Snapchat Ads Tutorial 2024 (Step by Step) How To Use Ads Snapchat Ads

so in this video I'm going to show you how to set up and run SnapChat ads effectively in 2024 now this is going to be a full inclusive tutorial showing you every step of the process of creating your first ad on the platform uh making it go live and then I'm going to show you some different settings some features uh things that you need to know for running ads on this platform now I think it's to be said that running ads on Snapchat can be one of the best things you could do for your business now there's different types of platforms we have Google and Tik Tok and Facebook ads and Instagram ads um but Snapchat is one that I think is really overlooked uh there are hundreds of millions of active users I think there's about 800 million monthly active users on Snapchat that's about a tenth of the world's population uses Snapchat every single month um and daily active uses something like 400 million so there's a lot of people who use it um and so uh what I'm going to do is I'm going to walk you through this process I'll leave a link to Snapchat ads down below if you want to follow along uh in this tutorial uh and when you use that link below you'll also have this option to uh get some ad credits from Snapchat when you are um running ads on the platform so right now the offer is uh spend $250 and get $375 in add credits from Snapchat that is subject to change I don't know when they're going to change that if they're going to do some things there but you can just check out the link below in the description um to see what the current offer is uh and follow along in this video okay so let's go ahead and get started with this feel free to skip around as well but I would recommend sticking through all of it maybe even taking out a pen and a piece of paper uh and jotting down some notes as we go through here so let's first of all start off with creating our ad for Snapchat all right so I'm just going to click on create an ad and what we're going to have to do is uh enter in some information I'm going to kind of Breeze through some of this because a lot of this is self-explanatory in this step um but let's input our business name so for this example I'm going to say that maybe it's a Sandell law right and so this is going to be our Law Firm that um helps people if they get in a car accident or something uh maybe we can be defense attorneys for them that this is just an example by the way I'm not actually an attorney um and so let me go ahead put in my email here and create a password all right and now I'm just going to create my profile for Snapchat and enter my website and when you enter in your website uh if you have one already uh it's going to help to import your brand assets if you don't have a site set up right now or you just don't like your site don't worry you can skip this if you would like to they just kind of want to help you out a little bit if you already have something set up so we're going to create our account here um and now we're getting into the fun part which is um into the actual ads platform so um now what we're doing is they're just helping us to create a profile so I recommend keeping this congruent with your brand um and so for this they just pulled a an image from our website um but I'm actually going to change that and I'm going to upload a different one so I'm going to upload this photo here and I'll say say uh Phillies number one law firm and click confirm okay so we're just adding a few more business details here like our phone number uh and then we can click on next you can also uncheck this box if you don't want uh emails from Snapchat I actually would recommend keeping a check though because um they will offer to you know have some support and like if you have issues with running ads uh you have to remember that Snapchat they want you to run ads on their platform they make money when you run ads on the platform um so they want you to be successful they want you to to get customers and and and and to grow your business cuz uh it's kind of you're on the same team in a way so um uh yeah so you you can leave this box checked if you would like and then click on next okay and then we have this really cool offer um where if we spend $350 we get $375 in ad credits from Snapchat this is just a way for them to try to incentivize you to stick with it uh because the truth is that when you're running ads paid ads um it does take some time like your first ad that you create on the first week it might not be as successful and convert as many customers as you would like it to and that's just because that's the way that advertisements work uh Snapchat they understand this that's why they're giving you some ad credits to get started to kind of like help incentivize you there um and so you can either do the spend $50 to get $75 in ad credits or spend 350 to get 375 um I would recommend doing the 350 to get 375 um but for this example I'm going to do the 50 to get 75 you you can read the small print down here and you'll notice that um if you don't actually get that spend amount um within 14 days then you're not going to get that like option there so let's say that you only spend 200 um then you wouldn't get the full amount there so it's kind of All or Nothing on either of these so you can decide between the two depends on your budget for your business and then I'm going to click on next okay and then we have two different options we have instant create or Advanced create for our ads now I'm going to choose the advanced create option instant create is great if you literally just want to get something out right now um and you can toggle with it later um you can always go to like the advanced settings um but we're just going to start off with Advanced create right off the bat um to get started with this okay so now what we're doing is building our first campaign so one of the first things that we're going to have to do is figure out what our objective is so we're selecting our objective um for creating this ad so there's a couple of different options we have awareness we have consideration and we have conversions so for example um if if we have a law firm um that is advertising in Philadelphia maybe our goal is to just raise awareness and just have everybody know our Law Firm right and so we might go with that option as our objective now perhaps maybe um you have a um a power washing business um and you just want to generate leads or like you have a landscaping business and you want to generate leads you want people to enter their phone number number um and you can get lead generation like that now uh you want to pick one of these it's okay if you like pick the wrong one or if you can't fully decide which one you want to do you can always go back create new campaigns it's not the end of the world um so just decide between all these what your primary goal is um is it app installs for your new app that maybe you created or website conversions or lead generation um and so you know for this actually I'm going to say that for our Law Firm our goal is lead generation right we want people to uh submit some type of info so that we can reach out to them and hopefully bring them on as a client okay so for lead generation uh we can change the campaign name as well let's just say that um we'll say first lead generation campaign just so we don't get too confused as we're going to set up probably more campaigns in the future um and then we have this status as active and then we can create split tests as well now uh for right now I'm not going to create a split test uh you're going to notti and we have a lot of videos on on how to run marketing on this channel but split testing also people call it AB testing is really important when running ads so if you're going to get anything out of this video I want you to just get this one little bit that I'm about to say here okay is that the first ad that you create don't spend too much time trying to make it the perfect ad because the truth is is that the best way to run paid ads is to just put something out there and then start to modify it slightly and run split tests or AB tests uh with that ad where you slightly modify it you run both those ads at the same time you see which one performs better then you take the one that performed better and you slightly modify it again and then you run those two and you see which one performs better and you just incrementally over time over the weeks start to incrementally uh improve the quality of your ad even if it's only five or 10% better every time uh to the point where a couple months later you have the perfect ad that converts super well right um I've seen people blow tons of money like they'll spend $50,000 trying to create the perfect first ad and it flops and they just wasted all that money trying to create the perfect one so um that's what I would suggest doing is running split test for this right now for this example I'm not going to do that um we're going to start uh uh choose a start date we can just have that start immediately right now or we could have it maybe perhaps let's say I want to have it uh start um on Saturday at uh not at midnight maybe I want this at uh noon on Saturday um and then I also would recommend setting in end date just to make sure because I've made this mistake in the past where I forgot to set an end date and then I got logged out and I don't remember what happened I forgot my password or something and then it was just continuously spending money on my credit card um so I would just set an arbitrary end date make sure that this is at least a week um something else you need to keep in mind is that when you're running ads you really do want to like be able to to test it fully so at least four five 6 days running this app ad before you can really make any deductions from that um so for this I I'm just going to say I don't want to run this indefinitely I'm just going to say I want to have the end date maybe like the end of September right so it's going to run for basically all of September here uh is what the ad will run at now the daily spend cap and also the lifetime spend cap um obviously this is something that you want to take into consideration so that you're not spending a million dollars a day on Snapchat ads if you are running like you know a landscaping business or something uh you probably shouldn't be spending that much money like you want to keep this at a sustainable amount so our daily spend cap I do recommend um you know you don't want to set this too low because like if you want only want to spend $3 a day on ads you're not really going to reach that many people I'm going to say that I want my daily spend cap to maybe I want this to be um uh $250 right which comes out to actually you know like uh what is that um it's like uh 78 some thousand or so uh that's like $7,500 per month which can be a lot but if you're doing well as a company then that could be um not too bad and then Life Time spend cap as well uh you know I'm not actually going to put this on here I just want a daily spend cap there so now I'm going to click on next and uh now we're creating our ad set here so this is where it gets a little bit more into detail here so uh um we can have a snap pixel uh created here um in a Snap app ID tracking so I would recommend recommend uh definitely setting up snap pixel and Snap app ID tracking um and you're going to notice over here on the right hand side that we have the ad set estimates basically what is our target audience size uh based off of the criteria of like the type of people that we're trying to Market our product to um so you always want to have a target market you always want to think about who is your ideal customer who's likely buying from you um in a lot of cases you should already know that before you start running ads um sometimes it can be the opposite though where you run ads and then you find out who's actually interested most interested in buying your product um but we probably will want to get this down quite a bit because for this example we're saying that we are like a law firm in Philadelphia um we don't want to be running Snapchat ads in Colorado for a Philadelphia Law Firm so we're going to have to go down and fix that um as we go through here now you're going to see budget and schedule as well um on the last page we were just looking at kind of Lifetime um and daily caps on some of those spend here we're actually looking at specific budget for this um actual ad set and campaign okay so for Budget uh I'm going to say that my budget I would recommend keeping this at at least $30 a day at a minimum for your daily budget just because if it's too low you're not going to get enough data to actually be able to decipher anything from that so I'm actually going to leave my daily budget at $50 you can also change this if you want this to be lifetime budget um but I'm going to leave it at $50 running August 31st to September 30th um I'm just going to have that end date there just in case I forget about it or something I like to have an end date set in uh place there and then our goal is going to be leads um but you can also change this to clicks or even just story opens like if you have a story ad that you want to be running um or things like website conversions as well but I'm going to keep it as leads and then we have um basically determining how we are paying for these ads um and how much we're paying for them okay so uh we have two options we have Auto bid or we have Max bid now Auto bid is what Snapchat recommends uh for you to do um but Max bid I would only do this if you are really like you know your cap of how much you're willing to spend per lead so let's say that you are a landscaping company and you um know that if you're spending more than um $80 per lead then it's not worth it and you're losing money so you could put that in there but I wouldn't really recommend doing that because um it's it's going to mess like it's it's better to just let Snapchat determine how much or how low of a cost you can get a lead for so I would not set max bid right now I would just go with auto bid um and let them help you with this and you'll learn a lot about uh your ads and also the cost of running ads on Snapchat and and getting leads um you can always go back and and change that uh Max bid setting uh later on as you learn more about uh running ads on the platform okay and then we also have um automatic placements or we can edit placements with our ads so we can decide specifically where we want these ads to be placed if if they're in between Creator stories if they're in discover feed um if they're all over the place so we have all these different options um I would also once again let Snapchat uh uh determine where to place your ads on the platform at least initially um and you can get that data you can see where they're performing best and maybe you can go in and change that in future ad sets later on maybe a few weeks from now or a few months from now um but right now now our whole goal of this when setting up our campaign is just to learn about what's working what's not working what's converting for you um that's really the goal of this here okay so now because we are a law firm based in Philadelphia um I'm only going to want to uh run ads on Snapchat let's say maybe not just in Philadelphia but maybe like um Pennsylvania New Jersey Delaware in those areas right so let's say Pennsylvania and you can see over here on the right hand side that suddenly my um target audience size went from about 100 million down to 5 million um and so uh that's something that is actually good to see uh because it means that we're getting more specific um but also I want you to be aware that I would not recommend reducing your target audience size if you don't have to and the reason for this is because as your target audience size gets smaller it's going to get more expensive to run ads because it's more competitive so for example if I wanted to run ads specifically to like um 23 year olds who live in uh Philadelphia and make $100,000 a year and are uh female right like that specific group is you know like it's so specific that it's going to end up costing you more to run ad so if you don't have to be specific then feel free to be a little bit more broad uh is what I'm saying because it does get more expensive there okay so let's also say maybe I want like New Jersey in that as well so we have about 8.2 million people right there uh and that's going to be our general region we can also Target locations on the map as well if we would like to um if we want to like Circle things and have very specific areas like that and then also you know do we have age restrictions required like are we promoting something that might you'll have to be 18 or 21 in order to do um so that's pretty self-explanatory in that category and then also choosing your ages that you are um targeting look I'm probably not going to uh run ads for people under 18 because they're probably not going to be suing people so I'm going to keep it at 18 here for this and that will once again reduce our target audience size a little bit um but it just doesn't make sense for our Law Firm to be running ads to 13year olds um and then also gender as well you know we could say just male just female right you're going to see how that changes the ad uh set up there um and then also languages um maybe I want English and also I would not Overlook running ads in different languages especially Spanish in the United States um there are so many Spanish-speaking native Spanish speakers in the United States where it can really make sense I mean I even see Billboards sometimes when I'm driving down the road that are fully in Spanish um and those could convert pretty well so um for now I'm just going to stick with English though right now okay and then also we have things like Advanced demographics where we can actually sort by household income so let's say that you wanted to uh only run your ad to someone who makes more than $100,000 a year or maybe less than $50,000 a year um you could choose between that now this is where running ads will get more expensive like you will pay more per lead um when you are saying something very specific here so like let's say we want someone $200,000 or more now suddenly our adset estimate just dropped significantly to 270,000 uh before without having that check there it was 6.6 million so um I would only do this if it's really really important to your company to be doing that otherwise I would not leave it checked um okay and then also we have like options for Lifestyles right so we want people who are really into um you know like party people right or crypto Enthusiast Snapchat knows a lot about their users uh they know what ads people are clicking on they know what things people are interested in what types of Snapchat shows people are watching so um once again though if you do choose any of these it's going to end up costing you more per lead uh more per conversion when you're doing this so because for our Law Firm we're kind of agnostic with that I think we're just going to leave that uh blank there um and then we can also have the option to expand audience automatically um I'm actually going to uncheck this because we are a very specifically like focused on Pennsylvania New Jersey so I don't want them to automatically expand our audience to like someone in California that doesn't really make sense for us um okay and then also for devices iOS Android web these are all totally fine um I don't know the breakdown of people who use iPhone versus Android in the United States um but uh it is pretty broad so this is really only important if you have an like an app uh that's only on iOS or maybe you have like a mobile app that's only on Android that's when this is going to be important for me though this doesn't matter at all um also things like carriers as well you can choose from but we're not going to have to do that okay and then we have the delivery options set at active which is something that you're going to want to keep set up so that your ad is actually running and ready to go okay so now we're just going to go down and click on next in the bottom right corner and now we're going to start actually creating our first ad so uh let's go ahead and name our ad here let's just call it once again let's say Phillies number one law firm and this is our public profile this is how it's going to show up um on the actual ad so this is what we created earlier in one of the first steps we created our public profile I uploaded our logo and our name and our bio there right um and so our brand name is already here um but if you wanted to replace that you could do that right there um and now what we're doing is creating our first ad here right so um we're going to we can actually have ai inside of uh the ads platform help to create some headlines so let's just see what they come up with here right like let's say um law firm in Philly let's click generate and see what they come up with Philly's Premier Law Firm maybe we like that so we can just click apply there and that is the headline there for us um and then do we want this to be sharable yes of course because you know sometimes some of the best leads can come from you know maybe someone's daughter is is uh gets an ad and says hey you know what my my my mom was in a car accident uh last week um maybe I should send this to her and maybe she will um connect with this Law Firm so sometimes it can actually be really useful to have it uh be a sharable uh ad that you have set up there okay and then we can also upload any type of videos or photos here if we would like to um or browse from anything that we've posted on our company uh Snapchat before so from our save stories our public stories um our spotlights collaborations we can choose from that uh to put into the ad um and then also we have the option to post to a uh our profile publicly uh if we would like to put that ad out there um just kind of like have it on the profile um so we we can also change the color of the button as well so if we want this to be white or blue it's right now it's blue because that is our company logo colors you can see it matches with the the the blue the shade of blue that is in our logo I I actually like it when it's white um so I'm going to keep it that way okay so we have a black screen here for our ad um we want to upload one of uh our ads that maybe we've created somewhere else onto here so um what I recommend doing is we can either upload an existing ad um we can browse from uh maybe some media files or stories that we've already created um and so we can just put those in there um or any save stories that we might have uh and the other option sometimes you'll see a sort of like a create button here which uh Snapchat has templates that they will help you to make your ads so if you see that definitely um utilize something like that um but if you want to create your own custom ad then I would recommend doing it on something like canva so let me just pull up canva here um and on canva uh if you just type in Snapchat into the search bar and this is free they do have some paid options as well um but there's a lot of free ones uh you can go through and find one that maybe perhaps we like this one here and we can customize this template and um all I have to do here is I can delete that photo and I can just very quickly um let's say I want to upload my own photo here and I'm going to drop that in there just like that and now I can change up the text here so we'll call it Phillies number one law firm and maybe we'll change some of the background here right and let's say maybe feelings number one let's say injury Law Firm we can make this font a little bit smaller just like that okay and so for this example I'm just going to say this this is good enough for us um but I would recommend spending a little bit more time making a little bit more pretty um but once you've created that on canva you can just go up Click Share and then download it make sure it's either as a PNG or a JPEG when you were uploading uh this photo so I'm going to click on download here and then I'm going to go back to Snapchat to the ads platform and now I can just click on upload and I can upload that ad that we just created in canva and there it is so this is going to be one of our first ads we can change the um text down here so uh we can have it uh to be either sign up um but because this is our injury Law Firm we're going to change this to perhaps maybe it's going to be request appointment right right um and so when they click on request appointment it's going to take them to a form so now we're going to have to fill out the form details now this might be a little bit different for you depending on what type of AD you are running because we are looking for leads uh they're filling out a form right um if you're going for other things like exposure or you're going for app downloads this might look a little bit different um but the idea is still going to be pretty similar where you have the ad and then you have when they click the button where it actually takes them to so uh for filling out the form uh let's just put in some info here uh for the law firm and we want to keep this as simple as possible because if you if you have it really complicated and you may come fill out like a lot of different things and there's multiple Pages uh you're going to lose people people have very short attention spans these days so the goal here is just capture their email or capture their phone number and some really basic info like their name and then move on and then you know just capture it that way and then you can reach out to them at some some point okay so let me just put uh some info in here so form name okay so I just put in a description here for it um and then we can add fields we have first name last name email maybe we want their phone number as well we can add that there but remember keep it pretty simple um if you have a privacy policy you're going to want to link that there as well um sometimes you're going to need that when you're running ads that's important um and then also custom questions if you want to add more questions in here you want to ask them you know to uh basically have like a multi select like do you have any of these does any of this like um you know fit you then you can add that in there um we can change the form design so it's not just white here we can change our logo we can upload um basically an image header as well if we want up top here so let me just see if we can find one okay so I just uploaded a photo there for that and then if we need any type of disclosures on here make sure you put that in there as well uh I'm going to skip over that right now just for the purpose of this video here um and then we also have one issue here we need to have a privacy policy URL so let me just put that in there right now all right and then we have our delivery set to active um and then we're going to click on review and publish all right so we are almost ready to go with our first ad now all we have to do is review and publish so they're going to summarize all the information here uh make sure you read this over make sure everything looks correct um and then you can scroll down enter your business address and your payment details in the bottom section here and then click on publish campaign in the bottom right corner now I want to show you something very important here and it's going to be over in the upper left hand corner you'll see uh when we have create ads right here if you just click on this it's going to open up a drop- down menu with tons of different options and things that I really recommend you look over uh read into each one of these different categories so that you can get to know the platform the ads manager platform I would say overall honestly running ads on Snapchat is actually easier than running it on most other platforms uh don't even get me started with Facebook ads or Google ads they can be really complicated I think Snapchat does a great job of making this as easy as possible um while still giving you lots of different options and features um to create the perfect ad all right and then we can go to look at something like managing ads this will show us the amount of money that we're spending the amount of Impressions and click clicks and click through rate that we're getting on our ads and then another feature is um if we go on to um create video uh and we click on that uh it's actually going to give us options for creating uh new types of ads they have templates available for us okay so we can uh click on customize a video template and what they have here for us is um they actually have a lot of different templates um that are already pre-created um that we can just uh put in our images or our videos inside of this to make it a video um and this is honestly pretty cool so like for example here's the podium one right maybe I can just click on this and I can enter um some of our Graphics in here some of our images in here um and then have the call to action so you know they actually have like a like a whole ad generation features inside of the platform that I think you should mess around with and see what you could do with it um and yeah so I I just want to make you uh aware of that that is in the creative tab here when you go to the upper left corner um and then also we can do look at things like reports and audience insights as you start to gather data uh from running your first ad you will want to spend some time inside of there um so that's the basics of running ads on Snapchat I hope you found this video to be of some use um don't forget to go ahead down in the description below and click on the link so you can get those ad credits and get up and running um on Snapchat ads so uh it is an affiliate link as well so it helps support the channel when you um sign up using that link so thanks for watching if you have any questions or comments feel free to leave them down below in the comment section or you can try to message me on something like Instagram um I try my best to respond to people if you're having any issues I can't promise because it sometimes I get overwhelmed by a lot of people asking questions uh but I will try my best if I have some free time to answer some questions that people might have so um thank you for watching the video don't forget to check out other ads videos on this channel subscribe so you don't miss more videos uh and I'll see everybody sometime in the future

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