10 Genius Marketing Strategies for 2025 (Increase ROAS)
so in this video I'm going to share 10 effective marketing strategies for 2025 some of these you probably have not heard of but can really provide a significant Roi for your business whether this is an e-commerce business that you're running a local service business this is going to really help you to determine some of the best marketing strategies that you could use in 2025 so let's go ahead and get started with this video right now now start off with one that I think has the most potential going into this year and that is going to be select Ive influencer marketing now what I mean by this is that when people think of influencer marketing a lot of people think they just need to go out and find a big influencer give them a bunch of money and then they're just going to get them tons of new customers but a lot has shifted over the years with influencer marketing it used to be a lot easier because people were not really sold to as much by influencers now things have shifted a lot and we have influencers that are always constantly promoting new products and people consumers have kind of gotten worn down from that a little bit so it can be more difficult and that's why I think the best influencer marketing is to realize that first of all followers don't really matter so someone could have a million subscribers but they might only get a few thousand views or Their audience might not even be in the Target demographic that you're looking for for example there's you know YouTubers that have 10 million subscribers and you know 98% of their viewers are not based in the US and maybe you're selling a product in the US it doesn't make sense to pay them a lot of money for viewers who were not even a Target demographic for for you so followers don't really matter big influencers I would say generally are not really worth it nearly as much and so if I was going to run an influencer marketing campaign in 2025 I would focus on micro influencers people who have a few thousand followers but can have the potential to put out high quality content paying them lower amounts but more of them as many as possible so thinking 10 20 30 different creators giving them some cash to promote your product can be extremely impactful cuz all it takes is one of those videos to go viral of those 30 influencers that you paid and it could basically you'll have power laws with that where it'll hopefully return the entire amount on the ones that maybe didn't perform as well so that's one that I think is really useful is selective influencer marketing even in 2025 it is absolutely incredible to do okay the second uh really important marketing tactic for 2025 I'm just going to say it running ads on Google Maps so if you have a service business you don't have to reinvent the wheel when it come to ad advertising this is something that everyone should be doing if you have a local business whether you have a barber shop or you have a lawn care company or you have a nail salon this is something that you can absolutely lock down and you know how much you're paying basically like fixed price almost for your leads and for your clicks on your Google search ads so we have a full Google ads tutorial on this channel it's absolutely free it's about half an hour long it'll show you how to set up those Google ads but you really should consider doing this even if you're selling products on online focusing on keywords of maybe your competitors so if you're like selling you know physical products focusing on keywords that your competitors are using is a really great one that you could do but Google search ads still are champion in 2025 they're really effective and what I do like about them is that you can avoid overpaying you know how much you're paying it's not absolutely free you're going to end up spending money if a customer is worth $200 to you and you can get them with Google search ads for $30 that's $170 margin right there and you can get you know almost endless customer from that strategy so that's one that I really would suggest you can hire people to run Google ads for you or you can figure out how to do it yourself in 2025 okay so the third strategy that's going to be really great is affiliate marketing for your products so what you can do is you can have influencers or blogs uh promote your product and you're paying them based on the amount of customers that you're actually getting to them so going back to the first example that I used of influencer marketing that is more so like you're giving them lump sum cash and they're promoting you but with affiliate marketing you are setting up an affiliate program through something like partner stack or on impact.com I'll leave links to those down below you can create an affiliate program basically like a referral program so that uh influencers or even just you know General people maybe who have 500 followers 1 th000 followers can promote your product on their own you don't have to deal with like a lot of compliance they can promote your product they can paste their link somewhere and anytime someone clicks on their link and they convert a sale for you you might give them a percentage of that Revenue that they got uh sent to you so this is a really great way to basically control your ca your cost of acquiring like new customers so if you're offering maybe like a $10 bonus for every new customer that's referred and you know you're selling a product for $100 you could really do pretty well with that and you once again you're controlling your cost with affiliate marketing and that's why I think it's really a great one for a lot of businesses especially if you're selling products online this is going to be very useful so the next one is email marketing now this is one that I feel like is overlooked but this is going to be one of your lowest cost strategies to keep up with your customers and then to inform your customers of all the new products that you're dropping or any sales that you might have this is absolutely crucial every business should have an email marketing campaign that they are running don't worry it's not too difficult you can use something like omnisend to set this up so I will leave a link to omnisend Down Below in the description so you can check them out but let me just tell you a couple things you can do with this look um so you can make an average of $73 for every $1 that you spend on email marketing especially if you're using something like omnis now there's a little as here because obviously this is going to vary based on your email campaigns but this has some of the best Roi potential for your business okay so with email marketing what we can do is we can build our list we can automate it and then we can just send campaigns so let's say that someone we are capturing your email when they buy our product or maybe they sign up for a newsletter or maybe they are yeah they're a customer and they end up on our email list now what we can do is we can create automations um it's super easy to do this with omnisend they have a lot of different features that will help you through this process of creating these email campaigns I remember back in the day like I tried using other email providers and it was so confusing uh to try to set things up this is why we really like omniscent cuz it's just it's so much easier to do this and so they'll help you to do all these things to build your list to automate and then send emails to your uh current customers maybe future customers people who are on your list but building your email list is really really important because you basically own your followers you own your list anytime you want to contact them you can send out an email uh easily with omniscent you know they also have other things as well like SMS so like if you want to text people and if you already run email marketing on a different platform you can easily migrate to omnisense so they will help you through this process they'll show you how to do it from you know MailChimp or from clavia or from other services as well and it integrates with so many different platforms so if you're running a store on Shopify or you're using WordPress or woocommerce or Wix you can integrate all of those in with omnisend for a seamless experience that you can have with the platform so I will leave a link to them down below in the description if you want to check out omnisend I really would recommend it it's going to be the lowest lift and The Highest Potential return on your investment when you do something like this and you can just look at the pricing here here it's really extremely reasonable so we have the free plan which you can do a lot with the free Plan and there's also the standard and the Pro Plan as well and you can toggle this based on the amount of context you have to see what the pricing might be and you can get some pretty good deals with this where you can be sending thousands of emails per month you have priority support 24/7 which is really great to have and you can also have some extra help from them from a success manager all right so I'll leave a link to them down below you can check them out I really would recommend it now let's talk about the next marketing strategy that is going to be really useful this year and that is Snapchat ads so people Overlook Snapchat ads they think they need to do Facebook ads Instagram ads YouTube ads Google ads yes those are all very effective but Snapchat ads is truly a sleeper especially in 2025 look there are still hundreds of millions of people who use Snapchat every single day and they are people who maybe they used to be kids but now they've grown up they have credit cards they're able to spend money or they have their parents credit cards you know they are consumers that are willing to spend money and so Snapchat is one that I really would consider I have a full Snapchat ads tutorial it's about also about half an hour long maybe 45 minutes long that shows you how to set up and run SnapChat ads in 2025 this is one that I would at least experiment with and I know that they do give you some ads credits when you sign up so uh once again I'll leave a link to that down below as well if you want to start running ads on Snapchat this year okay so the next strategy here that I think is is really interesting is LinkedIn inmail campaigns so I've seen people especially this is going to be useful for if you are running any type of B2B company where I've seen people just from LinkedIn inmail ads they've been able to land millions of dollars worth of sales contracts for some other different software companies that they are working on and lucky for you we also have a full tutorial on how to run ads on LinkedIn the great thing about these ad strategies is that they are pretty predictable in terms of like you know how much you're spending you can set budgets you can say I want to only spend $50 a day on LinkedIn ads and you will get to that budget and then it will stop so you don't have to worry about overspending and then what you can do is you basically split test so you try two different ads at the same time and then you see which one works better you take the one that worked pretty well and you start to tweak it you might tweak some wording on that and then you run it again both of them next to each other and see which ones perform better and you continuously tweak and improve Those ads 10% every single time until you have an ad that is absolutely performing extremely well could take a month or so to really get that up and running but it's a really great strategy it's called split testing it's a basic thing in marketing that I think everyone should understand another one that's really going to be great is SMS and WhatsApp marketing so you can actually do this also through omnisense so I talked about how they have SMS marketing but this is basically you're going to be texting people instead of emailing them people have notifications on their phone for email but more so they have it for text I know personally like when I get an email it my phone vibrates a certain way but when I get a text it does like a double vibrate and so anytime I get a text I look at my phone I open it so the open rate is a lot higher for SMS marketing you can also do things like WhatsApp marketing as well that can work extremely well especially outside the United States where a lot of people use WhatsApp instead of you know just like their traditional SMS you can do a lot of things you can do with email marketing but you can just do that SMS style as well you can automate these texts um you get some free SMS credits if you have the Pro Plan and it's pretty great right and omnisend also has an SMS pricing tool here on their site so you can see if you're sending 100 text or 1,000 text what that might cost based on the country in which you are sending those so it's pretty nice to be able to just toggle around with this and see what the pricing would be for text marketing but you know the ability to send out a thousand texts to a thousand different people all at the same time is pretty awesome all right so let's talk about another strategy that is really interesting I've only ever seen really one person do this and it worked super well it is handwritten letters to your customers or potential customers there's a Founder who I I I purchased something from I was thinking about investing in the company and so I was trying out his product and he handw wrote a letter after I purchased the product and said thank you for being a loyal customer and you know some other nice words in there as well kind of on like a postcard or it was in like an envelope on a card and I just thought that was a really great way to build a lifetime customer and trust with the brand so here's something that I think you should consider doing especially if you're first getting started and you don't have thousands of customers right now consider literally handwriting at least a handwritten note or maybe even a letter of followup not trying to sell them something but just thanking them for being a customer if you can sit down and maybe do 10 letters a day that's going to cost you what $5 a day in Stamps um and maybe some time your hand might cramp up a little bit but this can be a really great way of building a loyal fan base a loyal group of customers because people like to buy from people that they like um and that's something that is really if you can get personal with people they are going to like you forever they're going to be willing to pay more for your products CU they like you they like your customer service they like how friendly you are and just don't forget that in this year that if you are personal with your customers it can really go a long way in terms of pricing power in terms of repeat buyers it's just a great thing to keep in mind so number nine is also a little bit unique because I don't see a lot of people doing it but it is writing a book and using that as a lead funnel now this is great for certain types of service businesses for example let's say you have a Consulting business or you have a financial advisory firm this is really really great to do so I met a guy who he has over a billion dollars in assets that he manages as a financial adviser and I asked him how did you get all of those clients how did you find so many people who have money that trust you to invest money for them and he said that most of his customers came from a book that he wrote he wrote a book about how to build wealth how to invest in in the stock market and people who read that book they ended up building a lot of trust with him because you know they read hundreds of pages of him uh speaking about investing and wealth management and then at the end of the book or sprinkled throughout the book he mentioned like if you need help with this you can go to my website and we can help invest your money for you and so this book quite literally made him tens of millions of dollars for his asset management firm from a book so think about this like if you have any type of business that could potentially benefit and use be used as like a funnel for this I think of also someone like Alex horos a lot of people know him he wrote a book called like1 million offers or something like that and that book was incredibly valuable for him as a lead funnel cuz he got so many new clients from that book because they read it they built a lot of trust with him and then they reached out to him and they hired him for consulting or you know he bought part of their business so that is one that I think could really work especially for those styles of businesses and the last one that's really going to be effective and I'm obviously biased on this um it's going to do just organic social marketing so if you pump out content on Tik Tok on Instagram on YouTube for your product and around your brand it's it's just kind of a no-brainer uh the best thing about this is that there's no cost to it and if you can rank on Google or rank on YouTube whether this is through like a blog or YouTube channel or Instagram reals this is going to just be a great way to get customers basically for free um you know besides the part that you might have to be on camera talking to the camera like I'm doing right now getting customers at a low cost it's going to be just something that I think is kind of a no-brainer in 2025 so those are the different marketing strategies that I think can be super effective in 2025 if you have any questions if you have any thoughts or ideas leave them down below in the comment section don't forget to check out omnisend it's a great way to set up email marketing I think it has potential for a really solid Roi this coming year so thanks for watching the video I hope you found it valuable and I'll see you sometime in the future