't give us an option here we're just going to leave it as uh self fulfillment nonprime shipping settings so we'll say next and now depending on what you're selling you can select the shipping service that will be used to fulfill it uh so I'll just select this one here and say next so we can just choose delivery region we'll say all of them we'll say next we we can also select a premium service if somebody wants that say next and we can say confirm all right so once you get to this page right here we can choose a name on the top I'm going to call this gelato t-shirt D usa1 something pretty specific you want to make sure that you have per item or per weight based right there and if you scroll down you want to make sure you toggle each of these to item and not per weight and then we can change this later in gelato but we really want to make sure that we have a per order fee plus a per item fee because the first product they order is going to be kind of a little bit more expensive than adding more items if they add like you know three or four the same shirt obviously it's going to be a little bit cheaper to ship that versus in four separate orders to four separate people so we can manage that a little bit later on in the video we're going to choose numbers for now we can always come back to this and change it but at the top you want to make sure we toggle this off because if you scroll down right now you'll see we do have two-day shipping or two-day delivery enabled we don't want that that's like an Amazon Prime thing obviously uh and again gelato doesn't offer that so uh we're going to go up here and disable the SSA shipping settings so we'll say confirm and then as we can see that should now be able we should now be able to go down and deselect two-day shipping so we'll deselect no more 2-day shipping and instead we just have standard shipping free economy if you want that I'm going to disable that no free economy just standard shipping and expedited shipping and again this is something that you can customize uh based on whatever products you're selling looking at gelato uh what the shipping recommendations are from from gelato if you go on their own page there so so I'm going to say for standard shipping we'll say 5 to 8 days and we can have our price maybe it's going to be like $357 for the first order and again this is per item down here so every extra item is like $123 don't copy these numbers exactly again we'll talk about this uh later on in the video once we choose the items the specific things we're actually shipping uh but just for now so we have something in here I'm going to set this uh just like that so if you're going a little further maybe it's like $4.99 okay we'll leave those numbers there and same thing down here as well so once we have that we can click on Save and we will have our shipping profile set up so we now have our shipping profile there that's good and we want this to be our default so if we click on the drop down here we could save as the default template we'll say okay and this is now our main template for any products we list on here which is good now going back to gelato now we can actually start making our products to do that if you're not on this page just kind of revisiting it so say we're from gelato dashboard you go down to stores you'll see Amazon store is right there we can click on ADD product we can add a single product first you can add multiple products later if you wanted to and let's say we want to have like a gild in 5,000 shirt and add you know some design on it I'm going to go to Men's Clothing right here we can say t-shirts and it should be one of the first ones uh it's a very common shirt many people sell it there we go the heavy heavyweight unisex gildin 5000 shirt so I'll select that one and this brings us into the gelato editor now you can edit your entire design right here very very easily actually but typically what I've been doing in the past is editing on say canva for example or photoshop or somewhere else and then bringing the design into here but starting off with the first kind of Step you have to choose what color or colors you want for this product so uh the white t-shirt looks good but maybe we want to have like a light gray uh maybe we want to have like a light blue as well and you can choose the sizes so maybe this is not including like four or five XL I don't know you could you you know it's up to you it's print on demand so you can adjust the pricing accordingly there's really no reason not to include those and we can choose DTG so it's going to be printing as a as opposed to embroidery but you totally could embroider it if you if you wanted to have that instead however embroidering is going to typically be a little more expensive you typically want like a smaller patch like on the corner the like kind of the chest pocket so I'm going to go with DTG so we can print on the entire t-shirt so we have that now we want to go down to layers or you can actually just go to files if you want to just upload your file here but kind of showing you the tools we have available we can add some text on here um we can add a new layer that is either an image that is text or something like that and you can kind of you know kind of put different things on the shirt as you as you want you also have shapes down here some shutter stock images if you want to add you know just like this mountain for some reason if you wanted to add that uh you just click on it it'll add it and you can click and drag things over to your shirt or just click on the plus and it'll put it in the middle of your shirt if you wanted to undo something again very easy to do this little undo button right there and like I said what I'm going to do is just upload a design that I made in canva in essence if you go to canva.com we can log in and on the top we can just click on t-shirt or we can type in t-shirt and we could say t-shirt design we're going to search for t-shirt design and there are a lot of kind of pre-made teasure designs at least the the kind of the shape is really helpful I find uh so maybe we can look at these and say maybe this one is going to be a good place to start and you can just say customize this template and then within canva a quick crash course on how this works is an easy dragon drop editor where on the left side we have all of our Design Elements if you wanted to drag shapes over or graphics you can also search for all types of things so you could say like a hamburger if you really wanted a hamburger in there you could search for that and just click and drag anything over to your design you can also resize things here you can change uh elements about it so when you click on that you can change you know like if it's cropped differently if it's transparent uh if you wanted to flip it or some things you can actually just change the color as well as well as the font and different things like that so like I said I already have a design over here uh and I'm just going to be using this one so once you have a design you can say share on the top and then you can say download and you can customize these settings you want to make sure the size is correct based on the shirt that you're or the product you're actually you know trying to put on gelato uh so you can customize the size right here and I want to select transparent so it's actually going to look good on all of the colors of shirts not just on the white shirt and then we can click on download now I already have this downloaded so let's go back to gelato and from here I'm going to go to files choose file and I'm going to upload this from my device uh this one's a little bit larger so you have the correct uh pixel density you want to make sure it has at least 150 DPI it it'll tell you if it's not it'll show you like a little warning symbol on the bottom but it looks like we're good with this and if you wanted to resize it you could do that so maybe I want to uh hold down so maybe I want it to be like that size right there and then once we like it we can say continue to mockups so now depending on the product you chose there may be a lot of mockups available with different people wearing them and things like that uh I'm going to go with uh you know these are all fine right now going to choose that as the primary image but you can see you know all the different angles of the same shirt right there and by the way if you wanted to change anything else about the design you can print in more places than just the front so on the bottom here you can see back in neck outer neck left sleeve right sleeve so if we wanted to say maybe on the left sleeve we wanted to add like U I don't know like a word right there we can add text we'll say uh a sample so we can just add that right there and now we can say continue to mock-ups and you'll see these different mockups kind of make sense showing different aspects of the shirt in case you were wondering like why would you show the sleeve on these mockups the reason is because you are able to print on the sleeve uh for you know different products like that so now let's say continue to details you could download them as well if you wanted to say share them on Instagram or any of your socials and uh I'm not going to do that for now I think it's fine just like this we're going to be listing it on Amazon we can choose the name of this so we'll call this Sunday play we can add a description down there and we can continue to prices and the prices as you see we have a lot of different options here because we have all the different sizes and all the different colors and you'll see the easiest way to do this is just to set what your margin's going to be uh on gelato and it'll adjust all the prices accordingly as you can see I think like the the larger sizes are typically a little bit more expensive the 3XL for example is about $2 more uh than the other ones so as far as the margin we'll just say 50% you could also have a dollar amount as well so you could also include the shipping cost in the profit calculation if you wanted to and let's just say our profit margin is going to be 40% we could say update and then we now have prices set for everything but you can go in and change prices individually if you wanted to make this maybe like uh 25 uh 25.95 2595 if that's what you really want to do you can set it up like that so we can then say continue to review and we can review all of these make sure everything looks good and we can publish now this is going to publish all of these these variants and everything over to Amazon automatically so I can say publish product and this may take a little while keep in mind this is going to be more than just like 30 seconds could be several minutes or even longer uh until this actually is published over to Amazon but once it is published if we go back to Amazon so this is our shipping settings let's get out of this on the top we click on Amazon Seller Central we should be able to go to the little hamburger icon go down to inventory and say manage all inventory and once it is actually published here so it's not yet let's close out of this once it's published here you will see your listings all shown right here we can customize them we can save you know different descriptions different images we can really change a lot of things about it right there so let's go back to gelato and I want to start working on another product where I can show you okay so it's in review right now it's going to take a couple minutes until that actually shows up let's go back to gelato and go to stores click on stores I'm going to add a product here we're going to add a single product and I want to show you some of the mockups that are available uh using gelato and this is where it really makes more sense to upgrade beyond the free version of gelato so for this let's look at maybe mugs and bottles let's go with the ceramic mug right here again let's just drop in our image right here our same design just plopping it into this one kind of resize it so it fills that space a little bit better so maybe so maybe we'll put it on both Sid of the mug like that now we can continue to mockups and you'll see some of them are just like way better now you can see what it actually looks like when it's sitting on a table and these are just like completely uh like I don't know I think very very convincing very realistic if you zoom into that you can see like yeah that looks that looks like the mug is actually sitting there very very convincing and you can download them if you wanted to uh once you upgrade to gelato Plus for free now I'll talk about the benefits of that in a second but let's say continue to details we have ceramic mug and because this is a different class than we had before with the t-shirts we would have to go back to Amazon and do the same thing uh with the gtin exemption like I showed you earlier this time choosing ceramic mug uh as our category or just any mug like that we'll say continue to prices uh we can choose um what our price is going to be so let's say add our margin continue to review and we could publish that one and that one should be in review and getting published soon as well now talking about some of the other things we have available specifically uh gelato plus and if it's really worth it so so if I go to the top right click on my my little icon there and go to subscriptions we have gelato plus gelato gold and personalization Studio three things you could upgrade to so kind of just highlighting why you might want to do any one of those if you start selling more you actually get discounts on products uh using gelato plus and gelato gold so here's a good exam so here's kind of a good illustration of the differences there so if you upgrade to gelato plus it's $25 per month and you get 20% off product so that doesn't make sense when you're selling like just one or two products a month maybe in the very very beginning but because this is a long game eventually you should expect to scale well beyond that to the point where 20% should be significantly more than $24 a month making this easily worth it now not all products are 20% off but you can check some products are 10% 15% some of them are 20% off off right there we also have the ability to have premium mockups and mockup Studio again kind of nice features that you're getting with gelato plus and gelato gold and gelato gold then adds some other cool things like 30% off branded labels and packaging inserts so if you have more than one product you're selling adding branded label inserts could be a great way to gain reviews on Amazon which can help you rank higher in Amazon and get more more sales it could also help you get some repeat sales maybe instead of going through Amazon again uh anybody who purchased the first thing can just like scan a QR code maybe they get a discount and go through your Shopify store maybe save you some fees and stuff like that and there are a couple other perks as well but the third option that you saw back there the personalization Studio that's not something I'm going to be setting up on Amazon right now but you could set it up on a Shopify store so going back to Amazon if I refresh the page you can see we have 18 variations of the product it's listed on Amazon we're ready to go we can manage all of these very easily so if we just click on any one of them click on the three dots we can edit the listing for that product and this is going to allow us to change like the title uh to change the description to change you know the the price and some different things like that all of that can be customized in here within the Amazon Seller Central pretty cool if you wanted to uh customize anything like that so clicking on the logo on the top left Amazon Seller Central that's pretty much a crash course on how to set up print on demand for Amazon I hope you found this video helpful and to be completely honest because you already have the product set up you went through that half of the effort it really makes a lot of sense in mind my opinion to also set up some other outlets as well some other Integrations with gelato so if we go back to gelato like I said the main one that I would recommend setting up if we go to stores is going to be Shopify but Hey Etsy is a great option as well um and if you want to sell on Tik Tok shop you can also do that so a lot of options on how to set this up I have videos on how to set up you know Tik Tok ads Tik Tok shop Integrations and really the big one is how to set up a Shopify print on demand so I'll have those linked down below and actually like right on the side as well if I can make the the card pop up here so thanks for watching this video let me know if you have any questions and I'll see you in those videos next

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How To Sell Print On Demand on Amazon

  • November 25, 2024

hey my name is Mike and in this video I'll be showing you how to leverage Amazon's billions of monthly viewers to make more money for your business and we're going to be doing this using a new integration that allows us to use gelato for print on demand on Amazon so rather than just running a regular print on demand shop and hoping you can advertise and get customers which is a great route we now have the ability to also connect that store over to Amazon to access those billions of monthly viewers who are going on Amazon trying to buy things and you can put your product in front of them while still having all of the benefits of print on demand meaning you don't have the risk of having a lot of inventory you don't need to have space for all of your inventory you can iterate on your designs very very quickly try a lot of things find what works and really double down on that so this is kind of a win-win from the design aspect of being able to test a lot of things but also the marketing aspect of being able to leverage Amazon search algorithm as well to access an even larger audience there so with that being said there's a lot to cover in this video this is a beginner tutorial I'm going to show you how to set this up step by step and the good news is it's really not hard to do there are not a ton of steps to do this but it's important that you do it in the correct order which is why I decided to make this video and the best thing is we don't have courses we don't want your money there's no upsells at the end of this video everything that you need to know to do this is going to be included in this video so there are really four main steps to getting this listed on Amazon first we need an Amazon seller account Amazon Seller Central so we'll set that up Amazon's very particular about how you set that up so it's it's important that we do that in the correct way number two we need a supplier to actually do the print on demand there are a lot of suppliers out there I made comparison videos the one we're going to use in this video is called gelato uh you know a big selection a lot of great tools you can use a lot of personalization and different things I'll show you later on the video to make them a very good candidate here so once you have your store step three is going to be to connect them and again we have to do this in a very particular way so you don't end up running into problems with Amazon and then the fourth item to do is to make your products over on gelato and once you make them they'll automatically sync with your Amazon store and everything else is pretty much handled automatically when a customer places an order it'll go over to gelato it can go into production uh you know the payment works out like that you'll get paid gelato gets paid and then the consumer will actually get it shipped out directly from gelato so again the benefit of print on demand here is that you don't have to do any of that you're not doing the printing you're not holding inventory you're not doing shipping instead you can really focus your efforts on designing new products Design coming up with new designs that you think are going to be more relevant more interesting overall more purchasable by the end consumer and also focus more on the marketing aspect as well if you wanted to say link this to a Shopify store as well or or sell on other outlets besides just Amazon so those are the four steps we're going to start off by setting up the Amazon Seller Central account this is very very important that you set it up in the right way I'll have a link in the description if you wanted to go there you could just Google Amazon sell Central uh it'll bring you to a page that looks something like this I'm going to start off by clicking create your Amazon account then I'll type in my name my email and I'll make a password then we can click on next we'll enter the onetime password that was sent to our email and that'll bring you to this page right here we're going to click on get started the big kind of bluish button lower on the screen we can create our business so we're going to say we're in the United States we can save and continue what type of business do you have and so this is going to depend on your own situation do you have an LLC do you have are you just an individual I'm just going to say I'm just an IND individual for this video are you a government-owned business whatever it might be uh select the one that best applies to you and click on continue now I think most people are probably going to be individuals or maybe llc's who are watching this video so you'll say save and continue and and Amazon's very kind of strict about this stuff so you will need to really verify your identity uh with like recent bank statements valid government ID like anything that you have that can you know approve who you are the faster it's going to be that this gets approved now and this is something that could take a day or two to actually get this approved D um so I'm going to say agree and continue I'm going to upload those documents so I can enter my personal information country of birth uh country of citizenship all the information that Amazon's requesting and then like I said they're going to ask for your bank account information credit card information just kind of verifying your identity making sure that you are a legitimate business or a legitimate individual not just some bot trying to scam people on Amazon and then we have to enter our credit card information Amazon does have a $39.99 Professional Service subscription fee so I'll enter that information and go to the next page and here's where you can start to actually enter our store details so I'm just going to call it uh sand trellsky shops uh we'll have um we don't have a UPC and just kind of Select no on these things um unless they apply to you so we don't own a brand so we're going to say no brand right now then we can say next and here we can upload again driver's license or passport and of course uh like bank statement or like water bill or whatever something that proves who you actually are and then of course they want another layer you're going to have to take a photo of your face using your phone just to kind of match your ID they're kind ofan trying to verify that we'll say next and then we're almost through this there's really not a whole lot more here and then like I said it may take a couple hours up to a couple days to get that actually approved you will get an email saying congratulations you've been approved and you can come back to a page that looks something like this now from here we can go and click on where we are registering the business on the right so United States I'm going to click on United States down there and by the way this is you really pretty much have to do this in the US at least at the time of filming right now uh the gelato integration works in the US as the first place they have it set up so we're going to sign in Amazon wants us to set up two Factor authentication it's always a good idea to do that for most of your accounts anyway just to kind of secure them a little bit better so uh it's just going to be sending me a text message I can input my onetime password and then I can sign in so now that we have the account set up there are a couple kind of housekeeping items you might notice if you scroll down to actions uh anything that's readed here take care of that so adding tax information is one thing that I have to do uh deposit method typically is going to be the same credit card you used to pay for your Amazon Professional Services subscription and they have a new seller guide up at the top now we don't actually have to do any of that right now instead what we do need is a global trade item number or gtin exemption and the way we're going to do that is from your Amazon Seller Central account click on the top left little hamburger icon there go to catalog and go to add products and then from there we can go over to blank form you'll see blank form right here we can click on start and we can just go in say the first item name so before we even really have a design you can kind of just make one up whatever you think would uh be similar to what you're probably going to make so for me I know that I probably want to make like t-shirts uh graphic t-shirts and maybe they'll say something related to like some kind of joke or something funny um like like like Sunday filet is kind of something I've been I've been kind of I made a design in the past that was like that so we'll go with that one for this video so I'll say item name Amazon will kind of identify the product type they'll suggest shirt so I could say yes I can confirm that and then once you confirm that you can click on next on the bottom right or actually you don't even have to click next it'll just automatically bring you to the next page and for product identity we can then go and you know update the name if we don't want if we don't like that name we can add variations but really what we want to do is Select brand name and external product ID we need to make sure that those are both selected so that we do not have a brand name say no brand name and we do not have a product ID so once you have those again you can change variations if you want we don't have to worry about that yet we don't have the design we don't even have the specific product so don't worry about that we are just setting up the exemption right now uh so now we can click on next and if you need an exemption it will have you apply right near right here you can see UPC exemption approved so our exemption has already been approved which means we are ready to go on to the next step all I'm going to do now just to make sure that everything works out here I'll say acknowledge and then on the very bottom I'm just going to save this as a draft don't worry about the product description the bullet points or anything else right now we're just going to leave this on standby we have our exemption that's what we are looking for right now and we have our Amazon Seller Central account set up that is very important we have some you know pretty solid First Steps here now let's go over to a new tab so in a new tab you can either copy and paste the link from the top of the description or you can type in sell sandal media.com gelato this is an affiliate link it helps to support the channel and keep information like this free but if you're not comfortable that you could also Google it and find your own way to get here but we do have a a 50% off offer for your first purchase so it does kind of help you uh to also help the channel so I'm going to say get offer and uh you know the first purchase you make if it's like a sample for yourself or if it's just like an order that somebody else places you will be getting half off for that so we are going to now create an account you could do this with Google or Facebook or apple I usually like to just sign up with email I don't know maybe it's an old school way of doing things but that's how I prefer to do it I'll type in my name I'll type in my email and make sure we accept the terms of service and add a password so once you click create account you'll have to verify your email and when you click the link in your email that says verify uh that should bring you to a page that looks something like this and we can start to kind of go through these these kind of this setup process here it doesn't really matter what you click so I'll just say I'm going to uh you know I want to grow my business uh we could say I am a seasoned e-commerce seller and what platform are we going to sell on if you look at more options there are a ton that you can set up with gelato and the good thing is once you have your design and your product made it's very easy to kind of Link these different stores together and uh you know work everything out of one Central Hub that being gelato so I've made videos on Shopify we'll talk about that a little bit later on the video but Amazon is as you can see a you know a pretty top listing that is relatively new for gelato as well so I'm very happy to see that integration now existing so we'll click on that now wants to know the link to your store I'm just going to click on skip right here and we can choose what we're going to do again you can also it doesn't really matter all of this is just kind of a setup process to change your dashboard so I'm going to say clothing and uh currently we're not selling other products you learned about this from from influencer I guess say Sandell sandal media finish and finally that brings us to our dashboard kind of a little onboarding there I wish we could skip a lot of that um but it does help you know for new people to kind of customize what your dashboard is actually going to be and hopefully can help you kind of stay on track here and find the success you're looking for so quick crash course on how gelato dashboard is laid out so on the left side we have home that's going to be kind of like new offers uh different like tips or tricks that they're recommending some best sellers this will change over time below that we have the product catalog and you can see all the different categories of products so gelato has a lot of clothing obviously t-shirts hoodies different things like that but many people don't think about this but there are also a lot of other categories like wall art I know a lot of people do very well with wall art and that's it kind of makes sense for print on demand it's a good way to have that printed down here we also have of course like hats and phone cases and mugs and and other kind of accessories that you can get printed uh so if you're trying to sell like you know comical mugs that could be something something you're able to set up very easily here for this video we're probably going to go with t-shirts just cuz it's easiest to design on and uh I think it's a pretty common example that may be more relatable to more viewers below that we have orders uh you'll see orders as they're being fulfilled right here it'll kind of when orders come in you'll see they'll show up they'll be pending uh they'll be on hold maybe if something doesn't go right with the payment method they'll be in production and you can see when they're printed shipped and actually delivered to the end consumer so it's kind of a good way to see you know what's going on keep tabs on things I recommend checking out the orders every now and then as you start to grow your business down here we have stores so we should be connecting to Amazon uh we will be clicking on that in just a second but then below that uh we have some other really cool kind of gelato specific things personalization studio is a great way to have uh like a semi designed product that the end consumer can add the finishing touch on whether that is their name the date of their anniversary like a photo of them and their friends so if you have an idea and let's see some of the examples they show right here are usually pretty good ones um so maybe if you want to have maybe if you want to have like this right here like a mug with somebody's dog and then they can add the name of their dog on there kind of a nice little gift uh that could be like a stocking stuffer that somebody could very easily purchase through you below that we have templates not a whole lot to talk about there branded packaging we'll talk about that later in the video If you decide to upgrade to gelato plus which are plenty of benefits to doing that also like mock-ups are pretty good there as well once we start to grow the store more you we'll see a lot of analytics the orders uh the different countries the production like I said earlier this is almost entirely going to be in the US then of course we have mockup Studio billing and some other developer things down there we'll get to all of those later on the video but that's a crash course on kind of the layout of this right here so the first thing we want to do is go to stores click on Amazon click on North America and we are going to link that over to our Amazon account as long as you're doing this in the same browser like one tab next to another as I have it should automatically be signed into to your Amazon Central or Amazon Seller Central you can double check on the top that the name of your shop is showing up right there make sure it also says United States uh you want to make sure you're connecting it to the right one so we can say yes that's okay and confirm and that's going to authorize gelato to connect to your Amazon seller account so then that'll bring you back to gelato and you'll say we have to request a GTI gtin exemption on Amazon we already did that earlier so I should say complete setup we'll say complete setup and we should be good to go there all right so that should show you the page that looks just like this if it doesn't which in the past sometimes I've done this and it just brings me back to looking like this like you don't see the Amazon thing on the top just click on Amazon again go through it one more time make sure you refresh it it may take a minute for this to show up you should see on the very top stores the name of your store right there or kind of like a you know a bunch of characters that are your Amazon store and then add product we will be adding product in a minute but just to make sure nobody like orders the product by accident as soon as we put it out and and shipping gets messed up it's important to set up the shipping first and then we can go and start adding our products so over on Amazon Seller Central so let's go back to where we were so if you left off here and we said save draft we can then say back to drafts and that'll bring us back to a page that looks like this now no matter where you are if you just click on Amazon Seller Central on the very top it'll bring you back to the homepage right here your dashboard and from here we're going to click on the gear icon in the top right go to shipping settings then go to General shipping settings and from here you can see what the current Amazon shipping settings that by default they are going to be assigning to us what these look like uh so you can see the general fulfillment settings the cut off time for orders uh for different shipping default handling time one day um different things like that so we want to actually make our own shipping template we don't want to be using Amazon just in case you know they might have like you know premium one or two day shipping gelato doesn't offer that it's print on demand so Printing and getting it there the same day is pretty much impossible so instead we're going to click on shipping templates and we can click on create new shipping template we're going to say create a new one we can say okay we can select domestic Warehouse address say next it doesn't give us an option here we're just going to leave it as uh self fulfillment nonprime shipping settings so we'll say next and now depending on what you're selling you can select the shipping service that will be used to fulfill it uh so I'll just select this one here and say next so we can just choose delivery region we'll say all of them we'll say next we we can also select a premium service if somebody wants that say next and we can say confirm all right so once you get to this page right here we can choose a name on the top I'm going to call this gelato t-shirt D usa1 something pretty specific you want to make sure that you have per item or per weight based right there and if you scroll down you want to make sure you toggle each of these to item and not per weight and then we can change this later in gelato but we really want to make sure that we have a per order fee plus a per item fee because the first product they order is going to be kind of a little bit more expensive than adding more items if they add like you know three or four the same shirt obviously it's going to be a little bit cheaper to ship that versus in four separate orders to four separate people so we can manage that a little bit later on in the video we're going to choose numbers for now we can always come back to this and change it but at the top you want to make sure we toggle this off because if you scroll down right now you'll see we do have two-day shipping or two-day delivery enabled we don't want that that's like an Amazon Prime thing obviously uh and again gelato doesn't offer that so uh we're going to go up here and disable the SSA shipping settings so we'll say confirm and then as we can see that should now be able we should now be able to go down and deselect two-day shipping so we'll deselect no more 2-day shipping and instead we just have standard shipping free economy if you want that I'm going to disable that no free economy just standard shipping and expedited shipping and again this is something that you can customize uh based on whatever products you're selling looking at gelato uh what the shipping recommendations are from from gelato if you go on their own page there so so I'm going to say for standard shipping we'll say 5 to 8 days and we can have our price maybe it's going to be like $357 for the first order and again this is per item down here so every extra item is like $123 don't copy these numbers exactly again we'll talk about this uh later on in the video once we choose the items the specific things we're actually shipping uh but just for now so we have something in here I'm going to set this uh just like that so if you're going a little further maybe it's like $4.99 okay we'll leave those numbers there and same thing down here as well so once we have that we can click on Save and we will have our shipping profile set up so we now have our shipping profile there that's good and we want this to be our default so if we click on the drop down here we could save as the default template we'll say okay and this is now our main template for any products we list on here which is good now going back to gelato now we can actually start making our products to do that if you're not on this page just kind of revisiting it so say we're from gelato dashboard you go down to stores you'll see Amazon store is right there we can click on ADD product we can add a single product first you can add multiple products later if you wanted to and let's say we want to have like a gild in 5,000 shirt and add you know some design on it I'm going to go to Men's Clothing right here we can say t-shirts and it should be one of the first ones uh it's a very common shirt many people sell it there we go the heavy heavyweight unisex gildin 5000 shirt so I'll select that one and this brings us into the gelato editor now you can edit your entire design right here very very easily actually but typically what I've been doing in the past is editing on say canva for example or photoshop or somewhere else and then bringing the design into here but starting off with the first kind of Step you have to choose what color or colors you want for this product so uh the white t-shirt looks good but maybe we want to have like a light gray uh maybe we want to have like a light blue as well and you can choose the sizes so maybe this is not including like four or five XL I don't know you could you you know it's up to you it's print on demand so you can adjust the pricing accordingly there's really no reason not to include those and we can choose DTG so it's going to be printing as a as opposed to embroidery but you totally could embroider it if you if you wanted to have that instead however embroidering is going to typically be a little more expensive you typically want like a smaller patch like on the corner the like kind of the chest pocket so I'm going to go with DTG so we can print on the entire t-shirt so we have that now we want to go down to layers or you can actually just go to files if you want to just upload your file here but kind of showing you the tools we have available we can add some text on here um we can add a new layer that is either an image that is text or something like that and you can kind of you know kind of put different things on the shirt as you as you want you also have shapes down here some shutter stock images if you want to add you know just like this mountain for some reason if you wanted to add that uh you just click on it it'll add it and you can click and drag things over to your shirt or just click on the plus and it'll put it in the middle of your shirt if you wanted to undo something again very easy to do this little undo button right there and like I said what I'm going to do is just upload a design that I made in canva in essence if you go to canva.com we can log in and on the top we can just click on t-shirt or we can type in t-shirt and we could say t-shirt design we're going to search for t-shirt design and there are a lot of kind of pre-made teasure designs at least the the kind of the shape is really helpful I find uh so maybe we can look at these and say maybe this one is going to be a good place to start and you can just say customize this template and then within canva a quick crash course on how this works is an easy dragon drop editor where on the left side we have all of our Design Elements if you wanted to drag shapes over or graphics you can also search for all types of things so you could say like a hamburger if you really wanted a hamburger in there you could search for that and just click and drag anything over to your design you can also resize things here you can change uh elements about it so when you click on that you can change you know like if it's cropped differently if it's transparent uh if you wanted to flip it or some things you can actually just change the color as well as well as the font and different things like that so like I said I already have a design over here uh and I'm just going to be using this one so once you have a design you can say share on the top and then you can say download and you can customize these settings you want to make sure the size is correct based on the shirt that you're or the product you're actually you know trying to put on gelato uh so you can customize the size right here and I want to select transparent so it's actually going to look good on all of the colors of shirts not just on the white shirt and then we can click on download now I already have this downloaded so let's go back to gelato and from here I'm going to go to files choose file and I'm going to upload this from my device uh this one's a little bit larger so you have the correct uh pixel density you want to make sure it has at least 150 DPI it it'll tell you if it's not it'll show you like a little warning symbol on the bottom but it looks like we're good with this and if you wanted to resize it you could do that so maybe I want to uh hold down so maybe I want it to be like that size right there and then once we like it we can say continue to mockups so now depending on the product you chose there may be a lot of mockups available with different people wearing them and things like that uh I'm going to go with uh you know these are all fine right now going to choose that as the primary image but you can see you know all the different angles of the same shirt right there and by the way if you wanted to change anything else about the design you can print in more places than just the front so on the bottom here you can see back in neck outer neck left sleeve right sleeve so if we wanted to say maybe on the left sleeve we wanted to add like U I don't know like a word right there we can add text we'll say uh a sample so we can just add that right there and now we can say continue to mock-ups and you'll see these different mockups kind of make sense showing different aspects of the shirt in case you were wondering like why would you show the sleeve on these mockups the reason is because you are able to print on the sleeve uh for you know different products like that so now let's say continue to details you could download them as well if you wanted to say share them on Instagram or any of your socials and uh I'm not going to do that for now I think it's fine just like this we're going to be listing it on Amazon we can choose the name of this so we'll call this Sunday play we can add a description down there and we can continue to prices and the prices as you see we have a lot of different options here because we have all the different sizes and all the different colors and you'll see the easiest way to do this is just to set what your margin's going to be uh on gelato and it'll adjust all the prices accordingly as you can see I think like the the larger sizes are typically a little bit more expensive the 3XL for example is about $2 more uh than the other ones so as far as the margin we'll just say 50% you could also have a dollar amount as well so you could also include the shipping cost in the profit calculation if you wanted to and let's just say our profit margin is going to be 40% we could say update and then we now have prices set for everything but you can go in and change prices individually if you wanted to make this maybe like uh 25 uh 25.95 2595 if that's what you really want to do you can set it up like that so we can then say continue to review and we can review all of these make sure everything looks good and we can publish now this is going to publish all of these these variants and everything over to Amazon automatically so I can say publish product and this may take a little while keep in mind this is going to be more than just like 30 seconds could be several minutes or even longer uh until this actually is published over to Amazon but once it is published if we go back to Amazon so this is our shipping settings let's get out of this on the top we click on Amazon Seller Central we should be able to go to the little hamburger icon go down to inventory and say manage all inventory and once it is actually published here so it's not yet let's close out of this once it's published here you will see your listings all shown right here we can customize them we can save you know different descriptions different images we can really change a lot of things about it right there so let's go back to gelato and I want to start working on another product where I can show you okay so it's in review right now it's going to take a couple minutes until that actually shows up let's go back to gelato and go to stores click on stores I'm going to add a product here we're going to add a single product and I want to show you some of the mockups that are available uh using gelato and this is where it really makes more sense to upgrade beyond the free version of gelato so for this let's look at maybe mugs and bottles let's go with the ceramic mug right here again let's just drop in our image right here our same design just plopping it into this one kind of resize it so it fills that space a little bit better so maybe so maybe we'll put it on both Sid of the mug like that now we can continue to mockups and you'll see some of them are just like way better now you can see what it actually looks like when it's sitting on a table and these are just like completely uh like I don't know I think very very convincing very realistic if you zoom into that you can see like yeah that looks that looks like the mug is actually sitting there very very convincing and you can download them if you wanted to uh once you upgrade to gelato Plus for free now I'll talk about the benefits of that in a second but let's say continue to details we have ceramic mug and because this is a different class than we had before with the t-shirts we would have to go back to Amazon and do the same thing uh with the gtin exemption like I showed you earlier this time choosing ceramic mug uh as our category or just any mug like that we'll say continue to prices uh we can choose um what our price is going to be so let's say add our margin continue to review and we could publish that one and that one should be in review and getting published soon as well now talking about some of the other things we have available specifically uh gelato plus and if it's really worth it so so if I go to the top right click on my my little icon there and go to subscriptions we have gelato plus gelato gold and personalization Studio three things you could upgrade to so kind of just highlighting why you might want to do any one of those if you start selling more you actually get discounts on products uh using gelato plus and gelato gold so here's a good exam so here's kind of a good illustration of the differences there so if you upgrade to gelato plus it's $25 per month and you get 20% off product so that doesn't make sense when you're selling like just one or two products a month maybe in the very very beginning but because this is a long game eventually you should expect to scale well beyond that to the point where 20% should be significantly more than $24 a month making this easily worth it now not all products are 20% off but you can check some products are 10% 15% some of them are 20% off off right there we also have the ability to have premium mockups and mockup Studio again kind of nice features that you're getting with gelato plus and gelato gold and gelato gold then adds some other cool things like 30% off branded labels and packaging inserts so if you have more than one product you're selling adding branded label inserts could be a great way to gain reviews on Amazon which can help you rank higher in Amazon and get more more sales it could also help you get some repeat sales maybe instead of going through Amazon again uh anybody who purchased the first thing can just like scan a QR code maybe they get a discount and go through your Shopify store maybe save you some fees and stuff like that and there are a couple other perks as well but the third option that you saw back there the personalization Studio that's not something I'm going to be setting up on Amazon right now but you could set it up on a Shopify store so going back to Amazon if I refresh the page you can see we have 18 variations of the product it's listed on Amazon we're ready to go we can manage all of these very easily so if we just click on any one of them click on the three dots we can edit the listing for that product and this is going to allow us to change like the title uh to change the description to change you know the the price and some different things like that all of that can be customized in here within the Amazon Seller Central pretty cool if you wanted to uh customize anything like that so clicking on the logo on the top left Amazon Seller Central that's pretty much a crash course on how to set up print on demand for Amazon I hope you found this video helpful and to be completely honest because you already have the product set up you went through that half of the effort it really makes a lot of sense in mind my opinion to also set up some other outlets as well some other Integrations with gelato so if we go back to gelato like I said the main one that I would recommend setting up if we go to stores is going to be Shopify but Hey Etsy is a great option as well um and if you want to sell on Tik Tok shop you can also do that so a lot of options on how to set this up I have videos on how to set up you know Tik Tok ads Tik Tok shop Integrations and really the big one is how to set up a Shopify print on demand so I'll have those linked down below and actually like right on the side as well if I can make the the card pop up here so thanks for watching this video let me know if you have any questions and I'll see you in those videos next

Affiliate News

Affiliate Marketing Website Tutorial 2025 (Step by Step)

  • November 21, 2024

hey everyone welcome back to the channel so in this video I'm going to show you how to build an affiliate marketing website I'm going to take you from the beginning all the way to a successful affiliate marketing website showing you every step of the process how to get the basics of this how to figure out which domain that you want to use how to name it uh and then going all the way to actually building out the sites the specifics of it putting in different plugins to really streamline your affiliate marketing website so that's what we're going to talk about in this video here today just a couple of things to mention before we get into the video this is going to be a bit longer you know I'm sure there's distractions you could go scroll Tik toks right now if you wanted to but I think this video really will provide a substantial amount of value we don't have a course here to sell you on affiliate marketing this is all free you can learn everything about affiliate marketing and how to do this successfully for absolutely free and we've been making money thousands of dollars per month with affiliate marketing with these methods I'm about to show you we've been doing this for years uh almost 10 years now with a marketing so I've learned a lot over this time I'm going to share some of those pointers with you uh throughout this video as I show you how to build this website so let's go ahead get started with this feel free to skip around um throughout the video I will leave some timestamps down below as well so uh that might be helpful as well as some resources and some notes in the description below in this video so if you're new here don't forget to subscribe to the channel we're trying to get to a million subscribers we're almost there so we really would appreciate that but let's go ahead and get started with it right now now okay so I'm going to assume that you already understand what affiliate marketing is you're basically just marketing products for other businesses and they're giving you a commission or like a percentage of that sale for getting them new customers right and so one of the best ways to uh do affiliate marketing is to have a website now there are websites out there that are making hundreds of millions of dollars per year with affiliate marketing the one that I always use as an example is something like nerd wallet or bank rate for example or the penny hoarder is another one and these are affiliate marketing websites that are making quite literally tens of millions or in some cases hundreds of millions of dollars by just creating blog articles that people will search uh they'll find them on Google or maybe they'll find those blog articles from Instagram or even like from watching a YouTube video or a Tik Tok and then they end up reading that article and then purchasing things through those affiliate links that are embedded inside of those affiliate articles right so here's you know talking about cash app and all these different things I don't if they actually have an affiliate Link in this specific article but I'm just giving some examples here okay let's talk about how to actually build your site this is why you came here for this video so the first thing we have to do is figure out where to build our website as an affiliate marketer now there are a lot of options for building a website you've probably heard of some like you might think of Squarespace or of Wix or of WordPress you maybe have heard of that um so I'm going to give you my honest opinion right here building on Squarespace it's pretty easy but it's gotten really expensive in the past few years we used to recommend people build websites on Squarespace but now it's just like it's too expensive to get started with that and so that's why I suggest building a site using WordPress that is built with hostinger so I'll explain all this and show you exactly how to sign up but basically hostinger um you can build a website and have this running for just a few dollars a month um and so this is a much better price than you're going to get anywhere else and it's also a higher quality website for your affiliate brand so the beauty of this is is that you know you're spending a few dollars per month for a website that's kind of the only cost associated with affiliate marketing you might have some other like software that you might use if you want to use like some SEO tools to rank your your blog articles on Google you might pay a little bit of money for that but for the most part affiliate marketing is such a great business because you don't have to spend a lot of money to get started like you really don't it's such a minimal upfront cost to it I will leave a link to hostinger Down Below in the description or you can just go to sandr media.com hostinger and I'll just put that right here so you can type that in so you can follow along in this tutorial as I build an example website so you can build one alongside me here cuz I do understand it can be kind of confusing when you're trying to build out your site right now we're coming up on Black Friday so they have a special deal I don't know if this deal is going to be around when you're watching this video so just click that link down below and you'll find the specifics on what the pricing is right now but it should come out to like3 or $4 a month at the most uh in a lot of cases okay so I'm going going to click claim deal I also got a special coupon code for you you guys if you want to use the coupon code uh Sandell or I believe it's Sandell 10 then you can get 10% off on your hostinger order when you use that coupon code so we have three different options for our website with hostinger we can get the premium plan the business plan or the cloud startup plan now I really would recommend the business plan the Premium plan can work but I do think you get quite a few other features with the business plan for not much more money here so I mean you're looking at extra dollar per month right now during this Black Friday sale and so with that you're getting free CDN you're getting a free email with that you're getting a 100 websites you can have on this so you could literally be running a hundred different affiliate websites for a few dollars a month this is why we really like hostinger and the quality is great like we run our websites using hosting here so I'm going to going to go with the business plan here we also get things like a free domain for the first year when we sign up uh for hostinger so let's go ahead and do that now I'm going to click on choose plan all right and then we have a couple of different options for the length that we would like our plan to be so I think that the 48 month plan is absolutely going to be the best option here because with that we're locking in a low rate for 4 years that gives us a lot of time to get our site off the ground get it up and running and then we don't have to worry about any expenses for the next four years on it now you can go lower like if you want to go 12 months you're going to see that the price goes up per month quite a bit so you know really I think it's going to be worth it to do the 48 month plan on this uh and then we can continue on here now I do have a coupon code for you so if you type in that coupon code sandrell and click apply you are going to save some money on that so now with my coupon code that I just gave you it comes out to like $314 a month that's pretty awesome let's go ahead and just click continue here and then I'll show you how to build out this site okay so I am creating an account with hostinger and it's just going to take a minute to load here and now I'm going to have to enter in some of my billing information and then we'll move on to the next step okay so I just submitted my pay and now it's going to take us through a series of questions to help us figure out what type of site we want and it's going to try to help build the site for you now we're going to have some different routes we can take here so I want you to pay attention closely as we go through this because I don't want to lose you here and then get confused on on where you are okay so who's this website for it's for myself or for my business I'm going to click on next also you can skip through this if you want to but I really do recommend this do you want to create a new website or do you want to migrate a website so if you already have a website on like wix or you already have a website hosted on like blue host or something or on Squarespace you can migrate that site over to hosting ER they are really great with helping you to do that so that's why I really do love them but we're going to create a new website from scratch and then we're going to go and click on next okay so now we have two different options for how to build our website this is a very important step here so we can either use WordPress and basically custom build this site ourself or we can use the hostinger website builder now they launched this hostinger website builder at least a year or two ago and it's really pretty great um so I think what we're going to do is I'm going to show you how to use the hosting or website builder this basically the use AI where you will describe your website what you're looking for and then the hosting or website builder will create it for you and then from there you can just fill things in you can change things up but it helps get a basic setup for your website so you don't have to do really much heavy lifting and I would say that overall if you're using traditional WordPress and you're building this from scratch you don't have to code but it's probably going to take you all day at least to get a decent looking website whereas the hosting or website builder you can probably get a pretty good-look website in more like 20 minutes or 30 minutes so there's a big difference there both are great we do have tutorials showing you how to do the full WordPress so you know I'll leave a link to that below if you want to watch that but the hostinger website builder is going to really help us out a lot to get the site set up so click on this here hosting a website builder it's going to save you a lot of time okay so now we're picking a domain name for our website now the main pointer that I'm going to give you here is that you want your domain name to be as short as possible so the domain name is what's going to what someone's going to type into their browser in order to find you so for this example I'm just going to say that I really want to make an affiliate brand around aquariums and raising fish as pets and creating that ecosystem I used to have an aquarium when I was little and I kind of want one again and so I think it's an interesting topic there's a lot of people who love aquariums and I think we can build a whole affiliate brand around that so for our domain name let's do aquarium guys and see what comes up there now is going to be still probably the best option but for the purpose of this video I'm actually going to go withn net you can also use.org if you are a nonprofit I would just be careful like using some of these really long domain names like aquarium guys.

Tech or. click some of them can just look kind of tacky so I would be careful with it I would stick with either.net or.org although org is really for nonprofits now diio can also be pretty good that's like kind of like a tech vibe to it but I'm going to go with net just for the purpose of this video the whole point on this is that you want to make sure that your domain name is nice and short it would be really foolish to create a domain where it's like aquarium guys are cool something something something.com and ends up being this long nobody can remember what it is they're not going to be able to find it it looks kind of weird it looks like malicious or like spam and people don't even want to click on it cuz it just looks too long so having a shorter domain name really does help in a lot of instances so I would recommend keeping that short so aquarium guys.net looks pretty clean I wish it was.com but you know for the sake of this video I'll leave it like that just to show you the important part which is actually building your website so now we're going to register our domain for aquarium guys.net I'm just going to fill this out here I'm going to click on Next Step I'm going to enter my contact details Okay so now I am registering my domain this could take a little bit of time so you know it's probably going to take about a minute so let's just fast forward here all right and so now hosting or AI is going to help build our website so what we have to do here is enter in our brand name so aquarium guys and we just have to describe our website what are we looking to do for this website now I can fill this out or I can just go over to chat GPT and ask it to help me create a description for this website so let me do that now all right so I just had chat GP make a quick description of our affiliate website because I was too lazy to do that and then I'm just going to paste that in here we can also go to personalization settings and you know say like what we want our color palette to be so maybe I want our color palette to be blue cuz it's you know think about fish right and maybe uh that that looks pretty good for there we can also have a just surprise me there and we can add an online store to our site as well if we would like that we don't need that though cuz this is an affiliate website so I don't really want that there actually you know what I'm going to leave that there cuz I can use the online store as an affiliate connection to Amazon products I'll show you how to do that all right so aquarium guys I filled out this description here and now all I have to do is click on create a website and hosting your AI is going to take the rein here this could take some time you know maybe 5 minutes at the most and they're building it out for us now once hostinger builds out this site for us we're going to be able to customize this exactly how we want they're just kind of giving us like an example or like the basics of it so that we can now change it up like this is pretty cool uh they just made all this for us for this site we have our blog we have our guides that people can go through right and I can change all of this it's super easy to customize so I will show you how to do that right now okay so for building out your website here's a couple of things that I would recommend first of all I think it's important to get out at least at a minimum 10 to 20 different blog articles so that when someone does come onto your site they can go and they can find other resources and so the easiest way to do this is to use AI to help help us to create these articles now back even just a few years ago if you watched a video that I made on this I would tell you to sit down and just write these articles yourself and this is what we used to do uh and this takes a lot of time and this is why things with affiliate marketing are moving a lot faster you can build this today um with the help of AI rather than having to do it all yourself okay so let's say that we want to change some of these things maybe we don't want this Nemo looking goldfish on our homepage here as a video so all we have to do is we can click on it we can click on edit section and then we can change this maybe we don't want the video we can replace the video and we could choose something else or we can decide that you know maybe we just want an image um and maybe that'd be a lot simpler so we can replace that image and they even have free images here for us so we can just type in fish and see what comes up and so we have some other options here for our aquarium maybe we actually want this to be more about koi fish which are really cool fish right so let's say that this one looks pretty cool and I can just add this to the page and so there we go that was really easy and they already had the photos there for us we can also you know include our own photos as well if we would like to we can just upload that as an image here by just clicking upload files from your computer they also have ai images available with hostinger another reason why I love this website builder because it's just it makes it that much easier this is all new compared to just a couple of years ago and so we can change the wording here by just clicking on it we can double click and then we can change this to maybe the number one aquarium resource and then we can change some of the font there and we can change this button maybe we don't want it to be uh shop but we can have it say something else like learn more right and we can change the web address on this as well we can change the style we can change the animation and the color of it as well so it's really easy to do all of this as you can see here now we can go through and just continue to edit this we can you know swap out these pictures we can generate a new image if we want maybe a koi um fish eating food and let's just see what it can create from that see what it comes up with here it's going to take about 15 to 20 seconds to generate some images for us you know maybe I really like this one it looks pretty cool and I can just import that right there and I can have aquarium Essentials we can change this from shop to maybe something else learn more or free guide or like buy now right so we can change that if we would like to and maybe I just want to totally delete this section here cuz it's kind of like shopping and you know maybe the AI Builder just went too hard on it so I can just delete that entire section if I would like to and you can see just how quickly like I'm doing this in like 5 minutes here but you can see how quickly all of this comes together for us for our website so that's how you edit the basics on the homepage if you go to the upper leftand side I want to show you some of these features here so we have this option to add an element so if you click on this you can add text you can add shapes or a map or your Instagram feed which is really cool you can connect that there so let's say that we wanted to put our Instagram feed as a section below this one we just click on ADD element we click on Instagram feed and we can put our feed right inside of there by just connecting our Instagram account to our website so I'm going to just go and delete that now I just want to show that as an example other things we can do as well we can add a subscribe button so maybe you want to capture people's email to read your newsletter you can do that very easily as well and just having it right here to capture that and we can Center it very easily by just dragging and dropping it we can create some space there if we want some space for it to have right so we can just pull that down we can put that right there we can say you know subscribe to our email newsletter so you can learn more about uh how to really create the best aquarium out there right so these are all the different things we can have we can even put in an AI assistant um that hostinger helps us out with so when someone looks up or they use the AI assistant that pops up on the right hand side and we can just preview this here on how it would show up see here on the bottom right if people click on this and they say um I'm I'm really trying to figure out like what type of um aquarium size or like should I get a 5 gallon or a 10 gallon aquarium for my fish and then the AI assistant will help to direct to your specific blog articles that outline all the things or questions that they might have so this is really awesome and once again another thing that you used to have to at least pay for to have like a chat bot on your website but now it's totally free when you use the hostinger Builder so you can see just how the site's already coming together here just from doing a couple of things now you also I want to recommend going and clicking on the upper right corner here you'll see the desktop and then also the mobile option you want to make sure that your site is optimized for mobile a lot of people are going on to websites on their phone not on their computer so don't just do desktop make sure that your site looks good on mobile as well so just togg go back and forth from time to time to make sure that it looks good now I'm going to go back to editor here and we're going to continue want I want to show you some of these other things you can do let's talk about pages and navigation so you see these things up here at the top we have home we have shop we have guides we have blogs and then we have the store that the AI Builder made for us as well and so we can move these around we can say maybe I want to delete the shop I don't want the shopping feature on my affiliate website so I can just easily click on delete right there and it would completely get rid of that there now maybe we want to add a page here maybe we want an about page we can easily put that in there or maybe a contact page would be something important for like affiliate brand deals you might want that so let's put one right here and we can just add that as a contact page click save and now we have a full contact page that we can go through and we can edit so maybe I wanted to be a man hanging out with the hundred different aquariums that are full of fish and we can have that as our contact us image so maybe this is a good one here and we can just put that in there and uh we can put in our information we can put if we have a physical location we don't so I I don't want people showing up to my house so I'm going to just delete that there and yeah so that's a contact page let's go back up here on the upper left hand side so we can see pages of navigation if we want to maybe reorder these we want to put our blog before our guides all we have to do here is just click and drag this above guides and there we go we just reorganize that so Blog shows up before guides okay that's the basics of the different pages now let's talk about website Styles maybe we want to change the font maybe we want to change the buttons we can do all of that pretty easily on here so if we want to change the entire font we can do that a lot of that is pretty straightforward if we want to change the style of the buttons we can do that very easily as well right here and then also we have animations so when someone enters onto a new page how do all of the photos and the text actually show up so if we click on fade you can see it fades in slide it slides up and scale it kind of just zooms up like that I actually really like scale I think it looks pretty clean so I'm going to use scale here as one of the options now don't forget also to go up and click on save from time to time they do have autosave on but I still would just recommend making sure just in case something happens you don't want to lose your site the other option here is we have ai tools so they have an AI writer they have an AI image generator for us um they have an AI blog generator for us now these are all pretty great tools but I still would recommend another tool to really up your game on creating your blog articles so let's go ahead and let's make our blog articles here I want to make at least 10 to 20 different articles I'm going to utilize multiple things here so I'm going to use koala AI to write articles that will help set up for embedding affiliate links into the articles but also I'm going to use chat GPT just to help give me some article ideas for this website so I'm going to go to chat GPT all right so I typed in a really basic description here for chat GPT I just said come up with 50 different blog article ideas for our affiliate marketing website called aquarium guys we teach people how to raise fish and maintain Aquarium so I'm just going to click enter there and now chat GPT is going to give us different blog article ideas and then what we're going to do is we're just going to go over to koala Ai and we're going to have koala actually hash out these ideas and make them into articles right so here's a perfect one right here beginner's guide to starting your first aquarium right so I can just copy that and then I can go over to koala AI I will leave the link to koala Down Below in the description here so I'm going to create an account on koala let's just look at the pricing here it's really affordable for the amount of time that this is going to save you it's definitely going to be worth it so we have the essentials plan the starter plan or the professional plan where we can have 12 or 1.2 million words per year written with this article writer I think it's absolutely worth it it's an investment that I think everyone should really consider when they are creating their affiliate site just based on the amount of time that it's going to save us now we also have the Boost the growth and the elite plan um where we're getting you know 12 million words per year this is if you're really taking it seriously and you're trying to pump out thousands of Articles using AI right now I'm just going to go with the professional plan because with this I'm getting AI powered editing I'm getting AI models and I have just a lot more features available inside of there with the professional plan but even just with the essential plan you're getting some of the basics here like it's using gbt 40 and Claude 3.5 and you're getting SEO optimization which is super important if you just have chat gbt uh write a blog article for you it's not going to be nearly as good as koala because koala is all about creating blog articles that will rank on Google for search engine optimization and look like they written by human so it's very important here to use something like this so let me just sign up for it here and I'll show you how to use it so let me do that now okay so we are now inside of our koala writer and so what we're going to do here is we can make saved presets but let's just call this project we're going to call this our aquarium and then I'm just going to click on create there okay so this is going to be our project name we can use different models here for the writer so we can use GPT 40 mini we can use GPT 40 we can use Claude 3.5 Sonet and so I actually really like Claude um a lot of people use GPT but I'm going to go with Claude here it doesn't really matter which one you use you're going to notice some slight differences and then this is going to be a blog post okay and then for the Target keyword I'm just using the first one here right which is beginner's guide to starting your first aquarium and I'm just going to paste that right there and then we have SEO optimization so we can manually do this if we wanted to do something very specific talking about specific related keywords like koifish for example we could do that or we could just have the default option selected as well which I'm going to let koala take care of and then automatic internal linking so we have this option as well uh this is really helpful and then article length how long do we want this to be now I would recommend having articles somewhere between 950 and 18870 words it's up to you it depends on the type so for this one for example this is going to be a longer one because it's a full guide on how to start your first aquarium so for this one we're going to do it a bit longer I'm going to have this 1350 to 1870 words it's going to be SEO optimized we can choose the different style so it can be formal it can be casual it can be humorous this is just really awesome to have all these things available to us obviously the language the country in which the article is going to be targeting and then the point of view third person is going to be the best option for this for a guide okay and so once I have all those parameters set all I have to do is Click create article and koala is going to create this article for us okay so what we've done is we've used koala to create an article for us we included images in there so these are AI generated images for our article it looks really solid as a beginner's guide to creating your first aquarium so all we have to do now is just click on copy um and then we go back to our website to our blog and we can start to add these blog posts in here so we can either um just add them to these existing posts here or we can actually just click on ADD section and we can add a Blog section here for all of our articles so let's say that we like this layout right here and we want to just add more in there so we can do that very easily and it's going to help us create new articles and then what we want to do here is just click on edit post and now I'm just going to edit this entire blog post so for this section here I'm going just going to delete that photo I am going to change some of this text here I'm going to move this up I'm going to move it over I'm going to make it wider like that and now I'm going to just simply edit that text there delete that go back to our article that was just written click on copy go back here and just paste it so there is our first article it's working on loading those images for us it could take a little bit of time you can also manually post those images in there as well or if you want to download it and then upload it into there that could work a little bit better as well and then we can change up the title here for this section edit the blog header actually change some of the wording on here to make sure that it looks properly right so we can just change the blog Title Here paste that in there and we can change the description and we can make sure that um we have the domain properly set up and then just click on Save and then all we have to do from here is just basically rinse and repeat so I'm going to click on Save but then we just go back to chat DBT we go to our second article we copy this we go back to koala and then we just go and we create a new article here on koala we you know do the same thing Claude 3.5 or whichever one you want to use our Target keyword we paste that in there and then we just rinse and repeat and we do this for at least 10 to 20 different articles is what I would recommend for the first week and then finding some way to maintain that where you're putting out about one article per day is a good way to start for the first few months and then trying to rank four specific keywords on Google Now how do you actually find keywords to rank for on Google that's a whole another video I have a video on that where I show you how to do that but one of the best ways to do that is to literally just go on to Google and search for things so using Google here and seeing what pops up as a suggested search is really useful for finding blog article ideas as well if you want to do things outside of chat GPT for these article ideas so going back to our website this is going to be the basics of it whenever you are ready to launch your site all you have to do is go to the upper right corner and click on go live and so we can go live now and our site is up and live aquarium guys.net let's view the site right here see how it looks and we can of course go back and change anything that we want to at any point with our site oh and one other thing I forgot to mention in this video is that you do have to make sure that you verify your email address in order for your site to actually be able to go live so that's just something important that you're going to want to do for that so just go into your email click on verify so that your site actually goes live so let's go back to our site here to make sure that it went live I'm going to click on refresh and now our site is live so here's our blog it's looking pretty good you know this is something that just took me like 20 minutes if I spend all day on this it could really look high quality and this is what I recommend you do as well now remember with affiliate marketing it's not all just about creating a Blog you need to create a game plan for other platforms and other outlets to get people to your website now Google search Trends are going up are searching more on Google every single year but it's getting harder to rank on Google as well and so it's important to not only just rely on search engine optimization on Google but also to maybe create a Tik Tok account or an Instagram account to funnel viewers to your website so a great example of this would be to create Tik toks about aquariums you don't even have to be on them you can use AI video generators like video gen to create those Tik toks for you showing people how to you know make the best aquariums or or some aquarium tips funneling them to your blog or funneling them to your affiliate links for your affiliate marketing Journey now when you are writing these articles as well what I would recommend doing and this is a very important thing that I didn't mention yet in this video is just embedding your affiliate links inside of these blog articles okay and so when we're talking about essential equipment and supplies what you can do here is just hyperlink some of these so if we click on edit text and we're talking about some of the essential equipment and supplies for a filter right we can link to a filter by just you know adding a link right here and we can put a web address here just like that and we can enter in our affiliate link for a filter for an aquarium so this is exactly how I would recommend doing affiliate marketing it's very subtle but you just include it inside of your articles wherever it seems fit Whenever there is a product that you want to include in your articles now as much as we can lean on AI for generating articles you still should read them and find ways that you can incorporate and include affiliate links inside of those I would recommend having at least three to five different affiliate links embedded throughout every article that you are writing and posting on your site this is going to be how you're going to make money on this site as an affiliate marketer okay so like fish food for example we can link to fish food on Amazon if you have an Amazon Associates account which we have a full video on Amazon affiliate marketing you can link to that right here for fish food and you can just put your your custom Amazon affiliate link right there there and make money whenever someone clicks on that and then buy something on Amazon within the next 24 hours so if you want to learn about some of the best affiliate programs we have videos on that as well I would suggest one of the basic ones is just using Amazon Associates uh which is pretty much any product that's sold on Amazon you can be an affiliate marketer for and you can embed it into your blog articles so that's one that I would recommend other affiliate programs really just go on to any website and go to the bottom of their page and you'll find an affiliate page to become an affiliate for those uh different companies so for example like let's say you are at PetSmart and you want to you know sell a specific product that is being sold on PetSmart they probably have an affiliate program somewhere so just go on to Google let's say like fish or aquarium aquarium affiliate programs and we can find some right here here's like the glass Aqua affiliate program this is for some of their different things that they're selling on here right and so you can become an affiliate for them so that's just one example there but just you know Google is your friend when you're trying to find different affiliate programs for your specific Niche so that's just a tip that I wanted to leave there for you so if you have any questions if you have any issues when you're going through this process of creating your affiliate website feel free to leave the comments Down Below in the comment section I'll try to respond to you if I don't respond to you there you know send me a DM on Instagram I'll try to help you out there as well I can't promise that I'm going to respond to everyone I do my best um sometimes I get a lot of messages and it's hard but I still want to help you out as much as possible on your affiliate marketing Journey just remember you're not going to make a million dollars in the next week it's going to take time I would set a low goal for yourself of maybe say you want to make $500 a month from your affiliate marketing journey in the next six months right and then eventually build up from there it takes years you know for us it took 10 years but we're still making more money every single year from affiliate marketing because we learn a lot about it thanks for watching the video I hope you found some value in it don't forget to to subscribe for more videos like this and I'll see everybody sometime in a future video

Affiliate News

TikTok Dropshipping Is Finally Here

  • November 16, 2024

so Drop Shipping on Tik Tok shop is finally here like legitimately here and this is a way that combines two very lucrative businesses that a lot of people do Tik Tok shop being one of them one of the fastest growing online businesses and of course Drop Shipping and in the past you couldn't really do them both because Tik Tok has this little terms of service conditions saying you have to have inventory in the service region where you are in order to actually do any kind of Tik Tok shop stuff so until now you just couldn't do it because Drop Shipping would have warehouses all over the world but finally a certain company that I'll show you in this video figured out a way to set this up so that when you're Drop Shipping you actually do have inventory where you're selling it and that way you can do Drop Shipping on Tik Tok shop like I said combining two of the most powerful tools on the internet Drop Shipping something that a lot of people have been doing for a while and has really been evolving a lot and of course one of the fastest emerging online businesses Tik Tok shop allowing you access to a huge huge amount of people who could be potential buyers and reducing that barrier so they don't have to click to go to your store and then make a purchase it's now on Tik Tok shop and with that you can actually have other creators promoting it you can have Affiliates through there there's a lot you can do with Tik Tok shop so with that being said there's a lot to talk about in this video I'm going to keep it as clear and as concise as possible so I recommend you follow along Click by click and at the very least take out a pad of paper take out a pen and take notes throughout this video so the first thing we want to do is set up our Tik Tok shop shop we need to have a Tik Tok shop account that is set up that is verified so to do that I'm going to go to Sandell media.com shop so santal media.com shop hit enter and it'll bring us over to the sellers Center for Tik Tok so you can see it look like this it might look a little different Tik Tok does change this from time to time but we'll see a button on the bottom that says sign up now and that should bring us to a page that looks like this let's enter our email address of course you can also continue with Tik Tok if you have a Tik account and want to set up with that or you can continue with Google if that's easier so you don't have to remember a password but I'll sign up with an email right here and then we'll create a password we'll say continue and that'll bring us over to this page right here now it's going to ask us some questions about our business if you don't have a business setup now that's not a problem at all you can do this as an individual if you have an LLC setup you could set it up as Corporation down here or sole proprietorship depending on how you set have a set up also Partnership if you have a partner uh I'll just go with individual for now we're going to go with individual and for this we have to verify our identity in a minute using our driver's license uh or you know passport or whatever ID you might have you'll also need your social security number and you'll need your address um to make sure that it's actually validated of course if you have a business those documents will be a little bit different you'll need like your EIN for example um of course depending on where you are in the world so let's go with individual we'll say next and from here we can we can verify let's just say with state ID or let's say driver's license so I'm just going to go through all this click next and then we'll meet up after that and then finally that'll bring us to the page where we can choose our shop name so for this I'm just going to make up an arbitrary shop name but choose one that would make sense for you depending on what you think you might want to sell of course keep it kind of generic you don't want to pigeonhole yourself too much it really is just a shop name but we'll just call this santrell santrell um sandrell goods for sale I don't know something like that and we can add a shop logo so I'll say add now we can upload the file here this could be something you make in canva very easily or can make you know just take a photo whatever you want your logo to be you can make this you know I wouldn't think about this too much but just make a quick and easy one then we can choose the primary product so maybe this is going to be like Sporting Goods Sports and Outdoors there we go Sports and Outdoors that's probably what I will be selling in this video um but you can choose you know obviously any category that makes sense then enter your phone number right now you'll need to confirm your information and then that'll bring you to this page here now this is going to take up to 24 hours in my experience it usually take significantly less than that but in the meantime we can get everything else started that's why wanted this to be step number one just so that while this is happening we can then go and do product research and find the product that we want to sell now we can add tax information we'll do that in a minute as well but for now let's go to a new tab so now let's go to a new tab and in this new tab we're going to go to our supplier so if you already have a Shopify store that's great you can totally use that if you wanted a Shopify store I have other videos on how to do that but in this video I'm doing it in the simplest most concise way possible as I mentioned before which is directly linking your supplier to your Tik Tok shop so you don't actually need to use Shopify here if you don't want to there are plenty of benefits to using Shopify you can sell in other places but for this like I said we're doing the simplest one possible so the supplier we will be using I believe is the first one to offer this or at least one of the first few to offer Tik Tok dropshipping and this is Zen drop so we have an affiliate link down below we don't charge for courses there's no information withheld in this video and the way that we make our content for free is through those who just voluntarily use our affiliate links right it costs nothing extra to you helps the channel so we would appreciate it if you use that link and if you want to you just type in sandal media.com sandal media.com zendrop or you can click on the link in the top of the description or you can just copy and paste it over to a new tab now if you go through our link you also get some benefits so kind of a win-win you get rewarded because not only do you get the 7-Day free trial but you also get 50% off for the first three months uh you get $200 in order credits that's there free money that you'll get that you wouldn't get if you didn't go through our affiliate link at the very least kind of helping you get your business off the ground here and a couple other perks like xandr has uh some coaching calls some little master classes and stuff like that just to you know make sure that you understand the platform and it works as well as possible for you so with that being said let's start off by typing in our name our our first name last name and our email address and then I'll click on next so starting off Mike Mike if I could spell my name right that'd be great and then we can enter our credit card information again this is a 7-Day free trial if you decide it's not fore you totally just cancel it super easy to do um so let's enter my credit card right here then click on start free trial and uh it should load might take a second for this to happen but that'll bring us into our dashboard so that brings us to a page that looks something like this now do not click on this we do not want this we want something else so it only works if you do this the right way if on the bottom you click choose another platform we will be clicking on Tik Tok but we can't do that just yet there's two things we need to do before setting up this store to make sure that it actually works well doesn't get blocked doesn't get deactivated by Tik Tok and make sure that we are following all of their terms of service correctly so the first thing we need to do is we need to find a product so if we go to find products there are a lot of options on the left side that help you search for products uh find products is the easiest one to kind of just filter through these so you want to say ships from the US you can look at all categories or maybe specific categories as far as suppliers we could say just zendrop us or Zen drop fulfillment you can look at price range here and all of that uh is you know just another way for you to filter and research and find what products are actually available for you so you can browse through these there are certain things I've talked about in previous videos that will make for better or worse products right you don't want something that has a lot of high returns a lot of liability like you don't want electronics that could break and and injure people obviously that's that's a very bad idea for a product but most of the stuff that's on zendrop right now is pretty well curated uh like body cleanser a belt like pretty basic things that will probably have a very low level of returns uh As Long As You Are marketing it correctly now other than that we also have the ability to browse other products down here with trending products and you can and you can just kind of look at what's trending right now at the very least to get an idea of what kind of products are working and so if we look at these and say Hey you know like this water bottle like we know those bottles are very popular right now maybe this little like uh strap or what do they call this thing carrier a water bottle carrier uh maybe that's something that might be interesting it cost $227 for you and you can maybe sell that for I don't know 105 $20 something like that and you'll get a pretty substantial markup even after accounting for the shipping down here you see the shipping cost is $5.39 in the US so definitely a pretty substantial shipping uh to product cost ratio there you're looking at about $766 so I would want to sell this for really no less than like $15 uh and even that's going to be some pretty tight margins all right this is kind of cool right here some things you might just find interesting to yourself and you have to really kind of differentiate what you think is interesting and what an actual customer might think is interesting sometimes there's a lot of overlap and when that happens that's great it makes it a lot easier for you to Market because you are the customer and you know what the customer wants so something like this you might say okay a lot of people who are interested in music or guitars or uh classic rock um anyone who's like really identifies with like a fender amplifier and think that's a cool thing is going to potentially like this now maybe they'll get that and their spouse will not like it right so you have some risk of return there but for the most part this is is like a fairly cheap product this could be a very easy impulse buy somebody's on Tik Tok late at night they see that and they're like oh that's so sick they order it and then you know who cares they're out like 20 bucks and and they get something that they might end up liking if we scroll down you'll see it's $15 after you account for shipping so again shipping is pretty substantial here as well you can do like a two set here um or just one so you're going to have to sell this for a little bit more I don't know why it say as cheap is $155 I guess that's for the keys only um but if you're selling that for like $30 it's going to be a little tougher as an Impulse buy something like this could sell really well at like you know 20 to $25 so let's kind of keep browsing I'm just going to pick one kind of at random just for demonstrating in this video and something that's cool about this product Library as you're scrolling through you'll notice a lot of them might be products that you recognize so some Brands like Dove for example uh we've got that one we've got Nexcare we have a lot that are like legitimate brands that people know of and so that's going to make it easier to sell as long as again it's going to be a little more competitive then when you start doing you know those type of products things that are not really novel or new or interesting like if you're just selling deodorant people are like you have to compare the price then to your local you know CVS or whatever if you're buying that so something like this if it's $16 for one maybe not everyone's going to be buying that um so I'd rather find something that's a little bit more novel a little bit more interesting and different and unique and easier to sell on an Impulse rather than like an everyday thing that you need that you could otherwise buy at Walmart all right so for the sake of this video I'm going to go with this uh anchor Outlet right here it plugs into your car um it's you know USB type c and USB type a port I could charge a lot faster I think a lot of people are charging with like those little old like 5 watt or three watt Chargers that literally can't even keep up with your phone like it's dying while the map is up whereas this 36 Watts it'll charge your phone you know substantially faster so I think that could be somewhat easier to Market uh cheaper impulse buy most people don't have a good one in their car or at least they don't have one that has two like that um a lot of newer cars do have USB type-c and they have car plan stuff but still there are probably a good amount of people out there uh like myself included who just don't have carplay so that could be something that maybe would be very interesting to them um just to have that faster charging so we're just going to say add to my products and once we have that over in my products you'll see right here my products before we review and publish that we're finally ready to connect our store if we go back to the first tab you'll see we do have our business account set up it was approved it's great I actually also added the tax information you just click on that it's a W9 if you're in the US you type in like you know your information the same stuff again just to make sure that you are taxed complet client uh in your local region so we have that good we have Zen drop we have a product now all we do is connect the two of them and we'll be able to start listing products on Tik Tok shop so if we go to connect my store again do not go with this you don't want to do that you want to click on the bottom choose another platform this is very very important you do that and on the right side we have to go with Tik Tock us we'll say continue and then we want to say I would like to build my own store and then we'll say I have a store connect it so we'll say continue that should open a new tab and as long as you're in the same browser and you signed into Tik Tok and into zen drop it should automatically bring you to this right here and you can just confirm install uh you have to enter your contact email address then read everything say authorize actually check that box then say authorize all right and there we go that brings us back to Zen drop it tells us that it is enabled you can disable the uh constant autof fulfillment if you wanted to but I'm going to leave it enabled for now we'll say got it we can choose our warehouse so now this is the next thing we have to do we have to make sure that we get our warehouse correct so we need to create a Zen drop Warehouse on Tik Tok and then select it from the drop down so let's go back to Tik Tok from here we're going to go up to our account on the top right I'm going to go through this slowly because this is a very very important step we'll go to my account we'll go to account settings then from here click on Warehouse settings now we're going to add a pickup Warehouse we'll say add Warehouse the warehouse name we're going to type in zendrop Warehouse then the contract person then the contact person we will say BL L the warehouse phone number you can just copy this 754 217 5134 just copy that phone number exactly that's what you want just trust me on this this is based on Zen drop's website this is what the warehouse that they want us to add in here so that we are compliant with Tik Tok then for the address you can just copy and paste this right here it's in Miami Florida so you just click on that address again I'll have a link in the description is by the way uh so you can actually see it it's on Tik tok's website all this information um but it's just easier if you if you type it in as I am typing it in right now so once we have all that let's double check it zendrop Warehouse BL that's the phone number we've got the address Miami Florida and then we can say save so we'll say save and now we have that warehouse there we go Warehouse is ready there then we need a return Warehouse we're going to say add warehouse and let's select same as saved Warehouse address that is a zendrop warehouse it's the same as the first one we can say save and now both of our warehouses should be populated make sure both of these are listed there that looks good it says we're reviewing our documents okay actually that's that's from before we already are approved that's not a problem I think we should be good here this looks right now there's more to this now on the left side we want to click on orders and then we want to go down to fulfillment settings and click on shipping and delivery then click on switch option click on seller shipping all right now from here before we click on okay let's click on view templates it should open a new tab and show us this blank page right here on the top we can click on Create and we are going to create a new template we'll say confirm and from here we going to name this zendrop template one we can say Quantity based and then we can scroll down and select maybe free economy free economy shipping right here and maybe the express shipping might be like $3.99 that's that's maybe the shipping that we want to do right here we could also offer express shipping if you wanted to but let's just say those are the options we have I'm going to say submit oh actually we need a warehouse we're going to select our warehouse up there sorry I forgot to do that now let's click on submit we'll say save and now we have have that template saved so now if we go back to that previous tab where we were again sell or shipping is what we want we can say okay we can say okay again and now we are all set and ready to go all right so everything's looking good here let's go back to Zen drop on this tab right here this is where we left off remember so all we have to do now is choose our warehouse and you might need to refresh this page if it doesn't show up but it should show up right there Zen drop Warehouse so click on zendrop Warehouse then we can click on apply all right so now we should be mostly set up you'll see right here create a ship template from Zen drop order fulfillment okay if we click on that we should already have that I don't know why it's prompting us right there um we should have uh a shipping template okay please confirm you created one yes say confirm we have one good okay so let's confirm everything that we have here if we go back to the seller center we have our shipping temp template good we do have our fulfillment through Zen drop uh let's just double check that make sure we have that right so if we go to my account go to account settings go to Warehouse settings yes Z drop house there we got the shipping okay so everything set up correctly on that side and on zendrop side we have our product if we go to my products this one is ready to review and publish we'll say review and publish and we can publish to my store let's publish to the store uh it wants us to choose a collection we can call this collection uh phones and electronics sure we'll just go with that for now say published to my store and we should get a little green button right there a little green icon once it gets published all right so now all we have to do is always wait a couple minutes until this turns green it'll tell us that it is connected right now it just says publishing it may take a couple minutes for this to actually turn green but that's essentially all you need to know to connect your Zen drop here with all the products and you can have multiple products connected to that store as well over to your Tik Tok shop and when you're on Tik Tok shop you can manage everything over here you can see your orders uh you can see products all of that will be populating uh once we have that connected once this actually goes published once this actually gets published and uh from there you're able to run some ads you're able to make content on Tik Tok and tag the product uh you're able to search for that product and find it and find your store and uh you know really just go from there so I recommend next you watch my video my video on Tik Tok ads so if you search for Tik Tok ads sandal media on YouTube You'll see this one right here actually I'm working on a newer one so there may be even a newer one than this I recommend watching that one next so you can start promoting uh promoting the product that you now have listed on Tik Tok shop so if you enjoyed this video consider subscribing and I'll see you over in that next video

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5 Best Email Marketing Platforms for 2025

  • November 1, 2024

in this video I'm going to share five email marketing platforms that you can use in 2025 so each one of these five different platforms are going to have different benefits or different use cases depending on the type of business that you are running so uh we're going to go ahead and get into this video but let me just say that email marketing has some of the best Roi in the game now if you look at different types of marketing email marketing can be extremely cost effective yet most people don't use it at all or if they do use it they're underutilizing it and they're not using it properly and so I really would urge anyone who is running a business to use email marketing because you own your distribution you own your audience your followers your repeat customers you can reach out to them very easily like that and so let's go ahead and talk about these five different platforms the first one is going to be the best email marketing platform for e-commerce which is omniscent now omnisend we like this platform for a number of reasons we personally use it ourselves but this is arguably the best platform for e-commerce because of the different features that they have available for example let's say that you are running a store on Shopify or you're using woocommerce and you want to send out emails to your potential customers or already existing customers on omniscent they already have templates available for you and they kind of hold your hand through this process of creating different designs for sending out emails um you can have automatic coupons for reaching your customers and I think most importantly if you're you're running a business you want to be able to track how well your email marketing is converting for your products right and so that's one of the best features of omnisend is that you can actually look at how those emails are affecting your sales and you can see which ones are driving the sales you can track all of that inside of omnisend so that is something that is really incredible now let's just look at pricing as well because that is very important for a lot of people and it turns out that omnisend pricing is very reasonable so they even have a free plan for people who are just getting started so if you have 500 contacts on your email list you can send 6,000 emails a month all for just $16 a month which is extremely reasonable so this is a really great platform especially for people who are running e-commerce marketing they have SMS marketing as well so if you want to send text messages directly to your customers or potential customers who land on your page you can do that very easily and so all you have to do on this I'll leave a link to it down below we also have a full tutorial showing you how to use omnisend so that you know don't get confused on any of the steps there but building your list automating the process sending campaigns it's super important and it's something that you can set up uh pretty easily today with omnis I will leave a link to them down below if you're using some other email marketing platform that you're not happy with you can also migrate to omnisend and they help you out with this process so let's say that you're using MailChimp they have a full page dedicated to helping you migrate from one of these other platforms over to omnisense so I'll leave a link to them down below if you want to get started with that and also the tutorial on omnisend to help you out and just one more thing you know this is great for e-commerce people who are selling products like on Shopify or on woocommerce it plugs directly into those platforms but also if you're just running like a service business or some other type of business and you're not selling e-commerce products it's still very useful it's really great for all business owners okay so let's talk about another email marketing platform and that is Constant Contact now constant contact deserves a spot on this list because it's been around since 1995 that's about 30 30 years in business of email marketing so because they've been around for such a long time they're kind of like this just grandfathered into it where they really do provide a great service I would say that the best features of Constant Contact or kind of what sets them apart from some of the others is that you have this ability to do social media marketing on Constant Contact so let's say that you are posting on Instagram and on Facebook and on Tik Tok if you connect your accounts you can actually schedule content to go live on these different platforms using constant content that's in addition to email marketing and SMS marketing and you know a variety of other products that they have inside of Constant Contact let's just take a look at pricing real quick cuz I know that is important for a lot of people it generally does end up getting a little bit more expensive than something like omnisend so you could end up spending you know $80 a month for the Premium plan so that's up to you if that's something that you would want to spend some money on but I will also leave a link to it down below in the description it's very reliable it's kind of like Old Reliable we used to use contstant contact we don't use it anymore but I can still vouch for it and say that it's a pretty good platform to use okay now let's talk about the next one uh which is going to be very specific for people who are looking to connect with their followers or users but maybe not necessarily selling them something every day and so that's going to be beehive now this beehive is the best platform for people who are looking to run something more of like an email newsletter which is still constitutes as email marketing and the thing I like about beehive is that they seemingly have new features rolling out like every week I see the founder on Twitter posting that they just launched new features like I swear it's every single week there's something new that comes out but beehive a lot of your favorite newsletters that you read whether this is like morning Brew or we actually have a newsletter called the neural Frontier that's all about Ai and we run that on beehive where it's just coming out every week people are reading it for their news and honestly I think most newsletters that you read that come out on email are actually probably run on beehive it's a very fast growing company and they also an ad Network inside of there so like if you are running a newsletter you can put ads directly into your newsletter into your emails and make money inside of beehives platform I know we have made a good amount of money from that yeah it's it's overall just a great company we've been using them for a pretty long time for our newsletters and also pricing is very affordable as well if you have a lot of subscribers like if you have 50,000 people on your beehive email newsletter you're paying about between $200 and $300 a month which could be expensive but for the amount of people on there and having the ability to send you know hundreds of emails if you would like to it's probably worth it for you so I'll leave a link to them down below as well okay let's talk about another one that I think is really great for pricing especially and that is mend so as you can see on moen's website they have a lot of different features not only do they have email marketing but they also have these AI features and marketing Automation and then also tracking lots of reporting and analytics inside of their dashboard as well so if we just click on marketing animation it show you kind of some of the things that they have here available for us but if you want to set things on autopilot right like say user onboarding or like abandoned cart right and also by the way Amin does have most of these as well but like if you have an abandoned cart then you know say like a user adds something to the cart you can have its whole process where it waits today and then if they haven't purchased you can have an automatic email that gets sent out to that person that says you know I noticed that you left something in the card and then tries to convince them to go and buy it so you know you can have all these different things on here when you're using mend it's not really my favorite platform I just think it's not as smooth as something like omnisend um but it is still one that I think is worth looking into and the pricing is also pretty attractive as well so like if you have say like between a th000 and 2,000 people on there it's about $15 a month for using moose end but there are some hidden costs in there as well so like if you want to send out more emails you're going to end up paying more for that when you're using something like moose head so overall it's it's a pretty good platform it's not my absolute favorite but it is one that's helpful and they do have a lot of resources on their site as well to help you through the process of setting up your email campaign now now I was talking about the last one here which is called brevo now brevo is I would say probably best for people who are sending infrequent emails and that's because they generally don't charge you to just maintain like an email list I know for the longest time I was using MailChimp and MailChimp was charging me a lot of money like hundreds of dollars a month just for having an email list even though I wasn't sending emails out so that was kind of a ripoff and that's why I think brev which used to be called send and blue is a pretty great platform and we have used this in the past as well so I can vouch for it personally but whether you're doing marketing or you're trying to sell products it's pretty great and overall very low cost for the amount of features that are available for it so if you want to do like WhatsApp marketing you can do that on brevo if you want to have like set up sales pipelines as well they even have like some CRM features that are available inside of brevo so you can kind of use this more of like an all-in-one business platform outside of just email marketing which is why I think it deserves a spot on this list so those are the five different email marketing platforms that you should check out going into 2025 let me know if you have questions specifically about each one of them we've used all of them in the past so thanks for watching the video and I'll see everybody sometime in the future

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5 Best Email Marketing Platforms for 2025

  • October 31, 2024

in this video I'm going to share five email marketing platforms that you can use in 2025 so each one of these five different platforms are going to have different benefits or different use cases depending on the type of business that you are running so uh we're going to go ahead and get into this video but let me just say that email marketing has some of the best Roi in the game now if you look at different types of marketing email marketing can be extremely cost effective yet most people don't use it at all or if they do use it they're underutilizing it and they're not using it properly and so I really would urge anyone who is running a business to use email marketing because you own your distribution you own your audience your followers your repeat customers you can reach out to them very easily like that and so let's go ahead and talk about these five different platforms the first one is going to be the best email marketing platform for e-commerce which is omniscent now omnisend we like this platform for a number of reasons we personally use it ourselves but this is arguably the best platform for e-commerce because of the different features that they have available for example let's say that you are running a store on Shopify or you're using woocommerce and you want to send out emails to your potential customers or already existing customers on omniscent they already have templates available for you and they kind of hold your hand through this process of creating different designs for sending out emails um you can have automatic coupons for reaching your customers and I think most importantly if you're you're running a business you want to be able to track how well your email marketing is converting for your products right and so that's one of the best features of omnisend is that you can actually look at how those emails are affecting your sales and you can see which ones are driving the sales you can track all of that inside of omnisend so that is something that is really incredible now let's just look at pricing as well because that is very important for a lot of people and it turns out that omnisend pricing is very reasonable so they even have a free plan for people who are just getting started so if you have 500 contacts on your email list you can send 6,000 emails a month all for just $16 a month which is extremely reasonable so this is a really great platform especially for people who are running e-commerce marketing they have SMS marketing as well so if you want to send text messages directly to your customers or potential customers who land on your page you can do that very easily and so all you have to do on this I'll leave a link to it down below we also have a full tutorial showing you how to use omnisend so that you know don't get confused on any of the steps there but building your list automating the process sending campaigns it's super important and it's something that you can set up uh pretty easily today with omnis I will leave a link to them down below if you're using some other email marketing platform that you're not happy with you can also migrate to omnisend and they help you out with this process so let's say that you're using MailChimp they have a full page dedicated to helping you migrate from one of these other platforms over to omnisense so I'll leave a link to them down below if you want to get started with that and also the tutorial on omnisend to help you out and just one more thing you know this is great for e-commerce people who are selling products like on Shopify or on woocommerce it plugs directly into those platforms but also if you're just running like a service business or some other type of business and you're not selling e-commerce products it's still very useful it's really great for all business owners okay so let's talk about another email marketing platform and that is Constant Contact now constant contact deserves a spot on this list because it's been around since 1995 that's about 30 30 years in business of email marketing so because they've been around for such a long time they're kind of like this just grandfathered into it where they really do provide a great service I would say that the best features of Constant Contact or kind of what sets them apart from some of the others is that you have this ability to do social media marketing on Constant Contact so let's say that you are posting on Instagram and on Facebook and on Tik Tok if you connect your accounts you can actually schedule content to go live on these different platforms using constant content that's in addition to email marketing and SMS marketing and you know a variety of other products that they have inside of Constant Contact let's just take a look at pricing real quick cuz I know that is important for a lot of people it generally does end up getting a little bit more expensive than something like omnisend so you could end up spending you know $80 a month for the Premium plan so that's up to you if that's something that you would want to spend some money on but I will also leave a link to it down below in the description it's very reliable it's kind of like Old Reliable we used to use contstant contact we don't use it anymore but I can still vouch for it and say that it's a pretty good platform to use okay now let's talk about the next one uh which is going to be very specific for people who are looking to connect with their followers or users but maybe not necessarily selling them something every day and so that's going to be beehive now this beehive is the best platform for people who are looking to run something more of like an email newsletter which is still constitutes as email marketing and the thing I like about beehive is that they seemingly have new features rolling out like every week I see the founder on Twitter posting that they just launched new features like I swear it's every single week there's something new that comes out but beehive a lot of your favorite newsletters that you read whether this is like morning Brew or we actually have a newsletter called the neural Frontier that's all about Ai and we run that on beehive where it's just coming out every week people are reading it for their news and honestly I think most newsletters that you read that come out on email are actually probably run on beehive it's a very fast growing company and they also an ad Network inside of there so like if you are running a newsletter you can put ads directly into your newsletter into your emails and make money inside of beehives platform I know we have made a good amount of money from that yeah it's it's overall just a great company we've been using them for a pretty long time for our newsletters and also pricing is very affordable as well if you have a lot of subscribers like if you have 50,000 people on your beehive email newsletter you're paying about between $200 and $300 a month which could be expensive but for the amount of people on there and having the ability to send you know hundreds of emails if you would like to it's probably worth it for you so I'll leave a link to them down below as well okay let's talk about another one that I think is really great for pricing especially and that is mend so as you can see on moen's website they have a lot of different features not only do they have email marketing but they also have these AI features and marketing Automation and then also tracking lots of reporting and analytics inside of their dashboard as well so if we just click on marketing animation it show you kind of some of the things that they have here available for us but if you want to set things on autopilot right like say user onboarding or like abandoned cart right and also by the way Amin does have most of these as well but like if you have an abandoned cart then you know say like a user adds something to the cart you can have its whole process where it waits today and then if they haven't purchased you can have an automatic email that gets sent out to that person that says you know I noticed that you left something in the card and then tries to convince them to go and buy it so you know you can have all these different things on here when you're using mend it's not really my favorite platform I just think it's not as smooth as something like omnisend um but it is still one that I think is worth looking into and the pricing is also pretty attractive as well so like if you have say like between a th000 and 2,000 people on there it's about $15 a month for using moose end but there are some hidden costs in there as well so like if you want to send out more emails you're going to end up paying more for that when you're using something like moose head so overall it's it's a pretty good platform it's not my absolute favorite but it is one that's helpful and they do have a lot of resources on their site as well to help you through the process of setting up your email campaign now now I was talking about the last one here which is called brevo now brevo is I would say probably best for people who are sending infrequent emails and that's because they generally don't charge you to just maintain like an email list I know for the longest time I was using MailChimp and MailChimp was charging me a lot of money like hundreds of dollars a month just for having an email list even though I wasn't sending emails out so that was kind of a ripoff and that's why I think brev which used to be called send and blue is a pretty great platform and we have used this in the past as well so I can vouch for it personally but whether you're doing marketing or you're trying to sell products it's pretty great and overall very low cost for the amount of features that are available for it so if you want to do like WhatsApp marketing you can do that on brevo if you want to have like set up sales pipelines as well they even have like some CRM features that are available inside of brevo so you can kind of use this more of like an all-in-one business platform outside of just email marketing which is why I think it deserves a spot on this list so those are the five different email marketing platforms that you should check out going into 2025 let me know if you have questions specifically about each one of them we've used all of them in the past so thanks for watching the video and I'll see everybody sometime in the future

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The Very Best Website Builders for 2025 (DON’T CHOOSE WRONG!)

  • October 28, 2024

so if you're looking to build a beautiful professional website in 2024 then choosing the right Builder is absolutely essential and it can be the difference between a successful website and a failed website where you spend too much time too much money and ultimately don't end up with a website that converts customers gets viewers or just otherwise does what you want it to do so in this video I'm going to break down the best website Builders by category and I'm not going to give you like a 100 different ones to choose from we're just talking about five in this video that I think Encompass essentially every website out there no matter what your reason for making a website is so if you're looking to get into e-commerce if you're looking to just get your local business online whether it's a fundraiser personal portfolio there will be something in this video that will be the best way to do it for you and the best part is I actually have a full tutorial on everything I talk about in this entire video I'll link all of those down in the description below so let's start off with category number one the best website for most people out there this is going to be great for small businesses just looking to get online anyone looking for a onepage website even influencers looking to sell merchandise online anyone who's looking to do a low-level e-commerce site so not like a gigantic you know 100 product website but if you're putting a couple products online and maybe you sell in a market in person as well that would be a great one here as well as local businesses getting online scheduling websites and kind of like I said most websites out there would be very good with this category right here in this one in the past I would have said Wix or Squarespace but I wouldn't say those anymore the truth Tru is they've raised their price a lot and the product really hasn't changed that much since launch but instead the winner of this category is none other than the hostinger website builder I made a tutorial about this just about a week and a half ago and I have to say it is an absolutely incredible Builder very very easy to use and the best part is even though it gives you so many tools and so many features it does this for a shockingly low price like this is either $3 a month or $4 a month those are the two plans they have three or $4 per month which like I said makes it easier for personal portfolios and things like that and the editor is a drag and drop editor so you have your tools on the left side you click and you drag over like a text box or a button you can move it around the website anywhere you want and so the barrier for beginners is very very low it's easy to edit easy to get it exactly how you want but the other thing we like about this it's not just a beginner website because honestly there are other cheap ones out there that are just quick little beginner websites hosting or Builder actually does scale pretty well so whenever you find that hey maybe you grew a blog you're very successful and you got to you know you have like five or six writers and you want to kind of move to the next level you want to be you know a WordPress website well there's actually a button there's literally a single button that you just click and you can migrate over to a WordPress website again hostinger also hosts WordPress websites so you can do all of that very easily and scale your website to that level so I know this sounds a little bit generic saying this is the best for most people but let's kind of break down who this was actually going to be best for like I said number one anyone making a simple one one or two or three page website whether that is a personal portfolio you want to connect your Instagram on there you can totally do that whether it's a local business you want scheduling you want people to you know book a yoga class or anything like that you can do that on here as well again if you are maybe looking for leads if you have a phone number on there and you just want like a billboard on the internet you don't need you know a $25 a month website just something simple again this does that if you want to sell products there's an e-commerce platform on here with no transaction fees again very compelling I think this would be best for influencers or anybody looking to have their own merch being sold on their website and fifth would be anyone looking for extra awareness that could be like fundraisers uh or events or planning or things like that so that's the first category right there it's kind of a lot of people I think many people watching this video will just be good with going with hosting or Builder but there are still four other options that I think are very very different and it's very important that if you're in those categories you choose the right one and hosting your Builder would not be the best for those next four and by the way of the five I'm talking about in this video if there's ever one that really resonates with you that you think is the right one I have two links for you in the description below one is going to be a discount link to get you the best price to get started either an extended free trial or a discount like like the first one hosting her we reached out to them we're able to get a discount code that gives you an extra 10% off that brings the price down for like a four-year plan to I think like $160 something dollar and the second link is a full tutorial it's like an hour and a half long for most of these and uh it's just on YouTube completely free and it walks you step by by step how to actually make your website so number two is going to be the best for very dedicated e-commerce websites so that is if you're trying to do Drop Shipping if you are exclusively selling products like you have a warehouse inventory you're trying to sell things maybe you're doing print on demand or maybe you are like selling at a local craft show but for the most part maybe you were selling on eBay or Etsy in the past you want your own website now where you can sell your own stuff Market on you know social media Tik Tok Facebook ads different things like that the winner here has to be Shopify this is hands down the best e-commerce platform that is built from the ground up for e-commerce of course it works as a regular website and you can have like an about page and different things on there but without a doubt this platform is geared towards e-commerce you're going to have a lot of good Inventory management tools a ton of different apps and plugins basically anyone out there who makes software that wants to integrate with anything related to e-commerce whether that's email marketing advertising inventory stuff uh shipment tracking different things like that they all have a Shopify app and it's always going to be their top priority because Shopify is essentially the largest e-commerce platform for online stores in the world oh and they also have point of sale as well so if you're selling things online and you also want to track that same inventory in person and accept credit cards in person you can just get the POS light it's like $49 and you can accept credit cards in person or even if you don't want to do that you can just accept credit cards with tap and pay on your iPhone using the Shopify app so there's really a lot it's kind of full spectrum here and I could go on and on for an hour and a half talking about the different ways to use Shopify but really The Big Three like I said if you have inventory and you're selling it Shopify is going to be great if you are Drop Shipping Shopify is like the go to for that everyone who does Drop Shipping integrates with Shopify and third is going to be print on demand which kind of is similar to drop shipping as well all right category number three then this is kind of interesting I I I mentioned it a little bit earlier in this video this is going to be anyone looking to make a very very large website if your purpose of your website is to be a Blog for example and you're going to have a library of hundreds of articles in the future or if you looking to sell uh you know more advanced products that Shopify Shopify is great but if you want to sell like digital products for example or anything like that that would that would kind of fall into this category right here so the much more advanced websites are really generally going to be run on WordPress WordPress Powers I believe 40% of the entire internet last I checked so most websites that you go to basically any blog out there if you Google something you click on a random link odds are it's going to be run on WordPress the good thing is WordPress is actually free don't go to wordpress.com I personally am not a big fan of that wordpress.org is the free version and you can actually use that with a host that's called hostinger so so WordPress can be intimidating to a lot of beginners but I'll walk you through essentially how it works it looks like this I like the example of typing up a document so say you're on a computer you're typeing up a Word document Microsoft Word is the software on which you're writing the document if you don't have word you're just typing letters on your computer and it does nothing right so Microsoft Word is equivalent to wordpress.org it's how you're building your website it's the tools you have available and is ultimately your content management system but you can't just close out of your website you have to save it somewhere and get other people to access that same that same website and so where you're saving it on on a computer you're going to save it to like your hard drive on a website you're saving that to a host so hostinger is the host that we recommend I mentioned hostinger earlier in the video for their website builder they actually first weree a WordPress host and again the price is like $2 or $3 per month so very very affordable and also great uptime great speed which is why we've been recommending them they're doing a lot right over at hostinger so that's your second pillar right there the third pillar is going to be any other plugins you want to add on top so that's going to be like if you want to add fun little widgets in there if you want to add other functionality so you're able to track who visits your website different things like that go on top of WordPress so that's essentially the way word press works I have a full tutorial walking you through step-by-step how to do that there is no coding even though it's much more advanced uh and it does take a little bit of learning to get used to the interfaces it's all drag and drop you don't have to do any coding and It ultimately is easy to use once you get used to those interfaces but WordPress like I said does allow you to have massive libraries of content uh you can have you know hundreds and hundreds of Articles it ranks very well on Google which is why most people use it and there are a lot of great search engine optimization or SEO plugins such as yoast for example that you could just get for free and start using and optimize so you can rank even better on Google on Bing or on any other search engines out there so I feel like I went on a pretty big tangent there talking about WordPress but ultimately that's that's my recommendation wordpress.org not wordpress.com people mix those up wordpress.com like weirdly capitalizes on the freew wordpress.org wordpress.org completely free does not cost you anything to use it you're only going to have to pay for your domain and your hosting which we recommend with hosting here moving on to number four something that is also very Advanced but very different from WordPress this is anybody looking for an animated website think of like the Coca-Cola website the iPhone website maybe it's going to be like the Oreos website where you scroll down and things move and they twist and and different things happen and it's going to be more of like an awareness play people will go to your website and kind of just be impressed by the way it looks as opposed to a static website and a lot of times this is more for just general marketing purposes like you're not going to be placing orders necess neily on the Oreo website but it still exists and people still go to it so if you're looking to make a website like that there are a lot of great options Wix studio is a relatively new one but we still recommend using web flow and again I have a tutorial on how to use web flow it's definitely the most complicated out of everything I'm talking about in this video but very very rewarding when you get that website at the end that just has really cool things going on and in the beginning you'd think like it seems impossible to make that without a lot of advanced coding but you really don't have to do any coding at all however if you do want to add some code in there again it's very easy to have like one little tab over on the right you can switch over and start writing some code to implement even more customizations onto your webflow website so webflow super awesome definitely more advanced but I would highly recommend it for agencies if you're trying to make websites for a lot of clients or you know just for yourself if you're trying to make that one website maybe you have a cool startup and you want to have like a really impressive landing page web flow is probably the way to do that then finally the fifth category here one that you can't really do well on any of the first four this is going to be an online course or a webinar or otherwise online coaching and you kind of can set those up with the other ones I talked about in this video but it's going to be like very kind of boot leggy like it's not going to be the right way to do it the right way to do it is going to be with a dedicated platform and the one that we recommend is actually kajabi so if you have a valuable skill set and you want to create either an online course or some online coaching the best way to do it is going to be through kjab people earn a lot of money on there it's a very reputable platform that handles basically everything you're going to do so you can upload everything all your content on there manage all your scheduling on there and of course accept payments on there as well and so ultimately like I said there are a lot of other options out there teachable is a great one there's plenty of others but kajabi is one that we've seen people have the best experience with and ultimately does seem to be very user friendly very easy for beginners and a great way for you to kind of reduce the barrier from having all your knowledge and not not being able to sell a course or share anything and just getting to that end goal of sharing the knowledge and earning the revenue that you deserve so those are the five different website platforms that we recommend for basically anybody out there making any kind of website whether that is a small business making a one-page website or a giant blog looking to have you know hundreds of employees and thousands of blog articles written whatever it is something in this video should be the right choice for you and I highly recommend the next steps would be to go in the links down in the description to either get started and or to watch a tutorial on how to get started with any one of these like I said I have step-by-step tutorials walking you through everything you need to know from absolute beginner up to full-blown power user on any one of these completely for free we do not sell online courses we don't want any payments from you we don't want your payment information uh it's really just free information just all uploaded on YouTube so thanks for watching the video I'm Mike O Brien with sandrell media and I'll see you in those tutorials

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Facebook Business Page Tutorial (Updated for 2024 Changes!)

  • October 22, 2024

hey welcome to the channel my name is Mike and in this video I'll be walking you through step by step how to set up a professional Facebook business page and this is something that absolutely everybody should be doing every business out there every fundraiser every personal portfolio whatever your reason is for being on the internet a Facebook business page is an incredibly powerful tool and yet I'm so surprised at how many businesses either don't have one or they do have one it's just missing a lot of information missing a lot of key settings and missing a lot of stuff that I'll show you you throughout this video that can bring your business your fundraiser your personal portfolio whatever it might be to the next level and these are things that a lot of times people kind of write off the Facebook business page as well it's only like if you're on Facebook and only boomers are on Facebook or whatever first of all that's not true a lot of people do use Facebook and second of all it's actually very very useful outside of Facebook as well Facebook business Pages rank on Google and oftentimes early on for a business the Facebook business page has better domain Authority than your own website so that means if somebody's searching for your local business your Facebook business page is going to rank above your own website which means that if somebody's Googling that and they find that and your Facebook business page is just kind of half-ass it's missing information it's not it doesn't have the right buttons in there you could be losing customers or even worse than that if you don't even have a Facebook business page somebody else could be outranking you in Google and taking customers that should rightfully be yours so with that being said this is easy to do I'm going to walk you through everything in this video we're going to start off going over to facebook.com I'm just starting off on some Facebook business page here just to kind of show you some of the tools before we go and set up our own if you already have an account sign in under your personal account do not sign in under a business account yet that that's not really the way this works Facebook requires every individual to have their own personal account they're going to require like photo ID verification and stuff like that if they suspect like your birthday's wrong or anything like that so sign in with your own personal account if you don't have have one go ahead and make one pause the video and then come back right here and then once we're on Facebook I'm just on a random Facebook business page just to kind of show you some of the tools that are available you can see posting on the right side this is going to be a great example of any kind of sales or timely things you can just put out right here and a lot of these you'll notice are square posts which means they're probably sharing them on Instagram as well additionally on the left side we can see this page in particular has a lot of information about their email their website their hours are open uh you can see the the reviews down here so not everyone's recommending them maybe they can find some things to work on uh their address and of course we also have the ability to book a tea time with this particular golf course so this is something that is you know very well established I think they did a pretty good job with this but now let's actually talk about how to make our own so on the top right you'll see your little profile picture right there but don't click on your profile photo three buttons to the left of that you'll see a little nine square array titled menu we're going to click on that and then on the right side you'll see create so we're going to go down here and create a page and again don't worry that this is connected to your personal account in the future we can migrate this over to the meta business Suite uh and get this off of your personal account but for now you have to set it up with your personal account so now we're going to create the page the name of this I'm going to say this is Willow Grove window washing just a fictitious business I made up right now the category right here window washing see if window washing window cleaning maybe home window service I guess that's kind of close enough cleaning service okay so you can pick a couple categories right here I'm choosing three because none of them are specifically tailored exactly to my business hopefully what you are looking for is a better match but you want to pick several that are as close as possible don't pick too many usually three is a good number for this and now we can make a bio this is optional but I highly recommend you do this again to help you rank on Google Google is going to read this and if you say hey we're a window watching business in Philadelphia then when somebody searches Philadelphia window watching business this is going to be indexed and this is going to potentially pop up in Google so our bio I'm just going to paste a little bio in right there it shows up underneath there that might be a little longer than I would like typically just two lines is probably going to be ideal but we'll leave it as that for now and of course on the right side you can see uh you're able to toggle between the desktop view which many people will be visiting but just as many people are likely to be visiting from mobile so you want to check out both as you go through so this is looking a little wordy like I said I might trim that down a bit there we go something simpler like that now I'll say create page all right so that was created now now we can add some contact information here so I'm going to add a phone number and then an email our address Willow Grove Pennsylvania then we can add our hours here so let's open at selected hours and we're going to say this is going to be maybe like uh 7 a.m.

7 a.m. to uh 7 p.m. 7 p.m. now Facebook doesn't really give us at least I've never seen a good way to kind of copy these all the way down so what I do is I just highlight them so contr a contrl c and then if as we go down here just paste them one at a time so click on paste paste and then Sunday paste as well so now for the hours do the same with the closing time paste there paste there and maybe we're closing a little bit earlier on Sundays maybe we're done by like 1 p.m.

Or something like that 2: p.m. and on Saturday 7 p.m. again if we wanted to have different hour so maybe you have like a you know a morning and an evening maybe you have I don't know if you do like a siesta or whatever you can add a little plus right here and you can have two different hours in the same day so maybe 7:00 a.m. to uh like maybe 11:00 a.m. would be one set of hour so 7:00 a.m. so maybe like 7:00 a.m.

To 11:00 a.m. and then down here maybe we're going to say like uh noon to uh like 5:00 p.m or something like that so that way you have like your lunch break when nobody's going to come in that it says it's closed online so we're going to save this now we have our hours there as we scroll down right now it says okay fair page Health we don't have a lot populated just yet we do have to add our website here I'm just going to add I'm going to add the YouTube page just cuz I don't have a link for this specific website if you haven't made a website for your business yet by the way I have full tutorials on how to do that some really easy ways to do that hosting your Builder is probably the video that I would recommend uh very affordable very easy to set up and very customizable okay so let's click on next now we can add our cover photo and our profile photo so so I just made a quick little logo here in canva I've got a light one and a dark one you can try out either one to see which one looks best on your specific wallpaper you're going to choose so I'm going to choose the darker one right now I think that'll look better and then you can see it kind of gets cut off right there so let's delete that I think my my light one has more of a boundary on it so let's see if this one's a little bit better we'll add this one and there we go so you can kind of see it a little better I might go in and edit this just to add a little bit more spacer but you can read everything quite well there so I'm going to add a cover photo now um I don't actually we can go with this one right here kind of a nice basic cover photo or to make it a little bit more personal which I don't know why you'd ever want to squeegee from the bottom up I think that's a weird photo but let's add another one here I'm going to say maybe this one right here photo of me clearly me washing windows and because we want to reposition this so my head's not cut off on the left side we can click drag to reposition and we're going to drag it down to right there so there we go a nice photo of definitely me definitely washing windows and this little button right here a lot of people skip this it's very very important Facebook's been moving this around as well so it wasn't here in older videos but it is now um we're going to add the action button so I'm going to click add action button now we can say try it and this is going to be probably the most important part of your Facebook business page the purpose of people coming here is to do what right are you trying to get them to donate are you getting them to go to your website and purchase something uh go to Spotify and like listen to your music or are you trying to get them to like sign up book now order whatever think of what your main purpose for this Facebook business page is when people get here what should they do and that's where you want to make this button so we have a lot of options here of course you could buy tickets if you are like a band or something like that t you can start an order if you have maybe like a local restaurant that would be start an order would be a a common thing there view shop if you're selling local merchandise or or shipping merchandise as well book now would be ideal for like yoga studios uh this might work book now might make sense for uh this window washing company so you can schedule when you're going to be booking it and otherwise you have other options down here like call now send an email contact us um as well as quite a few others down here like visit a group uh make a reservation play a game there's a ton of options for what your business page might be targeting for this specific one I'm going to say book now we can connect a scheduling tool to this now like I said if you don't already have a website uh there are some good scheduling tools out there hosting your Builder does have scheduling Tools in there also Acuity is a pretty popular one as well if you only care about scheduling and don't really want to build a full website Acuity is good um but I don't know for this purpose for the purposes of this video um I'm going to not connect that and instead I'm just going to go down here and add a phone number we're going to say call now we'll say next and maybe we have like a you know an admin or someone in our office that actually answers the calls and does the scheduling here we go so I'll say save and now we'll have an action button on our page so we can say next and that brings us to step three of five you can connect a WhatsApp to your page so if you use WhatsApp which I would recommend maybe setting up not everybody especially in the US it's not really that relevant but maybe people don't want to text you or a lot of people maybe use WhatsApp especially in other countries then they could add that right here uh you could add that right here and people can message your WhatsApp your business WhatsApp account I'm not going to do that right now I'm going to say skip because again in the US I don't really think it's absolutely essential like I know very few people that primarily use WhatsApp a lot of people use either iMessage or you know just native SMS on like an Android phone for example I'm going to say next I'm going to skip that one that's just kind of asking you to invite your friends to like your page which I you probably should do I'm not going to invite my friends to like this because it's a fake page it's not it's not real um but you want to get a couple likes on there at least so Facebook knows that you're legitimate and that can help you to eventually get your username and your url which we'll talk about in a minute then we can choose the notifications we're getting so you can leave these on right now uh turn that one off and I'm going to actually turn them both off because I don't really need a lot of notifications I I plan on checking this page quite often and that brings us into our dashboard here so so I'm going to close out of this little popup here and that'll bring you to your dashboard on Facebook so in essence what we have here on the right these are going to be the posts that you already have on the left this is going to be similar to what viewers will actually see when they visit your website so if you want to change your bio or edit any details right there uh that is going to be what pops up and you want to make sure that is of course correct up here are some things that Facebook is recommending we do things that like I said we haven't done yet linking our WhatsApp account or inviting our friends however creating a welcome post is probably a good idea so we can start off by doing that instead of clicking right there though I want to show you how you're going to post all the time in the future and that is over here you will always see this little kind of block on the top that is going to be what's on your mind so it says what's on your mind you can just click on that and that will allow you to type up a post if you wanted to um just whatever you want there you can also add some other things to your post you can tag people you can add images uh you can add a check-in like a location you can add how you're feeling right now uh just kind of different ways kind of cheeky for making uh your post right there other options though live video I don't recommend doing that for most businesses I would much prefer to see you do photos and videos so a little bit more Evergreen tailored to kind of being up long term can be a little bit more refined as well and reels are the other option reels are going to be much more browsable great for discoverability uh so if you make reels about like the best barbers in your area and you happen to be uh one of them or maybe you make a reel of like the best haircuts for men in 2024 and you're a local barber of course that's a good way to to get a lot of discoverability there's no guarantee that all those viewers are going to be local that they might be all over however if you mention where you are you could potentially gain some new customers doing stuff like that something to play around with maybe experiment but not necessary for everybody so for our first so for the first post I'm going to post a photo or a video I'm going to add let's just say this photo right here just a photo of me okay so I'm going to add a little bit of text up there and I'm going to post that and of course we have this little popup here the ability to add a call now button on your post I'm going to click on ADD button and I'm just going to say continue so now when somebody sees that post there's a button there makes it a little bit more actionable so again instead of just having it on your page you also have your action button on any individual post much like this one right here so that is now posting you'll see right now call now is going to be showing up right there and just kind of recapping in case that popup doesn't come up for you if you wanted to let's just say we're going to post another photo we're going to upload say this photo right here and down here I'm going to click on the three dots and say what do we want to add we want to say get calls so we're going to say enter phone number I'm going to say continue and now we'll have that button on here uh as something that we can add into that post so we're going to say post and then this one we'll also post again with that similar Button as I mentioned okay so this is all very surface level stuff right you may already even be at this point if you've made one in the past but there are a lot of key settings that we need to really optimize to make this page even better so on the left side we want to go down to settings when to click on settings that'll bring us into quite a few settings about our page you can see on the left side just tons and tons of options here we won't go through all of them mostly just going through the ones that I would say are very important so going through preferences first of all reaction preferences you can choose you can choose if you want to show or hide the number of reactions on your posts or on other posts from other people that are maybe tagging you for example so if you're really small in the beginning and you're trying to act like you're bigger than you are you may not want it to show like just one or two likes so maybe you could hide this on your post in the beginning if you really wanted to notifications of course you will be getting a ton of notifications in the beginning this can be a distraction for your business so personally I like to disable a lot of the notifications here so I'll just go in and just kind of disable as many as I can then down here accessibility not a whole lot that I need to change here if you want to change like light or dark mode you can do that uh scrolling down then we have page details this is going to be a big one we added a bunch of page details already but you'll see among here there are a number of others that we weren't prompted to add when we first set this up one of them is going to be our social link so if you have an Instagram if you have a Tik Tok if you have LinkedIn Pinterest whatever your other profiles may be we want to add those links right here so I'm going to add the Social Links I'm going to add a social link right here for Instagram I'm going to say Mike O'Brian that's just what I'm going to add right now obviously you want to add your business one but we're going to add that social link let's say we want to add one for maybe Twitter and again that's micheel Brien Michel Brien with two ends you can C and then you just keep clicking add so social link on the right side the little drop down there you can choose what this is actually going to be uh and again not every business needs to have like a Snapchat for example and all these other ones but if you do have one it could be a nice way for people to potentially learn more about your business or contact you or do whatever again like maybe a band would be a good example of where you can link a SoundCloud different things like that so I'm going to say save we'll have those links right there Facebook and Twitter and then down here we can add some other things as well so what is our price range maybe we are more of an expensive but not a full-blown Splurge category so $3 signs I think would make sense here we can also add diversity info so if you are a minority-owned business or you want to share that you're like a woman-owned business or something like that you can add that information right there I'm not going to be adding that right now so you can add Services down here as well so if we have like online booking we can add that uh if we have maybe uh takeout or dinein or different things like none of these apply necessarily to a window washing business but whatever your business may be I recommend checking this out in case you look at it and say hey you know what we actually do have delivery services I want to add that on here so not everybody thinks they have to go through GrubHub which is going to cost you more money maybe you're a local pizza shop and you have your own delivery driver saves you money if they just go through this and it saves them money as well so I'm going to say save we can also add other languages so if you speak English English and Spanish Spanish as a second language you can mention hey you know like you speak Spanish as a second language if anyone comes in they only speak Spanish you're able to get by but it's it's not your primary language we can say save just kind of again making it more accessible and answering those questions for potential viewers we can edit the ratings right here so right now we have no ratings but you could allow ratings or say you know what we don't want ratings on here um especially if you have bad ratings maybe you want to kind of fix that and get rid of that just you know hide your ratings if that is a situation then on the left side of this we're still kind of going through the profile customization here we have privacy and Legal Information so if you have a privacy policy again maybe if you have like software or any kind of business that would be collecting information local like dentists and doctors that might be collecting medical information you can add a privacy policy right here just paste the link to whatever your privacy policy page is from your website I'm going to say cancel because I don't have one right now work in education if you want to add any experience in the past I don't think that's really relevant here places lived not relevant uh page transparency I'm not going to do anything here family and relationships details about you none of those things really matter maybe some details about you you could add a more detailed bio here about your business so let's just so let's just kind of paste that bio here again I'm going to say save more of a lengthy bio here I would say and uh name pronunciation so if it's like Sandell media people might say that incorrectly and you'd want to kind of show how it's pronounced uh and you know anything else you want to be fun add a quote or something like that you could do that otherwise like life events this is really tailored more towards like people people uh so like public figures maybe would add this kind of stuff but a lot of businesses I don't think necessarily need to so let's go back to settings and going down here we did everything in preferences we talked about page details how people can find and contact you right here allow search engines outside of Facebook to link to your page definitely definitely definitely make sure this is enabled this is what I was saying in the beginning you can rank on Google for your Facebook business page and if you don't believe me remember in the beginning of this video I just looked up a golf course Pickering Valley Golf Course if I look up Pickering Valley Golf of course they've been around for a long time so the first thing that pops up is going to be their website then below that then below that you look down the third link right there their Facebook business page so even if you do outrank your Facebook business page you want to take up all that real estate so competitors are not showing up there that's really valuable real estate on something like a Google search page all right but getting back to here we have our post settings here so you can change if you want it to be public of course I I would highly recommend that you can allow comments or or you can allow comment summaries on your post or not uh we've got stories so if you want to do anything with that you can change your settings here page setup any kind of page setup here you can manage over here there's not really a whole lot that I would recommend when you're getting started um other than Advanced messaging so if we say view right there there are some Advanced messaging features we can configure if you're expecting people to be asking questions on your Facebook business page I'll actually get into that a little bit later but going through the left side we've got reals here um so choosing who can see your reals again keep that public I recommend I recommend keeping that public at least followers and public content you can choose again what kind of content is uh shown and what's not I would recommend hiding comments with profanity you just don't want uh that being shown on your page you don't I don't like dealing with that so I always go and toggle that to uh you know enable the the filtering there page and tagging again you want to make sure that you do have this uh enabled so you can make sure that if you know if you're an ice cream shop and somebody goes to your you know gets your ice cream and they they take a photo they're able to tag you uh and of course share that they got their ice cream there and it's kind of nice free marketing there but you may want to review in case you know it starts getting out of control and people tag you and you're not really relevant or it's like a competitor or something like that you want to make sure that you know sometimes you can go in and review them I leave that disabled in the beginning and if it gets out of control eventually this is where you can find that setting over in page and tagging and then lastly blocking hopefully you never have to block any users but if anyone is like you really spamming or harassing anyone on your account you can go and block them so they're no longer no longer able to participate in anything that you post we're not going to be running ads just yet but ads can be set up right here with ad payments um otherwise there's not a whole lot of settings I want to change in here so let's go back to our page by clicking right here clicking on our page and that brings us back to our page so we talked about the advanced settings let's talk about uh the professional dashboard here this is a really valuable tool to see who's visiting your page what posts are doing well what's being engaged with and different things like that and so going into this right now early on we don't really have any details on this page we can see all of the recent content but of course nothing has any engagement just yet but even but aside from the analytics there are two main things I want to do right here one is if we scroll down scroll down a little bit more you'll see we can do ab test this is a new feature I really like this feature as well uh so you can create an AB test and see what is going to perform better so you can have like two different posts for example version a or version B and they'll both go out and you'll see hey which one's actually performing better that's a great way to test what potentially could be run as an ad so just I like doing that have two different iterations maybe one with captions or without captions maybe one like male voice female voice maybe one in like a darker or lighter environment there's different ways you can kind of set this up and uh you know running that AB test I think is really valuable for like a video for example just adding two different videos running those as a post and seeing how they actually can how they perform so once you find the better performing one kind of iterate on that run a couple more tests and then eventually you'll end up with something that could potentially be uh like a really good viable ad that would work well without having to spend the money to actually go and post Those ads so that's a cool test right there that's a really cool thing right there um there's other things I want to talk about in a second but going down here to uh the linked accounts this is something that I think most businesses should also have an Instagram business page and if you do you can just click on connect right here so Instagram we can say view right now we don't have an account connected I will say connect account we can say connect uh we can allow the inboxes to be merg I think that's very valuable and then of course we can sign in all right so now we have our Instagram connected some other things we have on the left side I said those are the main two things I wanted to talk about but there are some other really cool features that I highly recommend at least checking out so some of them you don't really need levels progress I don't really care about that one uh achievements again don't care about that Facebook just wants to kind of gamify it and encourage you to use their platform more it's in their best interest to get a lot of content out there and a lot of Engagement obviously they also want you to of course pay for ads eventually I'm sure that's where they funnel you here uh you don't have to though most businesses don't need to pay for ads um for local stuff like this comments manager this is where you can go and just see all your comments without checking out one post at a time below this where's the thing I was looking for messaging settings there we go so messaging this is really cool you can kind of set up some deeper automations with messaging so instead of just kind of having somebody constantly monitor your messages which I do recommend have your notifications on so you can reply to people but you can have some really nice instant replies some really nice ways to kind of answer some frequently asked questions so let's start off with a a an instant reply I'm going to say start we're going to say try it um so we can choose this to be on messenger uh whenever somebody whenever you receive a message from this you can say hi thanks for contacting us we received your message I appreciate you reaching out uh we our hours are and then like whatever your hours are whatever your hours are and then below that maybe you could have we will respond to your say we here we go just kind of a good way to kind of engage in case they send it out just to know their message wasn't like shot out into you know the abyss instead it's going to be you know telling them hey we we appreciate it we're responsive this is real for us maybe answer a couple frequently ask questions in that response that's what I would like to do adding your hours adding some basic things like that and then below just saying we'll get back to you really soon so I'm going to say save changes right there and that's one automation you could set up here is just generally an FAQ one so we can say try this again in messenger when somebody starts a chat instead you could just show like hey here's the faq's instead of putting it in that welcome message you could do that right here instead by adding some other questions let's add a whole bunch of questions right here and with each of those questions you can add like a media a button or something like that if you want to add more information into those responses so let's save those changes there's a bunch of other ones as well you can have away messages if you're traveling for a vacation you can identify unanswered messages uh it's going to just filter them out for you look at custom keywords contact information hours location there's a lot of cool automations you can set up right here or create your own as well um so automations for messages I think is a really powerful tool that again most people just don't actually know about with their Facebook business page if we go back to inbox here you'll see a good way to manage all of them in here so Instagram and Facebook your DMs your messages anything that people are trying to ask you questions instead of logging into both those accounts and then going through your DMs on a phone you can do that all on a laptop you know 10 fingers type a lot faster than two thumbs um that's what I always say all right so now you might notice this interface looks a little bit different we went down this little rabbit hole and we ended up in the meta business Suite it's kind of one of the reasons people get confused with Facebook business Pages because there are like two different ways you can manage them one is in business.

Face.com that's the meta metab business suite and the other one is just from facebook.com that's the more userfriendly way that I've been showing you for most of this video but now they we're in the meta business Suite just in case you want to see it I'm going to click on the top on the top left where it says metab business Suite click on that and this is just business. face.com it'll show you this right here kind of a slightly different interface a little bit less of like the the userfriendly version much cleaner at the same time somehow but you're able to edit a lot of things up here so you can create posts and stories here uh you can create uh you can change your cover photo you can choose if you have a different Instagram logo Facebook uh logo you can change all of that right here and you can do things like content planner so if you want to kind of schedule so if you want to schedule some content to go out next week you can do that right here you can see what's been going out over the past week and so if you have a big content plan this could be a really powerful Tool uh to work with otherwise you can see insights in here as well uh and if you are running any ads most of the ad stuff is going to be run through the Facebook business through the meta business Suite rather sorry they rebranded Sorry meta business Suite is what it's called now but let's go back to our Facebook business page so to do that I'm just going to type in facebook.com on the right side side click on the dropdown make sure you're on your business page click on that and that brings us back to the more common editor that I would really prefer to use which is within Facebook right now but like I said you could do it either way and if you ever want to go back to that meta business weed again you'll see you can either type in business.

facebook.com or on the left side meta business Suite pops up right over there now this menu right here this is something else we definitely need to customize a lot of people have this and it doesn't really make sense for some businesses to have like followers and reviews and photos and instead maybe they want have some more relevant things to them so if we click on the three dots on the right side we can first of all view this as uh like an actual visitor and see what our page looks like right now this looks pretty solid we have a lot of information on the left side but again I want to customize that menu otherwise I recommend checking this out as frequently as possible to see what the end user is actually going to see I'm going to exit the view as mode so to customize the menu right here I'm going to click on more go down to manage sections and then from here you can choose hey we don't need music we don't need check-ins we don't need Sports movies TV shows books likes we don't need any of that related to our page uh reviews given again not going to add that either and we can say save so now that kind of changed which ones when someone clicks more those things will not all be down there but some things like uh about and reviews and mentions unfortunately are not able to be modified uh but again if you just wanted to add anything else manage sections go down here and you can add those in there if you want to all right so this is looking pretty good there's a lot of like really deep hidden settings and like that's just the way Facebook is I'm digging up as many as I can for you in this video there's three more major things I want to talk about in this video the first one is going to be getting a Facebook username this is going to be an easy way for people to find you to type in your url to get to your Facebook business page and things like that but again Facebook kind of hides this they kind of gatekeep this in a weird way as well so if I go to settings we can go down to page setup on the left side so page setup then click on name and then the second thing right here you don't have a username now not everyone's going to be able to set the username right away uh sometimes Facebook likes to block this until you have 100 followers and some engagement other times they just allow you to get it right away so I'm going to type in uh Willow Grove window washing Willow Grove window washing it is available I'll say save and you can see that is now our user name so if I go into a new tab a new incognito tab not even signed in Facebook and I type in Facebook /wi grov window washing hit enter it'll bring us to this page right here that's our that's our page that's how somebody can visit it that's very convenient now I'm going to highlight that and copy that we will actually use that again in a new tab I'm just going to go to Google and type in QR code generator QR code generator and Skip past all there's a lot of sponsored ones don't go to the sponsored ones typically one of the first few free ones down here uh ranking organically so QR codeg generator.com with like dashes between it I'm going to click on that one I'm going to paste my link here and then on the right side we have our QR code so I can download this as a JPEG that's a really convenient thing to put as a sticker on your door or on tables or anywhere else that you're asking people to review you and that way anyone can just take their phone out just scan that with their regular camera it'll link to your Facebook business page and then you can you know get your reviews kind of build up your following build up your uh exposure on on Facebook uh just by engaging with people who are already customers are already coming to your business already at least looking at your door on the outside or of course it's an easier way for people to find more information about your business like if you're closed for example they walk up they can scan this and learn more about when you're open what sales are coming up different things like that so I highly recommend that's two of three right there I highly recommend making that QR code for your business and then the third thing I want to show you probably the final thing in this video is actually going to be if you want to promote any kind of post so if you make a post and you really want to Target local search local ads uh just you know find more customers because maybe organic growth is going a little bit too slow for your liking there are again no surprise here many different ways you could do that one is going to be through the meta business Suite of course as I showed you before so business.

Face.com that'll bring you into that another way to set that up is right here in payments you can set set up your ads payments here and kind of go through that but the easiest way to do things and Facebook makes it easy for a reason doing it this way because they just want to lower the barrier they realize how difficult it is for people to go and make ads uh through that whole platform you know for a beginner if you're not used to that but let's go back to our page I'll show you where you can do this clicking on our page I can go down to any post that I like maybe this one right here and I could just say boost the post so boosting the post brings you into this kind of simplified ads dashboard that allows you to uh choose some basic things like what is your goal for this automatically we're trying to get phone calls that's what we're optimizing for so that's telling the algorithm if you show it to 100 people the people who click on it and actually click on call now are that's the demographic we want advertise to more people with similar interest to those people who did that we can then add the text they suggust some right here so we can say add um you know some AI generated text and meta is rolling out more AI Tools in their ads so I'm sure this is likely to change uh in the coming weeks months and years um so I will actually make a full face business ads tutorial but for now just kind of walking through this right here um going to leave that enabled that disabled the audience we could just say right now United States looks good we could narrow down specifically where they are so if we click the pencil icon the geography let's just say let's just say Philadelphia Philadelphia Pennsylvania plus 25 miles you can change how far out to maybe plus like 27 plus 30 mil anyone in a 30 m radius is a potential customer here so it says right now that's not too broad not too narrow there's about 5 million people that they can advertise to in that radius there so I'm going to say save that's really nice and then down here how long do we want 7 Days uh and we can run this it's going to be about $14 per day is what the budget I have to right now you can slide this up and down and say hey if you do $60 a day it's going to reach between one and 3,000 different accounts of course they're not all going to click but that's how many people will see this ad on a daily basis and of course you could add a pixel right here so if you have a website you can toggle this on uh you have to set up a Facebook Facebook pixel embed that in your website if it's something like Shopify it's very easy to do um some other websites require some copying and pasting some code again I'll talk about that in the full tutorial and then lastly you can just click publish it'll add your payment information you'll add your payment information and then you'll be able to run this ad and start getting some customers so that's my tutorial on how to set up a Facebook business page I really hope you found this video helpful like I said there's a lot of settings Facebook likes to hide them in weird deep places so hopefully you can go back through this video find all the settings you wanted to to use and wanted to change and ultimately find more success for your business using a Facebook business page thanks for watching I'm Michael Bren from santal media next I highly recommend check out the Instagram business page video that one will help you a lot all right I'll see you over there

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How to Create an Instagram Business Account 2024 [Step by Step Tutorial] – Make Money on Instagram

  • October 11, 2024

hey my name is Mike and this video could very well be one of the most valuable things you could do for your business that is of course setting up an Instagram business page and it doesn't matter what kind of business you are there's really eight major benefits to setting up a business profile on Instagram the first one of course is having access to two billion monthly active users on Instagram if your business is not on Instagram you're definitely missing out on a lot of traffic people who want to find you or searching for you and just can't find you on Instagram the second thing of course is the brand and partnership opportunities both organic and paid imagine this somebody goes to an ice cream shop they love their ice cream they take a picture of it they want to tag the ice cream shop where they got it but if you don't have an Instagram business page they can't tag you and therefore they can't tell their friends where to go to get your ice cream and that's just the organic side of it there's also influencer Partnerships you can set up thirdly an Instagram business page allows you to advertise on Instagram to promote posts and just access a larger audience fourth you get analytics so you can actually see insights into who's viewing your profile what kind of demographics are where they are what posts are doing better than others the fifth benefit is the ability to message other businesses and receive messages from potential customers who maybe have questions about your business and just don't want to pick up the phone they want to instead message you on Instagram sixth this is one that I think a lot of people don't really talk about and this is that you can rank on Google with an Instagram business page if people are searching for your business and you just got started odds are the domain Authority of Instagram is probably significantly higher than that of your own website when you launch and that means if somebody searches for your name Instagram could be a quick way to rank in Google search in addition to that you can also connect to a Facebook business page and linking these accounts makes it easier to manage all of your content and everything else on one platform and last but not least Instagram shopping you can actually have shoppable posts on Instagram where people can tap on the post see the products that are in it and then within the Instagram app make the purchase kind of reducing the friction reducing the barrier for somebody to actually be a buyer so with that being said we have a lot to talk about in this video I'm going to start off with the absolute beginning of setting up an Instagram account if you already do have a personal account just stand by for a couple seconds we'll get there and then we'll convert our account into a business account so starting off on Instagram you can just download the Instagram app on any phone uh iPhone Android I'm using an iPhone right here the steps are going to be the same no matter what you use and of course you could also use a tablet or even a desktop and later in the video I'll show you the desktop interface anyway so on the app I'm going to tap on create a new account on the bottom here we're going to say create a new account we can either sign up with our phone number or you can sign up with an email I'm going to sign up with an email in this video so I'm going to type in my email then I can say next and that will send me a confirmation I have to enter the code right now then we can create a password you can choose if you want to save your login information I'll say save and then it's going to ask for your birthday now here you want to make sure you put in your actual birthday and not like the founding of your company or something just because there may be age restrictions if you say you were born like a year ago versus when you're actually born so I'm going to put in my actual birthday here and then it's going to ask for a name so for the purposes of this video maybe I am a studio like a videography Studio filming commercials or something like that so I'm going to I'm going to say Sandell Studio or Sandell Studios Sandell Studios we'll say next it's suggesting Studios Sandell as the username obviously pick a username that makes the most sense for your business the simpler the better you want this to be something people can share and easily just remember so they can find you later then we have to agree to the terms and policies and now we can add a profile picture if you have a logo on your phone already when you say add picture you could just choose from your camera roll uh otherwise I'm just going to take a photo right now it's very easy to change this later don't worry just take any photo you want so I'm going to use this photo we can tap on edit and kind of resize it and reposition everything so that it is nice and centered we'll say okay and you can choose if you want to also share this as your first post if it's your logo maybe you could do that for me I'm not going to do that and I'll say done and that will bring us into Instagram we're pretty much ready to go now and this is going to start off as a personal profile but we're going to convert this to a business profile it's very easy to do so now uh I'm just going to skip these next couple things we don't need Facebook suggestions we don't need our friends from Facebook uh we don't need to remember the login information we already have that written down and we don't need to follow five people that's just a distraction for for the business that'll bring us into the Instagram interface here now from here you'll see we have five tabs across the bottom the first one is going to be your Home tab that's where you can see a lot of posts on here different reels just a general feed of what's going on for the people you follow up in the top we have stories I'll talk about those a little bit later but one little kind of trick I want to point out is if you start following more people and you realize there's a lot of just random browse suggested content down here and you don't want that if you tap on the Instagram logo on the top you'll see we can select either following or favorite so if you say following that is going to be a chronological order of everyone that you are actually following no suggested stuff no algorithm mixing things up this is actually just what you follow in the order it was posted now I don't follow anyone right now so nothing is going to show up there the second tab on the bottom is your search and your general browse this is just a huge distraction here but if you need to search for any other accounts that's where you can do that the middle one is the option to post so if I tap on that so there's really four different ways you can share content one is a post this could be either a photo or you know a whole bunch of photos if you want to have a a slideshow you can do that second one is story this is really going to be more for your immediate audience people who are following you and and want to see what you're up to every day maybe if you're closed for you know a holiday or something youd put that on your story as a 24-hour thing that's going to disappear the next day reals are going to be great for discoverability they're a full you know full vertical video usually about 60 to 90 seconds and then of course we have live as the fourth option there then over to the right uh the fourth tab is going to be your reels that again just kind of a distraction I recommend don't look at that one too much and then lastly you have your profile on the right so from here we need to change a little bit about our profile this is currently first of all just a personal profile so you can see our personal profile doesn't really show a lot of stuff it doesn't have any kind of links on here it doesn't have buttons for people to contact us so let's actually check out so let's convert this over right now if I tap on the three bars on the top right the hamburger icon if you want to call it that we can scroll down here first of all you want to make sure that account privacy is set to public so do not have this enabled if it's a private account this will not work this is incredibly important you have to make sure you are a public account before you convert to a business profile so as we scroll down then you should see somewhere that says uh change account type account type and tools here we go soort four professionals account type and tools tap on that and we are going to switch to a professional account if we swipe through here you'll see just like I told you before you can get analytics and insights about your posts you can reach more people by boosting posts with ads you can get new contact options so a little button for people to call you or email you and of course other things that I mentioned before so if I say continue we can choose our category so I am a studio is what I said so I'm going to say studio studio and uh movie television Studio that works fine you can choose if you want to display this on your profile profile I will display this so people know what sandal Studios is I'll say done and then it's going to ask us if we are a business or if we are a Creator so just give it a second for that to load and there we go so business or Creator now there are going to be some subtle differences here in what you're able to do and how your interface is really set up but it's really generally optimized I would say if you are genuinely a business you have either a physical shop or an online store or otherwise you are just a business business works really well and I find that the tool that are separated for business or Creator make perfect sense you are a Creator generally if you are a public figure if you're trying to be an influencer maybe you are like a politician you're running for office any kind of public figure like that you would want to be a Creator generally creators are going to be more of individuals whereas businesses are exactly what you think they would be I'm going to say next and leave this as a business right now and now we can populate some of our contact information so the business address for one I'm going to enter that right now so I can enter the location say done that'll bring us back now we can enter our business phone number we can have Instagram audio calling enabled or disabled so if anybody for whatever reason doesn't have the ability to call us from their normal phone number they can call us on Instagram again kind of reducing that barrier of people to contact you so that they can use your business or hire you or whatever you're doing buy stuff from you and then we have a WhatsApp business number as well if you want to do that again that's more of an international business type thing here in the US I wouldn't say that's particularly common but you could enable that if you wanted to now we can say next and by the way anything here if we wanted to change that in the future we can easily do that so here it wants to connect a Facebook business page I have an entire separate video on how to make a Facebook business page if you already watched that say log to Facebook right here and you can connect it if you haven't watched that skip it for now and then in that video I'll show you how to do that so don't worry about it right now they're very easy to connect later I'm going to say skip because I don't want to connect it right now now here it says seven steps don't worry about these seven steps there's really only one that we need to do and that is the first one complete your profile we don't want an avatar let's say not now skip the little Avatar thing and then we can choose our name we already did that username we already did that the profile picture looks good uh bio if you want to add a bio in here we can add a little paragraph So I have a little bio right there Then below we can add our links so I'm going to add a link to an external page I'm going to say this is just our website so I'm going to put our website in right here and the title of this I could just say book book now we'll say book now and I'll say done we can add more links if we wanted to I'm just going to leave it at that one right now and then down here we can have banners so this is usually like if you're dropping a new a new line of of like your fall collection or something like that you would add a banner for that so that's kind of all I want to do right here I'm going to say done and now we can close out of this little thing right here we don't need the rest a lot of it is really just for Instagram kind of pushing you to be an Instagram user not so much related to businesses so get inspired they want you to follow people grow your audience they want you to invite your friends I wouldn't worry about that uh get meta verified they want you to spend a couple dollars a month to get a little check mark next to your name uh again not something that I think is really necessary you could do it if you wanted to but I'm going to skip all of this stuff I'm going to close out of this and that'll bring us back to our page now talking about what we're able to do here I think the easiest way to illustrate this is to actually look at some other Pages which are already set up so I'm going to look at the manun Brewing Company it's a Philadelphia Brewery and they are definitely a business page as you can see right here you have the option to follow to message or to contact a third button is something that you won't see on a personal account so if I tap on contact they have their phone number and they have their email two ways you can contact them I could tap on either one of those and immediately be linked over to email or to my phone so I can contact them very easily that's one thing you're able to do the other thing you can do with the professional account is actually tag products in your post so you can see right here an example if you just tap on this you're able to actually see the product then you can make it shoppable as well so somebody can go to your post can tap on it can find out what products are pictured and then can make the purchase all within the app it's a really seamless uh really honestly integration of the products that you can have on there all right so now we have a professional Instagram account but we're not done yet there's some settings we need to modify and I just want to point this out in the future if you ever wanted to go back to what we just did just tap on edit profile and all of that stuff is going to be right here so now let's talk about those extra settings if we tap on the three bars on the top right again the little hamburger icon as some people call it but that'll bring us to a pretty long menu here of what we want to get into what I want to do is go down to business tools and controls you'll see here we have again another list of things but within here these are ones that really matter a lot to us when we're getting started so add payments branded content those are things that you will probably need to establish a presence before they're going to appear here so if I tap on branded content it says right now we're ineligible we just made the account like a couple minutes ago we have one post I wouldn't expect to be eligible until have a little bit more content out there and we kind of show to Instagram we're not a bot we're not a scam we're not trying to fraudulent uh do anything fraudulent here but what we can do right now is set up saved replies this is really cool if you get a lot of the same questions and you have frequent replies uh we can set up new saved replies so if I just tap on plus we can get a new saved reply it'll just make a little shortcut it'll turn into a full message it kind of saves us time if we're doing a lot of responding um on our Instagram here then below that another really cool thing you can do is FAQs so if you have frequently asked questions like the example they give what are your hours you can set that up right now so let's do that what are your hours we are open 7 a.m.

To 800 p.m. I'll say save now we have one of our four questions populated we can do three more after this and essentially these frequently asked questions are going to show up in the chat section of Instagram so it should be cutting down uh the workload you have to go in and reply to like when your hours are so when people go to message you they'll see this they can answer the questions without having to actually contact you additionally minimum age right here if you are selling uh like alcohol or something that is restricted for miners you could set your minimum age right here and change that very easily and if you want to accept appointment requests you can tap on appointment request down there and have that set up um again you probably will want to be setting up a Facebook business page before you start using that a lot more but other things within our insights and tools so going back to our settings and activity right here we can go to to insights and this will show us a lot now we don't have insights right here I'm going to switch over to my other Instagram account right now just to show you what it'll look like so from my other account if I tap on insights that'll show us a lot of charts you can see the overview the total views you had in the past week the interactions total followers and you can see individual content like how everything performed and you can you can check that out for the last seven days or any longer amount of time as well if we tap on see all you can see all the content I shared recently uh in the last days or again maybe in the last 3 months and if I want to dig deeper into something that maybe performed a little better than the rest so let's go down and see if I have any content this one right here for example seems to have performed very well you can see 18,000 likes uh 38,000 shares and a little over 2 million views so we can scroll down it tells us a lot more about uh things like demographics so it'll tell us some information about how long people watch this it's a 40-second video uh you can see how many different accounts were reached so a lot of people rewatch the same thing the average watch time is 22 seconds out of a a 40c video it's not great but it's not terrible and if we go back to insights we can tap into views interactions or total followers so if I tap on total followers it'll tell us a little bit more about what cities they're from what countries they're from the age range the gender split uh how you know when they're most active for example so you can figure out when the best time to post is and other things like that so that's all in insights right there so I would say our Instagram is pretty well set up right now I want to show you a really great tool in a second but first just kind of touching on the different types of posts you can make so if we tap on the plus remember I said there were four different posts you can make so you can do a traditional post which is generally going to be more of a photo or a gallery so you can have like 10 photos and people can swipe through that is pretty useful easy to tag products and easy for people to kind of interact with in that sense but to be more discoverable I would highly recommend experimenting a little bit more with reals so reals from my experience are going to be exposed to a lot of non-followers followers so it's going to be great for new exposure you don't have really any control over where the followers are going to be if you make local specific things like you talk about uh the best barbers in Philadelphia and and you're one of them then yeah it's more likely to get served to people who are in Philadelphia but you don't know for sure if they're going to be even in the United States at all they could be over in India they could be anywhere in the world that uses Instagram but it's still a really powerful tool to gain a lot of exposure the third thing is going to be story this is going to be best for inter interacting with anybody who already follows you so if I just go back to search for example you can see a lot of these accounts have that like orangish red ring circling around their account those are going to be stories so if I just tap on the story is going to be essentially just for 24 hours showing you maybe the latest deals or anything that they want to interact with people who are following them and of course you have Instagram live very few people really use Instagram live so I don't really have a whole lot to say about that I don't have a lot of experience with that either all right now getting over to my laptop I want to show you some cool tools we have available here one is the ability to schedule posts and create posts over on your desktop or your laptop so all you have to do is go to instagram.com log in with your credentials that we just created and that'll bring you to a page that looks something like this now on the left side you'll see create and from here unfortunately we cannot upload things like reals or stories but we can upload posts so if you have photos or Graphics or infographics or whatever and you want to share them you can do that right here by selecting from your computer so let me just do that right now so I don't know maybe this photo right here just for example I'm going to say next we can go through our filters and adjustments I can say next again we can add you know anything we want right here and then we could say share and we can publish from here so that's pretty great but if we click on advanced settings you can do this on phone by the way on your phone as well and then we can just click on share and that's how you'll be publishing from your desktop so two other great tools that I want to share with you one is actually canva this is going to be great for any kind of static post so if you just go to canva.com or we have an affiliate Link in the description below if you want to go through that but honestly just just you can just go to canva.com that's fine as well and you can create a lot of posts for free or you can upgrade and there's some other benefits with that but but just for free here if we click on social media we can create all kinds of different little Instagram posts they have templates that are pre-made so why we can check out maybe like uh really any one of these add our own photos and really customize it however we want and then so let's go with this one right here let's go with this one we can customize this template and it's a very easy drag and drop editor where everything in the middle is part of your design a bunch of little elements right there you can just double click into any one of them and change the text to whatever you want so Sandell studio and we can change that to a smaller text make it smaller so it fits in two lines and you can move things around anywhere you want on the left side we can go to elements and add all types of things in here so we can add shapes in there we can add graphics in there uh we can generate our own Graphics as well or we can add text and there's a lot of different formats for text we can add and just click can drag them over to here and when you're done on the top right you just click on share then you click on download and you'll have this image downloaded and you can upload that to Instagram so canva is a really fantastic free tool I have a full tutorial goes you know really in detail on how to use canva but another great tool if you want to do anything with with reels with short videos but you don't have a lot of experience with editing the next one is called cap cut so if you go to cap cut.com you can download this it's a very easy editor you can also get it as an app on your phone and this allows you to take videos and very easily cut them up make them into a nice little reel you can then share that it also does autoc captioning so it really does a lot of the heavy lifting for you and makes a lot of videos like you can make all these really quite easily using cap cut so now one more thing I want to show you on Instagram if you ever want to run an ad the simplest way to do that is to go to a post that you already made tap on Boost post and then you'll be able to set up your Facebook ad account for Instagram ads right here and just put some money behind it and boost it and get some more exposure for that post of course there are many other ways to run ads within the meta ads platform but the easiest like I said is just boosting a post you already had a good way to get started if you don't want to go through to all the hassle of really setting up the ads account and doing it on a laptop so that is my tutorial on how to set up an Instagram business page I hope you found this video helpful if you did please consider subscribing and the next video I highly recommend you watch is over here it's going to be our Facebook business page tutorial depending on when you watch this I update this every single year so if it is 2025 when you're watching this check out that one and that is going to be a huge next step for setting up your business page and connecting your Instagram to Facebook

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