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The Very Best Website Builders for 2025 (DON’T CHOOSE WRONG!)
so if you're looking to build a beautiful professional website in 2024 then choosing the right Builder is absolutely essential and it can be the difference between a successful website and a failed website where you spend too much time too much money and ultimately don't end up with a website that converts customers gets viewers or just otherwise does what you want it to do so in this video I'm going to break down the best website Builders by category and I'm not going to give you like a 100 different ones to choose from we're just talking about five in this video that I think Encompass essentially every website out there no matter what your reason for making a website is so if you're looking to get into e-commerce if you're looking to just get your local business online whether it's a fundraiser personal portfolio there will be something in this video that will be the best way to do it for you and the best part is I actually have a full tutorial on everything I talk about in this entire video I'll link all of those down in the description below so let's start off with category number one the best website for most people out there this is going to be great for small businesses just looking to get online anyone looking for a onepage website even influencers looking to sell merchandise online anyone who's looking to do a low-level e-commerce site so not like a gigantic you know 100 product website but if you're putting a couple products online and maybe you sell in a market in person as well that would be a great one here as well as local businesses getting online scheduling websites and kind of like I said most websites out there would be very good with this category right here in this one in the past I would have said Wix or Squarespace but I wouldn't say those anymore the truth Tru is they've raised their price a lot and the product really hasn't changed that much since launch but instead the winner of this category is none other than the hostinger website builder I made a tutorial about this just about a week and a half ago and I have to say it is an absolutely incredible Builder very very easy to use and the best part is even though it gives you so many tools and so many features it does this for a shockingly low price like this is either $3 a month or $4 a month those are the two plans they have three or $4 per month which like I said makes it easier for personal portfolios and things like that and the editor is a drag and drop editor so you have your tools on the left side you click and you drag over like a text box or a button you can move it around the website anywhere you want and so the barrier for beginners is very very low it's easy to edit easy to get it exactly how you want but the other thing we like about this it's not just a beginner website because honestly there are other cheap ones out there that are just quick little beginner websites hosting or Builder actually does scale pretty well so whenever you find that hey maybe you grew a blog you're very successful and you got to you know you have like five or six writers and you want to kind of move to the next level you want to be you know a WordPress website well there's actually a button there's literally a single button that you just click and you can migrate over to a WordPress website again hostinger also hosts WordPress websites so you can do all of that very easily and scale your website to that level so I know this sounds a little bit generic saying this is the best for most people but let's kind of break down who this was actually going to be best for like I said number one anyone making a simple one one or two or three page website whether that is a personal portfolio you want to connect your Instagram on there you can totally do that whether it's a local business you want scheduling you want people to you know book a yoga class or anything like that you can do that on here as well again if you are maybe looking for leads if you have a phone number on there and you just want like a billboard on the internet you don't need you know a $25 a month website just something simple again this does that if you want to sell products there's an e-commerce platform on here with no transaction fees again very compelling I think this would be best for influencers or anybody looking to have their own merch being sold on their website and fifth would be anyone looking for extra awareness that could be like fundraisers uh or events or planning or things like that so that's the first category right there it's kind of a lot of people I think many people watching this video will just be good with going with hosting or Builder but there are still four other options that I think are very very different and it's very important that if you're in those categories you choose the right one and hosting your Builder would not be the best for those next four and by the way of the five I'm talking about in this video if there's ever one that really resonates with you that you think is the right one I have two links for you in the description below one is going to be a discount link to get you the best price to get started either an extended free trial or a discount like like the first one hosting her we reached out to them we're able to get a discount code that gives you an extra 10% off that brings the price down for like a four-year plan to I think like $160 something dollar and the second link is a full tutorial it's like an hour and a half long for most of these and uh it's just on YouTube completely free and it walks you step by by step how to actually make your website so number two is going to be the best for very dedicated e-commerce websites so that is if you're trying to do Drop Shipping if you are exclusively selling products like you have a warehouse inventory you're trying to sell things maybe you're doing print on demand or maybe you are like selling at a local craft show but for the most part maybe you were selling on eBay or Etsy in the past you want your own website now where you can sell your own stuff Market on you know social media Tik Tok Facebook ads different things like that the winner here has to be Shopify this is hands down the best e-commerce platform that is built from the ground up for e-commerce of course it works as a regular website and you can have like an about page and different things on there but without a doubt this platform is geared towards e-commerce you're going to have a lot of good Inventory management tools a ton of different apps and plugins basically anyone out there who makes software that wants to integrate with anything related to e-commerce whether that's email marketing advertising inventory stuff uh shipment tracking different things like that they all have a Shopify app and it's always going to be their top priority because Shopify is essentially the largest e-commerce platform for online stores in the world oh and they also have point of sale as well so if you're selling things online and you also want to track that same inventory in person and accept credit cards in person you can just get the POS light it's like $49 and you can accept credit cards in person or even if you don't want to do that you can just accept credit cards with tap and pay on your iPhone using the Shopify app so there's really a lot it's kind of full spectrum here and I could go on and on for an hour and a half talking about the different ways to use Shopify but really The Big Three like I said if you have inventory and you're selling it Shopify is going to be great if you are Drop Shipping Shopify is like the go to for that everyone who does Drop Shipping integrates with Shopify and third is going to be print on demand which kind of is similar to drop shipping as well all right category number three then this is kind of interesting I I I mentioned it a little bit earlier in this video this is going to be anyone looking to make a very very large website if your purpose of your website is to be a Blog for example and you're going to have a library of hundreds of articles in the future or if you looking to sell uh you know more advanced products that Shopify Shopify is great but if you want to sell like digital products for example or anything like that that would that would kind of fall into this category right here so the much more advanced websites are really generally going to be run on WordPress WordPress Powers I believe 40% of the entire internet last I checked so most websites that you go to basically any blog out there if you Google something you click on a random link odds are it's going to be run on WordPress the good thing is WordPress is actually free don't go to wordpress.com I personally am not a big fan of that wordpress.org is the free version and you can actually use that with a host that's called hostinger so so WordPress can be intimidating to a lot of beginners but I'll walk you through essentially how it works it looks like this I like the example of typing up a document so say you're on a computer you're typeing up a Word document Microsoft Word is the software on which you're writing the document if you don't have word you're just typing letters on your computer and it does nothing right so Microsoft Word is equivalent to wordpress.org it's how you're building your website it's the tools you have available and is ultimately your content management system but you can't just close out of your website you have to save it somewhere and get other people to access that same that same website and so where you're saving it on on a computer you're going to save it to like your hard drive on a website you're saving that to a host so hostinger is the host that we recommend I mentioned hostinger earlier in the video for their website builder they actually first weree a WordPress host and again the price is like $2 or $3 per month so very very affordable and also great uptime great speed which is why we've been recommending them they're doing a lot right over at hostinger so that's your second pillar right there the third pillar is going to be any other plugins you want to add on top so that's going to be like if you want to add fun little widgets in there if you want to add other functionality so you're able to track who visits your website different things like that go on top of WordPress so that's essentially the way word press works I have a full tutorial walking you through step-by-step how to do that there is no coding even though it's much more advanced uh and it does take a little bit of learning to get used to the interfaces it's all drag and drop you don't have to do any coding and It ultimately is easy to use once you get used to those interfaces but WordPress like I said does allow you to have massive libraries of content uh you can have you know hundreds and hundreds of Articles it ranks very well on Google which is why most people use it and there are a lot of great search engine optimization or SEO plugins such as yoast for example that you could just get for free and start using and optimize so you can rank even better on Google on Bing or on any other search engines out there so I feel like I went on a pretty big tangent there talking about WordPress but ultimately that's that's my recommendation wordpress.org not wordpress.com people mix those up wordpress.com like weirdly capitalizes on the freew wordpress.org wordpress.org completely free does not cost you anything to use it you're only going to have to pay for your domain and your hosting which we recommend with hosting here moving on to number four something that is also very Advanced but very different from WordPress this is anybody looking for an animated website think of like the Coca-Cola website the iPhone website maybe it's going to be like the Oreos website where you scroll down and things move and they twist and and different things happen and it's going to be more of like an awareness play people will go to your website and kind of just be impressed by the way it looks as opposed to a static website and a lot of times this is more for just general marketing purposes like you're not going to be placing orders necess neily on the Oreo website but it still exists and people still go to it so if you're looking to make a website like that there are a lot of great options Wix studio is a relatively new one but we still recommend using web flow and again I have a tutorial on how to use web flow it's definitely the most complicated out of everything I'm talking about in this video but very very rewarding when you get that website at the end that just has really cool things going on and in the beginning you'd think like it seems impossible to make that without a lot of advanced coding but you really don't have to do any coding at all however if you do want to add some code in there again it's very easy to have like one little tab over on the right you can switch over and start writing some code to implement even more customizations onto your webflow website so webflow super awesome definitely more advanced but I would highly recommend it for agencies if you're trying to make websites for a lot of clients or you know just for yourself if you're trying to make that one website maybe you have a cool startup and you want to have like a really impressive landing page web flow is probably the way to do that then finally the fifth category here one that you can't really do well on any of the first four this is going to be an online course or a webinar or otherwise online coaching and you kind of can set those up with the other ones I talked about in this video but it's going to be like very kind of boot leggy like it's not going to be the right way to do it the right way to do it is going to be with a dedicated platform and the one that we recommend is actually kajabi so if you have a valuable skill set and you want to create either an online course or some online coaching the best way to do it is going to be through kjab people earn a lot of money on there it's a very reputable platform that handles basically everything you're going to do so you can upload everything all your content on there manage all your scheduling on there and of course accept payments on there as well and so ultimately like I said there are a lot of other options out there teachable is a great one there's plenty of others but kajabi is one that we've seen people have the best experience with and ultimately does seem to be very user friendly very easy for beginners and a great way for you to kind of reduce the barrier from having all your knowledge and not not being able to sell a course or share anything and just getting to that end goal of sharing the knowledge and earning the revenue that you deserve so those are the five different website platforms that we recommend for basically anybody out there making any kind of website whether that is a small business making a one-page website or a giant blog looking to have you know hundreds of employees and thousands of blog articles written whatever it is something in this video should be the right choice for you and I highly recommend the next steps would be to go in the links down in the description to either get started and or to watch a tutorial on how to get started with any one of these like I said I have step-by-step tutorials walking you through everything you need to know from absolute beginner up to full-blown power user on any one of these completely for free we do not sell online courses we don't want any payments from you we don't want your payment information uh it's really just free information just all uploaded on YouTube so thanks for watching the video I'm Mike O Brien with sandrell media and I'll see you in those tutorials
Facebook Business Page Tutorial (Updated for 2024 Changes!)
hey welcome to the channel my name is Mike and in this video I'll be walking you through step by step how to set up a professional Facebook business page and this is something that absolutely everybody should be doing every business out there every fundraiser every personal portfolio whatever your reason is for being on the internet a Facebook business page is an incredibly powerful tool and yet I'm so surprised at how many businesses either don't have one or they do have one it's just missing a lot of information missing a lot of key settings and missing a lot of stuff that I'll show you you throughout this video that can bring your business your fundraiser your personal portfolio whatever it might be to the next level and these are things that a lot of times people kind of write off the Facebook business page as well it's only like if you're on Facebook and only boomers are on Facebook or whatever first of all that's not true a lot of people do use Facebook and second of all it's actually very very useful outside of Facebook as well Facebook business Pages rank on Google and oftentimes early on for a business the Facebook business page has better domain Authority than your own website so that means if somebody's searching for your local business your Facebook business page is going to rank above your own website which means that if somebody's Googling that and they find that and your Facebook business page is just kind of half-ass it's missing information it's not it doesn't have the right buttons in there you could be losing customers or even worse than that if you don't even have a Facebook business page somebody else could be outranking you in Google and taking customers that should rightfully be yours so with that being said this is easy to do I'm going to walk you through everything in this video we're going to start off going over to facebook.com I'm just starting off on some Facebook business page here just to kind of show you some of the tools before we go and set up our own if you already have an account sign in under your personal account do not sign in under a business account yet that that's not really the way this works Facebook requires every individual to have their own personal account they're going to require like photo ID verification and stuff like that if they suspect like your birthday's wrong or anything like that so sign in with your own personal account if you don't have have one go ahead and make one pause the video and then come back right here and then once we're on Facebook I'm just on a random Facebook business page just to kind of show you some of the tools that are available you can see posting on the right side this is going to be a great example of any kind of sales or timely things you can just put out right here and a lot of these you'll notice are square posts which means they're probably sharing them on Instagram as well additionally on the left side we can see this page in particular has a lot of information about their email their website their hours are open uh you can see the the reviews down here so not everyone's recommending them maybe they can find some things to work on uh their address and of course we also have the ability to book a tea time with this particular golf course so this is something that is you know very well established I think they did a pretty good job with this but now let's actually talk about how to make our own so on the top right you'll see your little profile picture right there but don't click on your profile photo three buttons to the left of that you'll see a little nine square array titled menu we're going to click on that and then on the right side you'll see create so we're going to go down here and create a page and again don't worry that this is connected to your personal account in the future we can migrate this over to the meta business Suite uh and get this off of your personal account but for now you have to set it up with your personal account so now we're going to create the page the name of this I'm going to say this is Willow Grove window washing just a fictitious business I made up right now the category right here window washing see if window washing window cleaning maybe home window service I guess that's kind of close enough cleaning service okay so you can pick a couple categories right here I'm choosing three because none of them are specifically tailored exactly to my business hopefully what you are looking for is a better match but you want to pick several that are as close as possible don't pick too many usually three is a good number for this and now we can make a bio this is optional but I highly recommend you do this again to help you rank on Google Google is going to read this and if you say hey we're a window watching business in Philadelphia then when somebody searches Philadelphia window watching business this is going to be indexed and this is going to potentially pop up in Google so our bio I'm just going to paste a little bio in right there it shows up underneath there that might be a little longer than I would like typically just two lines is probably going to be ideal but we'll leave it as that for now and of course on the right side you can see uh you're able to toggle between the desktop view which many people will be visiting but just as many people are likely to be visiting from mobile so you want to check out both as you go through so this is looking a little wordy like I said I might trim that down a bit there we go something simpler like that now I'll say create page all right so that was created now now we can add some contact information here so I'm going to add a phone number and then an email our address Willow Grove Pennsylvania then we can add our hours here so let's open at selected hours and we're going to say this is going to be maybe like uh 7 a.m.
7 a.m. to uh 7 p.m. 7 p.m. now Facebook doesn't really give us at least I've never seen a good way to kind of copy these all the way down so what I do is I just highlight them so contr a contrl c and then if as we go down here just paste them one at a time so click on paste paste and then Sunday paste as well so now for the hours do the same with the closing time paste there paste there and maybe we're closing a little bit earlier on Sundays maybe we're done by like 1 p.m.
Or something like that 2: p.m. and on Saturday 7 p.m. again if we wanted to have different hour so maybe you have like a you know a morning and an evening maybe you have I don't know if you do like a siesta or whatever you can add a little plus right here and you can have two different hours in the same day so maybe 7:00 a.m. to uh like maybe 11:00 a.m. would be one set of hour so 7:00 a.m. so maybe like 7:00 a.m.
To 11:00 a.m. and then down here maybe we're going to say like uh noon to uh like 5:00 p.m or something like that so that way you have like your lunch break when nobody's going to come in that it says it's closed online so we're going to save this now we have our hours there as we scroll down right now it says okay fair page Health we don't have a lot populated just yet we do have to add our website here I'm just going to add I'm going to add the YouTube page just cuz I don't have a link for this specific website if you haven't made a website for your business yet by the way I have full tutorials on how to do that some really easy ways to do that hosting your Builder is probably the video that I would recommend uh very affordable very easy to set up and very customizable okay so let's click on next now we can add our cover photo and our profile photo so so I just made a quick little logo here in canva I've got a light one and a dark one you can try out either one to see which one looks best on your specific wallpaper you're going to choose so I'm going to choose the darker one right now I think that'll look better and then you can see it kind of gets cut off right there so let's delete that I think my my light one has more of a boundary on it so let's see if this one's a little bit better we'll add this one and there we go so you can kind of see it a little better I might go in and edit this just to add a little bit more spacer but you can read everything quite well there so I'm going to add a cover photo now um I don't actually we can go with this one right here kind of a nice basic cover photo or to make it a little bit more personal which I don't know why you'd ever want to squeegee from the bottom up I think that's a weird photo but let's add another one here I'm going to say maybe this one right here photo of me clearly me washing windows and because we want to reposition this so my head's not cut off on the left side we can click drag to reposition and we're going to drag it down to right there so there we go a nice photo of definitely me definitely washing windows and this little button right here a lot of people skip this it's very very important Facebook's been moving this around as well so it wasn't here in older videos but it is now um we're going to add the action button so I'm going to click add action button now we can say try it and this is going to be probably the most important part of your Facebook business page the purpose of people coming here is to do what right are you trying to get them to donate are you getting them to go to your website and purchase something uh go to Spotify and like listen to your music or are you trying to get them to like sign up book now order whatever think of what your main purpose for this Facebook business page is when people get here what should they do and that's where you want to make this button so we have a lot of options here of course you could buy tickets if you are like a band or something like that t you can start an order if you have maybe like a local restaurant that would be start an order would be a a common thing there view shop if you're selling local merchandise or or shipping merchandise as well book now would be ideal for like yoga studios uh this might work book now might make sense for uh this window washing company so you can schedule when you're going to be booking it and otherwise you have other options down here like call now send an email contact us um as well as quite a few others down here like visit a group uh make a reservation play a game there's a ton of options for what your business page might be targeting for this specific one I'm going to say book now we can connect a scheduling tool to this now like I said if you don't already have a website uh there are some good scheduling tools out there hosting your Builder does have scheduling Tools in there also Acuity is a pretty popular one as well if you only care about scheduling and don't really want to build a full website Acuity is good um but I don't know for this purpose for the purposes of this video um I'm going to not connect that and instead I'm just going to go down here and add a phone number we're going to say call now we'll say next and maybe we have like a you know an admin or someone in our office that actually answers the calls and does the scheduling here we go so I'll say save and now we'll have an action button on our page so we can say next and that brings us to step three of five you can connect a WhatsApp to your page so if you use WhatsApp which I would recommend maybe setting up not everybody especially in the US it's not really that relevant but maybe people don't want to text you or a lot of people maybe use WhatsApp especially in other countries then they could add that right here uh you could add that right here and people can message your WhatsApp your business WhatsApp account I'm not going to do that right now I'm going to say skip because again in the US I don't really think it's absolutely essential like I know very few people that primarily use WhatsApp a lot of people use either iMessage or you know just native SMS on like an Android phone for example I'm going to say next I'm going to skip that one that's just kind of asking you to invite your friends to like your page which I you probably should do I'm not going to invite my friends to like this because it's a fake page it's not it's not real um but you want to get a couple likes on there at least so Facebook knows that you're legitimate and that can help you to eventually get your username and your url which we'll talk about in a minute then we can choose the notifications we're getting so you can leave these on right now uh turn that one off and I'm going to actually turn them both off because I don't really need a lot of notifications I I plan on checking this page quite often and that brings us into our dashboard here so so I'm going to close out of this little popup here and that'll bring you to your dashboard on Facebook so in essence what we have here on the right these are going to be the posts that you already have on the left this is going to be similar to what viewers will actually see when they visit your website so if you want to change your bio or edit any details right there uh that is going to be what pops up and you want to make sure that is of course correct up here are some things that Facebook is recommending we do things that like I said we haven't done yet linking our WhatsApp account or inviting our friends however creating a welcome post is probably a good idea so we can start off by doing that instead of clicking right there though I want to show you how you're going to post all the time in the future and that is over here you will always see this little kind of block on the top that is going to be what's on your mind so it says what's on your mind you can just click on that and that will allow you to type up a post if you wanted to um just whatever you want there you can also add some other things to your post you can tag people you can add images uh you can add a check-in like a location you can add how you're feeling right now uh just kind of different ways kind of cheeky for making uh your post right there other options though live video I don't recommend doing that for most businesses I would much prefer to see you do photos and videos so a little bit more Evergreen tailored to kind of being up long term can be a little bit more refined as well and reels are the other option reels are going to be much more browsable great for discoverability uh so if you make reels about like the best barbers in your area and you happen to be uh one of them or maybe you make a reel of like the best haircuts for men in 2024 and you're a local barber of course that's a good way to to get a lot of discoverability there's no guarantee that all those viewers are going to be local that they might be all over however if you mention where you are you could potentially gain some new customers doing stuff like that something to play around with maybe experiment but not necessary for everybody so for our first so for the first post I'm going to post a photo or a video I'm going to add let's just say this photo right here just a photo of me okay so I'm going to add a little bit of text up there and I'm going to post that and of course we have this little popup here the ability to add a call now button on your post I'm going to click on ADD button and I'm just going to say continue so now when somebody sees that post there's a button there makes it a little bit more actionable so again instead of just having it on your page you also have your action button on any individual post much like this one right here so that is now posting you'll see right now call now is going to be showing up right there and just kind of recapping in case that popup doesn't come up for you if you wanted to let's just say we're going to post another photo we're going to upload say this photo right here and down here I'm going to click on the three dots and say what do we want to add we want to say get calls so we're going to say enter phone number I'm going to say continue and now we'll have that button on here uh as something that we can add into that post so we're going to say post and then this one we'll also post again with that similar Button as I mentioned okay so this is all very surface level stuff right you may already even be at this point if you've made one in the past but there are a lot of key settings that we need to really optimize to make this page even better so on the left side we want to go down to settings when to click on settings that'll bring us into quite a few settings about our page you can see on the left side just tons and tons of options here we won't go through all of them mostly just going through the ones that I would say are very important so going through preferences first of all reaction preferences you can choose you can choose if you want to show or hide the number of reactions on your posts or on other posts from other people that are maybe tagging you for example so if you're really small in the beginning and you're trying to act like you're bigger than you are you may not want it to show like just one or two likes so maybe you could hide this on your post in the beginning if you really wanted to notifications of course you will be getting a ton of notifications in the beginning this can be a distraction for your business so personally I like to disable a lot of the notifications here so I'll just go in and just kind of disable as many as I can then down here accessibility not a whole lot that I need to change here if you want to change like light or dark mode you can do that uh scrolling down then we have page details this is going to be a big one we added a bunch of page details already but you'll see among here there are a number of others that we weren't prompted to add when we first set this up one of them is going to be our social link so if you have an Instagram if you have a Tik Tok if you have LinkedIn Pinterest whatever your other profiles may be we want to add those links right here so I'm going to add the Social Links I'm going to add a social link right here for Instagram I'm going to say Mike O'Brian that's just what I'm going to add right now obviously you want to add your business one but we're going to add that social link let's say we want to add one for maybe Twitter and again that's micheel Brien Michel Brien with two ends you can C and then you just keep clicking add so social link on the right side the little drop down there you can choose what this is actually going to be uh and again not every business needs to have like a Snapchat for example and all these other ones but if you do have one it could be a nice way for people to potentially learn more about your business or contact you or do whatever again like maybe a band would be a good example of where you can link a SoundCloud different things like that so I'm going to say save we'll have those links right there Facebook and Twitter and then down here we can add some other things as well so what is our price range maybe we are more of an expensive but not a full-blown Splurge category so $3 signs I think would make sense here we can also add diversity info so if you are a minority-owned business or you want to share that you're like a woman-owned business or something like that you can add that information right there I'm not going to be adding that right now so you can add Services down here as well so if we have like online booking we can add that uh if we have maybe uh takeout or dinein or different things like none of these apply necessarily to a window washing business but whatever your business may be I recommend checking this out in case you look at it and say hey you know what we actually do have delivery services I want to add that on here so not everybody thinks they have to go through GrubHub which is going to cost you more money maybe you're a local pizza shop and you have your own delivery driver saves you money if they just go through this and it saves them money as well so I'm going to say save we can also add other languages so if you speak English English and Spanish Spanish as a second language you can mention hey you know like you speak Spanish as a second language if anyone comes in they only speak Spanish you're able to get by but it's it's not your primary language we can say save just kind of again making it more accessible and answering those questions for potential viewers we can edit the ratings right here so right now we have no ratings but you could allow ratings or say you know what we don't want ratings on here um especially if you have bad ratings maybe you want to kind of fix that and get rid of that just you know hide your ratings if that is a situation then on the left side of this we're still kind of going through the profile customization here we have privacy and Legal Information so if you have a privacy policy again maybe if you have like software or any kind of business that would be collecting information local like dentists and doctors that might be collecting medical information you can add a privacy policy right here just paste the link to whatever your privacy policy page is from your website I'm going to say cancel because I don't have one right now work in education if you want to add any experience in the past I don't think that's really relevant here places lived not relevant uh page transparency I'm not going to do anything here family and relationships details about you none of those things really matter maybe some details about you you could add a more detailed bio here about your business so let's just so let's just kind of paste that bio here again I'm going to say save more of a lengthy bio here I would say and uh name pronunciation so if it's like Sandell media people might say that incorrectly and you'd want to kind of show how it's pronounced uh and you know anything else you want to be fun add a quote or something like that you could do that otherwise like life events this is really tailored more towards like people people uh so like public figures maybe would add this kind of stuff but a lot of businesses I don't think necessarily need to so let's go back to settings and going down here we did everything in preferences we talked about page details how people can find and contact you right here allow search engines outside of Facebook to link to your page definitely definitely definitely make sure this is enabled this is what I was saying in the beginning you can rank on Google for your Facebook business page and if you don't believe me remember in the beginning of this video I just looked up a golf course Pickering Valley Golf Course if I look up Pickering Valley Golf of course they've been around for a long time so the first thing that pops up is going to be their website then below that then below that you look down the third link right there their Facebook business page so even if you do outrank your Facebook business page you want to take up all that real estate so competitors are not showing up there that's really valuable real estate on something like a Google search page all right but getting back to here we have our post settings here so you can change if you want it to be public of course I I would highly recommend that you can allow comments or or you can allow comment summaries on your post or not uh we've got stories so if you want to do anything with that you can change your settings here page setup any kind of page setup here you can manage over here there's not really a whole lot that I would recommend when you're getting started um other than Advanced messaging so if we say view right there there are some Advanced messaging features we can configure if you're expecting people to be asking questions on your Facebook business page I'll actually get into that a little bit later but going through the left side we've got reals here um so choosing who can see your reals again keep that public I recommend I recommend keeping that public at least followers and public content you can choose again what kind of content is uh shown and what's not I would recommend hiding comments with profanity you just don't want uh that being shown on your page you don't I don't like dealing with that so I always go and toggle that to uh you know enable the the filtering there page and tagging again you want to make sure that you do have this uh enabled so you can make sure that if you know if you're an ice cream shop and somebody goes to your you know gets your ice cream and they they take a photo they're able to tag you uh and of course share that they got their ice cream there and it's kind of nice free marketing there but you may want to review in case you know it starts getting out of control and people tag you and you're not really relevant or it's like a competitor or something like that you want to make sure that you know sometimes you can go in and review them I leave that disabled in the beginning and if it gets out of control eventually this is where you can find that setting over in page and tagging and then lastly blocking hopefully you never have to block any users but if anyone is like you really spamming or harassing anyone on your account you can go and block them so they're no longer no longer able to participate in anything that you post we're not going to be running ads just yet but ads can be set up right here with ad payments um otherwise there's not a whole lot of settings I want to change in here so let's go back to our page by clicking right here clicking on our page and that brings us back to our page so we talked about the advanced settings let's talk about uh the professional dashboard here this is a really valuable tool to see who's visiting your page what posts are doing well what's being engaged with and different things like that and so going into this right now early on we don't really have any details on this page we can see all of the recent content but of course nothing has any engagement just yet but even but aside from the analytics there are two main things I want to do right here one is if we scroll down scroll down a little bit more you'll see we can do ab test this is a new feature I really like this feature as well uh so you can create an AB test and see what is going to perform better so you can have like two different posts for example version a or version B and they'll both go out and you'll see hey which one's actually performing better that's a great way to test what potentially could be run as an ad so just I like doing that have two different iterations maybe one with captions or without captions maybe one like male voice female voice maybe one in like a darker or lighter environment there's different ways you can kind of set this up and uh you know running that AB test I think is really valuable for like a video for example just adding two different videos running those as a post and seeing how they actually can how they perform so once you find the better performing one kind of iterate on that run a couple more tests and then eventually you'll end up with something that could potentially be uh like a really good viable ad that would work well without having to spend the money to actually go and post Those ads so that's a cool test right there that's a really cool thing right there um there's other things I want to talk about in a second but going down here to uh the linked accounts this is something that I think most businesses should also have an Instagram business page and if you do you can just click on connect right here so Instagram we can say view right now we don't have an account connected I will say connect account we can say connect uh we can allow the inboxes to be merg I think that's very valuable and then of course we can sign in all right so now we have our Instagram connected some other things we have on the left side I said those are the main two things I wanted to talk about but there are some other really cool features that I highly recommend at least checking out so some of them you don't really need levels progress I don't really care about that one uh achievements again don't care about that Facebook just wants to kind of gamify it and encourage you to use their platform more it's in their best interest to get a lot of content out there and a lot of Engagement obviously they also want you to of course pay for ads eventually I'm sure that's where they funnel you here uh you don't have to though most businesses don't need to pay for ads um for local stuff like this comments manager this is where you can go and just see all your comments without checking out one post at a time below this where's the thing I was looking for messaging settings there we go so messaging this is really cool you can kind of set up some deeper automations with messaging so instead of just kind of having somebody constantly monitor your messages which I do recommend have your notifications on so you can reply to people but you can have some really nice instant replies some really nice ways to kind of answer some frequently asked questions so let's start off with a a an instant reply I'm going to say start we're going to say try it um so we can choose this to be on messenger uh whenever somebody whenever you receive a message from this you can say hi thanks for contacting us we received your message I appreciate you reaching out uh we our hours are and then like whatever your hours are whatever your hours are and then below that maybe you could have we will respond to your say we here we go just kind of a good way to kind of engage in case they send it out just to know their message wasn't like shot out into you know the abyss instead it's going to be you know telling them hey we we appreciate it we're responsive this is real for us maybe answer a couple frequently ask questions in that response that's what I would like to do adding your hours adding some basic things like that and then below just saying we'll get back to you really soon so I'm going to say save changes right there and that's one automation you could set up here is just generally an FAQ one so we can say try this again in messenger when somebody starts a chat instead you could just show like hey here's the faq's instead of putting it in that welcome message you could do that right here instead by adding some other questions let's add a whole bunch of questions right here and with each of those questions you can add like a media a button or something like that if you want to add more information into those responses so let's save those changes there's a bunch of other ones as well you can have away messages if you're traveling for a vacation you can identify unanswered messages uh it's going to just filter them out for you look at custom keywords contact information hours location there's a lot of cool automations you can set up right here or create your own as well um so automations for messages I think is a really powerful tool that again most people just don't actually know about with their Facebook business page if we go back to inbox here you'll see a good way to manage all of them in here so Instagram and Facebook your DMs your messages anything that people are trying to ask you questions instead of logging into both those accounts and then going through your DMs on a phone you can do that all on a laptop you know 10 fingers type a lot faster than two thumbs um that's what I always say all right so now you might notice this interface looks a little bit different we went down this little rabbit hole and we ended up in the meta business Suite it's kind of one of the reasons people get confused with Facebook business Pages because there are like two different ways you can manage them one is in business.
Face.com that's the meta metab business suite and the other one is just from facebook.com that's the more userfriendly way that I've been showing you for most of this video but now they we're in the meta business Suite just in case you want to see it I'm going to click on the top on the top left where it says metab business Suite click on that and this is just business. face.com it'll show you this right here kind of a slightly different interface a little bit less of like the the userfriendly version much cleaner at the same time somehow but you're able to edit a lot of things up here so you can create posts and stories here uh you can create uh you can change your cover photo you can choose if you have a different Instagram logo Facebook uh logo you can change all of that right here and you can do things like content planner so if you want to kind of schedule so if you want to schedule some content to go out next week you can do that right here you can see what's been going out over the past week and so if you have a big content plan this could be a really powerful Tool uh to work with otherwise you can see insights in here as well uh and if you are running any ads most of the ad stuff is going to be run through the Facebook business through the meta business Suite rather sorry they rebranded Sorry meta business Suite is what it's called now but let's go back to our Facebook business page so to do that I'm just going to type in facebook.com on the right side side click on the dropdown make sure you're on your business page click on that and that brings us back to the more common editor that I would really prefer to use which is within Facebook right now but like I said you could do it either way and if you ever want to go back to that meta business weed again you'll see you can either type in business.
facebook.com or on the left side meta business Suite pops up right over there now this menu right here this is something else we definitely need to customize a lot of people have this and it doesn't really make sense for some businesses to have like followers and reviews and photos and instead maybe they want have some more relevant things to them so if we click on the three dots on the right side we can first of all view this as uh like an actual visitor and see what our page looks like right now this looks pretty solid we have a lot of information on the left side but again I want to customize that menu otherwise I recommend checking this out as frequently as possible to see what the end user is actually going to see I'm going to exit the view as mode so to customize the menu right here I'm going to click on more go down to manage sections and then from here you can choose hey we don't need music we don't need check-ins we don't need Sports movies TV shows books likes we don't need any of that related to our page uh reviews given again not going to add that either and we can say save so now that kind of changed which ones when someone clicks more those things will not all be down there but some things like uh about and reviews and mentions unfortunately are not able to be modified uh but again if you just wanted to add anything else manage sections go down here and you can add those in there if you want to all right so this is looking pretty good there's a lot of like really deep hidden settings and like that's just the way Facebook is I'm digging up as many as I can for you in this video there's three more major things I want to talk about in this video the first one is going to be getting a Facebook username this is going to be an easy way for people to find you to type in your url to get to your Facebook business page and things like that but again Facebook kind of hides this they kind of gatekeep this in a weird way as well so if I go to settings we can go down to page setup on the left side so page setup then click on name and then the second thing right here you don't have a username now not everyone's going to be able to set the username right away uh sometimes Facebook likes to block this until you have 100 followers and some engagement other times they just allow you to get it right away so I'm going to type in uh Willow Grove window washing Willow Grove window washing it is available I'll say save and you can see that is now our user name so if I go into a new tab a new incognito tab not even signed in Facebook and I type in Facebook /wi grov window washing hit enter it'll bring us to this page right here that's our that's our page that's how somebody can visit it that's very convenient now I'm going to highlight that and copy that we will actually use that again in a new tab I'm just going to go to Google and type in QR code generator QR code generator and Skip past all there's a lot of sponsored ones don't go to the sponsored ones typically one of the first few free ones down here uh ranking organically so QR codeg generator.com with like dashes between it I'm going to click on that one I'm going to paste my link here and then on the right side we have our QR code so I can download this as a JPEG that's a really convenient thing to put as a sticker on your door or on tables or anywhere else that you're asking people to review you and that way anyone can just take their phone out just scan that with their regular camera it'll link to your Facebook business page and then you can you know get your reviews kind of build up your following build up your uh exposure on on Facebook uh just by engaging with people who are already customers are already coming to your business already at least looking at your door on the outside or of course it's an easier way for people to find more information about your business like if you're closed for example they walk up they can scan this and learn more about when you're open what sales are coming up different things like that so I highly recommend that's two of three right there I highly recommend making that QR code for your business and then the third thing I want to show you probably the final thing in this video is actually going to be if you want to promote any kind of post so if you make a post and you really want to Target local search local ads uh just you know find more customers because maybe organic growth is going a little bit too slow for your liking there are again no surprise here many different ways you could do that one is going to be through the meta business Suite of course as I showed you before so business.
Face.com that'll bring you into that another way to set that up is right here in payments you can set set up your ads payments here and kind of go through that but the easiest way to do things and Facebook makes it easy for a reason doing it this way because they just want to lower the barrier they realize how difficult it is for people to go and make ads uh through that whole platform you know for a beginner if you're not used to that but let's go back to our page I'll show you where you can do this clicking on our page I can go down to any post that I like maybe this one right here and I could just say boost the post so boosting the post brings you into this kind of simplified ads dashboard that allows you to uh choose some basic things like what is your goal for this automatically we're trying to get phone calls that's what we're optimizing for so that's telling the algorithm if you show it to 100 people the people who click on it and actually click on call now are that's the demographic we want advertise to more people with similar interest to those people who did that we can then add the text they suggust some right here so we can say add um you know some AI generated text and meta is rolling out more AI Tools in their ads so I'm sure this is likely to change uh in the coming weeks months and years um so I will actually make a full face business ads tutorial but for now just kind of walking through this right here um going to leave that enabled that disabled the audience we could just say right now United States looks good we could narrow down specifically where they are so if we click the pencil icon the geography let's just say let's just say Philadelphia Philadelphia Pennsylvania plus 25 miles you can change how far out to maybe plus like 27 plus 30 mil anyone in a 30 m radius is a potential customer here so it says right now that's not too broad not too narrow there's about 5 million people that they can advertise to in that radius there so I'm going to say save that's really nice and then down here how long do we want 7 Days uh and we can run this it's going to be about $14 per day is what the budget I have to right now you can slide this up and down and say hey if you do $60 a day it's going to reach between one and 3,000 different accounts of course they're not all going to click but that's how many people will see this ad on a daily basis and of course you could add a pixel right here so if you have a website you can toggle this on uh you have to set up a Facebook Facebook pixel embed that in your website if it's something like Shopify it's very easy to do um some other websites require some copying and pasting some code again I'll talk about that in the full tutorial and then lastly you can just click publish it'll add your payment information you'll add your payment information and then you'll be able to run this ad and start getting some customers so that's my tutorial on how to set up a Facebook business page I really hope you found this video helpful like I said there's a lot of settings Facebook likes to hide them in weird deep places so hopefully you can go back through this video find all the settings you wanted to to use and wanted to change and ultimately find more success for your business using a Facebook business page thanks for watching I'm Michael Bren from santal media next I highly recommend check out the Instagram business page video that one will help you a lot all right I'll see you over there
How to Create an Instagram Business Account 2024 [Step by Step Tutorial] – Make Money on Instagram
hey my name is Mike and this video could very well be one of the most valuable things you could do for your business that is of course setting up an Instagram business page and it doesn't matter what kind of business you are there's really eight major benefits to setting up a business profile on Instagram the first one of course is having access to two billion monthly active users on Instagram if your business is not on Instagram you're definitely missing out on a lot of traffic people who want to find you or searching for you and just can't find you on Instagram the second thing of course is the brand and partnership opportunities both organic and paid imagine this somebody goes to an ice cream shop they love their ice cream they take a picture of it they want to tag the ice cream shop where they got it but if you don't have an Instagram business page they can't tag you and therefore they can't tell their friends where to go to get your ice cream and that's just the organic side of it there's also influencer Partnerships you can set up thirdly an Instagram business page allows you to advertise on Instagram to promote posts and just access a larger audience fourth you get analytics so you can actually see insights into who's viewing your profile what kind of demographics are where they are what posts are doing better than others the fifth benefit is the ability to message other businesses and receive messages from potential customers who maybe have questions about your business and just don't want to pick up the phone they want to instead message you on Instagram sixth this is one that I think a lot of people don't really talk about and this is that you can rank on Google with an Instagram business page if people are searching for your business and you just got started odds are the domain Authority of Instagram is probably significantly higher than that of your own website when you launch and that means if somebody searches for your name Instagram could be a quick way to rank in Google search in addition to that you can also connect to a Facebook business page and linking these accounts makes it easier to manage all of your content and everything else on one platform and last but not least Instagram shopping you can actually have shoppable posts on Instagram where people can tap on the post see the products that are in it and then within the Instagram app make the purchase kind of reducing the friction reducing the barrier for somebody to actually be a buyer so with that being said we have a lot to talk about in this video I'm going to start off with the absolute beginning of setting up an Instagram account if you already do have a personal account just stand by for a couple seconds we'll get there and then we'll convert our account into a business account so starting off on Instagram you can just download the Instagram app on any phone uh iPhone Android I'm using an iPhone right here the steps are going to be the same no matter what you use and of course you could also use a tablet or even a desktop and later in the video I'll show you the desktop interface anyway so on the app I'm going to tap on create a new account on the bottom here we're going to say create a new account we can either sign up with our phone number or you can sign up with an email I'm going to sign up with an email in this video so I'm going to type in my email then I can say next and that will send me a confirmation I have to enter the code right now then we can create a password you can choose if you want to save your login information I'll say save and then it's going to ask for your birthday now here you want to make sure you put in your actual birthday and not like the founding of your company or something just because there may be age restrictions if you say you were born like a year ago versus when you're actually born so I'm going to put in my actual birthday here and then it's going to ask for a name so for the purposes of this video maybe I am a studio like a videography Studio filming commercials or something like that so I'm going to I'm going to say Sandell Studio or Sandell Studios Sandell Studios we'll say next it's suggesting Studios Sandell as the username obviously pick a username that makes the most sense for your business the simpler the better you want this to be something people can share and easily just remember so they can find you later then we have to agree to the terms and policies and now we can add a profile picture if you have a logo on your phone already when you say add picture you could just choose from your camera roll uh otherwise I'm just going to take a photo right now it's very easy to change this later don't worry just take any photo you want so I'm going to use this photo we can tap on edit and kind of resize it and reposition everything so that it is nice and centered we'll say okay and you can choose if you want to also share this as your first post if it's your logo maybe you could do that for me I'm not going to do that and I'll say done and that will bring us into Instagram we're pretty much ready to go now and this is going to start off as a personal profile but we're going to convert this to a business profile it's very easy to do so now uh I'm just going to skip these next couple things we don't need Facebook suggestions we don't need our friends from Facebook uh we don't need to remember the login information we already have that written down and we don't need to follow five people that's just a distraction for for the business that'll bring us into the Instagram interface here now from here you'll see we have five tabs across the bottom the first one is going to be your Home tab that's where you can see a lot of posts on here different reels just a general feed of what's going on for the people you follow up in the top we have stories I'll talk about those a little bit later but one little kind of trick I want to point out is if you start following more people and you realize there's a lot of just random browse suggested content down here and you don't want that if you tap on the Instagram logo on the top you'll see we can select either following or favorite so if you say following that is going to be a chronological order of everyone that you are actually following no suggested stuff no algorithm mixing things up this is actually just what you follow in the order it was posted now I don't follow anyone right now so nothing is going to show up there the second tab on the bottom is your search and your general browse this is just a huge distraction here but if you need to search for any other accounts that's where you can do that the middle one is the option to post so if I tap on that so there's really four different ways you can share content one is a post this could be either a photo or you know a whole bunch of photos if you want to have a a slideshow you can do that second one is story this is really going to be more for your immediate audience people who are following you and and want to see what you're up to every day maybe if you're closed for you know a holiday or something youd put that on your story as a 24-hour thing that's going to disappear the next day reals are going to be great for discoverability they're a full you know full vertical video usually about 60 to 90 seconds and then of course we have live as the fourth option there then over to the right uh the fourth tab is going to be your reels that again just kind of a distraction I recommend don't look at that one too much and then lastly you have your profile on the right so from here we need to change a little bit about our profile this is currently first of all just a personal profile so you can see our personal profile doesn't really show a lot of stuff it doesn't have any kind of links on here it doesn't have buttons for people to contact us so let's actually check out so let's convert this over right now if I tap on the three bars on the top right the hamburger icon if you want to call it that we can scroll down here first of all you want to make sure that account privacy is set to public so do not have this enabled if it's a private account this will not work this is incredibly important you have to make sure you are a public account before you convert to a business profile so as we scroll down then you should see somewhere that says uh change account type account type and tools here we go soort four professionals account type and tools tap on that and we are going to switch to a professional account if we swipe through here you'll see just like I told you before you can get analytics and insights about your posts you can reach more people by boosting posts with ads you can get new contact options so a little button for people to call you or email you and of course other things that I mentioned before so if I say continue we can choose our category so I am a studio is what I said so I'm going to say studio studio and uh movie television Studio that works fine you can choose if you want to display this on your profile profile I will display this so people know what sandal Studios is I'll say done and then it's going to ask us if we are a business or if we are a Creator so just give it a second for that to load and there we go so business or Creator now there are going to be some subtle differences here in what you're able to do and how your interface is really set up but it's really generally optimized I would say if you are genuinely a business you have either a physical shop or an online store or otherwise you are just a business business works really well and I find that the tool that are separated for business or Creator make perfect sense you are a Creator generally if you are a public figure if you're trying to be an influencer maybe you are like a politician you're running for office any kind of public figure like that you would want to be a Creator generally creators are going to be more of individuals whereas businesses are exactly what you think they would be I'm going to say next and leave this as a business right now and now we can populate some of our contact information so the business address for one I'm going to enter that right now so I can enter the location say done that'll bring us back now we can enter our business phone number we can have Instagram audio calling enabled or disabled so if anybody for whatever reason doesn't have the ability to call us from their normal phone number they can call us on Instagram again kind of reducing that barrier of people to contact you so that they can use your business or hire you or whatever you're doing buy stuff from you and then we have a WhatsApp business number as well if you want to do that again that's more of an international business type thing here in the US I wouldn't say that's particularly common but you could enable that if you wanted to now we can say next and by the way anything here if we wanted to change that in the future we can easily do that so here it wants to connect a Facebook business page I have an entire separate video on how to make a Facebook business page if you already watched that say log to Facebook right here and you can connect it if you haven't watched that skip it for now and then in that video I'll show you how to do that so don't worry about it right now they're very easy to connect later I'm going to say skip because I don't want to connect it right now now here it says seven steps don't worry about these seven steps there's really only one that we need to do and that is the first one complete your profile we don't want an avatar let's say not now skip the little Avatar thing and then we can choose our name we already did that username we already did that the profile picture looks good uh bio if you want to add a bio in here we can add a little paragraph So I have a little bio right there Then below we can add our links so I'm going to add a link to an external page I'm going to say this is just our website so I'm going to put our website in right here and the title of this I could just say book book now we'll say book now and I'll say done we can add more links if we wanted to I'm just going to leave it at that one right now and then down here we can have banners so this is usually like if you're dropping a new a new line of of like your fall collection or something like that you would add a banner for that so that's kind of all I want to do right here I'm going to say done and now we can close out of this little thing right here we don't need the rest a lot of it is really just for Instagram kind of pushing you to be an Instagram user not so much related to businesses so get inspired they want you to follow people grow your audience they want you to invite your friends I wouldn't worry about that uh get meta verified they want you to spend a couple dollars a month to get a little check mark next to your name uh again not something that I think is really necessary you could do it if you wanted to but I'm going to skip all of this stuff I'm going to close out of this and that'll bring us back to our page now talking about what we're able to do here I think the easiest way to illustrate this is to actually look at some other Pages which are already set up so I'm going to look at the manun Brewing Company it's a Philadelphia Brewery and they are definitely a business page as you can see right here you have the option to follow to message or to contact a third button is something that you won't see on a personal account so if I tap on contact they have their phone number and they have their email two ways you can contact them I could tap on either one of those and immediately be linked over to email or to my phone so I can contact them very easily that's one thing you're able to do the other thing you can do with the professional account is actually tag products in your post so you can see right here an example if you just tap on this you're able to actually see the product then you can make it shoppable as well so somebody can go to your post can tap on it can find out what products are pictured and then can make the purchase all within the app it's a really seamless uh really honestly integration of the products that you can have on there all right so now we have a professional Instagram account but we're not done yet there's some settings we need to modify and I just want to point this out in the future if you ever wanted to go back to what we just did just tap on edit profile and all of that stuff is going to be right here so now let's talk about those extra settings if we tap on the three bars on the top right again the little hamburger icon as some people call it but that'll bring us to a pretty long menu here of what we want to get into what I want to do is go down to business tools and controls you'll see here we have again another list of things but within here these are ones that really matter a lot to us when we're getting started so add payments branded content those are things that you will probably need to establish a presence before they're going to appear here so if I tap on branded content it says right now we're ineligible we just made the account like a couple minutes ago we have one post I wouldn't expect to be eligible until have a little bit more content out there and we kind of show to Instagram we're not a bot we're not a scam we're not trying to fraudulent uh do anything fraudulent here but what we can do right now is set up saved replies this is really cool if you get a lot of the same questions and you have frequent replies uh we can set up new saved replies so if I just tap on plus we can get a new saved reply it'll just make a little shortcut it'll turn into a full message it kind of saves us time if we're doing a lot of responding um on our Instagram here then below that another really cool thing you can do is FAQs so if you have frequently asked questions like the example they give what are your hours you can set that up right now so let's do that what are your hours we are open 7 a.m.
To 800 p.m. I'll say save now we have one of our four questions populated we can do three more after this and essentially these frequently asked questions are going to show up in the chat section of Instagram so it should be cutting down uh the workload you have to go in and reply to like when your hours are so when people go to message you they'll see this they can answer the questions without having to actually contact you additionally minimum age right here if you are selling uh like alcohol or something that is restricted for miners you could set your minimum age right here and change that very easily and if you want to accept appointment requests you can tap on appointment request down there and have that set up um again you probably will want to be setting up a Facebook business page before you start using that a lot more but other things within our insights and tools so going back to our settings and activity right here we can go to to insights and this will show us a lot now we don't have insights right here I'm going to switch over to my other Instagram account right now just to show you what it'll look like so from my other account if I tap on insights that'll show us a lot of charts you can see the overview the total views you had in the past week the interactions total followers and you can see individual content like how everything performed and you can you can check that out for the last seven days or any longer amount of time as well if we tap on see all you can see all the content I shared recently uh in the last days or again maybe in the last 3 months and if I want to dig deeper into something that maybe performed a little better than the rest so let's go down and see if I have any content this one right here for example seems to have performed very well you can see 18,000 likes uh 38,000 shares and a little over 2 million views so we can scroll down it tells us a lot more about uh things like demographics so it'll tell us some information about how long people watch this it's a 40-second video uh you can see how many different accounts were reached so a lot of people rewatch the same thing the average watch time is 22 seconds out of a a 40c video it's not great but it's not terrible and if we go back to insights we can tap into views interactions or total followers so if I tap on total followers it'll tell us a little bit more about what cities they're from what countries they're from the age range the gender split uh how you know when they're most active for example so you can figure out when the best time to post is and other things like that so that's all in insights right there so I would say our Instagram is pretty well set up right now I want to show you a really great tool in a second but first just kind of touching on the different types of posts you can make so if we tap on the plus remember I said there were four different posts you can make so you can do a traditional post which is generally going to be more of a photo or a gallery so you can have like 10 photos and people can swipe through that is pretty useful easy to tag products and easy for people to kind of interact with in that sense but to be more discoverable I would highly recommend experimenting a little bit more with reals so reals from my experience are going to be exposed to a lot of non-followers followers so it's going to be great for new exposure you don't have really any control over where the followers are going to be if you make local specific things like you talk about uh the best barbers in Philadelphia and and you're one of them then yeah it's more likely to get served to people who are in Philadelphia but you don't know for sure if they're going to be even in the United States at all they could be over in India they could be anywhere in the world that uses Instagram but it's still a really powerful tool to gain a lot of exposure the third thing is going to be story this is going to be best for inter interacting with anybody who already follows you so if I just go back to search for example you can see a lot of these accounts have that like orangish red ring circling around their account those are going to be stories so if I just tap on the story is going to be essentially just for 24 hours showing you maybe the latest deals or anything that they want to interact with people who are following them and of course you have Instagram live very few people really use Instagram live so I don't really have a whole lot to say about that I don't have a lot of experience with that either all right now getting over to my laptop I want to show you some cool tools we have available here one is the ability to schedule posts and create posts over on your desktop or your laptop so all you have to do is go to instagram.com log in with your credentials that we just created and that'll bring you to a page that looks something like this now on the left side you'll see create and from here unfortunately we cannot upload things like reals or stories but we can upload posts so if you have photos or Graphics or infographics or whatever and you want to share them you can do that right here by selecting from your computer so let me just do that right now so I don't know maybe this photo right here just for example I'm going to say next we can go through our filters and adjustments I can say next again we can add you know anything we want right here and then we could say share and we can publish from here so that's pretty great but if we click on advanced settings you can do this on phone by the way on your phone as well and then we can just click on share and that's how you'll be publishing from your desktop so two other great tools that I want to share with you one is actually canva this is going to be great for any kind of static post so if you just go to canva.com or we have an affiliate Link in the description below if you want to go through that but honestly just just you can just go to canva.com that's fine as well and you can create a lot of posts for free or you can upgrade and there's some other benefits with that but but just for free here if we click on social media we can create all kinds of different little Instagram posts they have templates that are pre-made so why we can check out maybe like uh really any one of these add our own photos and really customize it however we want and then so let's go with this one right here let's go with this one we can customize this template and it's a very easy drag and drop editor where everything in the middle is part of your design a bunch of little elements right there you can just double click into any one of them and change the text to whatever you want so Sandell studio and we can change that to a smaller text make it smaller so it fits in two lines and you can move things around anywhere you want on the left side we can go to elements and add all types of things in here so we can add shapes in there we can add graphics in there uh we can generate our own Graphics as well or we can add text and there's a lot of different formats for text we can add and just click can drag them over to here and when you're done on the top right you just click on share then you click on download and you'll have this image downloaded and you can upload that to Instagram so canva is a really fantastic free tool I have a full tutorial goes you know really in detail on how to use canva but another great tool if you want to do anything with with reels with short videos but you don't have a lot of experience with editing the next one is called cap cut so if you go to cap cut.com you can download this it's a very easy editor you can also get it as an app on your phone and this allows you to take videos and very easily cut them up make them into a nice little reel you can then share that it also does autoc captioning so it really does a lot of the heavy lifting for you and makes a lot of videos like you can make all these really quite easily using cap cut so now one more thing I want to show you on Instagram if you ever want to run an ad the simplest way to do that is to go to a post that you already made tap on Boost post and then you'll be able to set up your Facebook ad account for Instagram ads right here and just put some money behind it and boost it and get some more exposure for that post of course there are many other ways to run ads within the meta ads platform but the easiest like I said is just boosting a post you already had a good way to get started if you don't want to go through to all the hassle of really setting up the ads account and doing it on a laptop so that is my tutorial on how to set up an Instagram business page I hope you found this video helpful if you did please consider subscribing and the next video I highly recommend you watch is over here it's going to be our Facebook business page tutorial depending on when you watch this I update this every single year so if it is 2025 when you're watching this check out that one and that is going to be a huge next step for setting up your business page and connecting your Instagram to Facebook
How to Start an Automated Affiliate Marketing Business in 2024
so in this video I'm going to show you exactly how we're making thousands of dollars per month as affiliate marketers with automated content in 20124 this is going to be a full step-by-step process showing you everything that we do to automate content and set things up so that we can make money in a very passive manner now I'll just show you one of my accounts here this is we're making between $5 and $10,000 a month from one of our affiliate Partners mostly a lot of this is coming through automated content and I'll show you how to set this up specifically in this video so follow along here this is going to be a little bit of a longer video you know this isn't going to be just like a 10-minute little fluffy thing to Hype you up this is really going to show you how to do everything in this to automate your affiliate marketing business now a couple of things that I want to get out of the way right now first of all we don't have some type of online course to sell you this is entirely free information that I want you to take and utilize in your own business I think that free information really is what wins going into 2025 you don't have to pay someone to learn how to do this you can learn it all for free right here okay so I do recommend taking out a pen taking out a piece of paper and writing down some notes or opening up another tab on your computer and following along as I show you how to automate this entire business to make thousands of dollars per month okay so if you like this video by the way just make sure you subscribe so you don't miss more videos like this I'll leave some resources down below some show notes Down Below in the description of this video If you want to follow along as we go through this tutorial what I'm going to show you in this video specifically we're going to talk about how to set up this business how to create an incredible website using AI in about 10 minutes then I'm going to show you how to automate articles how to automate affiliate links so that you have content flowing out and then most importantly how to generate AI videos for Instagram reels for Tik toks for YouTube shorts I'm going to show you how to set that up and automate the process as much as possible then we're going to talk about how you're actually making money with this content that you're pumping out if you're pumping out dozens or hundreds of pieces of content per day there is a system that you can set up for this but then how do you actually monetize this right so what are some of the best affiliate programs that you can get into how do you optimize your content to make the most money as an affiliate marketer we're covering all of that here right now so let's go ahead and get started with this video okay so let's make sure that we're on the same page when it comes to understanding what affiliate marketing is now if you're already familiar with this you can feel free to skip ahead a few minutes I'll leave some time stamps down below so you can choose the most important parts of the video for you but it's important to understand what affiliate marketing is and how it operates so essentially all you have to understand with this is that affiliate marketing you're just marketing products for other businesses and in return they give you a percentage of the sales price or of the revenue that you are driving for them right so let's say for example you could do affiliate marketing for actually for this company like grons right here and so if you sign up for their affiliate program and you get them customers they will give you a percentage of Revenue or I'm not really sure exactly what their specifics are on their affiliate program but basically the whole concept of this is that you are promoting products and they are giving you money for promoting those products and they do this through a custom link that you can get from those companies and most companies out there have affiliate programs so like let's say like Reebok shoes or Adidas clothing right there's a good chance that they have an affiliate program somewhere out there and you can promote pretty much any product you could think of like you know my my laptop right here or you know this camera equipment I could get affiliate links for those and promote them on various different platforms like Tik Tok and Instagram and on my own website and on YouTube and everything else to get commissions for that so that's the basics of it there's a couple of reasons why we really love affiliate marketing and I'll tell you specifically why first of all I think this is the best business to start in 2025 and it's because it's really low startup cost you know compared to other businesses that maybe you have to go out and spend thousands of dollars to set those up with affiliate marketing there's really no cost I mean maybe a few dollars a month for like if you have a website set up or you're using some AI tools to automate your content you might be out you know 105 $20 a month but it really is very inexpensive to get started and so because of that it's low risk it's not like you're going out and you know spending $50,000 on inventory to have a bunch of t-shirts and hats that you're trying to sell and that the business fails you lose a lot of money with affiliate marketing there's really really low risk on it and then also you can do it from anywhere and you don't have to deal with customers every day because you're not the one who's actually fulfilling the orders for the customers all you're doing is marketing the products and so you don't have to deal with the customers as much you don't have to deal about taking returns back and everything else um and customer service there's a lot of that that I think is really why affiliate marketing is the best business to start going into 2025 now I want to talk about some really important things we're going to talk about how to find a niche how to find products to promote and then I'm going to show you how to set up a really incredible website in about 5 to 10 minutes and that's going to be like your Cornerstone that you're going to send all of your traffic to to your website so let's talk about how to find a niche for your affiliate marketing business basically the key of understanding this is that when you start an affiliate marketing business what you want to do is build a brand you want to build basically a media brand around some type of topic so that all the content that you're pumping out whether this is on Instagram or Tik Tok or on your website as blog articles it's all going to be somewhat you know similar to itself it's it's a media brand right so how do you actually find a niche to promote and talk about so you could choose things that you're passionate about right you could look at the top 10 things that you could probably sit around the dinner table and talk about every day that's a really great start because there are affiliate programs in pretty much any Niche like like even if you are just obsessed with like yorkis right like Yorkie dogs you can make a full brand literally just about yorkis right maybe you really like snowboarding you can make a full media brand about snowboarding and build hundreds of pieces of content around snowboarding that you can then push out all these platforms and then join the affiliate programs on all these different snowboarding companies right so find a niche for yourself I would say the best way to do this is to you can either go onto Google Trends and you can look up things that are very popular but in reality I think what you really should do is just find a niche that you already understand because this is something that is going to really go a long way like if I try to start an affiliate marketing business about like beauty products honestly I'm a guy I don't even know the difference between like eyeliner and and like uh mascara or like I have no idea it completely like my brain just shorts out so if I try to make an affiliate marketing brand around makeup and cosmetics I don't really care about it I don't really know anything about it and so it's going to be hard for me to actually get up out of bed and make content on that even if it is automated with AI I just don't really care that much so pick a niche or a category that you already understand that you're already excited about because you can go a lot farther when you actually like the company that you're building okay and if you want to find some niches I will leave a link below with a list of different niches how to pick a niche how to get more into that uh it's going to be a free pdf that I will put Below in the description if you would like to have some help on actually picking a niche okay so how do we find products to actually promote as an affiliate marketer well the truth is that pretty much any brand has an affiliate program and so one of the best ways to do affiliate marketing is by using something called Amazon Associates so Amazon Associates is the affiliate program for any product on Amazon okay and so I'll show you the fee schedule of what you can make as an Amazon affiliate but basically anytime someone is buying something on Amazon if they click through your link you're going to get a percentage of the sales for just sending people to Amazon and the great thing about this is that people are already familiar with Amazon they already have an Amazon account and so they're much easier to convert as a customer so whether this is you know let's go back to like the snowboarding example maybe you want to promote some like really cool snowboarding goggles right um and you make various different types of content using AI I'll show you how to do that later in this video on Tik Tok and on Instagram and then it funnels back to your website with your affiliate link that links them to Amazon to buy those goggles maybe the goggles are $80 and you're getting for five or 6% Commission on that you're going to make some pretty good money just from sending people that way you can make four5 $6 per item that you're selling through your link on Amazon so that's just one of the examples there but if you are thinking about what types of affiliate programs should you join or can you join literally the easiest way to do this get ready for this ready you just Google it okay so just type in whatever brand you want to promote just type in that brand followed by the word affiliate program into Google and then usually the first one or two pages that show up at the top tend to be that company's affiliate program landing page that you can just submit on that now the problem here and I don't want you to get ahead of yourself because on most of these affiliate programs when you are searching for them they're going to say you need to have a website because they want to see that you are a legitimate marketer and you're not just some random person uh with like a personal Instagram page that's trying to promote their products so they're going to usually ask you for your website and this is why it's super important to set up a website I'll show you how to do this using AI um and then how to pump out hundreds of blog articles to make a legitimate media brand for your affiliate marketing company you can do this in probably 20 or 30 minutes you can set this up today so let's go ahead I'll show you how to do this right now it's a super important okay so besides accessing affiliate programs uh you're also going to need a website for a couple of other reasons one of them is because you'll be able to get a professional email so you know it won't just be like uh bobsmith atgmailcom that doesn't look very professional instead when you get a website you can have something like you know snowboard um utah.com right and that's like a very like specific email address that you can use to then reach out to different brands and it really makes you more legitimate and it's pretty cheap to set that up when you are running a website on top of that you'll have you know a brand contact page I'll show you how to make that on hostinger right now and then also being able to customize your links and then use an Amazon affiliate plugin on your website I'll show you all those things but you can just follow along right here so if you want to build out a site you can just go down into the description of this video and click on the link right there to build your hostinger AI website you can do this very quickly this is the best place to build a website trust me we build all of our sites using hostinger especially because it's at a really affordable cost so right now it's $2.99 per month it's really really inexpensive and so yeah this is something that I really think is important because it's going to legitimize your brand even if you are not building out a Blog but you want to just like promote content on Instagram reals or on Tik Tok it's still crucial to have this so that you can access affiliate programs and also so that when someone looks up your brand it shows up on the top of Google and you can even rank for Google Search terms with your blog by using Ai and I'll show you how to do that in just a couple of minutes here so if you want to follow along and you want to take this seriously then I would go click on the link below in the description or go to hostinger.com santrell and then click on start now and this is super easy to set up it's it's not like how it used to be with like WordPress where it got very confusing you can actually just set this up uh using the hosting your Builder and so I'm going to go with the business plan right here you can go and upgrade this if you really like to but from this we can build out a 100 affiliate websites from this plan and we can have over 100,000 visits monthly we have some really great things things involved here like a free domain that we get with this plan a free email to set up and free CDN as well not to get too into the weeds here but this is a really great product right here for $3.99 a month now the pricing could change a little bit I'm not sure but if you want to get the best deal you can access that down below so I'm going to click on choose plan right here and then we can choose the length of time that we want to set up our website for I recommend going for the 48 months this is going to cover you for 4 years this is going to really set you up for Success if you want to you can something like 12 months but you know I really wouldn't recommend doing that I think that you're better off going for the longer plan to lock in the best price right off the bat okay so I'm going to click on continue here oh and also we have a coupon code for you so if you use Sandell 10 and you click apply that's going to save you some money and it's going to actually get you a much better price when you use that code Sandell 10 so enter that in there and then click on continue okay and then we just have to set up our account here so let me go ahead and go through that and then we'll move on On To The Next Step all right so I just entered in my credit card information I purchased that 4-year plan at a really great price and now we're just going to have to go through a couple of questions for hostinger to help set up our website so that we can automate this okay so this website it is for uh myself or my business I'm going to click next and then what we're going to do is Select I'm going to create a website I'm going to click next and then we can either use WordPress or we can use a hostinger website builder which is super beginner friendly now if you already have have experience building websites feel free to use WordPress there's a lot of customization that you can use when you build it out yourself on WordPress but it can be a little bit more difficult if you want to go with this option we do have tutorials showing you how to do this but today because I want to make this very easy is I'm going to just use the hostinger website builder that uses AI to take care of setting up this whole thing for us so I'm going to click on that I'm going to click on next and then we're going to choose our domain for our website so let me think about this for a second I think actually we're going to create content about the Roman Empire for people who are fans about the Roman Empire and like it's a really interesting topic I think a lot of guys especially could just like nerd out about it all day so I think I can make a ton of content using AI on all these different platforms and have a full website about the Roman Empire the history of it and things you can learn about it so let me come up with a domain name here for it okay so I'm just going to use Roman Empire Enthusiast tocom this is a little bit longer of a domain than I would like my best advice to you here is uh the shorter the domain the better so you don't have to necessarily use you can use likeo orio oret but I do think is still the best option if you can find availability to be honest I only spent like 2 minutes thinking of this so I could probably come up with something better if I did more searches on this and you can even use like chat GPT to help you come up with you know a 100 different potential website domains about you know the Roman Empire right that's just something you can do pretty easily but just for the purpose of this tutorial I'm going to go with Roman Empire Enthusiast decom so people know what it's about right and I'm going to click on next and remember when you're signing up for hostinger with this four-year plan as the business plan you're getting that domain for free for the first year so then we just have to complete our registration here for the website so this is going to be personal I'm going to click on next step and I'm going to enter in my information okay I'm going to click on finish registration and now it is registering my domain so that we can set up this website all right and so sometimes this can take a couple of minutes so feel free to get up if you need to and you know get some water or get some coffee but actually that only took us about 15 seconds so awesome so now we can start creating this using AI with hostinger so we can click on start creating I can select the website type I'm going to go with blog here because remember this is going to be supporting all of our content on Instagram and Tik Tok so we want people to be able to watch this content and then go and click on the link in the description that takes them to our blog that has really a lot of details on the Roman Empire and so our brand name and then we have to create a description for our website I can type this out myself or I can just go over to trusty chpt and have it help me make a description for our website so that hostinger can can create this for us okay so I just had chat GPT create a description for our blog and so I'm just going to copy this and I'm going to paste it into the hosting or Builder just because I'm lazy and I didn't even want to type this out myself make sure everything looks you know pretty good and then just click on create website so this can take a couple of minutes as hostinger builds out this site for you we'll see what they give us sometimes you know it's really incredible and all we have to do is just change maybe a couple of colors we want to add maybe our logo in there and so it is pretty easy but just remember like this AI Builder they're creating the backbone for us but we can still modify all these things so this is what the hostinger Builder has given us and it's a great place to start where we can just start putting our blog articles on here and so we have home we have blog we have history right that looks pretty good we can go through and we can even edit this site even more if that's something that we want to do you know for example let's say that we want to add a section or we want to change the wording on this we can do that pretty easily so we can say maybe you want to edit this button we can do that very easily right here and just say like learn more and maybe we don't want these Stars here maybe we don't like that we can just delete that we can add sections in here we can change this uh instead of about us to something else we can change these pictures as well super easy and you can see they even have things like generating images using AI here so maybe we don't like this brick and I want something else maybe I want juliia Caesar with his followers and I can just create on click image or create image and now ai is generating an image for us right here inside of this so we can just embed right here very easily so we can just do that and we can put it right there boom see how easy that was just using the AI features that are available on hostinger so now that we've set up the basics of this we can go live with it I'm going to go live with it right now just to show you how simple it is but feel free to mess around and you know create more things on here but you know don't spend too much time on it immediately then we can go click on go live and now we just have to connect our domain to our hosting or website it's prettyy easy to do this okay and then we just kind of Click confirm here all right so now we can go back to hosting or Builder okay so now that we have our site set up and this took us only a few minutes here okay so now that we have created our website we're now going to go and generate dozens of blog articles to fill out our site and instead of doing this ourselves because trust me I used to like sit and just type out blog articles every day until my fingers would cramp up we luckily have ai writers that can do this for us that can really optimize for search engine optimization SEO so we can rank on Google and create really beautiful blog articles in just a couple of seconds and so you could use something like chat gbt for this but I actually don't think chat gbt is the best for creating articles they end up sounding very similar to each other but also there's a lot of parameters and like things for SEO that you can't really optimize on chat GPT so I would suggest using something called koala writer and so you can just go to sentral media.com kaala I'll leave a link to it down below but this is a super cheap service that you can use to write hundreds of articles for you it's going to be worth it trust me I'll show you some of the features that they have here available so we're going to start creating articles about the Roman Empire and actually I'm going to do one for each and every year of the Roman Empire so I can Target those specific keywords so when someone looks up what happened in the Roman Empire in 342 ad I'm going to have a summary for them in each article and then 343 344 345 I'm going to go through every single year and create an article for for that I know it sounds boring but that's how we can really rank for keywords on Google with our articles so I'm using the koala writer I'll leave a link to it down below in the description if we have save presets we can have those already set up there we can use GPT 40 right or maybe we want to use CLA Sonet we can do that as well let's say that I want to use GPT 40 I'm creating a blog post and the target keyword that I'm going for is Roman Empire in 342 ad and then we have SEO optimization we can customize this if we want manual you know we want to put in specific related keywords that we want or automatic internal linking inside of this this is why koala is so worth it not to get like too into detail because I don't want to confuse you on like how blogging works specifically but you want to optimize uh so that it shows Google that you are a serious website and you're trying to rank on Google so we can even have ai images generated for that so we can have Auto images that are generated right and we can have the size of them let's say I want them actually a little bit smaller let's say 916 Max images I want the maximum of um maybe four Images the article length let's say I want this to be between 950 and 1350 words English United States third person you can see all these different like options that we have available for creating this article and then just click on create article and so now what they're doing is creating this for us it's going to take just a couple of seconds and so let's see what it puts out here okay so koala just generated this beautiful article for us about the Roman Empire in 342 ad it created all of this including these AI generated images so I don't have to worry about like copyright infringement on these images because it literally created them and so I can go through make sure everything looks good and then I can just go up and download this article or I can even copy it and then I just go right over to our trusty hostinger website and then I can edit this more right so click on back to editor and maybe I want to edit the blog okay and so to add this into our hostinger website we just go over to the left hand side we click on blog we click add new post we can actually have it generate it for us if we'd like to I think though that koala is the best way to generate these blog articles so I'm going to click on skip I'll write it myself and then inside of here we can just enter this in here right so let's go here let's just delete that picture there and then all I'm going to do here inside of this is just click crl V which is paste and this is going to be our entire article that was generated on koala and we can drag it around we can make it look better if we want to move like the positioning of it we can move it up we can add our images in here as well to make sure that they transfer over if we have downloaded it and then don't forget also that you can view this in Mobile as well to see how your blog post looks in Mobile and then we can just click on update website whenever we are done with that right so maybe I want to fix this section here and I want to hide it cuz I don't like this maybe click on preview see how it looks nice it looks pretty clean I just have to add those images in there and figure out how to do that but then click on update website and then what you're going to do is you're just going to go through and pump out these articles using koala you know we're going to go back and we're going to go back to koala writer we're going to say new article and we're going to have it do something else maybe we want to use GPT 40 still and for this keyword we're using how did Julius Cesar die we can have all the parameters set up like we had before maybe we want just like a really super detailed article about this and then click on create article and it's going to do that for us right here like that and then so we just do this and we're going to do this a couple of dozen times until we build out our site so that it looks legitimate and we have lots of articles on there so that when someone goes to our site they know that this is a legitimate resource for understanding everything there is to know about the Roman Empire okay so once we do that we can also have koala integrate our products or affiliate links inside of here because remember the whole point of creating this website is so that when people are reading about the Roman Empire maybe perhaps halfway through it'll say if you want to learn more about the specific thing make sure you read this book about the Roman Empire that you can access on amazon.com right and so when people click on that link let's say it's right here under like rise to power if you have a link that goes to an Amazon book that you can buy on Amazon you can get a commission for that as an affiliate marketer so that's the whole process of doing this you're going to focus on really building the media brand before you focus on monetizing too much but as we go through we're just going to have affiliate links embedded inside of these articles you can find great places to do that and for the Roman Empire really it's going to be probably a lot of books that we're promoting on Amazon but then also maybe there's other things like maybe there's movies that we can promote or subscriptions to like certain types of like video streaming platforms that you can watch videos and documentaries about the Roman Empire uh and we can embed those in there as affiliate links as well Okay so we've set up our blog we have those articles out but now there's another really important step in the process and that is creating video content for Tik Tok for YouTube for Instagram even for possibly even LinkedIn or other platforms where we are generating short form content and we're looking at hundreds and thousands of pieces of content that we can generate using Ai and automate this as much as possible okay and so the goal with this is that you know you can just do a Blog Standalone and rank on Google for a lot of those Search terms but I think it's better to do a two-pronged approach where you have your blog and you have all those articles but then you're also putting out tons of content video content that sends people back to your website where they can click on those affiliate links or just click on them when they go to your bio on your Instagram page so this is going to be very important there are some different tools that we can use as an affiliate marketer for generating automated content our favorite one is videoen so it's videoen doio I'll leave a link to it down below in the description as well but this is like a One-Stop shop where it has an all-in-one ability to create videos for you it does other things as well but I'll show you how to use it um it's something that we use for our own content so I really would recommend it and you can do it in different languages as well different accents so it's pretty great and I'll show you just how easy it is to do this but it really does save you a lot of time a lot of money compared to other products or trying to do this yourself you know 3 four years ago when I was making tons of content on my own I had to go out and make like every step of the process I had to go in Premiere Pro and edit all these things it was such a mess this is so much easier so let me show you how to use this and what we're going to do is we're actually going to go over to chat GPT and because for this example let's just say that we are creating this brand around the Roman Empire right and so I'm going to ask chat PT for say give me 50 short form video ideas about the Roman Empire and so JN jpt is going to give us this big list of video ideas and then all we're going to go do is go through these right so let's take the first one here the top five Roman Emperor and we're going to go over to video gen and once you sign up for it there's a couple of different plans that they have available on video gen let me just show you actually okay so there's a couple of different pricing options for video gen you have $16 a month 66 or 220 a month and this is going to get you varying amounts of content that's available I just view this as an investment into your affiliate marketing business so I'll let you decide which one you want to start with uh you can just start with the basic plan and upgrade as you go it's probably the best option um but if you want to get go right off the bat getting th000 minutes per month of content and you're putting out like 1,000 Tik toks a month then you know really what's that 22 cents per Tik Tok that it's costing you to really automate this it's a pretty great deal so you can pick one of these different options here and then just click on get started and you can sign up for video gen really easily continue with Google and then just enter in some information and let me show you then how to start setting these up and automating this content okay so once we are inside of our video gen dashboard all we have to do is go over to the left hand side and click on generate a video now also if you have your brand you know images or things as well you can upload those into here so that video genen knows who you are and it helps you to create that content a lot easier so you can do that but all you do is go over and click on generate a video and now you'll see all these different options for templates that we have available to us as a Creator using video gen so I'm going to click on Tik Tok slre but you can see like if you're making other things as well like a product overview or an investor pitch or like you know all these different things there's really great things that they have available to us I'll leave you to explore that on your own but let's just click on Tik Tok slre and now we're going back to chat gbt we're taking our first topic that they gave us for the Roman Empire and I'm just going to paste it right into here and then I'm going to decide maybe I want this to be 150 words cuz it's the Tik Tok right we can add our own media in here like if I have ideas of something specifically I want I can just upload some of those photos in there and then we can just click on generate script and this takes honestly maybe 5 seconds or so that probably 4 seconds to be honest and so this is the script that it just generated for us we can go in and we can modify this if we want to but I trust that it's pretty great and then we can just click on one of these voices welcome to the Future video and we can choose from all these different ones welcome to the Future welcome to the but I think Winston sounds pretty good for a Roman Empire type of video I'm just going to click on continue and then I want this to be portrait mode and then I'm going to use the media libraries available from video gen and then I am going to make sure that this is fast-paced cuz it's a short form video then I'm just going to click on generate video and so this really only takes a few seconds as well and this is going to be the video that has been generated for us by video genen like I said even just like a year ago you would have to do this on your own but you can see how you can go through this and either do this yourself or hire like a VA to just pump out the short form content and you can even put call the actions at the end of these so you can go in and edit the scripts and say make sure you check out the link in our bio if you want to read a book about the Roman Empire right um so having some type of call to action at the end is also a very important aspect of affiliate marketing for every piece of content you're either sending them to one of your affiliate links or you're sending them to your blog where you have more in-depth articles and that's where the affiliate links are on your actual blog so let's just let this load for a second here and then we'll see what the video looks like okay so the video loaded but what I'm actually going to do is I'm going to go over here I'm going to click on captions I'm going to add some captions on the bottom because really has a big effect on short form content you need to have words on screen a lot of people they're on a train somewhere they're on a plane it's noisy they're in a classroom they can't have their noise on so they just want to be able to read the text when it pops up on Tik Tok and then I'm going to change the music maybe add like an inspirational thing right here Roman emperors who shaped history like no other coming in at number five we have hadrien this guy built a wall not just any wall Hadrian's w talk about okay and so we can um you know turn down this music as well also there's a lot of different settings that are available to us and then if there's something that we don't like in here we can go through the entire timeline and say maybe we don't like this photo we can say regenerate this photo make something different or we can even upload something of our own and then we can change the length of these as well so maybe we want these to be shorter and we want to have more pictures in there right we can do all that but these are all AI generated images that they're putting inside of here and remember you can you can like add things on here as you want but this literally just saved us so much time we have this really nice Tik Tok video that has been created um reminding us to keep calm and carry on imagine getting wisdom from a dude who wrote meditations while fighting Wars sliding into number three is Augustus the master of spin he turned Rome from a so yeah I'm not going to make you sit through here and watch the entire video that it just created for us but I can just tell you that it's it's really good this is honestly like the quality of this is better than I could have even created on my own after spending an hour trying to make one and so you can modify all these things and then just click on download and download it in whatever format you would like and there we go we just downloaded that now that we have created that and I would recommend going through chat gbt making each one of those adding the call the actions at the end you know go to the script put in the called action you know make sure blah blah blah blah blah that you click on our link or go to our bio or go to our website so you can learn more or read more about the Roman Empire once again this is just the example that I'm using here if you're making videos about pugs or Yorkie dogs you could you know do the same setup same format with this and then just continuously go to CH jbt get those ideas put them in this video gen and just pump out tons of content that way okay so now that you have ai creating the videos for you you have to go over and post them on to Instagram and on Tik Tok and on YouTube shorts now the issue with this is a lot of people don't want to manually do this I think you still should manually do it at least in the first month or two just every day have an alarm maybe this is like when you wake up in the morning or before you go to bed you just take one of these files that have been created and you just click upload and post it to these platforms now if you truly want to really automate this you can use a software called go high level and inside of high level you can actually automate your social posts so that every day than going out on these platforms and you can just sit down and like spend an hour setting all of these up and scheduling when they will go live every single day and you can just do that like once a month and just have these going live consistently without you having to go in every day and click upload on them so if you want to do that you can check out high level I'll show you how to use high level um and how to set that up I'll link to a a video as well showing you how to automate your posts inside of high level on these platforms so that you can truly not have to do it every day if that's something that you would like to do okay so there's two more things that I want to talk about in this video one of them is how to actually grow your accounts on Instagram or on these different platforms and then also I want to talk about how to optimize your affiliate content and make the most money as you can from this business so first of all let's talk about how to actually grow on these platforms so we've used a number of different tactics for doing this I'm going to kind of just spitball some of them here and share them with you off the top of my head okay first of all one strategy you can use is basically using like the bar tool Sports play book if you look at barol sports it's a really big media brand especially very popular in the United States and what's interesting about them is that they actually don't generate that much content they actually have repurposed a lot of other people's content and posted it after getting permission from them so this is how bar tool got really big was they would have you know funny videos or interesting videos that people would take they would ask them for permission from the original owner of that video if they could repost it onto the bars tool pages and then they would get a lot of views from that so they didn't even like I want you just shift your thoughts here is that you might not even have to generate content yourself you can just use other people's content but big disclaimer here make sure you get permission because you don't want to have any copyright infringements or issues with that by stealing people's content but if you ask permission and they give you permission then it could be an interesting strategy for putting out a lot of content without you having to make it all yourself so that's one thing that I want you to think about in terms of how much content you should be posting I would aim for at a minimum one video per day on each platform so on Instagram on Tik Tok and on YouTube shorts having one video you can use the same video on all three platforms coming out per day on those so after you know over the course of a month if you're doing one video per day on each platform that's going to be about 90 videos that are going out in total amongst all these platforms Now using AI you can see how you can scale this up and probably do three or four pieces of content per day per platform and so you can get hundreds of pieces of content per month pretty easily it's only going to take you a few hours thanks to all of this automation that is set up now I want to warn you I really would suggest not paying for followers or like paying for likes there's bot Services out there where you can like buy like 100,000 Instagram followers that is a just a shf way to get Shadow ban on these platforms just start with zero trust me start with zero use some tags these algorithms they know what your content is about based on The Voice and the pictures that are inside of it and so they will naturally show it to people who would be interested in that remember these platforms they want you to succeed as well because you're going to be you know keeping people on the platform if they like your content and now a really important thing to understand here is that what you're going to do is you're going to use analytics inside of these platforms to look at your best performing pieces of content after let's say you do this for a month I want you to go back look at your top 10 videos how they performed on each platform and then try to figure out study this specifically why do you think this video did better than the other ones and there's usually reasons for that sometimes it can be things like you know you put something really interesting in the beginning of the video or you do things like speak faster in a video there's a lot of different little intricacies of creating short form video content and I want you to study that and then remake those types of content and keep iterating on those types of videos instead of trying to reinvent the wheel for making new content okay this is something that's really important for content in general if you're putting out stuff and you're not constantly analyzing your best pieces of content and understanding why they went viral then it's going to be very difficult to succeed as someone who's putting out content on the platforms trust me I've been doing this for over 10 years now so I I I know what I'm talking about on this all right now I want to add one more thing here and it's if you're trying to truly automate this business once you get it up and running or if you have the budget to do this you can pay someone like you can hire a full-time or even part-time employee overseas in various different countries at a fraction of the cost of what it would be if you're paying some in the United States so we hire lots of people in various different countries for really good prices I mean we pay some people $1,000 a month or $800 a month and they can go through and do these steps like I explained of creating the blog articles and creating the videos using AI to do that and then posting them so that I don't actually have to do anything and this is what we do at this level now where we can afford this so if this is something that you're willing to invest in I'd use something like paired so you can go to paired.
snate I'm friends with the people who run this this uh service this agency but this hires people for you so if you want to hire like a VA like like someone to help post this content or create this content in your business I would suggest doing something like this but this is like if you are ready for that like you're ready to start hiring employees for this business that's what you would use is paired okay so I'll leave a link to them down below in the description as well okay let's talk about how to make more money as an affiliate marketer as I said earlier what you're doing in these videos you're doing a call to action at the end of each one of these short videos and you're telling them to go to your website or go to your affiliate link so they can learn more about the Roman Empire in this example but for your brand it could be about dogs it could be about snowboarding it could be about you know different types of tea or coffee whatever your affiliate brand is about you're going to have a call to action at the end of most videos telling them to go to the link in the description to learn more or to purchase something and that is going to be your affiliate link or it's going to be your blog that you're sending them to so they can read more about it and then click on your affiliate links inside of your website what you should do though is also utilize something like Instagram stories but you don't want to oversell on Instagram stories because you want people to watch your stories it's very actually important for getting links because on an Instagram real you can't directly link to your website on a real but in Instagram stories you can post links and a lot of those can be affiliate links now what I want you to remember here is that you don't want to overdo it on promoting products on your stories you want to be resourceful and helpful to your followers so that they don't feel like they're constantly being sold to and the way to do this is to only promote products or links or your website for one out of every say five Instagram stories that you're posting so if you post five stories in a day you can link to something once a day if you're posting 10 stories in a day you can link to something probably two times out of those 10 times that's my rule of thumb I've seen people take different approaches and they'll link to something every single post I just think that's overdoing it and people are going to get bored and feel like you're always trying to sell them something so always focus on the value kind of taking one out of Gary vaynerchuk's Playbook if you know who Gary ve is is that if you just focus so much on the value and and teaching people something or helping them learn about with with this example the Roman Empire the money will follow from that and this is actually what I did on my personal YouTube channel years ago is I started making personal finance videos I never sold anything I never like sold courses I just gave people so much free value that eventually the money followed with that through something like affiliate marketing so focus on the value and the money will come afterwards focus on building that media brand from your website and from these short form video platforms and then months down the road you're going to start making a lot of money potentially I don't want to overpromise on that because I know a lot of people who will attempt to do this and they'll get bored with it and will fail because they just don't continue on with it I can tell you this if you're going to take anything out of this video there's something called shiny object syndrome and uh this is something that I dealt with for a long time when I was first starting my first businesses back in the day is I would get excited about something like for example affiliate marketing I would watch a video on it or I would read some articles about it and I I would get excited I would do it I would build the website and then two months later maybe I'm making a dollar a day from it and I give up on it but if you you I'm telling you right now if you push through with this and you make it past two three four months of doing this look you might not succeed immediately but if you keep iterating on on that and you keep learning from that it's very difficult to actually fail on a business like this and once again I can't promise you that you're going to make it but I can tell you that if you obsess over it over time if you learn from your mistakes you will get better and you will start to figure it out there are things that do just have to be learned through experience rather than just through a video I know this video is quite long and I hope I was able to give you as much value as possible but there are things that just do take time so in terms of setting expectations how much money can you make I'm going to tell you right now I've seen people make few thousand a month in just a couple of months of starting this up but I've also seen people take much longer like myself I made a few hundred in the first year of doing this but now it's making thousands and thousands of dollars per month from this okay I hope this video was valuable to you in some way if you want to support the channel make sure you subscribe to the channel check out some of the helpful resources in the description I want to get you set up with this and help you create your affiliate marketing business in an automated way so thanks for watching the video I hope you found it valuable and I see everybody sometime in a future video
Best Way To Make A Website in 2024 (Hostinger Builder Design Tutorial)
hey my name is Mike and in this video I'll be showing you how to build a beautiful and professional website in the easiest the most affordable and one of the most powerful ways you can actually do that and that's a combo that we really haven't said a lot in the past because typically you had to choose between either WordPress or a website builder website Builders like Wix and Squarespace are a lot more expensive they're $ 20 to $30 per month but they're very easy to use on the flip side WordPress is more affordable and significantly more powerful but there's a steep learning curve to that and it's not always easy for beginners but finally we have a solution that is in the middle The Best of Both Worlds the hostinger website builder and this is a full-blown website builder just like Wix and Squarespace where it's simple drag and drop good for beginners but at the same time it's incredibly powerful and very affordable just like WordPress and if you ever decide you know what maybe you outgrew this maybe you're very successful you grew to a Blog with like you know 100 writers or something and you want to migrate away from the website builder into WordPress there's literally a button that just does that for you it's really easy to do that's why we think for the first time ever it's really easy to recommend just one solution for any size website if you're starting off as a onepage website if you are a small business looking for a storefront if it's a personal portfolio because like I said it's affordable or if you're trying to scale up to a really large blog or even an e-commerce store this is a great solution and e-commerce as a side note is particularly interesting here because there are 0% transaction fees which is beyond competitive with the others out on the market Market with that being said there's a lot of reasons that we really like this Builder and think it's a great tool for anybody making any website today and in this video this is going to be a full step-by-step tutorial so let's get started by going to santal media.com hostinger or you can click on the link in the description it's also an opined comment or you can copy and paste that link to a new tab that'll bring you to a page that looks something like this this is an affiliate link so at absolutely no cost to you you are supporting the channel and helping to fund free videos like this one now in addition to that you're actually getting in a fantastic deal on this so let me go up here we're click on website builder hosting or website builder and there are two plan options you can see we're getting 75% off and an additional deal I'll mention in a second but this is the best deal on the entire internet I guarantee you will not find a better rate than what we have in that link down below so let's click on claim deal here we have two options it's either $3 a month or $4 a month either one like I said way better than Wix and Squarespace and and the other ones that are like $ 20 to $30 per month so I'm going to actually choose the Business website builder the only difference between these really practically speaking is going to be the AI tools and the e-commerce features now because this is a tutorial and I want to show you all the features I'm going to go with this one but decide whichever one makes the most sense for your business for your website whatever your needs actually are I'm going to say choose plan and here we have some options for how long we want to have the website so if you know for a fact or you're really confident that you're going to have this website for a long time I highly recommend getting 48 months upfront because we are getting a 10% discount I'll show you that in a second so that's 10% off the entire four years in addition you're locking down that $4 per month for the entire four years and thirdly you are getting a lower renewal rate after those four years are up just $9 a month compared to if you do 12 months which I would recommend if you're not super confident the website's going to be around forever but you want to try it out then I would do 12 months again you're getting $4 per month you're still getting a free domain you're still getting 10% off that entire year but it will renew at $12 per month after the end of that year the only thing I don't recommend doing is the one-month plan by the time you do one month you're looking at $14 for the month $5 for the setup fee and you're going to spend another $15 to $20 for a domain when it's all set and done you're probably about5 or $6 away from the full year plan which comes with a free domain and no setup fee so like I think it's just a smart move at the very least go with 12 months for this video I'm going to go with 48 months I think this is going to be the right choice for my business here and now I'm going to create an account but before you check out it's really important that you click on have a coupon code right here and type in santell 10 santrell 10 say apply and that's giving us an additional 10% off the entire 4 years so you're saving 74% here this is a four-year plan you're getting four years of a website it for a total of $172 37 pretty competitive all right so now that we have that there's two ways you can make your website you can either use the AI creation tools right here which I'll show you right now or you can do a pre-made template which I'm going to show you in just a minute I think it's really important to see both before you make your decision here so starting off with the AI tools what kind of website are we making maybe I'm going to be like a local store that also wants to sell some things online maybe like a coffee shop let's just say I'm a coffee shop and I sell some coffee beans online as well well so I'm going to say online store is probably a good start for this one or maybe your restaurant we'll say let's go with restaurant for now and we'll have an online store feature added later the brand name I'm going to say Sandell coffee Sandell Coffee Co and then we can enter our description of the website Additionally you can click on personalization settings and you could say maybe your color palette so if you already have your logo for example you can choose the accent color right here and I highly recommend if you haven't already done so maybe you make your logo on canva for example or anywhere else I recommend getting the hex color code so you're not just sliding around guessing what your color is but for the purposes of this video Let's just say we want maybe a brownish color I'm going to copy this and save that color right there so that's our accent color so maybe that's my color palette right there and I can say create the website all right so here we are this is the website that hosting are made for us you can see we have a little video in the background local roasted coffee the name of it up top we've got a homepage a menu page we can click through these by the way a menu page looks actually I like this menu page quite a bit that looks really good and out page yeah look at that shows like location some basic things like that the homepage again going back to that some reviews down there Services contact us yeah this looks really good this is a really good start we can also check out the mobile site and that again looks very similar also really good I'm very impressed with this I think this is really good and I'm very tempted to just click edit site but I want to show you something else really quick if we go back to AI form we can also go to pre-made templates so instead of that you can go to pre-made templates here like I said and choose from a lot of other ones that were already predesigned and all you really have to do then is look at you know what you like swap out the text swap out the images and maybe change the colors and it could be an easier way for some people to get a slightly different feel on your website so if you really like this one for example like at the very least it's worth checking out these templates so for this website I'm going to start with let's look for anything related to Coffee any kind of coffee website here it looks like this one looks really good a cafe looks pretty good as well all right so it doesn't matter which one you choose either the AI website builder or the templates and by the way if you ever wanted to go back templates you can just click this button right here no matter which one you choose the rest of this video is going to be the same this is really just the starting point I'm going to go with this one right here I'm going to select this template just click on select template and that is going to create that as our website that brings us right into the Builder and I want to give you guys a quick rundown the layout of the land here how this is actually set up this is using what's called a section layout a very common layout for websites where you can see this all outlined in blue blue right here is one section down here this is all one other section you can see outlined in the blue box when you hover over it and then this is the next section down here within each section you have elements so right here we have just some text that's a very simple one down here we have two different columns mostly two different Columns of other text so lots of different text boxes popping up here we have a button other ones maybe have an image for example this one right here has an image over there and within each section if you want to move anything around because this is a website builder it's actually very easy to do so if I decide I want this image a little bit more to the right I can click on it and I can just drag it over to the right very easy to do you'll also see that things snap to a grid so as I slide this around you'll see the little blue lines popping up it's essentially trying to align itself to a grid on this specific section and if you wanted to edit the Grid on this section or really anything about this section we can click on Section on the right side you'll see this pops up we can edit the section we can duplicate the section we can hide the section and I'll talk about those in a second but editing the section first of all changing that grid if we go to layout you can choose uh the row height and the row Gap essentially what that grid looks like when you're dragging this around on where you want things to snap to but some other things we can edit with this section right here like I said click on edit section you can change the background right now it is just a basic color you could also make it an image if you wanted to have just an image in the background and make that let me show you something in a second uh if we go to images let's upload a file and let's just say this is not going to be a great example but just to show you having an image in the background like this makes things not very readable so you can actually change the opacity of that so you can make it more opaque or less opaque so kind of Blends into that background just like that in addition you can have what's called a fixed background which gives you a parallax effect right now when we scroll nothing happens it moves if we say fixed background as we scroll everything moves past it kind of a cool effect that can really look nice on your website in addition you could have a video here similar similar tools you can change the opacity you can change fixed background or not but I'm just going to go with a basic color I think that works well for this specific section now that's the background the layout as I mentioned we can choose the snap to the grid if we want to have that and of course we have anchor over here an anchor is going to be if you ever want a button to link to a certain part of the page so link over to this page and scroll down to right here we can make an anchor so let's just call this one this anchor can be bread let's just call this anchor bread and now if anyone ever goes to this website this link right here it'll go to the page and it'll scroll down to right here so if you have one long H page and you have your prices as like one section in there that would be a good example of where you want an anchor there's a lot that we're going to cover in this video but that's the fundamentals of what a section is and what is in that section before I go through the other things with this section let's talk about kind of customizing this section so any element that we want to change we can either double click on it and you can change the text for example so maybe we could say we love coffee and within that you can change of course the the type of font you can change it if it's bold not bold italic whatever you can change the font I don't recommend doing that right now we can change that for our entire theme and of course you can see if you want to change it to like a heading two a little bit bigger heading one heading three you know different things like that down here similarly because this is just text we can double click it and we can change everything about this we can type other things in here and again we have a lot of the same tools as well as a couple others so if we wanted to link the uh sourdough recipe right here say highlight sourdough recipe we can link to another page we can link to a web address an email contact us type stuff and if you say page you can choose a page on your own website so maybe this one just links over to the contact page because I don't have a specific article yet about sourdough bread so I'm going to say save and of course by way you could choose if that wants to open in a new tab or open in this tab right here now thirdly the image over here if we wanted to customize that image we can edit the image we could generate a new image so let's actually generate an image let's just say coffee shop so let's just create an image and see what it comes up with and by the way the AI image generator in my opinion is one of the easiest ways to get your website up and running just makes it so much faster to not have to go and take all your photos eventually you can take your own photos and I recommend that but this could just be a really quick way to get started so maybe this photo looks good good I can click on that add it in right there that looks pretty good so now I'm going to close out of this and we have our image right there now if we wanted to add anything else to this section right here we can do so over on the left side now I will go through all of these but first add element there are a lot of different elements you can add here we talked about text we talked about images and we talked about uh well essentially just subtext titles and paragraphs are both text just different kinds of text but the next one is maybe a button so if we want to have a button in here you just click into drag this over and we're going to drop a button right there now this button of course you could resize it you can move it around this is very familiar I think a lot of people would be quite used to this format for adjusting this if we double click on that we can choose what it's going to link to and what actually says on there so we could say order order now and this could link over to maybe our menu for example in a new tab so if we go over to style we can change the color of this we can change the text color we can choose which font we want in there the size of the font and of course the Border radius I think having a boxed off radius just doesn't really look particularly good I'm going to add more of a a rounded radius on there I think that looks really quite good I'm going to close out of this and now we have our button the font looks pretty small let's edit that really quick let's go to style font size can be a little bit bigger let's make it like that and there we go now we have a nice big button right there let's kind of reorient that so it's in the middle and that looks good but now before we get into any more elements I think it's really important to talk about the style the overall theme the layout of this website so on the left side if we go down a little bit you'll see website Styles this is where we can change the color scheme the fonts and everything else which is very important to do as early as possible in your website building because you want to make sure that for example let's go to fonts right here as we change different things about the fonts and the colors things might move around and it's going to create more work if you build your website and then change the font and the colors and then have to re like kind of reorient everything after that let's say for this website maybe I like this font right here that looks pretty good you can see some things did move around a little little bit but once we choose that font I'm not going to change it for the rest of the website and I can now customize everything on the website and don't have to worry about changing this later and moving everything around if we click on colors of course we can choose all the different colors that we used for example this one right here if you wanted to swap out that color for let's just say a darker one maybe we want something that is a darker brown maybe something like like that we can say accept and that'll swap it out for you can see in that text right there that's where it was used now this is used particularly often for text I don't want that I'm gonna make this black we'll make that black again and maybe down here this could actually change over to that darker brown we'll say accept and now this color this button down here is actually Brown we can choose anything about buttons if we want them to have more of a radius on them I kind of do like that the pill shape is also very popular a little bit more modern so maybe we want them to look a little bit more like that I like that and then animations you can choose what's happening as you scroll through your page as Pages load fade is usually what I go with it's just very simple but you know browse through these and see which one makes the most sense for you now we have our website style setup we have some of the website kind of customized but there's still a lot more that we need to do with this so let's talk about if you wanted to move sections around or add a new section within each section you can see when that pops up right there we have the option to duplicate it which you can see does exactly what you think we could delete a section again does exactly what you think or we can move it up and down so if we hover over the section click on it if it doesn't pop up right away we can move this one down you'll see it moves it down here or we can move it back up to where it was right there additionally if you wanted to copy it and put it somewhere else you can click more you can say copy section and then we can go down here so say maybe like way down here we want to have that again we could click here and say paste section so it drops it down here that saves you the effort of duplicating it and then hitting the down arrow like four or five times until it goes down to where you want I'm going to delete that I don't need another section down there but if I wanted to add a blank one as you might expect I'll click on ADD section there are a lot of pre-made sections that hostinger gives us you can see tons of different ones based on like an about page for services contact form very easy to do all of these without having to kind of build it from scratch however you could build it from scratch if you really wanted to with a blank section or another option is to generate a section using AI let's just ask you to make an About Us section and I wrote a little bit about you know what the coffee store or the coffee shop is really meant to be so let's just see what it comes up with now all right that's a good start I don't really know what this blue box is for little button here I'm going to delete that seems like maybe a little Quirk here let's make this image a little bit wider I'm not really sure what that image is right there but whatever I'm going to keep it there for now so scrolling up now we have a lot going for this website a lot of it looks really good we know how to edit everything we can go in here and add our own things so maybe instead of bagels we have muffins and maybe they are maybe they are like uh $4.50 and we can go through and like one by one change everything about this that is something that you can do after you finish watching this video and you know it's very straightforward I'm not going to waste your time retyping an entire fake menu here but let's talk about some other elements we have available on the left side if we click on ADD elements you can see we have the text the button the images Gallery is going to be a bunch of images of course video acts a lot like an image but there are some other things we have down here you can add an Instagram feed you can add a subscribe button a contact form your social icons you can add little shapes you can add a map and you can add products I don't really recommend adding product search I don't really think unless you have a huge product library that it really makes sense to do that and you could add an AI assistant if you wanted to personally I really don't like that on websites when it pops up so I'm not going to add that and lastly you could actually embed code so if you have some other tool that is not here that you wanted to incorporate maybe you make a form on brevo or on MailChimp or somewhere else and you just wanted to embed that with code you could very easily do that by clicking and dragging the embed code option over here so let's just say say maybe you wanted to add an Instagram feed I'm just going to click and drag Instagram feed so uh Instagram feed click and drag that over here and we'll drop it right there we can also resize this so it's pretty cool you can drag it over this way drag it over this way we've got our Instagram feed right here and maybe if I want to resize this section we can click on that and click the little downd dragger right there for Section height which by the way I haven't actually shown you that before but you can resize sections with that right there and then for this we can click click on it we'll say edit feed and we can choose we can connect our own Instagram you'll sign into your Instagram and then your feed will be showing up here which I think is really beneficial to keep everything up to date without having to go on your website all the time and post updates about you know are you open today are you closed today like different things different sales and promos having it all on Instagram and they're just showing your Instagram on your website can make it really easy to you know kind of save yourself some work there okay so we're not done yet on the left side we have another thing right here pages and navigation so far we've only been editing our main home home page here we have three other Pages if you click on any one of them it'll bring you over to that page and you can edit that page very easy to do same editing tools we had before but that's how you can navigate between them in addition if you wanted to re kind of Orient how they are in the top so you can see it's menu contact book a table as you can see uh left to right equates to top to bottom so if we wanted to have book a table at the very first item on the left we can drag that up to the top and you'll see book a table moves over to there we we have home which is hidden from navigation if we wanted to show that in navigation which you don't really need to because anyone could just click on the logo and that goes home but if you wanted to show it you can click and drag this up to show in navigation main navigation home is now there as well and if we wanted to kind of make a subpage right there so maybe menu uh is a subpage of home you just click and drag it over to the right just like that and now when someone hovers over home menu pops up below that so that's kind of a cool way to have more items on the top without having a really large and clustered menu you could just have drop downs very easily so if we wanted to add other Pages or other links on here we can add other items very simply so let's say we want to add maybe our YouTube channel I'm going to click on add a link this new link is going to be called YouTube it is going to be a web address and this can be youtube.com/ sandil media and this can open in a new tab it could be a no follow link and we can say save so YouTube's right there let's click and drag that up and bring it over so let's bring it over over now so it is next to the menu in a drop down and there's other links we can add as well so if we wanted to have like call us we could say call now and we could say page this could be a phone number and we could add a phone number here we could say save and now call now is going to be a button that when somebody Taps on that on like their phone for example it'll bring them into their local into their actual phone app and they'll be able to you know just dial right away it prepopulates their phone app so that's how you can customize the menu on the top now let's actually say add page there's a lot of other of course no surprise here pre-built pages that you can use so if you wanted to have a Services page if you want to have a projects page great for like personal portfolios or of course if you wanted to add a Blog we can do that as well so I'm going to add a Blog we're going to add a Blog Page here we'll just call it blog and we're going to save that so now we have a Blog Page right here in the blog we have a couple different posts so we might as well talk about how to set up a Blog right now on the left side if we click on blog you'll see the five or six posts that it just populated right there so five posts no six there is a sixth one the six posts that it made right there are all just generic like you know the space holders essentially we can delete all of those by clicking on the three dots and just deleting them so let's click on the three dots again and delete that one we're going to remove all of these I don't think we need the dummy posts right now and we're going to actually make our own our own first blog post here so I'm going to get rid of that one as well we'll keep one one just as a space holder for now a placeholder and you'll see we can have our our all of our blogs our drafts are scheduled ones so if you have one that's going live when uh an embargo for a new product maybe lifts tomorrow if you're like a tech Blog then uh you could have a scheduled post and it'll go live exactly when that embargo lifts let's go back to all and say add a new post and this one is going to be first of all you can create it with AI if you wanted to which can be nice to kind of get the ball rolling to get a nice starting point here I'm going to say this is going to be a neutral tone this can be 800 to 1,000 words additionally if you didn't want to write it with AI you could just say skip I'll write it myself but I'm going to say create content let's just see if it can make a blog post about some major styles of coffee um like Arabica and things like that so let's see what it does creating content all right so it has an image on the top introduction to coffee beans and you can see overall not my favorite formatting but definitely not bad at all this is really quite impressive these AI tools have really gained a lot of ground over the past year or two since they first came out and depending on when you're watching this video this could even be significantly better than it is right now but regardless looking at this I may want to go through here and edit it a little bit add some bold text add some images here and there and kind of reformat it a little bit it's really quite easy to do that but all things considered this is a really good start for a Blog article something to keep in mind though of course if you are trying to rank on Google I would recommend going through and kind of rewriting a lot more in your own words as opposed to using the AI tool here just because if you want to rank in Google a lot of times it's better to have your own writing compared to AI writing um but this is definitely a really great start uh to to this blog article here so I like this I like where it is right now of course we can say save on the top always save it's Autos saving but I click save as frequently as possible just in case anything happens you don't want to lose your work that is going to be how we can set up a Blog right here going over on the left side we also have an online store another great feature that as I mentioned before has the big benefit of not having any transaction fees of course you have like your credit card processing fee but nothing from hosting her 0% transaction fee which is really going to you know affect your margins pretty significantly here I'm going to click on ADD store just to show you how this works so the store right now we have a bunch of dummy products as it did with blogs it's adding dummy products here as well we can get rid of those a little bit later but let's go back to this page here and it kind of walks us through the setup so adding a product adding payment method updating the details and adding shipping options really three of those are the most important company details not a huge deal there so let's start off by adding a product the first product we want to add maybe it's just some coffee beans May this is going to be like a a one PB bag of coffee beans so United States currency US dollars I will say continue and we're going to add our first product if you already had a store somewhere else I assume you wouldn't be watching this video if you already made several websites but you could import products if you have them I don't know somewhere else if you made like a a GoDaddy or a Wix or something else website anyway we have a lot of different ways we can set up this product so you can have digital products if it's an ebook if it's an audio file if it is a PDF if it's uh anything like that that is downloadable you can have a digital product here you could have a service maybe a yoga class if you have uh Barista sessions whatever teaching somebody how to do things any maybe sampling uh you can do that as a service here you can have appointments and we will set up appointments in a minute I think that's very beneficial for anybody who has a really a lot of local businesses I'm talking dentists doctors physical therapists Barbers nail salons tons of local businesses have scheduling and appointment ments could really be a good way to have people purchase it online once they pay they're way more likely to actually show up to the actual appointment and donation if you have a fundraiser it's always nice you can have that set up here as well so let's start off with a physical product we're going to add media and I'm just going to upload let's just say this image right here just some random image of coffee we can create everything using AI based on the image so let's actually see what it does right now this is really interesting AI tools are are really kind of everywhere some of them are great some of them are not great and it's always worth just testing them out again depending on when you're watching this video this is very likely to change anyway so this right here new arrival premium coffee beans actually that's exactly what that's exactly what I was looking for so let's say one one pound premium coffee subtitle and then we have that right there we've got a little description down here and then we can add additional information down here so if you wanted to add anything else you can add that down here and then the pricing we have let's say it's going to be like $8 you can add a discount so you could save you could say maybe it's like $7 now discounted price7 $757 we can have our own skew here so 10,1 and the weight is uh 16 oz we can also have options as well so if we wanted to have different sizes so size we can have like uh one PB we can have 2 lb 4B so maybe four different options there we can have those different variants or three different options there let's close out of that and we can have custom Fields as well so maybe if you have like an insert and it's just like a card and it's like two Natalie or whatever then you can have that included right here or you can also have like Engravings or embroidery or anything else that's going to be custom you can have the custom Fields added right there if we want to add categories we don't actually have any categor set up just yet I'm going to save this product first save the product and now we can actually make a category if you wanted to so on the left side you'll see categories here let's make our first category and call this one coffee grounds and Beans Coffee Grounds and beans we can have a product let's add this product in here for now we'll say save and we can say save okay great let's go back to products now Within products we have a lot of products that are just dummy products that we that were added in there so I'm going to click on one at a time select all of the products that we want to get rid of the Hat the hand soap all this other stuff and we're just going to delete them let's click on delete and now we're just back down to the product that we actually wanted to include there's our first product let's add another product and I'm going to talk a little bit more about some of the other options here maybe a digital product is going to be call this coffee coffee recipes then we can upload an image right here I don't actually have an image of this ebook that we're talking about right now so I'm just going to upload just this image right here and the actual file that you're going to upload the the media like the music file the image if it's like you're selling wallpapers for example the eBook PDF whatever it is goes all the way down on the bottom you can see file right here click on upload file again I don't actually have a recipe ebook I just made that up but I'm going to upload uh maybe this right here uh we're going to say open and that's going to be the file that somebody can download uh when they actually make this purchase so maybe the price is going to be $295 just for this little ebook here we don't need to have a skew but you could you could say 10,000 10,002 you could also make it free as well if you wanted to just like collect emails on this you know make a p checkout page but it's free but regardless I'm going to not track quantity obviously because I can't really think of an example of where you would track quantity with digital products um so I'm not going to do that uh obviously for this product right here same tools we had before if you want to add other info section you can do that added to a category if you wanted to do that I'm going to say save and now we have our second product let's move on to a third product this one is going to be the appointment as I mentioned before so let's enable appointments and we can do that over on the left side but it's adding it as a product right here so let's actually start off by uploading media so let's go with this image right here and this could be Barista classes which by the way I actually don't know if any coffee shops do Barista classes I know there's like cocktail making classes for for more alcoholic beverages but I feel like a barista class would be kind of fun I I personally would like to do that anyway going down here we have the pricing so maybe this is going to be like $45 per person this is an amount and everything else looks good to me time and place this can be location santal Coffee Co South Street Philadelphia duration 60 Minutes appointment conditions tell us like an hour beforehand and we can edit the availability as well Monday through Friday 8:00 a.m.
To 5:00 p.m. is the standard that's kind of what it gives us by default I'm going to leave it on that I'm going to say save so now we have all these different products on here but if we want wanted to manage them on the left side so let's go back to that appointments thing like like I was just talking about let's click on appointments and you can see here if you wanted to say hey I'm not going to be around on on Thursday or Friday we can block some time so we could say hey maybe on Friday I'm unavailable I'm just not available on Friday because I'm traveling so nobody's going to be booking that when I'm not around we can also edit the availability uh by day like I said so if you're just never around or on Wednesdays maybe you have like trivia night or something you can end at 3:00 and nobody's going to be booking any later than 3 clock there we also have quite a few other things on the left side so kind of going through these the dashboard as I said let's close out of that we already set up our product we do need to set up payments so to do that you can either click on ADD payments here or go down to payments and we can add it all right here there are quite a few ways to accept payments manual payments would be like cash on delivery so somebody comes and picks it up and they just pay you when they get there they can order online pay you in person or you have stripe so this is going to accept basically every payment method out there credit cards like AMX Visa we also have Google pay Apple pay a lot of things accepted with stripe I highly recommend setting that up and you can set up multiple as well by the way so PayPal is probably the easiest to set up you can just say connect sign into your PayPal account and then it's ready to go it's connected then we can say allow and just make sure that PayPal is connected successfully we can add our customer support email and then some basic beneficial owner stuff right there and now we have our first payment method setup so anyone can order and just pay with PayPal again setup stripe I recommend going through that it's going to walk you through the process and and I'm not going to do that right now in this video products here if we want to manage products of course like I just showed you categories we already made a category but if you wanted to remove a category or add other ones or anything you can do that here orders when somebody places an order you will see that show up right down here and then of course we go down to appointments I already showed you how to manage everything there but discounts this is really interesting so if we add discount codes we can do it either as a percentage or as a fixed amount so percentage maybe this is going to be fall 10 this can give us a 10% discount apply to maybe just specific categories maybe there just going to be the coffee grounds that's the only category it really applies to or it could be all products as well you can limit the total number of uses so you can say like one use per custo or you can say like 100 total uses so if you're sponsoring somebody and it's like Sandell 10 or 20 and it's like good for the first 100 users that's how you'd set that up or you could say a minimum anq on this so they have to order at least $25 worth of products to get that right there you can also have a start and an end date if you wanted to have this something that is only for like Black Friday for example you can have that preset right here so I could say save and that's how you set up your discounts there when we go down to marketing this is great because you can set up ads on Tik Tok on Google on meta so Facebook and Instagram right there or on Pinterest and it's really easy to connect all of them just by going to ads right here it'll open it in a new tab I highly recommend instead I have links down in the description below that can help you set up those ads so you don't have to click on those those links instead go in the description of this video and check out my tutorial on how to set up Tik Tok ads as well as Facebook ads Google ads and I think we might actually have an Instagram ads one as well I'll link that in the description of this video otherwise if you go to settings there are a couple other things we can change the store details is going to be what we already put in there the company information such as your location the name and the logo we haven't actually done that yet so let's upload our logo there is a logo generator within hostinger as well if you wanted to use that but I'm just going to use a logo that I already have here and that's the good old Sandell logo company name Sandell coffee Sandell Coffee Co we can have our contact details down here we can save that then the shipping details this is incredibly important if you have anything e-commerce related and you want to charge shipping so if you don't have digital products and appointments If instead you're selling an actual product and you're shipping it let's create a Zone and so this could just be um USA we could add a country for anything in well not everyone let's not do everyone let's find the United States and we can save that the shipping options this could just be free shipping you could also add other options as well so you could have it at a certain price this could be standard shipping which is like $3.99 3.99 and this could be based on anything under $25 it's going to be $3.99 for shipping so we'll say okay and then this one let's kind of edit this and make sure that the conditions are that it is at least 251 minimum order price there we go so now will choose anything up to $25 they pay that otherwise it's free shipping that's a cool way to kind of set that up very very easily then we have the checkout page over here if you want to uh add the terms and conditions if you want to add a privacy policy I recommend adding both of those right here you can make a page on the site and just kind of I don't know ask chat GPT to give you a good head start on that otherwise consult with your attorney and uh set those up properly we can also require phone number at checkout and you could add custom Fields as well if you wanted to have like birthday for example birthday and this could be a mandatory field as well let's save that and of course set up taxes based on where you are so this could be by state and different things like that to charge you know whatever the appropriate sales tax is for the respective products you're selling so that's pretty much everything I wanted to show you within the store Builder right here the store manager as you can see on the top let's go back to my websites that'll bring you to the hosting your dashboard you can see this is the website that we've been working on but you'll notice we don't have a domain yet we have gone this long without setting up a proper domain on this website let's set up a domain so let's say connect right here and the domain that we want you can choose really any domain that's available let's say santell coffee co.com see if that's available it is available $0 for the first year or get say sandal coffee.co that'd be kind of cool too if that was available also available sandal coffee.com again also available I'm going with Sandell coffee.com it's going to be free for the first year I will say next uh this can be setting up for myself or for the organization whatever you choose right here we'll say next step asks for some information about you and we can say finish registration by the way now you should actually go over to email and you should see a a confirmation email you want to make sure that you click confirm to confirm your email address so your domain is actually set up correctly now we have sandal cof co.com so let's edit the website let's go back to editing that website there's a couple things we want to change now related to the settings we have a lot that I like about this website we have a pretty good look for the website we have our blog we have our e-commerce if we go to more settings there are a number of other things that we can customize down here one is going to be general settings so we don't have a good icon on the top right now we just have the hostinger icon up there it's called your favicon and if we say update we can change the image to our logo I highly recommend you change it to your logo so I'm going to go to images let's upload an image and again I'm going to choose the white logo right here we'll say open and now when somebody goes to our website the sandrell logo is going to show up at the very top so I'm going to select that and I'm going to save changes I think that is very very important that every website does that considering many people might not be in dark mode I'm going to change that to the blue logo actually so upload images blue logo open select and there we go that's going to show up right there save changes we also have the link preview image so if somebody shares our link it's going to show a certain image right there for the website that's going to be something that you'll see if somebody sends it by like U iMessage for example you'd see this right here so let's add an image and maybe for this we want to have a coffee image we're going to upload an image and maybe this one right here will be just fine select that yeah that looks good enough I'm going to save changes the cookie Banner you can change anything with that if you wanted to enable cookie Banner add some disclaimer text and you could include www if you wanted to realistically I never do that on websites I'm happy to not leave it there so I just leave that toggled off other settings so let's close out of this click on the three dots again general settings we're good Integrations this can actually integrate with a lot of other tools out there I highly recommend you set up Google analytics this is like the most important one you could do so in a new tab if you go to Google and look for Google analytics you can just click on this and that will have you set it up it's going to connect your Google account and then you'll just enter your Google analytics ID right here and that way you can tell what's happening on your website what the traffic actually looks like what pages are being visited who's going where what's actually happening and learn a lot more about your website if you're if you're doing any advertising on meta or Facebook or Instagram you'll have a Facebook pixel this is where you can add that I talk about that in my Facebook ads video so this is going to be where you'll actually paste your pixel ID similarly if you have Google AdSense if you want to run ads on here you can set that up down here and those are really the Integrations that you will be working with going over to the left the three dots again and continuing down we now have form submissions so if anybody is going to be submitting the form if we have a subscriber or a contact us form you'll see all of that right here I'm not going to talk too much about that right now something that I would personally rather set up through something like brevo or MailChimp or some other platform and then as I mentioned before just go to add and add some code so embed some code like this and uh you can add some embedded code for that specific page for like a form a contact form or something like that you can add that right here so let's actually get rid of that looks kind of bad right now back to the more settings next we have analytics analytics is cool once you start having more stuff on your website once you actually publish it which brings me to my next point this website has not yet been published although it's saved and we can save it again it's always saved right there it's actually not live yet so it's currently in coming soon mode or it's actually not even that it's just a private website right now but I'm going to say go live so we'll click on go live and it's going to publish the website to our domain there we go it is now live so we can go to a new tab actually our domain's not connected we have the domain let's make sure that's connected click on connect domain okay so right now it says domain not connected but I actually if we just copy this into a new tab I'm not sure why it's saying this it is connected our our website looks just fine it's working it's connected everything is okay so we can just ignore that little thing right there maybe it's just because I haven't confirmed my email address just yet I'm going to go back though to where we were in the editor here and again we have that set up let's check out the mobile site again this needs a little bit of work so we can customize this in a minute for example maybe if I want to hide this right here and click on hide or show and we can hide it on mobile just it doesn't it looks too wordy on mobile I don't really like that we can scroll down everything else looks good I don't want to hide anything else I think this is all pretty solid so let's update the website update website and that was kind of subtle right there I don't want to actually brush over that too quickly let's go back to desktop and just kind of showing you again what I did right there if you click on any section or if you hover over a section and click on the hide slow you can choose if they're both showing on mobile and desktop or maybe this section is only on mobile and not on desktop or maybe only on desktop and not on mobile that way you kind of have two different websites for anyone going there on their phone or even an iPad versus anyone going there on a laptop or a desktop I think that's very important now let's click on more settings again I know we kind of keep going over to this but there's a lot in here that I think is really important to kind of dive into the next one is going to be your SEO settings essentially how you can show up on Google ranking on Google is going to be incredibly important for most businesses out there as one of the best ways to get free traffic from people who are genuinely very interested and probably looking for you so SEO settings we're going to click on that and this may seem intimidating at first but there's a lot we can do here to make this a bunch of green check marks and make sure that our website is found by Google is found by Bing is found by whatever other search engines out there and shown to the right viewers so the S the AI SEO assistant I'm just going to start off by trying that we're going to click on that the brand name sandal Coffee Co Next Step next step is going to be choosing the keywords there we go we'll say next step again premium coffee shop in South Philadelphia and we'll say finish so there we go a little bit of our SEO is kind of built out right there we can see some check marks right there SEO title should focus more on the keywords so we can kind of customize what our keywords are that we're targeting and go through everything individually and kind of change each page making sure that we have the SEO set up properly for that so make sure you have a good name for the page make sure you have a good description a meta description there and things like that so that's going to ultimately help you rank on Google it's very very important going back to here though multilanguage is really cool media library I don't really need to talk about that that's just all the images that you did upload and the AI assistant again something that I don't personally really want to use I don't really like having it on there so I'm not going to use that but like I said the multilanguage option here if you are somebody that has either multi you know multiple languages in your region so maybe Spanish and English might both be around in Philadelphia alternatively other countries if you want to have a Blog that reaches other countries you can choose your starting language so for me it's going to be obviously English we can choose the flag for this one so English right there we can add espanol now if we want to have Spanish as well we can add that and we can choose a flag so you'll see that'll show up on the very top and for each one if you just click on it you can change so it says like contact es so it's a little bit different there but if I just click on this one here so if I click on that so maybe you just have like I don't know I don't really know Spanish but like deloso let's add that right there and that'll show up on our Spanish website but not on our English website so if somebody goes and they navigate over to the English website you'll see it changes the text that's actually showing up right there that's a really cool feature that again you don't really see on a lot of other builders at least not very easy to get to whereas over here it's right there managing backups in case anything ever happens to your website I recommend setting up backups it should be doing this automatically daily and they're stored for 30 days so if anything happens if you break your website by accident which is honestly very difficult to do on a builder but if you did you could just roll to roll back to a backup from from yesterday or or something like that let's go back to the editor and then down here you'll see this is the one feature I mentioned before you can export all of the content to WordPress so if you ever do outgrow this so you have blog posts that you want to customize more you want more plugins you want more Integrations you want whatever just the next level and you're ready for that learning curve and you want to go over to WordPress you can do that very easily within this right here and like I said hostinger is also a host for WordPress very similar pricing so that's why I think it's really nice if you ever do want to migrate over but you don't necessarily have to do that all right so a couple other things that we can talk about that I have mentioned earlier I kind of just remembered these right now if I go and add let's say two elements I'm going to add a shape uh the shape maybe is like right there and let's add another element that's going to be uh maybe just another shape we can add another shape drag it over to here and we can change the shape let's make this one like a star and make this one a different color just so you can see what I'm talking about here change the color to red and you can see this one is on top of that one if you ever wanted to reorder things just click on it click on the three dots and we can say bring this one to the front or we can bring this one forward backward you can move things around send backwards or send all the way to the back that's kind of a cool thing that is a little bit of a hidden feature there but it could be very frustrating if you don't know how to do that that's a feature that I think you might find very helpful last but not least if we go up to the very top left just kind of highlighting this again before I go to the the the last thing I want to talk about you can switch between the website manager and the store manager so remember those are kind of two different interfaces the store manager is where you can find your products your payments different things like that the website manager is really going to be where you customize the details of your actual website and if we go back to the dashboard right here you can see the overview they show us you know we completed basically all the steps right there anything else you might want to find right here some suggestions are showing up there or we can go back to hostinger H panel.
hostinger.com and that brings you to this page right here where you can you know manage things about your hosting you can manage things about your domain you can add a custom email we can manage a lot of other things on here as well so let's for example go to emails this is one I think every business really should be doing I mean a Gmail is like one thing you could do you could do like Sandell cofco gmail.com but I think most people would probably want to be like Mike Sandell cof co.com it's way more professional if you're reaching out to suppliers if you're working with anybody out there having an email that is from a legitimate business with your domain your website I think really goes a long way so I'm just going to say get business starter plan we're going to do this for I don't know 48 months if you wanted to One account is all we need and I'm going to say I'll say complete payment and again this is something that you don't necessarily have to do but it's something that I highly recommend doing there's also other ways to get your your email set up you could just go directly through Google workspace for example but I'll say start now here we have a domain that we like I'm going to choose this domain we want to have it say mik Sandell cof co.com I can enter a password we'll say create just a business starter plan with 10 10 gabyt of storage we can say finish setup and now we just go to email dashboard it was actually really easy to set that up so we should be good to go with that then if you click on send your first test email it'll open up hosting or mail right here so we can enter our password we can log in and this is where you can manage all of your emails so it's not a g Suite here this is through hostinger which is going to be a little bit cheaper like I said before if you wanted to you could also just go to workspace.com I believe that's the domain and it brings you to this page right here and Google workspace if you get started with this you can just order it I think it's usually like 122 to $15 per month and you could set it all up through this it is going to be a little bit more work to point your domain over to this not impossible though actually really not even that difficult at all there's plenty of content on YouTube showing you how to do that but through hostinger if you're like a small business you don't do a lot of emailing this could be a great way to get it set up for an extra like $1 or $2 per month just to have your own email as opposed to $12 per month or more as you'd pay with Google workspace so I don't know I just thought I thought that was really cool if you want that definitely check that out right here otherwise that's everything I wanted to show you in this video about how to set up a website and more using hostinger website Builder I appreciate you all for watching the video this long and I wish you the best of luck with your website please let me know if you have any questions down below or just let me know what you're using your website for is it like a a fundraiser is it an online store like what are you doing with your website I would love to hear it from you in the comments below thanks for watching I'm Michael Bryan with santral media and I'll see you in the next video
How To Make an Online Store in 2024 – Complete WooCommerce Website Tutorial
hey welcome back to the channel my name is Mike and in this video I'll be showing you step by- step how to make a woocommerce online store and this is something that although there are a lot of benefits it's more affordable it's more flexible and it has a lot of other plugins and Integrations it can be intimidating for beginners to get started with WordPress and with woocommerce so in this video I'll be going from absolute beginner to expert to power user here on how to set up your online store we're going to start off with the absolute basics of what really is the structure here and there's really three main pillars will be working working with so when you're working with a woocommerce website you're essentially built on top of WordPress which is built on top of a host I'll explain what each each of those are in detail but it's important to note that this is a very popular way to make a website so you AR in good company I believe woocommerce Powers almost 40% of online stores out there WordPress itself Powers more than 40% of the entire internet of of blogs and other websites as well but the way it works is like this I like to think of it similar to a document on your computer right so when you type up the document you're typing on say Microsoft Word or Google doc or something like that that is equivalent to WordPress it's the engine which you're using to create the document but when you're done you have to save that somewhere you can't just close out of it or else it goes away forever and that is where your host is going to be for a website it's where that website is actually saved so we like to use hostinger they're a great host they have really good uptime fantastic prices they have very good speed across the board they just do a really good job as a host so we like to use them and that's what I'm going to start with in this video so that's our host WordPress is going to be the engine that actually manages all of our content our website and just kind of builds everything out we'll have a theme on top of there a template so you don't have to worry about coding or anything like that it's very easy to drag and drop and then woocommerce is going to be the software that goes on top of that to manage our products to accept payments to track inventory do all those different things that you would want to do from an online store so I'm going to head over to my laptop and I want to start off by going to Sandell media.com so we'll have a link in the description down below as well as an a pinned comment you could copy and paste that or just hit control and click that it'll open it in new tab that way you can follow along throughout this video it is also an affiliate link so it helps to fund the channel at absolutely no cost to you helps us make free content like this something that other people may be charging hundreds of dollars for in a course but like I said this is all free information we don't sell a course we don't want your money but if you want to support the channel you could go through that affiliate link down below santell media.com woocommerce since we are using woocommerce and that'll bring you to this page right here that is giving us up to 71% off so what I want to do is instead of just clicking claim deal you could scroll down and check out the three different plans depending on if you're migrating a store if you already have a lot of products and expect more traffic maybe you'll be better off with the cloud startup but if you're just starting a brand new business whether that is print on demand or dropshipping or or maybe you have your own inventory but you're just getting started and you don't expect more than say 100,000 monthly visits the base plan could be the right one for you so $3.99 per month like I said very compelling I'm going to choose this plan right here and then that brings us to probably the first mistake a lot of people make they like to go with the one Monon plan I noticed that I don't know why though honestly if you're going to do this I highly recommend getting at least 12 months if you get one month you're going to spend an extra $5 on the setup fee you're going to have to pay for your domain which is another probably $15 to $20 and when it's all said and done for one month you're going to spend the same amount of money as you would if you got 12 months which gives you the free domain there's no setup fee it's $3.99 so $10 less at the bare minimum just trust me get the 12-month plan personally I prefer the 48-month plan because then it does Renew at a lower rate so that's what I'll be doing for this video but then going down here we can create our account so I'm going to type in my email address then I'll enter my credit card information and before you click submit go down to have a coupon code and just type in santrell and that should take off 10% so there we go I took off an additional 10% uh again just one of the other reasons I like to get the four-year plan you could like I said you could totally get the 12 month plan but four years you're saving 10% only one time and that's going to save it on the entire four years so you're getting four years of a website with daily backup 2 months for free a free domain name free setup free domain privacy like you're looking at four years for $172 I don't know that that's like one of the reasons we like using host you just you really can't find that anywhere else on the internet so I'm going to type in my credit card information uh and then hit submit secure payment all right now we have a couple questions here honestly it doesn't really matter how you answer these we're going to go through them and it's just really going to change your dashboard if anything at all so I'm going to say I'm making this for myself we'll say next we can create a website we're not going to migrate the website so we'll say next and we can now create our WordPress account so remember pillar number one was hosting here that's what we're setting up first but we're also making a WordPress account there technically two different accounts but I recommend kind of setting them up very similarly if not the same password just at the very least make sure you write the password down for both of them and then say next then it wants to know what kind of website we're going to make this is going to be an online store I will say next we can choose a template right now I'm not going to choose that I don't want to choose a template so we could either just uh let's just say create a blank site for now and then we can choose any plugins that we might want to add in here so woocommerce you definitely want to have that that makes perfect sense but some other things maybe you don't need to add this right now so email marketing we will be talking a lot about email marketing later on in the video we actually will be using omnisend as well but we're going to get to that later in the video let's get rid of all-in-one SEO let's get rid of the Google site kit we can keep WP forms we'll talk more about that later in the video as well actually I'll show you how to get it later just in case that doesn't pop up for you so let's deselect everything except for woocommerce then I'm going to say next and we could generate with AI I don't want to do that so I'm going to skip this for now we can claim our domain name remember that is free for the first year when you get this plan so let's say for the sake of example in this video I'm going to make an outdoor shop maybe selling like camping gear boots things like that so I'm just going to say sandrell outdoor santell outdoor gear maybe just santell Outdoors see if that's available let's see if it's available right now uh.com and it's available there we go so it's going to be $17 per year after the first year but $0 for for the first year that's pretty competitive you can look elsewhere like if you want to go to name chep and find a domain there and then connect it you may save a couple dollars but for how much of a headache it is to do that and and like Point your do all the DNS pointing and everything like it's just easier to get it directly here it might be an extra $3 per year I've tried it both ways just I don't know this is what I prefer to do I'm going to say next and then we can choose a little bit more about the registration here so your location I'm going to say next step contact details this is going to be just for your domain registration I can say finish registration and it's registering the domain by the way you should be getting an email check your email and you're going to have to confirm your your domain within like 7 to 14 days or else it goes away and your whole website's going to be down so just make sure you check your email and and find that search your spam box in case it ended up there now we can say next that's just choosing where your server is so for us it's going to be in the United States but if you want that anywhere else if you're you're making a website targeting another country right if you're selling things that are specifically going to be more useful in the EU for example or uh I don't know South America you know Brazil Wherever You Are by region or by country specifically you can choose a server location right there so now it is creating our credentials uploading files getting our whole thing set up so we're going to wait a minute or two and then come back when this is set up all right and now we are on the hosting or dashboard so pillar number one complete there's really not much else we have to do on this pretty much ever like now that it's set up maybe eventually we'll set up our free email but for now we're going to start making this website by the way see a little popup right there SSL is now installed which is great that's going to be the little lock that says your Rob site is secure on the top very good practice to have that but now let's actually go over to WordPress the next thing to do you'll see this little purple button right here let's click on admin panel it'll bring us over to WordPress and remember we do have to have our login for WordPress but because we went through hostinger I believe it'll sign us in automatically here yes it did and now we are on the WordPress dashboard so don't be intimidated by This I Promise by the end of this video you're going to know this like the back of your hand it's going to be very easy to use all of this I'll run you through everything in detail but the first thing we want to do is actually set up our store using a template so if we go down here to appearance and go to themes we can choose the theme that we are going to use there's three right there you don't really want to use those in my opinion let's go to add new theme personally I like to use Astra a lot of people use Astra it's free to use and by the way everything in this video is free except the hosting pretty much you know all the plugins I show you everything else like that for the most part they will be free there are upgraded plans available for them but for Astra let's just install Astra right now and start checking out some of the free templates we have available by the way once you install it we also need to click on activate so let's click activate there that will make it our new theme on the website but a theme and a template are two different things right the theme is going to be the fonts and and the overall styling of your website the template is going to be the the starting blocks of where we're actually getting this website going so you'll see right here starter templates that's a little popup that appears if it doesn't appear for you for some reason you can also access this in another way so on the left side if we go to Astra click on starter templates up on the top and we can say install and activate so I'm just going to go through this route because it's already here if you're still on that popup on the previous page you can go through that route no matter what it'll take you to this page right here everybody feels like they need to do an AI Builder I don't know why Try It Go ahead and try it maybe the AI website's going to work for you but in my opinion the classic starter templates are still a little bit better than AI built websites for now so I'm going to go with that we'll check out all of these that are available let's dismiss that right there and we can check out you know just kind of scroll through them and look at them if you want some of them are premium a lot of them are free though so what I want to do instead is go up here and choose e-commerce I'm going to look at just ones that are related to an online store maybe specifically a clothing store sports store I don't know I mean it really could be any of those I'm just going to say online shop kind of generically and see what we have available here don't worry about the picture specifically though because we are going to be replacing obviously all of the content on here but just take a look at what the general feel of the website is cuz that's going to save you a lot of effort in the future so because we're doing an online store for uh like an outdoor shop these three on the bottom already are like really exactly what we're looking for so I'm kind of split between these three they all look quite similar uh I really want to check out this one first so I'm going to click on this one it'll show you what it is if you like how it looks then you could just say continue you can also change like your logo you can change the font so maybe we want something a little bit more I kind of like this font a little bit better here the color palette let's make it more green I think that's kind of better it kind of fits the vibe here a little bit more and earthy one's pretty good as well no two green oh that's kind of aquatic I kind of like that one yeah I'm going to go with this color palette right here we can change this in the future but for now I'm going to stick with this also we can upload our file for our logo so I'm just going to go over to chat gbt just to make things simple I'm going to have it make a logo it's not going to be a great logo but just to kind of show you for the purposes of this video and to keep things moving this is what I will be doing of course we do actually have a video on how to make AI logos it's really quite easy to do I'll link that down below if you need to make a logo for yourself if you already have one though just disregard that so again not a perfect logo here but just for the sake of example I'm going to run with this logo right now it'll show up on the top ah I really don't like that we'll change that later we'll change it later um so now I'm going to say continue uh we can select some features on here I don't really need any of those right now so we're going to skip this step and now we have to enter just our first name and our email then say submit and start building my website so this will take about 1 minute and honestly I'm always very impressed by the website we end up with all right so now let's click on visit your website just to kind of show what it looks like and like I said based on the template so far um this looks pretty good we chose the colors we have our logo up on the top again I really don't like that logo but but we're going to ignore that for now going through the website we have upcoming events that's not an online store we will be customizing that in a minute but let's go up to uh let's go back to where we were so right here and we can just say visit dashboard that's going to take us back to the dashboard on WordPress and by the way in the future if you ever need to go to this dashboard and you don't feel like going through hosting or or you don't feel like going some other route to get here you just type in your domain SL WP p- admin WordPress admin that's that's how you get to this page right here and that will let you log in and end up on your dashboard so now we have a website for the most part our website's kind of structured let's go down to woocommerce and start talking about how to build out the online store aspect right that's the third pillar so we have hosting with hostinger we have WordPress setting up the website with a nice template on top and the third thing is going to be woocommerce let's get that configured just by clicking on woocommerce on the left that'll bring you into kind of a little setup process right here so we can just click on the purple button on the top from hostinger so it says continue setup and it's going to kind of walk us through what this is so let's set up on online store we're going to click on that first and then it has some questions about our business uh what type of products are we going to sell so let's say so I don't know just other seems fine our store is located in the United States United States and now I have to go ah and find the individual state that I'm in okay that's Pennsylvania and now I'm going to say continue so we can add our first product right here I'm going to walk you through how to add products in the future as well but let's go through this process because it's kind of an easy onboarding setup for your online store so I'm going to add a product so for the first product I'm going to say premium hydration pack and we can describe it so now we're going to create the description I'm going to use AI to do this you could also type it out yourself and let's see what it comes up with down here we can also add our media there's other ways to add media though I don't want to just add it right there in the product description instead we're going to add the product image on the right but let's see what this comes up with first so features of the product hydration pack wow that's actually quite a long description here uh so let's read through that and let's continue on down here so the regular price what are we charging for this so let's just say maybe it is uh $45 so 44 maybe $44.95 you could have a sale price maybe right now it's a little bit cheaper so maybe it's like 41.95 right now kind of a sale you can also schedule this maybe like day night different days of the week we can then go down and choose uh the inventory by the way this is a simple product we have many different kinds of products I'll go through all of them in this video but just simple one product that's going to be kind of exactly what you think it's a physical product with not a lot of variations so you don't have different sizes or different colors uh and it's going to be like again like a physical product not virtual or downloadable and it is uh something that you actually have that's a simple product now you can choose a skew which is a stock keeping unit um you just make up a number for however you want to track that I'll say 10,000 One stock management yes we do want to track inventory for this let's say I have a small Warehouse maybe a garage or whatever and I have uh maybe 150 of these right now just starting off with 150 and then once we sell out of those of course we will get notifications but after you sell out do you want to allow back orders can somebody order this and get it whenever you get stock back or is it like hey once it's done it's done and so for this I'm going to say sure allow but definitely notify the customer that it's going to take a little bit longer it's something that I know like L Bean and a lot of other brands in this Niche do so check out others in your Niche and see how they operate hopefully uh you don't run out of stock and you can stay on top of that though sold individually you could limit to one per order so if you're selling like toilet paper in 2020 that's what some people were doing limiting so everyone can kind of get some but hey I don't want to limit one if you're getting one for you and one for your spouse go ahead order two I'm happy with that um then down here we can go to shipping so the weight for this one let's just say it's going to be about 16 ounces uh the dimensions let's say it's 1T by 1T by uh 0.25 ft so kind of small shipping class we didn't set up shipping yet but we will set up that later that's going to be I promise we'll get through that uh linked products if you want to recommend any other thing upsells and cross cells I'll explain those when we get to them but hey our first product we're not going to be doing that yet attributes uh this is a simple product so I'm not going to add any kind of size or color on here of course we have advanced things if you want to uh add a purchase note and you can have other more options down here that's all I need right now this looks good the slug is going to be what comes after uh the product for this right now so the slug is going to be what comes after your domain so by default the peral link is just the name of that right there I'm going to leave it as that I think that's perfectly fine but if you wanted to change it to like sandal outdoors.com backpack keep it shorter easier to remember easier for people to find you could totally do that and then the product short description right here um let's just kind of copy the beginning of this right here let's make it a nice short description like that now going back up to the top on the right side we can set our product images click on set product images and I'm going to upload files let's upload files I'm going to upload all these files these are ones I'll use throughout the video again I don't actually have physical products right now so let's go with this one right here that's going to be our first product image we can add a couple more so that's going to be our primary product image or featured product image but let's add more product images for that Gallery so let's go with maybe this one right here we can add we can add that one as a second one we can add this as a third one so let's just have all three of these there I'm going to add all three so we'll say add now we have three down there we can add categories of course it is useful to as you start to have more products categorize them on your store maybe it's just like the fall collection the summer collection maybe it's going to be like uh clothing maybe it's going to be boots or however you want to categorize it this should be an easier way not just for you but also for the customer when they go into your store to kind of find things that make sense and like I said it's also going to be easier for you maybe you want to recommend everything in one category whenever somebody orders something from that category right so if it's uh backpacking stuff maybe they're buying boots and you recommend some socks and you have a whole category of socks that they can choose from so let's make the new category this is going to be hiking gear hiking gear uh this is going to be just the name of the category add that as a new category and there we go that is now included there we can add product tags as well I'm just going to say hiking hiking boots hiking and Boots we'll say add we got those right there keep it pretty simple and now that is our first product I can go up here here and click on publish we have one product on the store ready to go that is really a pretty big win there so congratulations if you made it this far in the video you already made it further than pretty much anybody like at least 90% of people out there who want to make an online store they just never got to this point right here so I think I would venture as far as to say you probably made it to the hardest part right like you understand the basics the three pillars that we're talking about and you now have all of them and your store is well on its way to finding success in reaching customers so now what we want to do I want to go and start adding some more products so now what do we want to do I want to add more products so on the left side right below woocommerce you'll see a couple things related to woocommerce one of them being products let's click on products and we have that first one there I want to make more products but let's kind of explain what the different kinds of products are going to be just in case you're not just making a simple product maybe you have something else going on so from products now I want to make the second product so let's go to add new and from here the product this is going to be hik let's say premium hiking boots premium hiking boots and this is something that we're going to have multiple sizes for we might even have multiple colors for these so if we go down here uh you'll see simple product let's make it a variable product so go down to attributes and the first variable we're going to make let's call it size first one is going to be size and we can make these so let's just say uh male and female sizes we'll do it like that so men's uh men's size let's start at like six I guess so for the product attributes I'm going to say size and then I just populated all these right here you want to separate them with this little vertical line here um and then when we save save attributes it'll save them all we can click the drop down and you'll see we can edit them in the future if we wanted to so save attributes let's go down to variations and we can generate these automatically based on the attributes so I'm going to say okay it should make a bunch based on there we go uh the different versions We had but this is only based on the sizes right so let's actually undo this let's remove all these I'm going to remove all of them let's remove the attributes and I just want to remove these to show you if we go back to attributes it actually is able to make a permutation so if you have say the next one's going to be color let's say add new let's say add color this one's going to be color and this is going to be let's say light brown and then a little vertical line and then dark brown dark brown save attributes and now it'll make a a full permutation of like men's size 12 light brown women's size six dark brown and so let's a let's say generate variations and this should have a ton of different ones right here so you can see yeah there we go so you can see the two different colors the sizes here and that is your permutation there so it does actually make a skew for all of these as well I think that's very very helpful to have that uh so that should be good let's make sure we're saved okay so now that we have all of these you can actually edit everything at once so if we look at bulk actions here we can set the regular prices for all of them and let's say they're all going to be maybe like $85 we'll say okay so now we have a price for all all of them but if you wanted to change the price of just one of them so maybe if it's only like size 12 or size 13 then maybe we do need to kind of change the price of those so so I can edit maybe just like men's size 12 here we can edit just this and you can change the price individually for this so maybe the larger sizes are going to be like $90 instead of 85 and we can then save that so that's how you're able to edit them individually of course you can also change a lot about each one so I would recommend adding an image at least for all the ones that are the same color uh maybe different sizes if you have images of those you can do that but you'll add that right here you can also add some other things sale price additional sizing um shipping class so different sizes might have different boxes and you can you can edit all that information in here so that is going to be essentially the details of attributes and variations a very important concept when you're setting up your store uh for you know most products out there so let's go up here and say update and while we're waiting on that I'm going to set the product image over here uh so I'm going to go with these I'll say this image right here just the boots and again if you guys remember you're probably getting the hang of this by now let's go and add some other product images for the gallery hold down command on Mac control on Windows select the images and then we'll have our product Gallery there so there we go we've got this right here water protection blah blah blah there's our little description linked products maybe we're going to upsell something uh you can I don't know let's just say hydration pack see if we can find our hydration pack there we go now we have two products before we go and flesh those out let's go to the first product and I want to show you how to check out what the product looks like if we just click on this right here you'll see the peral link at the top we can just click on that or hit command click or control click it'll open it in a new tab and you can see without really doing much this is our product page like we have we can add it to the checkout uh add it to the cart people can purchase it this looks really good in my opinion a really good start for an online store uh so let's just say someone wants to buy two of them they can add them to their cart that'll pop up they can say view the cart and then over in the cart you can see it walks them through it it shows how much they're saving um they can remove the item they can customize their cart or they could proceed to checkout and again the checkout page looks really good like they're able to um do pretty much everything but there is no payment method yet we will be setting up the payment methods in just a minute let's go back and talk about some of the other ways we can set up products though and now I want to show you how to actually go and check out the product and you kind of just look at it on your store so on the top you'll see the permal link right here you'll see the for your other product as well but let's check this one out first if I hold down command on a Mac or on Windows hold down control and then click on that link it'll bring it into a new tab it'll open it up there and if we click on that it brings us to our site and honestly I think this looks really quite good uh considering we haven't done that much work like we did zero coding we did zero like configuration of all this stuff but it's already there and I think it looks quite good so here you can see a customer ends up on this page they can see some products product images they can zoom in on this which is really nice they can check out other images here and zoom in on them as well so maybe like this image uh looks pretty good and if they want to choose a size maybe like women's size six and they want these in light brown now the image doesn't change here well it kind of did change but it didn't change to a light brown one because I didn't configure that but I showed you where you could do that now let's say somebody wants to uh order two of them they're going to add them to the cart and you'll see right here the little cart pops up they can say view cart that'll bring them to their cart and again the cart looks good they can add a coupon over here which we'll talk about how to structure that I think that's very very powerful actually omnis does that quite well uh and then of course they can proceed to check out when they click proceed to check out the contact information the billing address payment options you'll see a red box there because we have not yet configured that but don't worry we'll get into setting up the payment methods so you can accept payments but I would say this is a really good start and hopefully you're pretty happy with yours as well looking something like this so I'm going to close out of this tab bring us back to products I kind of I'm not going to go into like a ton of other products I don't want to get too repetitive here but just some really important things to note I'm going to go to add new and just kind of highlight some key differences down here so in product data we have different product types we talked about simple product we talked about uh variable product now if you make a simple product and then you go down and add attributes that's totally fine you can do that but variable product is an easier way to set that up we do have downloadable products so if you're selling maybe art maybe it is uh an Audi book maybe it's music and you have like an MP3 file or a WAV file you can upload those right here otherwise set up the product exactly the same and then at checkout uh they will be able to receive this file uh and they can download it they can get their own file so I think that for ebooks and like you know maybe an online course even not the best way for an online course because things can get pired if you just share the file maybe a wallpaper like a desktop wallpaper I know a lot of fellow Tech creators do stuff like that all cool stuff you can set up with a downloadable product you also have virtual products as well if you wanted to configure that uh ESS intangible they're not shipped very similar to a downloadable product as well typically if you're doing a downloadable product you'll just do virtual as well so it doesn't ask for shipping details like they don't need to put in their shipping information when they order it uh you can see the little shipping tab goes away when we select virtual there and then you have grouped product that's a little bit more complicated but I think the best example I could think of would be golf clubs right if you're selling a bunch of different irons you would have them all as a grouped product like hey this is this lineup of irons and they can go through and say all right I want the four iron I want the six iron or you just want all of them and they're all going to be on one page one description maybe one image for that as well um and so that's going to be kind of a very unique situation most stores probably won't use a grouped product but that is how you'd go about using that again if you select it uh you can have multiple products that are connected in there as you know like a list of them like it's again kind of tough to explain but if you go on like I said linked products you'll have all the different products that you want to include in there that make a group you could also do this if you have like a bundle or a kit or something like that um and it just kind of like I said a very probably more Uncommon way to set it up but one of the benefits again of using woocommerce here is that you can do things like that additionally I haven't mentioned talking about benefits here of woocommerce I probably should have mentioned earlier in the video like Shopify is great you know all those other platforms are great but for things like group products for things like digital products woocommerce is going to have the benefit of of just first of all being able to do that at all like Shopify is very very difficult to have digital products listed on there uh in unless you're going and adding in a lot of third party software so anyway continuing on here I I kind of just wanted to highlight those the last one is external or affiliate product it's not something that I've ever really done but if you are say an influencer and you have maybe your own merch but you also want to have a couple like recommended products on your store uh that could be affiliate links maybe on Amazon maybe your favorite book maybe your favorite uh camera gear whatever you can have those linked just by pasting the URL to your Amazon affiliate link or whatever affiliate link right here you can have a button text that says you know buy it on Amazon you can add an image in here obviously you're not tracking inventory because it's not a product that you have inventory for but otherwise you can have that set up and it's just going to be when they click on the product they go and click order it'll bring them over to Amazon or wherever it's actually being sold you can also do this with like software if you're an affiliate for somebody else's online course for example you could have that set up through woocommerce right here so that was kind of a lot right there kind of talking about the different products hope hopefully you have at least one or two products set up on your store by now now let's kind of continue on and talk about how we can get those actually showing up on our store and then we'll come back and set up the back end of shipping and different things like that so when we want to edit our website we haven't done this yet the way you want to do this is actually by going up to Pages click on pages you'll see we have all these different pages that were imported with that starter template we have a home page we have a contact page a checkout page an about page we're going to customize all of those so if we just go down to any one of these pages and we click on edit it's going to bring us into a fairly ugly editor this is the default WordPress editor makes it honestly quite difficult to move anything around and change anything uh it's all over on the right side what I really like to do is get a different editor these are free to get as well so Elementor is my favorite one uh let's go back and actually set that up so I'm going to go back and we can go down to plugin so remember in the very beginning we talked about the different plugins that were available when we were setting this up like WP forms and omnisend and those other ones well so far we really don't have a lot on here but the one that I definitely do want to get is like I said Elementor so we can actually go and customize the design of our website so I'm going to search for plugins I'm going to type in Elementor Elementor it should pop up right there Elementor I'm going to say install now also like I said this is a free one to use uh you could get a premium one if you want to get some other little things built into your your website uh more advanced elements but for the most part Elementor is able to build most of the websites that that I've ever built in the past so I really don't like the starter template that I ended up with here I'm going to just select the pages that I don't like and move them to trash you can always use some of the pages if you want to but now that we have Elementor here um which you know you just like I said go down to U plugins add Elementor I want to go up to Pages let's go up to pages right I want to go to pages and I want to add a new page we're going to add a new page here we're going to call this one home this is going to be our homepage we're going to call this home and we can edit this with Elementor of course you have settings on the right side we'll talk about that later but let's talk about how we can just build out this page from start from scratch so that'll bring us into the Elementor editor now if we want to get started from here I'm just going to click on this little s on the right side and we can choose from those templates again if we like a different template I I really didn't like that one because it just wasn't based on on shop that well I think it was actually this one good for a blog or a personal portfolio but I think maybe something like this would be a little bit better so if we click on that let's kind of import this one I think this is going to be better let's import uh this one as well as the required plugins so we're going to import this it's going to install it on our site and kind of we'll be able to use this one uh for our homepage here so let's give that a second no so I'm going to go with this one let's go with the homepage I'm going to save the template and there we go now that is our new homepage right here so this is being edited with Elementor as well so much easier to kind of manage everything here so this is using what's called a section layout you can see it's kind of pink box outlining the first section right here goes all the way down to right there and then below here this kind of dark darker background typically the backgrounds are a good indication of where one section starts and ends down here we have our next section in here um and of course if we wanted to move these sections you can click on the little six dots and just click and drag that up or down until you see the thick pink line and drop it and now it'll be up there so this was two different sections here if I want to move that one up as well we can drop that down here and you can kind of rearrange your website as needed with that if we wanted to add another section so maybe something uh right below here so maybe right in here we can click on the plus and it'll add a new section in there in this section you can add all kinds of different things so on the left side if I click on the little plus icon we can add elements So within each section you have what's called elements so with those elements you could have text you can have image you can have a title you can have a video a button there's a lot of things you can add in here even some Pro things as well so if you go beyond the free ones which by the way there are more free ones down on the bottom don't be fooled into thinking there are only these you know eight or 10 free ones up here you have a bunch on the bottom as well for you know uh image box Carousel gallery icon list progress bar a lot of different things that we could add in here so let's just say maybe I wanted to add an image and I want to add some text but if you want to add them on the left or the right side you'll need to split this into multiple columns so the best way to split it is to use columns we're going to click on the little plus we can choose if we want this to be a flexbox or a grid I'm going to say flex boox and I'm going to say I want to have maybe two columns right here so maybe on the right is the image and the left is the text or the other way around now if we click on the plus like I said all these elements appear and we can click and drag them over very easily so let's click and drag a title over there click on the plus and let's add a paragraph below that so right below right below the heading no right below the heading and then over here again just click on the little gray box click on the plus and then let's put a button down there as well click and drag a button over into that container as well and we can customize where that layout is actually placing those but now left side let's go and add an image we can go and again just click and drag image over to here and now we have this little section set up but let's say we want to customize this further we can customize the entire section by clicking on that little six do array and you'll have three tabs here the first tab is going to be generally based on delay out how you want it to be placed how much space you want above and below it uh if you have any gaps or anything like that usually there's not a whole lot you need to change right here but style is going to be where you can really customize how it looks so we can change the background maybe the background is going to be a classic just you know regular color background it could be a gradient it could be an image it could be a slideshow or when you hover over it maybe something could happen you can have a transition to another color so I'm going to say normal I'm going to choose a classic one and let's just say this is going to be again you could choose an image here or you could choose a color so to choose a color click on that and let's just say maybe we want something kind of Darker definitely more on the green Hue Spectrum so maybe like around there that could be good we can have an overlay on this as well so if you wanted to have uh the overlay being you know some type of image it's like classic we can choose an image to kind of overlay here now this won't necessarily be a great example of a background uh you can see it's like way too much going on makes it very hard to read stuff but the image you can choose the opacity of it so you can choose it to be incredibly transparent you can have it completely visible but if the opacity is like very very low it can add like a fun little tree line to the background and of course we can choose uh the background to be maybe a little bit darker maybe it's going to be like I said the background we can choose that color as well so maybe it's going to be a little bit darker something like that so you can still read everything very easily on here now that is going to be the summary of style background background overlay you can add a border if you wanted to um I'm not going to add one here and then we have advanced now over an advanced we can choose the margin and the padding so uh that is going to essentially Define how much space you have above and below and on the right and left of anything this works for elements this works for columns and of course this works for sections so if I wanted to add margin let's add it to the top let's say we're going to add 10 pixels of margin you can see that goes all the way around and you get that space on the outside so margin is going to be on the outside whereas padding is going to be on the inside so if I say 10 uh maybe just's make it like 30 so it's more visible you'll see the padding on the top and the bottom uh these are all linked together so if you change one they all change but if you don't want that click on this little chain icon and we can delete the right and the left maybe we don't want padding there but maybe we want this to instead be like 100 on the top and 100 on the bottom so kind of gives us a a little bit more real estate to work with there additionally in this Advanced section if we go down on the bottom we can go to responsive this is very very important and we can turn things on or off on mobile on desktop or on tablets so looking at this website right here there's a lot we need to work on of course but considering but it's important to edit it on desktop and then view it on mobile because many of your customers are going to be on mobile on their phone and if you don't think that you are probably very mistaken at the very least it's worth checking this out uh so this layout right here is responsive so it should be kind of morphing for the most part over to a mobile uh view but if you look at this and you're like hey you know what this just does not look good on mobile the whole background image gets weirdly smooshed I could just hide this on mobile so you hide it it's gray out that means when somebody goes to your site this just does not exist the bottom of this leads directly into the top of this and this grade out area will not be there so that's how you can go about changing things making them responsive and adding elements and and sections and everything else to just mobile or just desktop websites so that's kind of a summary of those three things now let's start customizing this website a little bit more I think by the examples I'll show you uh this will really start to make a lot more sense and and you'll probably get you know the hang of how you can actually edit your entire website so let's click on the image here I'm going to click on the pencil icon that'll bring it up over here we can change the image so let's delete the one that's there let's choose a new image and maybe for the first image we just want to have uh some camping gear shown out maybe maybe like uh the boots were kind of cool I like them but maybe this right here just a quick little image that was made with chat GPT it's a little bit too wide I'm not the biggest fan of that but if we wanted to customize that we can of course click on the image and then over here we can click on edit the image we can crop that in a little bit so if we just go to crop let's crop it in a little bit more make it more of a square I actually don't really like that text up top there we go so something a little square like that I'll say apply the crop save the edits and now if we go back to where we were with the image so we'll say select it should look a little bit better so there we go we have an image on the left side we can customize the background here so we can see that that's a little bit of an image overlay on the background like we talked about before let's kind of get rid of that so if we click on the six dots here so if we go over to style I I believe there should be a background overlay sure enough there is we can click on that and delete that get rid of that little leafy thing in the bottom corner I don't really like that so let's click on delete there we go that is now gone and same thing up here we have a little image on the very top I don't think we need that I'm going to delete that as well and so for that we can actually right click on the pencil icon and then click on delete that'll get rid of that right there and we can change all this text very easily by just clicking so we can just click on that text and just delete all of that and type whatever it is that we want to type there now if we highlight that text we can go to style over here now for this text if we click on the pencil icon this will pop up we can go to style make sure you select content here and we can choose the color of that so this is based on the template that it gave us it's like a weird blue color um I don't want that I want something a little more earthy maybe like more of a brownish green a warmer green tone so maybe maybe like that would be a good color right there and of course I recommend copying this color because we want to use it on other things as well so copy that little hex color code I'm going to click off this and now let's click up here on this one go to style click on the color and again just paste in that color makes it easier to match up your color same thing with the button down here I don't really like that button color let's go down to button go to style go to the green and then paste in our new green now that's kind of a summary of how you're going to be editing like this section right here but the button's also kind of in a weird spot there so if we click on position or look at position we can click on Center I think Center looks a little bit better and we can choose if we want it to be further up and down using our padding and our margin uh of course over in the advanced we do also have our padding and our margin here as well so we have weird padding on the top 25 I don't want that uh maybe I want like 15 on the top and I'd like some on the bottom as well 15 on the bottom kind of keeping it a little more balanced right there so that's looking a little bit better this is still not great honestly this is quite quite rough for the beginning of a website um but we do want to have our products somewhere up here so if I want to add to the product to the top there's a couple ways we could do this one is we could just go over here and search for product product product and you'll see we can have like our products but right now we do actually have to upgrade to do that so if we click on upgrade I'm not going to do it right now but Elementor you can upgrade to Elementor Pro uh and that'll allow you to add products like that or the other kind of back uh the other kind of workaround we could do here is just to kind of do what we did down here but for the product so let's close out of that and let's actually just duplicate this right here so if I I can right click on this and say duplicate now we have two of that section maybe the first one's going to be our product so let's click on the pencil icon I'm going to turn this into our product our kind of a way to order the first product let's make them the boots I'm going to say select and I'm just going to say uh this is going to be premium premium hiking boots and then we can have some text down here so this could be our product oh then we have some text down here this could be our product description uh I'm just going to leave it as that for now we also have weird spacing above here so I'm going to go to this section go to Advanced and we have that padding on the top and bottom I don't need that let's get rid of that on the top and the bottom maybe instead just make it like 10 on the top just so we have a little bit of space there a little bit of breathing room same thing on the bottom and then down here the shop now button we can link this here this shop now button let's customize that so that the content let's link it over to the product page so the way we can find that product page is of course if we go back to go back to our dashboard like I said we're just going to go back to the product and we're going to copy that link in there so we have the link to the product so the hiking boots I'm going to click on them I'm going to click on I'm just going to actually highlight this actually I can I can click it and just copy it from here we're going to copy this and then over in this shop now button I'm going to paste the link so we paste the link there and now it'll say shop now we can also add the price let's add the price in here so if I click on the little plus icon let's go and add that uh just as some text I'm going to add some text click and drag that maybe maybe right down here and we could say um price or we just write the price down this could be like 84.
99 this is kind of not the best way to do it it's kind of a backhanded way that you know it saves you money by doing this the free way here essentially um but it is a way that you can set up your product right there so let's cut let's kind of change a style on this one for this text uh let's make sure it is a darker color make this text black for the price and we can I don't know make it bold make it bold make this bold here we go and yeah so that so there we go now we can publish this so that is this page right here let's go back to our WordPress editor clicking on this button and say exit to WordPress from here this is called home uh so I want to make sure that this is actually the homepage we have set for the website So currently our homepage is that other one uh you see it says front page right there we want it to be this one instead so if I go down to settings you're going to go down to reading we're go to reading and then we can change it to new home so then we can change it to what I called new home that's our new homepage and of course go down here and save the changes so now that should be saved and now if we hold control and click on visit site so let's take a look at our website right now on the top we have our premium hiking boots you can see the price a little bit of a description about them if you hit shop now it brings you over to the purchasing page so if somebody adds one to their cart we can then go check out the cart right here it shows up on the right side you can say view cart uh this all looks great you can apply a coupon code right there which we will generate in a second we can also say buy now it'll take you over to the checkout page and here you can enter all your contact details like I said we still don't have the ability to accept payment so we're going to do that just actually right now let's go back to the WordPress dashboard and you'll see a little red thing on the top it says setup payments if not we can also access that down in the settings but let's go to the top click on setup payments we are going to connect with stripe so that's the first way that they have you setting it up I'm going to enter my email address and I'm just going to sign into a stripe account I already have if you don't already have one you can create a stripe account very easy to do uh it's going to ask for some Basics right now are you an individual are you a business are you a nonprofit We can say continue then we can enter our details our address our date of birth and things like that and then it's going to ask for our website so we can just type in our domain and the product description just uh here I'm just going to say some uh premium he boots and we can choose the industry as well so clothing accessories probably makes the most sense for this one now we can select an account for your payout so connect your bank account here and then once it says success we are done we going to click on done and then we can click on next now it's going to ask what the statement descriptor is make sure that this is something very U I don't know recognizable so the website makes perfect sense so people know when they're checking their credit card statement their bank statements what's actually going to appear there you don't want it to be some random string of characters so that looks good so if somebody you know sees that they're not going to dispute the charge they remember what they did with that also the short end one uh sandrell um let's say so we'll leave that we can have a customer we can have a customer support number I'm going to not show that on the receipts and then we can say continue then you can opt in or out for stripe tax so that's going to be your sales tax collection of course and if everything looks good you can agree and submit that will automatically take you to the next step of create a web hook so I'll say create save now we can connect to Gateway I'm going to say activate there's also other ways depending on where you are in the world we can also activate Express checkout for Google pay and Apple pay much easier for mobile orders and then it'll say congratulations you did it once we're done we can click on the X on the top right and we are now able to accept payments as long as everything went through and was actually uh processed and accepted by stripe so that is very important but now that we are here on the dashboard of WordPress I want to kind of go through everything kind of give you a little bit of a layout of the land here what we're actually working with so if you click on the WordPress logo on the top left that'll bring you to essentially like the main landing page you get to on WordPress if you click on dashboard this will give you a little bit of a rundown of any updates you might have you can see updates right here I recommend checking this out as frequently as possible at least once a week or whenever you log on to your site you want to go here and check out see if there are any updates for example we have two updates down here two plugins that need to be updated any themes that need to be updated will show up down here and what you want to do is select all of them and update the plugins now do not click off this page very very important you'll see things happening maintenance mode when that is enabled you do not want to click off this or you're going to have to go in and manually disable maintenance mode from uh hostinger dashboard so instead wait till it says disable main maintenance mode and it says all updates have been completed and now it is safe to click off of this page that's really really important that you do that otherwise uh it just a little bit more of a headache to get your website back going down of of course Astra and cart flows those that's the theme and that is a plug-in right there I'm not going to talk about those right now I want to talk about the fundamentals of WordPress and the dashboard here posts are going to be any kind of blog posts you have we don't have any posts right now except this little sample one so if you're writing more articles and you know if you want to use AI to do that be cautious because you know ranking in Google might be a little trickier when you're using AI written articles but if you have maybe a writer or if you're writing them yourself uh you'll see all of your articles right here and you can manage them quite easily by just going to edit or even just quick edit if you need to change the slug the title or the date that it was published going down we have media you probably won't be visiting this all too often this is just all of the media we uploaded or was given to us through a template on WordPress here and if you ever need to you know customize anything change anything swap out images you can do that right here but I rarely visit this page speaking of pages we have pages right here and these are going to be anything on your website that is not a Blog article so more more like your about page your check out page your homepage um anything like that so these Pages all show up here we kind of talked about this a little bit earlier on in the video as we made new pages of course go through these and if you want to change like this one's called plants I don't want that uh so maybe a quick edit could change the name of that quite easily and we could just say uh we could call this one shop shop page this could be shop and the slug could just be that looks good we'll say update and now we have a shop page right there and if you want to edit any of these of course clicking on edit right there will take you into the WordPress editor or if you edit with Elementor you can edit them with Elementor which is the way that I would recommend eding all editing all of your pages we have of course comments down here and this is going to be uh anytime somebody leaves a comment specifically on a blog or a post rather um you'll be seeing those right here you can manage them there are a lot of spam Bots out there so uh be cautious you know you can go through and select one and then you can choose if you want to approve it unapprove it Mark it a Spam or move it to the trash can Spectra is another we don't really need spect is going to be a plugin woocommerce of course is a plugin woocommerce has a lot of things in here though you can see your orders so as people place orders you'll see all of those right here you'll see the customers so if somebody calls you with a customer uh maybe like customer complaint or something related to that they want they have a question about their order you can go down here check out your customer Library uh and actually go to the individual customer and you know manage that a little bit more uh accurately once you have the details about them if you need to initiate a return or something like that of course products we talked a lot about products already we have analytics down here this is going to be kind of just one of the many analytics tools you have available this one's going to show you just in general total sales net sales orders product sold and some other charts down here however I highly recommend getting a Plugin or several plugins related to Google analytics and Google search console those are those are two that you should at least set up if not as a plug-in which you can do through like monster insites for example but if nothing else just go to a new tab go to Google and look up Google Search search console Google search console that's going to be one right here you can start this and I just walk through this I'm not going to do it in this video but set up Google search console it's going to show you where you rank in Google what keywords you're hitting on uh what keywords you might be missing what your competitors are doing like you can really learn a lot from this uh very very easily using Google search console also we have analytics and so Google analytics is the second one I recommend setting up and you can do this monster insights is a really easy way to set this up so if you go down to plugins um you could also just in a new tab go to analytics.google.com but I'm going to say add new plugin and we're going to say monster insights monster insights and it should pop up first here we go monster insights and this like I said is going to show you a lot about your session time how long people are on your website where they go if they end up on like you know some broken links you can identify those pretty easily with this uh if a lot of people end up on like your 404 page for example really a powerful plugin uh it's free to install as well so I recommend getting that on your website But continuing down on the left side of course after analytics we have marketing there's not a whole lot in this particular tab I really want to talk about with marketing there is a lot of marketing that we will be doing uh and we'll do that in a minute but let's continue down we have templates right here so if you are making a lot of posts or a lot of pages that have a very similar format you can make a template uh with Elementor very easy to do and then you can kind of save yourself some effort in the future when you're making those similar posts of course going down we have appearance this is going to be where you can customize the theme as I mentioned before or we can go up on the left side to Astra right there and you can customize the theme a little bit more so if you wanted to change the color scheme or the font or or anything more specific maybe the header for example within your website you can do all of that right there we also have plugins down here we have users so if you have more authors there are several different formats you can have for the user so if I say add new user you'll see uh the permissions we can have them as a subscriber a customer a top manager a contributor an author an editor or an admin and I'll have a link in the description below that kind of explains what each of those actually do uh because you know for example if you want somebody to be able to see your analytics and also publish articles that might be different than somebody who can just write articles and can't publish them or somebody who uh you know can just view it in general and not really do much else on your website then down here in settings let's say cancel I didn't want to change anything here uh so let's let's go down so let's go down to settings say leave and within settings there are a couple things that we do want to do first of all make sure that it does say https that's going to be your SSL that the S is right there that's very very important Additionally you can change your date format your time format those both look good to me the week starts on Monday yes that sounds good uh going through these you can change anything related to writing settings reading settings uh if I want to go down to permal Links that's actually one that I might want to change you want to make sure that in my opinion this is the best one if you go to post name so if you have a Blog article I usually just leave it like that so yourdomain.com thee name of the post you can always customize it of course but I think that's much better than question mark p equals 123 I think that's just a little bit less memorable uh and also I don't think Google really appreciates that quite as much all right so our website is definitely not complete but I think it's time we can actually get started with some of the marketing for this website our favorite tool to do this with is actually an email marketing platform great for remarketing when people go to your website maybe abandoned recovery or just you know upselling other products to potential customers in a new tab let's go to Sandell this is a second link in the description by the way santell media.com omnisend omnisend you'll see this right here and we can start a free trial uh we can set this up right now I'm going to say C pricing uh because this doesn't actually have to be expensive there is a free version as well if you guys wanted to start off with a free version you can totally do that uh there's a standard plan for $16 per month and of course there is a Pro Plan as well uh omnis side has a lot of really cool benefits though so you can really easily set up automations for example for abandoned car recovery or anyone's birthday or just a welcome email different things like that I'm going to go with the standard plan right now so I'm going to sign up for the standard plan then we will connect that to WordPress over here in a second but let's start off right here I'm going to sign up with email we'll say sign up and then we have to go and confirm our email email confirmation link will bring you right here and now I can enter my name and the store details and we're building on woocommerce let's say continue There we go so now we are on the dashboard for omnisend if we go back to we go back to WordPress right here we go to plugins we can say add new plugin and now let's search for omnisend omnisend we'll say search omnisend should pop up right there the first one so we're going to say install now and then we can say activate now once it's active we can go back to that other tab where we have omnisend we'll say connect your store we're connecting woocommerce we have the omnisend plugin so now that we installed it we can go up to omniscent for woocommerce we can say connect your account it'll open a new tab and because we are already signed in we're already logged in we could just say approve and that will be setting it up very easily so this is going to do a couple things create web Hooks and stuff like that but really like I said the benefit is that it automates a lot for you it'll do the abandoned cart recovery and everything like that uh and actually make custom coupons for each individual recipient so you don't have to worry about the coupons you make being like fall 10 that then end up on every single coupon site out there and then every viewer is getting that same discount when it's really intended for a couple people in a strategic email marketing campaign so this wants to know the colors that looks good I'm going to say save brand assets it's great because it actually just pulled that from our website now we can say let's do this it's going to walk us through a couple cool automations as I mentioned the first one let's just say launch signup form I think that signup form looks pretty good is a basic one but of course we wanted if we wanted to customize it you could go and click on this and change anything or you can click and drag anything over here so if you want to know for example uh the date you can just ask for like birthday you can add that in there um you could have a checkbox you could have like for example if you wanted to say legal consent put that down here uh keep me up to date right depending on where in the world you're actually marketing that could be very very important and uh if you want to add anything else you could just drag it over so I'm going to say enable form it looks like I accidentally forgot to add my privacy policy so we're going to say fix issue and uh I I don't know if I have a link to my privacy policy page yet let's go and check that out on so if I go back to Pages there's my privacy policy right here I can say quick edit and so go back to Pages find my privacy policy I think I have a link to it right here where's the link there we go here's our privacy policy page so I'm going to copy this link back to where we were I'll paste that right here we will save this now we can say check for issues looks good and I'm going to say enable form there we go so now we have our our ability to collect subscribers now we can have a welcome email this next thing that's super easy to set up I'll say continue setup we can use only emails or you can do SMS as well if you wanted I'm going to say start workflow start my workflow and now that's enabled very little effort we had to do almost nothing for that right there now let's go back to the dashboard the next thing we have is abandoned cart recovery I'm going to launch this workflow as well and this kind of shows us what's going to happen so if somebody goes and adds something to the cart for whatever reason if they don't check out maybe like the example I use is if somebody knocks on door and or your laptop dies or something and then you just you get distracted you end up not purchasing something that you really wanted to purchase but for whatever reason like you just ended up not doing it maybe you needed more time to think about it this is going to be a reminder then saying hey 1 hour later like you have this in your cart like do you want to buy this now if they don't respond to that 11 hours later you can say hey like uh your cart misses you here's another thing and then wait another 12 hours and usually the last one's going to be a big a bit more of a heavy discount saying like hey you know just in case you're still considering it here's 20% off just to kind of push that sale through so let's say continue setup uh we can only use email start the workflow and now we can say show my workflow so there we go now we have abandoned cart and abandoned checkout as two separate things here and we can click on either one of them and kind of dial in exactly what I was saying so if you wanted to wait maybe 12 hours instead we could say wait 12 hours instead of 11 hours customize that and then down here if you wanted to change what that discount actually was uh we can change that down here as well by editing the content so we'll say yes Save I'll let them finish the workflow publish changes and from here you can well and from here we are able to customize a lot about this so we have little product recommendations down here for upsells and cross sales which is really great additionally if you wanted to add let's go and say a quick add let's see if we can add a discount in here a unique discount there static discount is going to be like fall 10 or spring 25 or whatever unique discount is going to be different for every individual user one it looks better for them so they're more likely to actually use that I think because it feels more custom uh and two like I said you're not going to end up on every coupon website out there so I'm going to click and drag that over here and we'll have our custom discount uh and this is going to be maybe 15% it'll automatically generate this it's linked up with woocommerce so it does that for you you don't have to worry about setting that up I'm going say finish editing and now that will actually send out to anyone who goes to the cart to enter their email and they don't actually proceed with checkout so I think that's pretty great now let's close out of this and I think there's one more automation the dashboard that we want to set up uh Drive traffic to your store with an email so we could create an email campaign I don't really feel like doing this right now but I'll show you guys essentially how you do it if you go to create email right here we can choose the subject the sender's name we can choose the preheader uh which you know when you get an email you see the little thing right here the preheader and you assume that is content from the email more often than not it's actually not it's very well thought out and and really designed to make you click on the email it's very important and part of click clickthrough rate uh the goal of emails of course is to get the highest click-through rate or the highest open rate possible so that you know Google or Gmail or whatever the this or whatever platform is being used by the recipients uh doesn't actually filter out your email as spam so you want to really high open rates so it gets recognized as an important email and doesn't go to spam uh for Gmail and things like that so I'm going to close out of this I'm not going to create an email at the moment but going back to automations this is really why I like omnisend the most uh if we go to create a workflow there are a ton of other ones as well so maybe a so maybe post purchase let's click on that there are a bunch of automations here you could cross- sell things and say hey since you bought this and you really liked it check out this other thing maybe it's an accessory that relates very well to the product they already ordered or just something that you know if you're selling a lot of phone cases maybe it's going to be uh like a a charging stand or something that you know people who are buying the phone case are very likely to want afterwards another idea would be maybe it's product reviews maybe like if you're really doing well and and you're selling some things you want people to go back and leave a review so that you can have like for one you can have honest feedback and two other potential buyers will see you know you know 200 reviews or 300 reviews and that'll give them more confidence to actually make the purchase uh because there are so many other people who said positive things about the product of course you also have the ability to set up like replenishment reminders so if you're selling supplements that could be a good idea there if you didn't already set it up as a subscription although I would recommend subscriptions as has an option for something like that and besides the type of email right here you can also choose what the goal is so maybe it's going to be to cross sell and they have two different types of cross cell right here maybe it is to build loyalty so again product reviews a birthday maybe they get a little birthday let's do this one since we collected uh the birthday on that little on the on the form in the beginning let's go and create a a birthday email right here so wait until 9:00 in the morning on the uh recipient's birthday and then send a little birthday email and say treat yourself to something special let's actually edit the contents of this so over here 15% let's edit that content so let's say uh yes Save and from here we can say hey maybe instead of 15% let's give them something a little better than 15% let's go and change this to let's go and say 20% off and then right now there's no discount code let's actually change that let's get rid of that and I want to go to Quick ad let's make a custom one for them let's make a unique discount code right here and this is going to be uh maybe let's say 20% like I said 20% off right there because we have redeemed discount we don't really need a shop now button so let's delete that down here get rid of the expiration date right there and now I think this looks a lot better so finish editing now on their birthday they will receive that email get 20% off and they can use that code and redeem the discount on our store so I'm going to start the workflow let's close out of this and that's kind of a good summary of how to get started with omnis there really is a ton you can do here um automations I know I'm really kind of fixated on that and so maybe you want to do more with campaigns but I would highly recommend at the very least set up those automations that I just showed you so om for many people does pay for itself very very quickly on average in the US I think in 2023 the number was for every $1 spent on omnisend businesses earned $72 so pretty good Roi on this if you set it up correctly now let's actually go back to where we were on WordPress now that we have our some of our marketing set up here I think that's very very powerful let's talk about some other outlets we have for marketing if we go down to plugins plugins down here let's say add new plugin and I'm going to look for yast SEO y y o a s t it's like toast but yast it's actually right there but I want to type it in in case it's not for you and we can install it right here it'll look something like this unless they changed their logo and this is a free one again but you could pay to upgrade if you wanted some more tools on here and it's really nice because it helps you rank on Google essentially SEO stands for search engine optimization the goal here is have keywords in the right locations the right metadata populated so that Google is able to identify every page every blog and correctly place you in you in Google search and ideally that would drive organic free customers to you who are already searching for something that you are already selling so the idea here is if somebody's looking up hiking boots we can be showing up in Google and uh potentially getting those customers so now that yast has been installed we can start firsttime configuration it's going to ask us a lot of questions questions uh I'm going to close out of this I don't need premium but it's going to ask us a lot of questions for the initial kind of setup of our SEO here so we can say say we can say start SEO data optimization it's going to go through and analyze everything we'll say continue we can choose the site representation what the website name is so sand TR sandal Outdoors organization name now we can save and continue social profiles we didn't actually add any of these yet we can save and continue personal preferences uh I don't actually don't need anything there so we can say save and continue and then now we can say finish configuration let's go to the SEO dashboard here and like I said there's a lot you can do down here but really you'll see most of the benefits up within post so if you're posting an article so maybe this one for example if we click on edit you'll see the yast SEO tools down on the bottom here where it'll show us how it's showing up in Google it'll tell us how the title is looking what the slug is and right now we don't actually have a good meta description so it's just going to pull from that article we can create our own type that in here we can also see the SEO analysis it'll tell us what's doing well what's not doing well so right now there's no links we don't have any images no internal links uh the keyphrase link like doesn't even exist different things that it can kind of point out and help us customize and optimize those blog articles so we can start to rank in Google uh it's really a good way to find some organic traffic you know through writing blog posts and actually ranking on Google you see it all the time with a ton of different brands out there so I I would recommend this is definitely a long game you're not going to rank on Google in a day but but I wouldn't sleep on this I think this is something that uh really could make a big difference for your store all right and that's a summary of how you can get started with woo Commerce I hope you found this video helpful if you did consider liking and subscribing I'm Michael Brien thanks for watching and I'll see you in the next video
8 AI Tools Nobody Is Talking About
so in this video I'm going to share some AI tools that have changed my life helped to increase my workflow whether this is for business or for school these are all different tools that you can use that can significantly improve your life as well so let me share some of them with you a lot of them are free or at least have free versions and some of them people aren't really talking about and they can really help you out a lot when it comes to working and just getting things done faster and more efficiently so let's talk about them here the first one is called gamma AI so you can go to gamma.
Apppp and what this is really useful for is anytime that you need to create any type of deck whether this is like a pitch deck or a PowerPoint maybe you need a presentation for school or you're creating a new business and you want to create a slide deck for any reason whatsoever any type of presentation you can use gamma to do this so let me just show you how easy it is to use let's say that we want to create a new one right here we can generate and we can just tell it what we want to create so let's say I want to make a slide deck for my Venture fund and then we can just click on generate outline and so this is making it for us right here and then we can just click on continue and we can decide if we want to add some images some other things that are probably pretty important we can do that click on continue and then just let it generate it for us just like that okay so literally in about 15 to 20 seconds it just created this entire deck for us about Road Runner Ventures it made all of this using AI it's absolutely incredible we can go we can present this right here using Gamma or we can even download it if we want to export it to something else as well right if we want to share it and Export it in any different way like onto PowerPoint we can do that very easily or onto a PDF and we can obviously go in and modify things change things as we would like but they literally just saved me probably 8 hours worth of work to make this deck for us so go to gamma.
apppp if you want to check that out for any type of presentation or deck that you want to create and by the way I'm going to leave links to all of these tools that you can get access to Down Below in the description of this video so if you want to check them out during the video or afterwards feel free to do so the next one I want to show you is quillbot now quillbot is really going to help you with anything that you need in terms of writing whether you're writing a paper or you need to create some blog articles or you need to use some writing to detect if there's anyone who's used AI in the past this is great for like teachers for example to see if their students have been using AI to write on essays and also things like checking your grammar so there's eight different tools allinone platform if you use quillbot it's just quillbot domcom I'll leave that link to it down below like I said if you need to translate things you can do that using quillbot and also it is free to sign up they have paid versions you don't absolutely need them you can see how many universities are using quillbot as well it's used by a lot of people and it really has saved me so much time especially when I'm doing any type of research is using quillbot Okay so the third AI tool is using hosting your AI to build a website for you and you can do this in 5 to 10 minutes so whether you want like a personal website like I have nen.com and I just put all my personal accomplishments on there you can do something like that or if you're creating a website for your business hostinger AI can do this for you if you just go over to sandal media.com hostinger or you just go to hostinger.com you can find it right there and it's like $2.99 a month these prices can change a little bit but you can see some of the features that they have in here on their website Builders they have an AI image generator AI writer AI blog generator and tools for SEO to rank your website on Google like gone through the days of like trying to make a really complicated website having to pay a web developer you can use hostinger to make this for you very quickly at a really cost effective manner so it's something that I think is probably the best way to create a site and everyone should have a site for their personal brand or for their business or just to have one in general whether you're trying to write a blog or create something else hosting is probably the best move for that trust me I've gone through dozens of different website Builders hosting is the easiest one to use and the best price out of all of them so that's one that I would suggest checking out all right the next one is haen so I remember when I first saw H Jen I was almost kind of creeped out because it looked so realistic but this is going to create videos for you you can just put in a script and it will create avatars that look extremely realistic as you can see from this one right here this is AI generated this is not someone actually speaking here on this example but if you need to use this for whatever reason whether you are a Creator or you want to make make videos but you don't want to be on camera these are all things you can do using haen by putting your script into this platform so they have a lot of different tools but definitely I would say that their AI Avatar is probably the best one so I would look into it the pricing as well is pretty good they do have a free version so you can go around mess around with it see if it's worth your while but we've been using it and I think it's really great in fact I'm actually AI generated right now just just kidding I'm I'm not actually I'm talking to the camera but it is really good and I would suggest using it for creating videos all right so another one that I think is really cool that I really don't see people talking about even though it should be very popular because it's a product created by Google and this is something like music FX now they actually have all these different ones as well like video images text so if you want to create any of those you can use them uh using Google I will leave a link to this down below as well because right now it's the AI test kitchenwith google.com that'll probably change when they fully launch it but if you want to make any type of music if you want to do some DJing based basically you can use this and just tell it what you want like say like music for fishing in Louisiana right let's say on the Bayou and then just click on generate and it's only going to take about 15 to 20 seconds and it will generate music for US based on our criteria that we gave it and then we can toggle with [Music] this sounds pretty good and we can download it we can change the settings we can uh modify things we can go into DJ mode as well so if you understand music pretty well or even if you just want to mess around and make some cool Tunes you can do that using music effects created by Google that's really cool and I think they're going to add a lot of new features in the coming months so I would consider looking into it okay so the next one that I want to show you is 11 Labs so 11 Labs I think they're recently Venture back they have a lot of money and so they've been doing some really cool things their main features are things like text to speech speech to speech dubbing so if you want to like change things you want to change it into different languages they have all of these different things available so you can just enter in your text whether this is like an essay that you wrote or something and it will generate this voice for you you can change the voice you can change the language as well and you can even change like the accent for example so this is just something that I think is really incredible seeing this just in the past few years how useful this can be dubbing for example they have one here interviewed some of the best seos world and I'm fascinated by leadership and it's just so awesome to see how really useful this is in anyone's everyday life whether you're trying to translate something clone your voice do text to speech it's all super super accurate so 11 Labs is one that I think is really cool and of course they do have that free version as well so you can mess around with it and see if it's something that you would like to use whether this is in your business or for school or for any other type of project that you might have so the next tool that has really increased my workflow and helped me a lot is reel.
A and so with respell this is really like an all-in-one tool where you can decide what it actually does for you you can see some of the use cases here of like what people use it for especially useful for like sales or recruiting or operations or marketing but I'll give you like some specific use cases of what you could do with something like respell so if we just look at some of the templates that they've created for so we can see like what respell would actually do for us I'll just go over to templates inside of my respell account and I'll show you for example let's say that we are selling something maybe we're like a landscaping company and we want to research and qualify inbound leads to see if it's the right type of person respell can do this for you they have an automation system that you can set up to do this it connects with all of your other apps whether you use like HubSpot or Salesforce or high level any of these other ones it can connect to them right maybe we want to get a company's LinkedIn info and it will do that automatically for us so it's a research assistant but also we can use it for sales we can use it for marketing we can use it for operations maybe we want to turn our blog post into LinkedIn post we can set up a system inside of resel to do this for us they have all these different things that are available to us I will leave a link to that down below as well like all the other ones and with respell the opportunities are really endless like there's so many different things you can do and creating your own custom systems inside of this and I think that's what really sets it apart from a lot of other AI tools out there at least in 2024 all right and then the final one I want to talk about is Magic studio if you're trying to create any type of images or you want to modify images don't even worry about using something like Photoshop which can be so complicated and confusing you can just use something like magic Studio to help you create the perfect photos you can see how you know you want to remove these cars boom they're removed just like that you want to put this little jar of whiskey in a tropical place or Christmas or all these other things you can do that super easily using Magic studio so they have a lot of different tools here as you can see they have magic eraser which is probably one of my favorite ones you can just get rid of things like you get rid of that car right there super easy you upload your picture you do it just like that it's really really simple okay so let me just show you how easy this is like let's say that we have a photo here and we want to maybe like get rid of this sticky pad right we can just highlight it and then click on erase and now it's gone and we got it out of the picture just like that and then we can download the photo right now right so it was that easy to use something like magic eraser one of the features of magic studio so those are some of my favorite AI tools right now in the end of 2024 I think we'll make an updated one later on in the year with some new tools feel free to share some of your favorite tools Down Below in the comment section we do have longer tutorials on some of these as well but if you want like full product demos on like respell or some of these other ones then let me know and I can make full tutorials if you need help using some of them so thanks for watching the video I hope you found some value in it and I'll see everybody sometime in a future video
8 Profitable Business Ideas for 2024
in this video I'm going to share eight profitable business ideas that you can Implement today to make thousands of dollars per month so let's go ahead get started with this video I don't want to beat around the bush here I just want to get into it and share some of these ideas that you can take and hopefully run with and make some money on this year now this is a pretty wide variety of business ideas so for some people you might have one that's going to be an online business that you can scale profitably from your own home and others are going to be a little bit more of what we would call Sweat Equity or a little a bit more manual labor businesses that can still make a lot of money so hopefully there is something in here for everyone regardless of what country you live in regardless of whether you're 14 years old or you're 40 years old or you're 80 years old there should be something here that I think can be valuable for you for creating a business all right so let's start off with the first one and some of these you're going to notice are pretty Niche but I think that's the important thing here this isn't just like a generic list of like start a dog walking business or you know start a lawnmowing company which you know can be good companies but you've probably heard a lot of before so these are going to be pretty different let's start off with the first one here which is a ghost writing service on LinkedIn a lot of people just kind of have a LinkedIn they don't really feel like they use it very much but the truth is is that if you can start a ghost writing service for other businesses and you can get them new clients from creating content that shows up in the feed on LinkedIn this can be extremely valuable I know people who pay hundreds of dollars per month as a service for someone to do ghost writing on LinkedIn basically just going to companies whether this is local businesses or preferably like any type of SAS Company software companies or any other types of influencers and saying look you need to start posting content on LinkedIn you can do this in written format so if you just go on LinkedIn homepage you'll see so many different people posting content on there there's a lot of eyeballs not a lot of creators or people posting actual content on the platform so there's a big gap here there's a lot of opportunity the way that I would go about doing this is approach either existing infl fencers who maybe they have a presence on YouTube or they have a presence on Twitter or have a presence on Instagram and convince them to start posting on LinkedIn you can do this for them charge them at least a few hundred a month and maybe that gets them a few posts per week that you'll create for them and post for them on LinkedIn then you start to scale that up you can bring on multiple different clients this is a really just a business idea that I think is one of the top ones going into 2025 that I think people should start I might make a full video on this cuz it really does have a lot of poal and by the way leave any questions or thoughts Down Below in the comment section and we can discuss that as well if I can help out with kind of ideating on some these different things okay option number two for a business idea going into 2025 is an email newsletter business now the reason why this is one of the best businesses to start is because you can basically become your own Media company for almost no cost so you can use a service called beehive I'll leave a link to it down below in the description but with beehive this is is an email newsletter platform so you can run your newsletter on this we have newsletters here at santal media for a variety of different niches that we run we operate they're pretty much automated we have someone writing them every single week he writes them he sends them out we put sponsors inside of those newsletters and so these are free newsletters that we send out and we make money on this it's really like the definition of passive income is having an email newsletter now there's examples of newsletters that are doing extremely well something like morning Brew which sold for about I think $75 million is a free business newsletter that maybe you've heard of and they sold to Business Insider for like $75 million there's other ones that are paid newsletters something like the Van Trump report which is a Commodities it's basically like an agriculture farming newsletter and this newsletter the Van Trump report makes about $20 million or more per year according to the owner of it from a simple newsletter this is just comes out into people's email inboxes every day so you can see like this is a really big business opportunity yes it's not going to be super easy like you need to go out and find subscribers to this newsletter you need to find people who are interested in reading the content that you're putting out but if you can hack that if you can find a way to do that then this can be an extremely lucrative business especially considering that there's really not much of a cost going into it so you can use something like beehive start a newsletter there we have a tutorial on that as well if you want to figure out how to use beehive but it's pretty easy to get started with it and it's really low cost it's like $30 or $40 a month to get your newsletter up and running actually I think they even have some free trials as well I'll leave all that info Down Below in the description okay so business idea number three is to create a specialty food service that goes direct to Consumer for different types of food that you can't get at the grocery store so for example I buy wagu staks online from a couple of different suppliers and I do that because I can't get them at any of the grocery stores around me so you could take this concept and really run with it in a number of different ways you can get really creative for example there's this company that my parents buy salmon from it's called wild for salmon and it's just wild caught salmon from Alaska I believe now I don't know I don't think that they even own most of these like fishing operations they just are connecting the fishermen to the consumers right and you could be that type of company and do that with any type of different like food so you could think Lobster from Maine but if you live in Alabama and you want Lobster from Maine like you can't just go to the grocery store you should find it online and you can be one of those providers to connect the fisherman to the actual consumers or another example of this is something like butcher box which has monthly subscriptions of meat or other things like seafood as well that come in the mail or they arrive they arrive by FedEx or UPS and people subscribe to this and they get the meat delivered directly to their door in a box so that's a pretty cool idea you can really get super creative and think like for example fish from Japan like sushi grade fish right you can't buy that at the grocery store there's a mark market for it or like crawfish right crawfish from Louisiana it's very hard to find you have to order it by mail and if you can find a way to Market that for example creating Instagram Pages Tik Tok Pages ranking in Google for like crawfish for sale online and you can connect the actual people who are harvesting or or finding those actual products okay so uh you could run with that I think this is one that I honestly might start myself this year if I can find someone to be an operator with it so if I can find a business partner on I probably will will do something like that cuz I just think it really is a tremendously great idea all right so option number four for a business opportunity this is one you can do from your home you might have heard of it before but I still think it's going to be one that has a lot of potential this year and that is to start uh a digital marketing agency now I want you to think about this in a different light than what most people think of most people when they think of starting an agency they think of building a website for their dentist office down the street or like running an Instagram page for their local ice cream shopp now you could do that the problem is is that there are a thousand other people who are hitting up that ice cream shop every month and asking if they can run their social media for them so it's going to be a lot of competition when you try to do marketing for your local businesses because honestly like anyone can do it and so it's just a lot more flooded with people instead thinking outside the box and creating a digital marketing agency where you are really focused on specialty Niche categories so for example you could be the best marketer for a specific industry that's always a great route or one that I still think is one of the best is marketing for political campaigns or things like political action committees as well so right now we're in 2024 and it's a really big election year and so there are a lot of people there's billions of dollars being spent right now on the upcoming election and a lot of these super packs political action committees and campaigns whether this is like presidential campaigns or Senate campaigns Congressional campaigns someone running from mayor in your town they're looking to spend money that they've raised and they need help to spend that money they need ways to spend that money and so if you can find a way to connect with political campaigns to help spend their money on uh you know this could be tv ads this could be local ads this could be mailers this could be anything this is a really great opportunity for a marketing agency that is not nearly as crowded not many people are doing this I promise you because I know people in this space and this is one that I would consider starting now it is a little bit late TR trying to do that for 2024 but you could start that and create it for the 2025 or the 2026 elections that will be coming up honestly pretty soon so that's an idea if you do run with a digital marketing agency we have a full over an hour long tutorial showing you how to start and run and operate in scale of digital marketing agency to $10,000 per month I will leave a link to that video down below in the description we've done it ourselves we've run ads for clients for years so we have a lot of experience in that space so I would recommend checking out that video you can use a uh platform like high level to run your operation it's pretty great so I'll just leave links to all those resources Down Below in the description of this video okay the next business opportunity is going to be a meal prep and delivery service now there are a lot of people who don't eat very well or they have to get Uber Eats all the time and there's a big Market opportunity for this especially if you live in a big city now you don't have to be a professional chef to offer meal prep or private Chef Services trust me on this I've paid my friends who are not like professionals they're just pretty good at cooking food they enjoy cooking food and I have someone who comes over once a week and makes food for me and it's for the rest of the week right so I have dinners I can just reheat them I have lunches I have all these things ready for me they make sure that all my groceries are in the fridge it's just great cuz like for me I don't like cooking I don't like um the process of going to the grocery store and you know figuring out like what am I going to eat on Tuesday I don't know honestly I don't care I just want someone to do that for me me and you know I'm luckily in the position where I I can afford to do that but there are a lot of people who are in the same position as me where they would be willing to pay money for someone to do that for them so if you're pretty good at cooking you enjoy cooking you enjoy that task then this could be something that you could Market to people in your local area as a meal prep meal delivery service to help people out and this one is pretty straightforward now getting clients for that can be a little bit difficult the best way is probably going to be through word of mouth so once you get one or two customers having them introduce you to their friends or other people if they really like your work it's going to be pretty easy to get you know maybe five or 10 clients and this can end up being a full-time business operation that you could be running just like that okay so the next business opportunity is going to be a fishing boat charter now this one's very Niche I understand not Everyone likes to go fishing or know even knows how to go fishing but I realized this could be a really great business when I went down to Florida this winter and we paid like $800 to have someone take us out myself my brother my parents we paid him $800 to take us out on his boat down in Florida just for the day you know we woke up in the morning did it and we were back by sometime in midday I think he was doing two different charters in the same day making $800 from us and probably $800 from the afternoon group so this guy was making about $1,600 for one day of just taking people out fishing I mean that's can be a really great business opportunity if you do that a few times per week you can make a few thousand dollars per week from being a fishing boat charter service now a lot of people are going to say well I don't own a boat I can't afford to buy a boat and so an idea on this would be even leasing a boat from someone who already owns one and saying hey look I'm starting a charter business can I rent your boat from you for $1,000 a month right and that might sound a little bit expensive but if you can make $10,000 a month from that then it can be a pretty great opportunity there so approaching people who own boats and seeing if you can either lease a boat from them or find a way to maybe partner with them where they own 10 or 20% of the business in in order for you to use their boat and you give them some of the profits like a profit share opportunity could be really interesting but I think that this one is just a really cool gig that I personally would like to start and I think you can make a really good living from this now this is not going to be like a billion dooll business this is probably something that if you run it effectively you might be able to add a couple of crew members and maybe make three or four or $500,000 a year but you're probably not going to make a billion dollars so just keep that in mind I think most people would understand that it can be a really great weekend business opport Unity For You especially if you live near water which a lot of people do in the US okay so the next business opportunity is to start a print on demand business now print on demand we also have videos on this that show you how to start a print on demand company the reason why we like this is because it's pretty similar to Drop Shipping in the sense that there's really not much of an overhead cost for you to get started with this so you can use something like gelato I'll leave a link to it down below but with gelato you can design different things whether this is t-shirts or hat or different types of merch and you can promote these and you only are going to be paying for when these products are actually purchased so for example if you wanted to go out and start a clothing company originally like before we had something like print on demand or before we had something like gelato you would have to go out and talk to someone who can help you make the products you would have to order maybe a hundred or a thousand of them and then hope that you can sell them after you've tied up all your money in this inventory but now because we have print on demand thanks to dilato what you can do is you can just start to Market these products you can design them Market them and then see if they sell if they sell great what's happening with print on demand is that they are when a customer purchases let's say a t-shirt with your design on it you have a third-party company like gelato that will go out and actually print that shirt when someone orders it they'll print that one shirt for you and they'll mail it out they'll send it to the customer so you don't even have to touch it you don't have to touch the shirt you don't have to ship out the actual product they do all of this for you it's fulfilled by gelato and so it's a really great service to have and so we do have tutorials on that as well my brother made some really in-depth tutorials on how to start a print on demand company whether this is clothing this can be wall art calendars cards photo books hats I mean there's a lot of different things even phone cases that you can sell using a print on demand service okay the final one that I want to share with you and this is just a business opportunity that I made a lot of money on when I was in high school and when I was in college is an auction flipping business okay so this is something you can on the weekends and you can make a lot of money from this so what I used to do is I used to go to farm auctions and a variety of other auctions I would go in the morning Saturday mornings I would buy products and then I would resell them on Craigslist resell them on Facebook Marketplace and even reselling them on things like eBay or depop as well and so what I would suggest doing for this is pick an industry or a niche that you really understand the prices of everything about so for me this was farm equipment I just knew like if I went and went to a farm auction and I saw a tractor I knew that that tractor is probably worth at least $3,000 so I would bid on it and if I could get the tractor for $500 I knew I could flip that and sell it on Facebook Marketplace and make a couple thousand dolls and I'd do that with hundreds of different items and I would do this almost every weekend especially in the Summers and make good money I mean I paid for almost my entire college education just from flipping things from auctions and reselling them on different platforms let's say that you're really good like you understand coins and you know like the value of all these Rare Coins or like trading cards and you can buy them at auction or buy them privately and resell them for much higher prices this is a great business that you can run all right so I hope some of these business ideas were useful to you and you can take one of these and really think about it and build out a business plan you can have chat gbt help you to create a business plan to make sure that you're not missing anything let me know if you want to seriously start one of these because I would love to consider partnering with someone on some of these different business ideas I L just don't have a lot of the time for it but I would love to so uh let me know if you have any thoughts on this or anything else I would always be happy to chat shoot me a message on Instagram or on Twitter and I'll see everybody sometime in a future video
Snapchat Ads Tutorial 2024 (Step by Step) How To Use Ads Snapchat Ads
so in this video I'm going to show you how to set up and run SnapChat ads effectively in 2024 now this is going to be a full inclusive tutorial showing you every step of the process of creating your first ad on the platform uh making it go live and then I'm going to show you some different settings some features uh things that you need to know for running ads on this platform now I think it's to be said that running ads on Snapchat can be one of the best things you could do for your business now there's different types of platforms we have Google and Tik Tok and Facebook ads and Instagram ads um but Snapchat is one that I think is really overlooked uh there are hundreds of millions of active users I think there's about 800 million monthly active users on Snapchat that's about a tenth of the world's population uses Snapchat every single month um and daily active uses something like 400 million so there's a lot of people who use it um and so uh what I'm going to do is I'm going to walk you through this process I'll leave a link to Snapchat ads down below if you want to follow along uh in this tutorial uh and when you use that link below you'll also have this option to uh get some ad credits from Snapchat when you are um running ads on the platform so right now the offer is uh spend $250 and get $375 in add credits from Snapchat that is subject to change I don't know when they're going to change that if they're going to do some things there but you can just check out the link below in the description um to see what the current offer is uh and follow along in this video okay so let's go ahead and get started with this feel free to skip around as well but I would recommend sticking through all of it maybe even taking out a pen and a piece of paper uh and jotting down some notes as we go through here so let's first of all start off with creating our ad for Snapchat all right so I'm just going to click on create an ad and what we're going to have to do is uh enter in some information I'm going to kind of Breeze through some of this because a lot of this is self-explanatory in this step um but let's input our business name so for this example I'm going to say that maybe it's a Sandell law right and so this is going to be our Law Firm that um helps people if they get in a car accident or something uh maybe we can be defense attorneys for them that this is just an example by the way I'm not actually an attorney um and so let me go ahead put in my email here and create a password all right and now I'm just going to create my profile for Snapchat and enter my website and when you enter in your website uh if you have one already uh it's going to help to import your brand assets if you don't have a site set up right now or you just don't like your site don't worry you can skip this if you would like to they just kind of want to help you out a little bit if you already have something set up so we're going to create our account here um and now we're getting into the fun part which is um into the actual ads platform so um now what we're doing is they're just helping us to create a profile so I recommend keeping this congruent with your brand um and so for this they just pulled a an image from our website um but I'm actually going to change that and I'm going to upload a different one so I'm going to upload this photo here and I'll say say uh Phillies number one law firm and click confirm okay so we're just adding a few more business details here like our phone number uh and then we can click on next you can also uncheck this box if you don't want uh emails from Snapchat I actually would recommend keeping a check though because um they will offer to you know have some support and like if you have issues with running ads uh you have to remember that Snapchat they want you to run ads on their platform they make money when you run ads on the platform um so they want you to be successful they want you to to get customers and and and and to grow your business cuz uh it's kind of you're on the same team in a way so um uh yeah so you you can leave this box checked if you would like and then click on next okay and then we have this really cool offer um where if we spend $350 we get $375 in ad credits from Snapchat this is just a way for them to try to incentivize you to stick with it uh because the truth is that when you're running ads paid ads um it does take some time like your first ad that you create on the first week it might not be as successful and convert as many customers as you would like it to and that's just because that's the way that advertisements work uh Snapchat they understand this that's why they're giving you some ad credits to get started to kind of like help incentivize you there um and so you can either do the spend $50 to get $75 in ad credits or spend 350 to get 375 um I would recommend doing the 350 to get 375 um but for this example I'm going to do the 50 to get 75 you you can read the small print down here and you'll notice that um if you don't actually get that spend amount um within 14 days then you're not going to get that like option there so let's say that you only spend 200 um then you wouldn't get the full amount there so it's kind of All or Nothing on either of these so you can decide between the two depends on your budget for your business and then I'm going to click on next okay and then we have two different options we have instant create or Advanced create for our ads now I'm going to choose the advanced create option instant create is great if you literally just want to get something out right now um and you can toggle with it later um you can always go to like the advanced settings um but we're just going to start off with Advanced create right off the bat um to get started with this okay so now what we're doing is building our first campaign so one of the first things that we're going to have to do is figure out what our objective is so we're selecting our objective um for creating this ad so there's a couple of different options we have awareness we have consideration and we have conversions so for example um if if we have a law firm um that is advertising in Philadelphia maybe our goal is to just raise awareness and just have everybody know our Law Firm right and so we might go with that option as our objective now perhaps maybe um you have a um a power washing business um and you just want to generate leads or like you have a landscaping business and you want to generate leads you want people to enter their phone number number um and you can get lead generation like that now uh you want to pick one of these it's okay if you like pick the wrong one or if you can't fully decide which one you want to do you can always go back create new campaigns it's not the end of the world um so just decide between all these what your primary goal is um is it app installs for your new app that maybe you created or website conversions or lead generation um and so you know for this actually I'm going to say that for our Law Firm our goal is lead generation right we want people to uh submit some type of info so that we can reach out to them and hopefully bring them on as a client okay so for lead generation uh we can change the campaign name as well let's just say that um we'll say first lead generation campaign just so we don't get too confused as we're going to set up probably more campaigns in the future um and then we have this status as active and then we can create split tests as well now uh for right now I'm not going to create a split test uh you're going to notti and we have a lot of videos on on how to run marketing on this channel but split testing also people call it AB testing is really important when running ads so if you're going to get anything out of this video I want you to just get this one little bit that I'm about to say here okay is that the first ad that you create don't spend too much time trying to make it the perfect ad because the truth is is that the best way to run paid ads is to just put something out there and then start to modify it slightly and run split tests or AB tests uh with that ad where you slightly modify it you run both those ads at the same time you see which one performs better then you take the one that performed better and you slightly modify it again and then you run those two and you see which one performs better and you just incrementally over time over the weeks start to incrementally uh improve the quality of your ad even if it's only five or 10% better every time uh to the point where a couple months later you have the perfect ad that converts super well right um I've seen people blow tons of money like they'll spend $50,000 trying to create the perfect first ad and it flops and they just wasted all that money trying to create the perfect one so um that's what I would suggest doing is running split test for this right now for this example I'm not going to do that um we're going to start uh uh choose a start date we can just have that start immediately right now or we could have it maybe perhaps let's say I want to have it uh start um on Saturday at uh not at midnight maybe I want this at uh noon on Saturday um and then I also would recommend setting in end date just to make sure because I've made this mistake in the past where I forgot to set an end date and then I got logged out and I don't remember what happened I forgot my password or something and then it was just continuously spending money on my credit card um so I would just set an arbitrary end date make sure that this is at least a week um something else you need to keep in mind is that when you're running ads you really do want to like be able to to test it fully so at least four five 6 days running this app ad before you can really make any deductions from that um so for this I I'm just going to say I don't want to run this indefinitely I'm just going to say I want to have the end date maybe like the end of September right so it's going to run for basically all of September here uh is what the ad will run at now the daily spend cap and also the lifetime spend cap um obviously this is something that you want to take into consideration so that you're not spending a million dollars a day on Snapchat ads if you are running like you know a landscaping business or something uh you probably shouldn't be spending that much money like you want to keep this at a sustainable amount so our daily spend cap I do recommend um you know you don't want to set this too low because like if you want only want to spend $3 a day on ads you're not really going to reach that many people I'm going to say that I want my daily spend cap to maybe I want this to be um uh $250 right which comes out to actually you know like uh what is that um it's like uh 78 some thousand or so uh that's like $7,500 per month which can be a lot but if you're doing well as a company then that could be um not too bad and then Life Time spend cap as well uh you know I'm not actually going to put this on here I just want a daily spend cap there so now I'm going to click on next and uh now we're creating our ad set here so this is where it gets a little bit more into detail here so uh um we can have a snap pixel uh created here um in a Snap app ID tracking so I would recommend recommend uh definitely setting up snap pixel and Snap app ID tracking um and you're going to notice over here on the right hand side that we have the ad set estimates basically what is our target audience size uh based off of the criteria of like the type of people that we're trying to Market our product to um so you always want to have a target market you always want to think about who is your ideal customer who's likely buying from you um in a lot of cases you should already know that before you start running ads um sometimes it can be the opposite though where you run ads and then you find out who's actually interested most interested in buying your product um but we probably will want to get this down quite a bit because for this example we're saying that we are like a law firm in Philadelphia um we don't want to be running Snapchat ads in Colorado for a Philadelphia Law Firm so we're going to have to go down and fix that um as we go through here now you're going to see budget and schedule as well um on the last page we were just looking at kind of Lifetime um and daily caps on some of those spend here we're actually looking at specific budget for this um actual ad set and campaign okay so for Budget uh I'm going to say that my budget I would recommend keeping this at at least $30 a day at a minimum for your daily budget just because if it's too low you're not going to get enough data to actually be able to decipher anything from that so I'm actually going to leave my daily budget at $50 you can also change this if you want this to be lifetime budget um but I'm going to leave it at $50 running August 31st to September 30th um I'm just going to have that end date there just in case I forget about it or something I like to have an end date set in uh place there and then our goal is going to be leads um but you can also change this to clicks or even just story opens like if you have a story ad that you want to be running um or things like website conversions as well but I'm going to keep it as leads and then we have um basically determining how we are paying for these ads um and how much we're paying for them okay so uh we have two options we have Auto bid or we have Max bid now Auto bid is what Snapchat recommends uh for you to do um but Max bid I would only do this if you are really like you know your cap of how much you're willing to spend per lead so let's say that you are a landscaping company and you um know that if you're spending more than um $80 per lead then it's not worth it and you're losing money so you could put that in there but I wouldn't really recommend doing that because um it's it's going to mess like it's it's better to just let Snapchat determine how much or how low of a cost you can get a lead for so I would not set max bid right now I would just go with auto bid um and let them help you with this and you'll learn a lot about uh your ads and also the cost of running ads on Snapchat and and getting leads um you can always go back and and change that uh Max bid setting uh later on as you learn more about uh running ads on the platform okay and then we also have um automatic placements or we can edit placements with our ads so we can decide specifically where we want these ads to be placed if if they're in between Creator stories if they're in discover feed um if they're all over the place so we have all these different options um I would also once again let Snapchat uh uh determine where to place your ads on the platform at least initially um and you can get that data you can see where they're performing best and maybe you can go in and change that in future ad sets later on maybe a few weeks from now or a few months from now um but right now now our whole goal of this when setting up our campaign is just to learn about what's working what's not working what's converting for you um that's really the goal of this here okay so now because we are a law firm based in Philadelphia um I'm only going to want to uh run ads on Snapchat let's say maybe not just in Philadelphia but maybe like um Pennsylvania New Jersey Delaware in those areas right so let's say Pennsylvania and you can see over here on the right hand side that suddenly my um target audience size went from about 100 million down to 5 million um and so uh that's something that is actually good to see uh because it means that we're getting more specific um but also I want you to be aware that I would not recommend reducing your target audience size if you don't have to and the reason for this is because as your target audience size gets smaller it's going to get more expensive to run ads because it's more competitive so for example if I wanted to run ads specifically to like um 23 year olds who live in uh Philadelphia and make $100,000 a year and are uh female right like that specific group is you know like it's so specific that it's going to end up costing you more to run ad so if you don't have to be specific then feel free to be a little bit more broad uh is what I'm saying because it does get more expensive there okay so let's also say maybe I want like New Jersey in that as well so we have about 8.2 million people right there uh and that's going to be our general region we can also Target locations on the map as well if we would like to um if we want to like Circle things and have very specific areas like that and then also you know do we have age restrictions required like are we promoting something that might you'll have to be 18 or 21 in order to do um so that's pretty self-explanatory in that category and then also choosing your ages that you are um targeting look I'm probably not going to uh run ads for people under 18 because they're probably not going to be suing people so I'm going to keep it at 18 here for this and that will once again reduce our target audience size a little bit um but it just doesn't make sense for our Law Firm to be running ads to 13year olds um and then also gender as well you know we could say just male just female right you're going to see how that changes the ad uh set up there um and then also languages um maybe I want English and also I would not Overlook running ads in different languages especially Spanish in the United States um there are so many Spanish-speaking native Spanish speakers in the United States where it can really make sense I mean I even see Billboards sometimes when I'm driving down the road that are fully in Spanish um and those could convert pretty well so um for now I'm just going to stick with English though right now okay and then also we have things like Advanced demographics where we can actually sort by household income so let's say that you wanted to uh only run your ad to someone who makes more than $100,000 a year or maybe less than $50,000 a year um you could choose between that now this is where running ads will get more expensive like you will pay more per lead um when you are saying something very specific here so like let's say we want someone $200,000 or more now suddenly our adset estimate just dropped significantly to 270,000 uh before without having that check there it was 6.6 million so um I would only do this if it's really really important to your company to be doing that otherwise I would not leave it checked um okay and then also we have like options for Lifestyles right so we want people who are really into um you know like party people right or crypto Enthusiast Snapchat knows a lot about their users uh they know what ads people are clicking on they know what things people are interested in what types of Snapchat shows people are watching so um once again though if you do choose any of these it's going to end up costing you more per lead uh more per conversion when you're doing this so because for our Law Firm we're kind of agnostic with that I think we're just going to leave that uh blank there um and then we can also have the option to expand audience automatically um I'm actually going to uncheck this because we are a very specifically like focused on Pennsylvania New Jersey so I don't want them to automatically expand our audience to like someone in California that doesn't really make sense for us um okay and then also for devices iOS Android web these are all totally fine um I don't know the breakdown of people who use iPhone versus Android in the United States um but uh it is pretty broad so this is really only important if you have an like an app uh that's only on iOS or maybe you have like a mobile app that's only on Android that's when this is going to be important for me though this doesn't matter at all um also things like carriers as well you can choose from but we're not going to have to do that okay and then we have the delivery options set at active which is something that you're going to want to keep set up so that your ad is actually running and ready to go okay so now we're just going to go down and click on next in the bottom right corner and now we're going to start actually creating our first ad so uh let's go ahead and name our ad here let's just call it once again let's say Phillies number one law firm and this is our public profile this is how it's going to show up um on the actual ad so this is what we created earlier in one of the first steps we created our public profile I uploaded our logo and our name and our bio there right um and so our brand name is already here um but if you wanted to replace that you could do that right there um and now what we're doing is creating our first ad here right so um we're going to we can actually have ai inside of uh the ads platform help to create some headlines so let's just see what they come up with here right like let's say um law firm in Philly let's click generate and see what they come up with Philly's Premier Law Firm maybe we like that so we can just click apply there and that is the headline there for us um and then do we want this to be sharable yes of course because you know sometimes some of the best leads can come from you know maybe someone's daughter is is uh gets an ad and says hey you know what my my my mom was in a car accident uh last week um maybe I should send this to her and maybe she will um connect with this Law Firm so sometimes it can actually be really useful to have it uh be a sharable uh ad that you have set up there okay and then we can also upload any type of videos or photos here if we would like to um or browse from anything that we've posted on our company uh Snapchat before so from our save stories our public stories um our spotlights collaborations we can choose from that uh to put into the ad um and then also we have the option to post to a uh our profile publicly uh if we would like to put that ad out there um just kind of like have it on the profile um so we we can also change the color of the button as well so if we want this to be white or blue it's right now it's blue because that is our company logo colors you can see it matches with the the the blue the shade of blue that is in our logo I I actually like it when it's white um so I'm going to keep it that way okay so we have a black screen here for our ad um we want to upload one of uh our ads that maybe we've created somewhere else onto here so um what I recommend doing is we can either upload an existing ad um we can browse from uh maybe some media files or stories that we've already created um and so we can just put those in there um or any save stories that we might have uh and the other option sometimes you'll see a sort of like a create button here which uh Snapchat has templates that they will help you to make your ads so if you see that definitely um utilize something like that um but if you want to create your own custom ad then I would recommend doing it on something like canva so let me just pull up canva here um and on canva uh if you just type in Snapchat into the search bar and this is free they do have some paid options as well um but there's a lot of free ones uh you can go through and find one that maybe perhaps we like this one here and we can customize this template and um all I have to do here is I can delete that photo and I can just very quickly um let's say I want to upload my own photo here and I'm going to drop that in there just like that and now I can change up the text here so we'll call it Phillies number one law firm and maybe we'll change some of the background here right and let's say maybe feelings number one let's say injury Law Firm we can make this font a little bit smaller just like that okay and so for this example I'm just going to say this this is good enough for us um but I would recommend spending a little bit more time making a little bit more pretty um but once you've created that on canva you can just go up Click Share and then download it make sure it's either as a PNG or a JPEG when you were uploading uh this photo so I'm going to click on download here and then I'm going to go back to Snapchat to the ads platform and now I can just click on upload and I can upload that ad that we just created in canva and there it is so this is going to be one of our first ads we can change the um text down here so uh we can have it uh to be either sign up um but because this is our injury Law Firm we're going to change this to perhaps maybe it's going to be request appointment right right um and so when they click on request appointment it's going to take them to a form so now we're going to have to fill out the form details now this might be a little bit different for you depending on what type of AD you are running because we are looking for leads uh they're filling out a form right um if you're going for other things like exposure or you're going for app downloads this might look a little bit different um but the idea is still going to be pretty similar where you have the ad and then you have when they click the button where it actually takes them to so uh for filling out the form uh let's just put in some info here uh for the law firm and we want to keep this as simple as possible because if you if you have it really complicated and you may come fill out like a lot of different things and there's multiple Pages uh you're going to lose people people have very short attention spans these days so the goal here is just capture their email or capture their phone number and some really basic info like their name and then move on and then you know just capture it that way and then you can reach out to them at some some point okay so let me just put uh some info in here so form name okay so I just put in a description here for it um and then we can add fields we have first name last name email maybe we want their phone number as well we can add that there but remember keep it pretty simple um if you have a privacy policy you're going to want to link that there as well um sometimes you're going to need that when you're running ads that's important um and then also custom questions if you want to add more questions in here you want to ask them you know to uh basically have like a multi select like do you have any of these does any of this like um you know fit you then you can add that in there um we can change the form design so it's not just white here we can change our logo we can upload um basically an image header as well if we want up top here so let me just see if we can find one okay so I just uploaded a photo there for that and then if we need any type of disclosures on here make sure you put that in there as well uh I'm going to skip over that right now just for the purpose of this video here um and then we also have one issue here we need to have a privacy policy URL so let me just put that in there right now all right and then we have our delivery set to active um and then we're going to click on review and publish all right so we are almost ready to go with our first ad now all we have to do is review and publish so they're going to summarize all the information here uh make sure you read this over make sure everything looks correct um and then you can scroll down enter your business address and your payment details in the bottom section here and then click on publish campaign in the bottom right corner now I want to show you something very important here and it's going to be over in the upper left hand corner you'll see uh when we have create ads right here if you just click on this it's going to open up a drop- down menu with tons of different options and things that I really recommend you look over uh read into each one of these different categories so that you can get to know the platform the ads manager platform I would say overall honestly running ads on Snapchat is actually easier than running it on most other platforms uh don't even get me started with Facebook ads or Google ads they can be really complicated I think Snapchat does a great job of making this as easy as possible um while still giving you lots of different options and features um to create the perfect ad all right and then we can go to look at something like managing ads this will show us the amount of money that we're spending the amount of Impressions and click clicks and click through rate that we're getting on our ads and then another feature is um if we go on to um create video uh and we click on that uh it's actually going to give us options for creating uh new types of ads they have templates available for us okay so we can uh click on customize a video template and what they have here for us is um they actually have a lot of different templates um that are already pre-created um that we can just uh put in our images or our videos inside of this to make it a video um and this is honestly pretty cool so like for example here's the podium one right maybe I can just click on this and I can enter um some of our Graphics in here some of our images in here um and then have the call to action so you know they actually have like a like a whole ad generation features inside of the platform that I think you should mess around with and see what you could do with it um and yeah so I I just want to make you uh aware of that that is in the creative tab here when you go to the upper left corner um and then also we can do look at things like reports and audience insights as you start to gather data uh from running your first ad you will want to spend some time inside of there um so that's the basics of running ads on Snapchat I hope you found this video to be of some use um don't forget to go ahead down in the description below and click on the link so you can get those ad credits and get up and running um on Snapchat ads so uh it is an affiliate link as well so it helps support the channel when you um sign up using that link so thanks for watching if you have any questions or comments feel free to leave them down below in the comment section or you can try to message me on something like Instagram um I try my best to respond to people if you're having any issues I can't promise because it sometimes I get overwhelmed by a lot of people asking questions uh but I will try my best if I have some free time to answer some questions that people might have so um thank you for watching the video don't forget to check out other ads videos on this channel subscribe so you don't miss more videos uh and I'll see everybody sometime in the future
Easiest Way To Start Dropshipping in 2024 – Just use this
so Drop Shipping is one of the biggest online business opportunities out there as you may have seen tons of people make hundreds of thousands or even millions of dollars doing this but for one reason or another a lot of people never get started and maybe the reason for this is because the barrier of Entry seems a little bit high like sure all you have to do is make a website and find a product but sometimes it's easier said than done so my goal in this video is to reduce that barrier for you to show you step by- step how to find a product how to make an online store and how to do it the easiest way possible so ultimately you can spend less time building out a website and more time figuring out what is the best ad to run and what is the best product to sell once you start testing different things you can learn more about it there's a business quote that I learned early on in my business career that always kind of shaped the way I think about things and that is the best way to succeed in business is to be in business essentially paralysis by analysis is a real thing people sit on the sidelines they look for the perfect thing they want to get in at the right time but ultimately you're not going to know what the perfect thing is until you just get out there and start doing it and react and learn from there so the best way to succeed in Drop Shipping is to start Drop Shipping right once you do this you're going to learn a lot more about what works what doesn't work and you can iterate a lot and grow to earn yourself hundreds of thousands or even millions of dollars in revenue or perhaps even in profit so there's a lot to cover in this video I recommend that you follow along Click by click or if you're not comfortable with that at the very least take out a notepad and a pen take notes as we go through this there is a lot to cover in this video we're going to go from absolute beginner like you don't know anything about Drop Shipping we'll talk about what Drop Shipping is how to get started how to build out your website the easiest way possible using a free store builder then after that how to set up the website make it look really good set up ads and then how to iterate and continue on from there so this video is going to share a lot of information this is stuff that some people charge hundreds of dollars for in a course we're doing it absolutely for free so if you appreciate the information in this video we do have links down below some of them are affiliate links some of them are not affiliate links but if you go through those links it can help us to support this Channel and make videos just like this one at absolutely no extra cost to you in addition the first link we have down there actually does give you a pretty significant bonus when you start so heading over to my laptop I'm going to start off by going to link number one I'm I'm numbering all the links down there for this video rather than you having to memorize all of them and and kind of lose track so link number one is sandal media.com zendrop and this actually gives you some nice bonuses when you get started for example uh if we scroll down should say $200 in order credits you're getting that for free you're getting 50% off the first 3 months and you are getting a free theme with this the theme that they're giving you is based on a theme that normally costs about $300 and I'll explain all of this as we get into it and zent drop's also going to give us a 7day free trial so it really is building our Shopify store for free but in essence zendrop right here is pillar number one in your Drop Shipping you're going to have a couple key things going on so you have your supplier which is zendrop you have your store which is going to be on Shopify then you have your ads which we're going to do on Snapchat on Tik Tok and possibly on Facebook as well but starting off with the first two pillars the supplier and the store essentially the way Drop Shipping works is you have a product listed on your website people find that through maybe an ad or or just organically on Google but when they place an order on your store you don't actually have inventory which is great it means that you don't have a warehouse full of stuff you don't have big investments in the beginning instead you can sell things that you don't even have right now and when somebody places the order automatically on the back end your supplier is going to place an order from the actual manufacturer and then ship it to the end user so with that being said pillar number one and two we kind of combine them Zen drop has an AI store buer which does make it a lot easier to get started just much less clicking and much less to do so that's why we start off with the supplier and that helps us build the Shopify store so I'm going to enter my email address and my name as well it's the payment information now don't be alarmed like if if this is not for you you can just do it now see where your store look looks like and then cancel for free within 7 Days totally like risk- free you don't have to worry about anything or if you're not comfortable with that either you could just watch the remainder of the video and then once you see what mine looks like then you can decide for yourself but I think for most people out there the easiest thing to do is just to sign up now oh and just in case anyone's wondering I've actually had several Zen drop accounts I've canceled some I've downgraded some it really is easy to do it's not like a click to subscribe call to cancel so if you decide in like an hour that you don't want to do this again it's very easy to just click through and cancel that so that'll bring us to the dashboard right here you can see we have three options if you already have a store you can connect it if you want to build your own store like I have full tutorials on how to do that a full Shopify tutorial actually or what we're going to do right now is claim the free custom built store so I'm going to continue with that right there click on continue and essentially Zen drop has their own theme that they built out like I said before normally you would have to pay about $300 for the theme that this one is based on so it gives you that for free in addition it kind of saves you a lot of effort so we have a Shopify account created right now you want to copy these three things I'm actually going to blur mine out but there's email there's password and there's your store so copy the all of those into like your notepad or or like I don't know Microsoft Word whatever you save things on and then we can go and open open Shopify store plans that'll bring us to the next tab here so that should bring you to a page that looks something like this now we're going to copy over that email is a custom Zen drop email and then copy over the password we're going to change this login information in a second but just for the store Builder aspect it does make it very convenient I to just go about doing it this way so that brings us to our Shopify dashboard you can see we should have two or 3 days left in our trial uh it says two usually it's three um regardless we have now a Shopify store if we go down to online store and we click on the little eyeball icon right there it'll show us what our store looks like right now and so without having to do anything you can see this already looks good like they already put a couple products in there just kind of demonstrating what the theme is going to be what it looks like on our store and so we haven't done anything yet but we now have a store that is ready to go as soon as we find products on zendrop and add them it's very easy to do that they'll show up over here on our store so you can see just how easy that really is now if you ever did want to change the theme it's very easy to do that as well you see we have a ton of themes down here as well as a Shopify theme Library um you can just browse those add those if you want but before we continue There is actually a password on our website right now on our online store so you can't actually make any sales you can't do anything with this until you pick a plan so I like doing that upfront Shopify has a bunch of different plans for $1 but don't be fooled by that after they renew in a couple months it's $297 or $299 and I think most people watching this video are going to be best off just going with the basic one at least in the very beginning once you scale up and make more sales I do have a tool I'll link it down below I think I'll call it link number five and this is going to be a Shopify plan comparison tool essentially after you start making more sales 2.9% % in credit card fees versus 2.7% in credit card fees that little 2% difference could actually be more than the $50 per month difference between these so once you get to a certain point it does make sense to upgrade if not for the other features at the very least just because you will be saving money on those credit card processing fees same thing with Advanced once you scale even beyond that I recommend checking out that tool it's just like Google Sheets it's not like any kind of like email collection or anything like that it helps you decide in the future when it's time to upgrade but we're starting off with basic right this is a brand new store basic is exactly what we need and again I'm going to enter my credit card information and say subscribe great now we successfully subscribed now we can enter our business details so we'll have an address here save the business address and that brings us back to our Shopify dashboard Okay cool so now we have those two pillars set up we have our supplier we have our store the next thing before we really build out either one of those is going to be to find a product and this is a big part of the research here and zendrop actually does have quite a few tools built in so by going through that process C we did in the very beginning of signing up for the free trial we have access now to a ton of Zen drop features on here that are very powerful including uh the ability to find products see what's working very well trending products um as well as requesting other products as well if there's some product that you think would be a great product to sell but you can't seem to find it we can go through this right here and Source a new product I'm not going to touch on that too much in this video but I will go through all of these on the left side starting off with that product research going down here to trending products is kind of a cool spot to start in my opinion just to at least get an idea of what's selling very well and there are a couple key things you want in a good product some things that are product specific and some things that are more based on the niche so in general starting off with the category of product you're looking for you're going to look for products that have a very strong fan base people that love the product that are willing to spend a lot on it this could be like golf is a great one pets are a great one any kind of family related things people love stuff like that and they're willing to spend money on it it the second thing is you want to find a niche that is generally popular among a category of people who have disposable income so again people who have pets probably do have a little bit more money because let's face it pets aren't cheap you're already paying for pet food every month you're paying for their pet your pet to go to the vet people who have pets are more likely to have slightly more income and be more willing to spend money on you know something like a dog toy or something like that additionally a third aspect of a very strong Niche would be that that Niche is growing and there are some great tools out there one that I really like is Google Trends so if we go to trends.
Goole.com we can look up some Trends based on different niches and so if I say golf for example and you look at let's say we want to see the golf searches on not just the whole intern let's look on YouTube in spe in general and we want to say golf searches from 2008 to present and you can see there is an upward Trend in golf on YouTube right now so it is becoming more popular and that's a good thing like you want to find a niche that is not like crashing and dying right if we say for example fidget spinner something I had an obvious peak in like 2017 you can see this is not a good Niche to get into because it is not something that people are searching anymore so that's not the best example of a niche but again an example of where you want to look to find different categories Google Trends is going to be your friend there and you can search based on different parts of the world you can search based on uh web search image search or YouTube search some of the popular ways that I look at things and it's kind of a good idea to gauge how popular there is something is it growing which you definitely want to get on like a rising tide is going to be positive or is it something that is currently shrinking and you don't want to get into that so those are the niche specific things now focusing on the category there are a couple things that you want to keep in mind for one you want to make sure that this is not something that gets a lot of returns so what could get a lot of returns anything that either doesn't fit so maybe it's like a fit specific thing like clothing that can be a little bit trickier maybe it's something that is likely to break either when they open the box or during shipping so very fragile things glass things you might not want to go with that or any kind of things that are likely to either be confusing or require customer support so some tricky some Electronics can be a little bit trickier and I would advise avoiding those although other electronics can be great if you're talking about like an alarm clock that charges your phone and has cool lights that might be a little bit simpler a little bit like it's been around for a long time much less likely to break or be confusing to people and I think those kind of products are still okay but that is one thing you want to consider the second thing you want to find something that is in the right price range which zendrop does a great job of showing these where they are essentially an impulse purchase so it's something that people want but at the same time if it's like a 25 35 $40 product they could be on Instagram late at night maybe late on a weekend you know they had a couple drinks they just hanging out they want to purchase something you don't want something that's like $500 and then later they realize I should not have bought that and they cancel the order you want something to be a quick little impulse purchase that genuinely does help their life and they really like but you know again is a little bit more of an affordable product in that aspect and of course you want this to be something that is easy to ship you don't want to spend a ton of money shipping out dumbbells if you're selling like lead weights or iron weights like obviously it's going to be very expensive for people to get that shipped to them so they'll either be deterred by the shipping cost or if you absorb that cost and make it free shipping they're going to be deterred by the massive price tag that it has so a lot of these trending products definitely fit that bill for example these heated socks like $5 you can maybe sell them for like $35 $40 something like that and this is something that if it if it does work that could be a great product now one other little thing I just thought of that I should have mentioned with the products make sure you're not getting something that could potentially hurt anybody uh obviously for moral reasons but also for lawsuit reasons you don't want to be selling anything that you know people end up getting like shocked with or electrocuted so I don't know enough about this product I would love to research it more if it looks safe if it looks like a simple product that can't hurt anyone then that could potentially be a great product because it checks all of those other boxes it's small and easy to ship it's the right price it is something that is novel and new and exciting and I think a lot of people especially in the winter which right now I'm filming this in August it might be a good time to kind of get into that in the next couple months people are going to be buying more warm socks and winter stuff that kind of product could do very well although like I said it is very seasonal so it's probably not going to do well in the summer these products honestly are all really great ideas that's why they're trending so like the car one I think that I've seen a lot of people specifically if they have like a Tesla or anything that has seats folding down uh and it you know works very well for sleeping in that could be great for selling this kind of idea I think a lot of people don't have that but would love to sleep in their car sometime this one is a huge one I've actually had one of these I bought them on Amazon um and it is for sleeping on a plane for me uh it actually deflated a lot like every time I bought one I think I had two or three and they all deflated within like a day I mean like they popped like they completely were flat they had a hole in them after a day and so I wouldn't want to sell anything like that the plant watering thing if that's what this is what is this a transparent double layer self-watering flower pot um that sounds cool if it looks cool like if you can see I guess like the water in there and maybe you can see some Roots I'm not sure exactly what this is why it's transparent um but again for $117 you could maybe sell this for you know $20 get a good amount of profit You Know cover the shipping in there as well and possibly have a good product in there so I'm going to spend the next maybe 30 minutes to an hour of uh just browsing through all these different products see which ones make the most sense which ones I think look good and then we're going to add those to the store it's also worth mentioning that zendrop is your friend here and when you upgrade to the plus plan they give you a lot of resources that are going to help you succeed not just in regards to like branding and boxes and stuff like that but also down here some other things we have like Zen drop Academy which again is going to kind of self-explanatory here it's going to give you a lot of resources that help you learn and kind of guide you along the way so once you get to a point where you're like all right I want to make Tik Tok ads or Facebook ads or or you know talk about scaling these are all kind of like nice little checkless and guides that I mean I'm going to talk about a lot in this video of course but anything else that you might not get in this video would potentially be in zendrop Academy as well as if we go back here there are also live coaching calls uh so you're able to ask questions uh you know type in your questions and they answer for you so a lot of these extras I highly recommend go through these check them out and kind of figure fure out what is going to work for you what resources are actually available like I said these are all very valuable a lot of people are tempted just to find a product connect it and then basically never come back to Zen drop but the truth is you know Zen drop their incentives are aligned if you succeed they succeed if you fail then they lose a subscriber so their goal is to get you to be as successful as possible with your store all right so I found about four ideas that I might want to run with for this video the first one I'm a little biased here because it's something that I personally don't have and I would like to have and that's a foldable toiletry bag I know a lot of people do have these I think they're very popular it would make a great gift it's kind of the right price so you could sell this for like I don't know maybe $20 get a lot of people to buy this and especially coming up around like the holidays uh it's like a very easy stocking stuff for um anyone who's like they can get it for their spouse they can get it for like a gift for anyone else or just for themselves it just seems like something that pretty much everybody could use everyone is traveling to at least like a maybe a friend or relative's house if not going on like your own vacation or traveling elsewhere so I think this is a product that could potentially you know appeal to a really wide audience it's also fulfilled by Zen drop it's $2.30 somehow so very very low cost there the total is going to be $7 after shipping so we can do free shipping and like I said charge maybe like $20 $15 $20 $25 for this and uh that would be I think a pretty good start for this product another idea was this vacuum sealer for mason jars I think it's a really cool little product I don't know how well it would work it is something that could potentially have some returns if it doesn't work perfectly but being just a simple little air pump that charges by USB I think a lot of people like a lot of this product probably should be just fine once again fulfilled by Zen drop so shipping should be very quick uh the total after shipping is $25 though so the margins would be a little bit trickier on this one we would have to sell it for a pretty high price tag uh regardless this is something that anyone who's meal prepping is kind of the route I was thinking anyone who's meal prepping might appreciate this where they can make more meal in mason jars and kind of keep them fresher throughout the week in their fridge we have this right here a very very low cost so it would be hard to sell this for enough to make it worth uh worth the while so you're spending most of your money on shipping here actually and so once you factor in like the ads for it how much are you really going to charge for this on every door in someone's house uh I think it's going to be a little tougher to get the right margins on this but it is a really cool product uh it's something that like you picture little kids would kind of just grab the bottom of the door handle pull it down and get out this kind of locks it so they can't do do that but an adult who can easily reach the top is able to uh get out quite easily so it's kind of it's childproofing your doors I think that's pretty cool definitely a neat idea um but again it's something that like not every door is exactly a style so it might be a little bit more of a niche product and then we have this one right here I absolutely am confident that so many people out there every car I ever get into nobody has a fast charger maybe newer cars have USB type-c in them but most people are using those really old car chargers that charge at like 5 Watts or even less and so this right here a lot of people don't even know their car is capable of charging faster than 5 Watts it definitely is uh and so this right here is a I think up to like 36 watts is what it says right here combined 36 Watts so I think it was like 24 Watts or something like that 24 Watts for one port so it's going to charge your phone a lot faster it's something that personally I really appreciate having I actually have one from ankor so it is worth crosschecking here ankor is selling this for about $36 or4 $ is the MSRP on that but they do also have a cheaper one for $16 so being that this one here is $9 uh it's going to be $1 after shipping actually it's something that I mean if you sell it in a two pack totally worth it CU then you're looking at $16 that's $8 a piece after shipping uh something you could maybe mark up to like low to mid 20s I think that's definitely a reasonable price for something like this for an individual one um and double of course you could just charge maybe like $40 or so for that and I think that definitely is a product that could make sense but for the purposes of this video uh I really want to just go with whichever one has the best marketing material so this one looks good but I'm going to go with the toiletry bag I just think it's something that more people could really benefit from myself included and so maybe a little bit of bias there but I would love to test this product out and see how well it can actually sell so I'm going to add to my products and then on the left side you'll see my products I'm going to click on my products and you'll see one right there now just in case you wanted to kind of research a bunch maybe add this to my products maybe I add them all to my products I can do that right here and they're not all going to be published until you go over to that first tab like I said and click on my products and let me just refresh it you'll see all the other ones show up they all show up right here and once you decide all right I like these I definitely want this one the toiletry bag I can review and publish so here you can change the name of it so we'll give it a name we can choose the collection for that if we have so we choose the name we can choose a collection we can add a tag on here if you have more products tagging would make a lot of sense we can change the description as well and for the description you could very easily just use chat gbt to have it write out a better description than this and then as far as variants go we have three colors you can see the product cost the shipping and then the price that we're selling them all for so it's recommending we're selling them for $22.20 each The Profit then is going to be $15.13 so maybe we want to make this more of a a rounded off number we're going to call this like 2295 for all of them 22 95 and that brings the profit almost to $16 each so not a huge profit you may want to experiment with a higher or a lower price with this and see how they sell if you're able to get more money for it and if you have better ads that definitely could be you know it would be great if you could do that but let's say publish to my store right now so here we're going to just confirm that yes it's not guaranteed that it is going to be shipped immediately but you know we want it to be shipped as fast as possible we do have these other products that are on our store they were like the AI ones that just kind of showed up maybe you like them like the smart kitchen spatula kind of a cool little idea but let's go back and check out our store right now now that we added the the premium men's toiletry bag so if I go to my store again let's just kind of refresh this make sure it's up to date and if I go to products here you go to products you'll see that has now been added down there so we have all these products here if you decide you don't like any of these products we can just select them on Shopify very easy to do so like Fitness Studio maybe you don't want uh like the portable AC fan we can select them click on the three dots and delete the products we can delete those products and now they will no longer be on our store so now that'll bring us down to just you know half as many products as we had but I really just want to focus on this one right now so maybe I'm only working with one product I can select the other ones as well just kind of selecting through these uh I'm actually going to keep that one I think this batch is kind of a fun idea so I'm going to again delete those we'll delete the products say delete and that will bring us down to Simply to products if we go down to the online store now and we click on view your online store it looks a little bit different you can see best sellers we only have the two products here because you know those are the only two on our site that is how they're set up additionally there's not more you really have to do like not more you have to do but there's more that I do want to do right so technically somebody could come to the site they could click on this you can see the whole product page is ready to go they can add it to their cart they can navigate the entire checkout you see this little thing about free shipping up there we can configure that all later but this is all something that we haven't done yet we haven't done anything yet and uh it we already have reviews on here everything looks like very very professional so let's kind of customize this a little bit more on the actual homepage so from our Shopify tab here right we're on the Shopify Tab and we can go back to home it probably looks like this if you just go to shop admin.
shopify.com but we want to go down to the online store click on online store and next to the theme you should see a button that says customize so let's click on customize and this is going to allow us to edit the website now this website's built with what we call a section layout so there are a bunch of sections stacked on each other each one is just like a horizontal Banner if you want to think of it think of it as that so we have this first section right here just showing us like what the trends are that is an image Banner I'm going to collapse that on the left side this is our hierarchy on the right sides our website so the first one is an image Banner the second one is our Fe featured collection so this is all one section right here as you can see right here then we have another image Banner so this is another image Banner with some text on top of it collapse that then we have a featured product down here uh as you can see over on the left side and below that we have a couple other things that we'll get to in a minute but let's talk about how to edit any one of these for example the the product right here the featured product on the left side if I click on featured product it brings us into an editing interface for this product so I can choose a different product that is going to be featured right now I can click on change I can remove this product and I can select a new one and for this of course I am going to select the the the toiletry bag that we just had I'm going to say select and that now adds it in to our website if I click the little back icon up on the top there are a couple other things we can edit within this section so we have a title here I could remove it I could hide it I could change it uh we could move things up and down so if for example you want to have the price lower you can take price click on that and just simply drag it down there and the price is going to be on the bottom I don't think it makes much sense to keep the price there so I would rather have it right up there or perhaps below the variance as well it doesn't really matter somewhere in that area looks best to me and then for any individual element in this section for example the variant picker if I want to edit that I click on it and I can change are they circles are they squares um are they going to be a drop down or is it going to be pills I think the pill icon kind of looks better for something that only has three options like this three variants and I think this ultimately looks pretty good as is and I'm not going to change much here but there is one thing you could change depending on how the product looks and what the theme looks like and if it has a background on that image and that is essentially the style of this entire section so featured product if we click back into that we have multiple different schemes on this website we can customize what the schemes are but looking at this we can see we have six different schemes right now and each one is going to have slightly different colors for the button the font uh the background things like that so scheme two as you can tell is going to change it up quite a bit now it doesn't look good with this background but I'm just saying that if you have you know some product that has a green background maybe you want to choose a scheme that matches the Green in the back so I'm going to go back to scheme one here that makes the most sense for for this individual product but if you ever did want to change that before we edit anything else on the site let's talk about how to edit the color schemes that we have available so on the left side like all the way on the left side you'll see this tiny like three little icons here one is going to be the sections that's our hierarchy that we have been looking at below that we have theme settings the theme settings are going to be uh like I was talking about the logos the colors that's what we want to change right now as well as a bunch of other things uh that kind of dictate the the general things that show up across your entire website for example animations or the Shadows or different things like that so let's start off with this color scheme right here maybe I don't like scheme 2 and I want to change it you can click on that and then for every individual color so the background color the text color the solid button color you can just click on that color and change it to whatever you want and if you have a logo already that you just know you want to use or a color scheme maybe you made one in canva for example uh it's something that you can just paste in the HTML color right there and if you don't know what the HTML color is go to Google and just type in HTML color code identifier color code identifier and you'll find sites like this one for maybe this one right here where you can just paste your image or upload your image and then it'll just tell you what the color is so let's just do it maybe for so let's just do it maybe for this logo right here if I just hover over this blue and I click on it or let's click on that blue right there you can see color code down there I can copy this and then back to our store I'm able to just paste that color code in the hex the HTML right there and it will change it to this color I think I have a space in the beginning all right so I'm going to undo that leave it as is and I think it doesn't look too bad but now let's kind of talk about a couple other things we can change while we're in these general settings right here the theme settings so the logo we can add our logo in here like I said if you already have one that's great if you don't have one I recommend making one very quickly in canva so we can do that right now if we go to a new tab go to canva.com it's free to use uh you can upgrade if you wanted to but ultimately the free one does a pretty good job so I'm going to sign into my canva and from canva I could just say maybe this is going to be travel travel logo because you know it's kind of a travel gear kind of thing let's see what they have as far as travel logos go um so these More Travel oriented this one looks pretty good I kind of like that idea there um this one's not too bad so maybe I'm going to go with this one right here just this logo I'm going to work off of this template and maybe I want to call this kind of based on that one product we can keep it generic in case we want to change the products in the future but kind of sticking with that niche of like traveling I'm going to call this uh maybe we are like uh let's say the travel the travel Bros the travel Bros uh tra travel Brothers wait we can change the font on here so let's roll that a pretty simple font I'm going to actually remove the background though let's make sure we have no background on here and we can share this we can download this by the way I have a full tutorial how to use canva if you ever wanted to get into the Weeds on how to make your own logo it's a really powerful tool like I said free to use uh you have to pay to upgrade to like download transparent background if you want um you can always just download with white background and use like background removal tools I think Adobe Express has a free one uh so that's pretty convenient but otherwise I'm just going to download this right now and go back to and go and go back to our site I'm going to select an image for our logo I'm going to add an image by uploading it and then once that's done uploading I'll say done and our logo is now added so that's pretty convenient now we have a nice professional looking logo on the top the travel Bros by the way I highly recommend if you choose any kind of name or slogan like that you go to the US PTO uh search just look for us PTO search on Google and that is the US patent and trademark search uh so you can just say trademark Search and say we are the travel Bros what we want to call it so travel travel Bros and you'll see if there's anything so passport br that could that could potentially be competitive so you want to make sure that you know you're not too similar to anything uh you know you don't want to get sued you don't want to be stepping on anyone's toes so always find something that's original it's not hard to do there's so many things out there all right so now we have that now before we go on and do anything else while we're here we want to change the favicon image that's going to be on the top so I'm not sure if you can see that on my browser here but on the top you'll see you have like uh shopify's logo right here you have Zen drops over on this other Tab and that's something that your website will have as well so if anyone's on your site they're going to see just the Shopify logo up there that's not a good look you want to have your logo up there so I'm going to select that image again we'll select that one and that way that's going to show up on the top of the browser for anyone who's who's on our website again you can go down here and check out all these other things I recommend going through every single one and just kind of making sure that it makes sense for like the feel of your website the animations don't look too kitchy or anything weird uh but for the most part everything's pretty good out of the box so I'm going to go back to sections on the top on the top left there and here we can start editing a little bit more about this website so maybe at the very top instead of this thing that says where Trends Thrive and then the best sellers maybe we just want to have our featured product on the top and if you want that the way you reorganize these sections is with this hierarchy on the left side so similar to how we reorganizing elements in the in the featured product section we can reorganize these sections by clicking and dragging them up and down so the little six dot array that pops up when you hover next to a product or or a section rather you can click that and drag it up and let's put that on the very top so now we have the premium men's travel toiletry bag uh showing up on the very top that's our website ultimately that is usually what people like to do that's a very common practice there to just put it on the top make it very purchasable from your homepage and then down here it works well if you add a lot of additional details why somebody would want to buy it maybe a little bit of like our story that's a good one if you talk more about like what your company is maybe you donate like $ from every purchase to like buy travel bags for kids in less fortunate situations I don't know anything like that you get the idea of how you'd want to add a story somewhere else on your site so let's add the our story a little bit higher here I do kind of like the hour story option so I believe it is this one here this is what it is uh our story there we go so we have an image there power story on the right side so that's I don't know pretty well set up I kind of like that so this is image with text let's click on this and drag it up below featured product so you can see you know that's the toiletry bag our story and then let's click into that and kind of customize that a little bit more so clicking into that we can change that image let's say select from the library or you can just explore free images as well uh there are a bunch that we have to choose from so this could be like a shop local this could be men's fashion let's see if we have one for travel let's let's just search for travel all right so maybe this image looks good and we can change the orientation of it so you can have it's a little wider if it's a little narrower so wider looks kind of weird I kind I like keeping it an narrow on desktop uh and then down here we can have maybe it's going to be on the top the middle the bottom you can reorient where everything is right here for like the text and stuff like that so I'm going to keep this centered uh actually I'm going to keep this on the left I think that looks pretty good with the with the photo right there and if we want to change anything as far as text goes we click on the back icon and then down here you'll see our story so that's going to be the title right there and then below that you can see uh the paragraph that's written right there so you're kind of building this out one thing at a time for the most part Shopify is very easy to edit simply all you have to do click on whatever you want on the left side uh everything pops up below it so you can expand like this section for example or let's talk about something else let's go down here this is three different columns so you'll see multicolumn and then each column again you just click on it it brings you into there you can change the title you can change the description you can add a link in there there if you want to have maybe a little button or some action called action on the bottom you can add an image above each of those as well so it's pretty straightforward on how to do that and I do have a full tutorial on the ins and outs of every single element in Shopify if you want to see that I'll have that linked down below just a YouTube video of course and uh that goes into so many more details on how to do this now as a side note I want to give you a quick crash course of the rest of this interface I showed you on the side that we have the sections right there as well as the theme settings below that we have app beds you really don't have to worry about that too much right now but across the top we have our different sites or our different pages on our site so if you want to check out the product page if you want to check out a gift card page the cart maybe a Blog Page an about us page or if you just want to create new pages you can manage that up on the top by clicking on the drop down for the page and if you want to go and check out maybe like you know the product page of default product page this is what it looks like and you can edit that as well so let's go back to home next to that you'll see we have this desktop mobile and full screen view it's very very very very important I cannot emphasize this enough that you check out your website on mobile this is where almost all of your customers are coming from especially if you're advertising on social media on Tik Tok on Snapchat on Facebook uh or Instagram this is where they're they're going to be coming to this from a mo from a phone is what they're going to be doing and you want to make sure your site looks good on a phone so this picture looks completely different here than it does on desktop ultimately I think it looks better here actually uh but you know just you want to keep that in mind when you're designing your site design it on desktop go to mobile and make sure it looks good on mobile then of course you want to always click save uh there's also the undo button in case you ever need that but always click save as frequently as possible so you don't lose your work but I think for now most of you probably have a pretty good idea of how to make your website look pretty good right I think those that's kind of the fundamentals I just showed you uh and for the most part that's really all you need so don't get too hung up on making your website look perfect you just want to make it look good enough that everyone's going to go here feel confident to buy and they're going to make the purchase that they came to make remember like I said earlier in this video the key to drop shipping is iterations you want to test out a ton of different products you want to test out a ton of different ad Styles you want to be able to be you know move fast and iterate and test different things and getting too hung up on exactly the details the ins and outs of the bottom Banner of your about page on your website is probably not ultimately going to convert that many more sales compared to your time being spent instead on iterating and making better ads or otherwise iterating and finding other products that could work on your site so that right there is the fundamentals of how to make the site you can certainly add more products onto your site but there are a couple other very important things we need to do for this site before we actually are able to get any customers one of them is of course accept payments if somebody comes to this right now sure the site looks pretty decent but there's no way for us to accept their payments so let's go up here and click on save so let's click on exit on the top left and we can go down to settings now within our settings the first thing I want to do is change the name of my store I'm going to click on the pencil icon and we can change this to the travel the travel Bros the travel Bros and we can say we can also change the email now as well so instead of that kind of weird funky email that zendrop gave us you can use your own email uh it's great for signing in so nobody's going to be ing your your password or anything like that uh because I think they do all come with the same like admin one two three whatever password so start off by changing your email I think that's very important then say save otherwise going through this we now have our store set up you can change the way your order IDs are set up I think it's fine like this it just has a number you don't have anything at the end but if you wanted to say uh maybe it's going to be like order order number order number Dash like uh en n or something I don't know whatever like that that's how orders can actually be numbered and set up with a prefix and a suffix I think the number really just works fine I'm just going to leave it like that going down you can see we have some other things you can change some basic features there but let's go down and talk about you know like I said the payments that's incredibly important if we click on payments we can first set up Shopify payments that's the main way you'll be accepting credit cards and accepts like Apple pay Google pay uh MasterCard Visa discover AMX like all the really fundamental ones that most people would be paying with you can accept so so let's go and submit the details and this could be either details for yourself or for your business if you have an LLC uh then you can easily set that up as a registered business right here if you don't uh you might want to consider doing that some people do prefer an LLC or other business structures as well this is not legal advice of course but there are some really easy ways uh to set up an LLC for you know not that much money at all otherwise if you are just an individual you could set this up as an individual here I believe you'll be using your social security number instead of a business Ein um but no matter what you do just select the one that pertains to you and then say next all right so now that we have our Shopify payment set up you'll see you'll end up on this page right here we are going to turn on twostep authentication so we can just say turn on now we'll have to sign back in then you simply download any authenticator app you like there's Google Microsoft and many others out there then scan the QR code and enter the six-digit code generated down here and that'll bring you back to a page that looks like this now it'll refresh and might say ending for a little bit in the beginning you'll see right now it's creating the account but eventually it will show up and show Shopify payments there now while this is being set up you'll notice right here Amazon pay is deactivated depending on how long you wait you might see like AMX discover all these different credit cards everything that all these payment methods will be accepted but by default for some reason Amazon pay is deactivated I don't understand why Shopify does this it's something that I think a lot of people Overlook they don't even realize it's grayed out it's very easy to activate it doesn't cost you anything and it could drastically increase the number of sales you have by lowering the barrier for potential buyers so anybody who has an Amazon account they probably have a payment method stored they have an address stored and they trust Amazon a little bit more than some new website they are visiting so by enabling this that means anyone who goes to your site they're able to quickly make a purchase without having to type in their credit card without having to trust you as much and without having to type in their address by using their Amazon account especially on mobile is incredibly easy to do so order to enable that what I recommend doing is going up to manage on the top right that'll bring you to this page right here and you'll see manage payment methods on the top so click on manage payment methods and all you have to do is go down to Amazon pay for some reason where is Amazon pay there it is for some reason it is toggled off by default again I don't know why that is but just toggle that little switch on so for our domain I'm going to look at the travel bro.co maybe or you could Sayo or iio there's a lot of endings you do and a lot of them are going to be fairly affordable 30 $1 a year is a little bit higher than I would like I think typically between like $15 and $25 a year is really ideal but because I do really like this let's just check out maybe like iio see if that's any different Orso let's see whatso looks like yeah whatever Co is still good I'm going to say by domain it's just easier to do it this way than other platforms out there because you don't have to go about connecting and modifying your DNS and anything like that it's just already connected it's easy to do through Shopify and that's why I typically recommend doing that going down here you can check your contact information and then just say buy domain there we go so now we have the travel bro.co SSL is currently pending for that but let's close out of this now continuing down our settings you can allow customers to create accounts if you wanted to make it easier for like self- serve returns that would limit the amount of time you have to spend managing returns or hiring other people so that could be something that was you know potentially a very big benefit of making customer accounts uh shipping and delivery we don't have to worry about that because we are doing Drop Shipping taxes and duties of of course speak to your local accountant and figure out what you need to charge based on the region you live in additionally we have locations markets domains we talked about all this different stuff here customer events notifications I'm not really going to talk about much of this stuff in this video right now except this down here this is very important and it's something that I really like about Shopify in particular if you click on policies most websites out there you will want to have a policy your return policy your privacy policy different things like that and so for all of these let's just say our return policy we can click on this and Shopify does give us a template to work with kind of by default like everything that they're going to show you you read through it and it's like all right basic 30-day return policy pretty straightforward pretty sample pretty standard I'm going to insert this template and I'm going to say save so I like that one right there then we have our privacy policy automated that's what it's showing right there again I think that looks good we have our terms of service we can insert this template if we like this so we'll say save our shipping policy same thing that is already set up right right there and then down here our contact information so all of these I think do look pretty good by default I'm not going to change anything in them but of course read through them because these are your policies that you're saying for your store and you want to make sure that you understand what the policies you're stating to be yours actually are now let's close out of this and we kind of have a lot set up so far we have our product we have our store we have our domain we have you know almost everything set up but there are some other really important things we need to consider and those are in relation to discounts and marketing then after that we'll talk a little bit more about analytics but really discounts and marketing are a huge aspect of getting sales especially with dropshipping probably one of the most difficult Parts is going to be marketing finding and creating the best ad out there and fortunately you don't actually have to be good on camera there are some fantastic tools that we found so let's check out the discounts first let's go to discounts this is something that I think it's very beneficial to set up but you don't have to just set it up here although I'm just going to start off by showing you the manual way to do it so if we say create discount you can say hey let's just give maybe like percent off a product this the most basic one out there and if you have some kind of some kind of collection you want to run an ad and you want to you know promote some kind of little discount in there you could very easily set that up right here by saying maybe like maybe like fall 10 and maybe they can save 10% off of any collection or we could say all you know specific collection specific products let's just say out of all of them uh let's say all of our products here can be discounted 10% if they use that discount code right there we could have anq on here we could have customer eligibility uh we can have maximum usage of them you can really limit a lot of things including the start and end date of these but just for a basic one I can then say save now with this like I said you have a lot of flexibility here so if we go back to discounts you can create them not just based on a certain amount you can say maybe buy one get one buy two get one you can have amount off your order so if they order more than $100 they can get $5 off $10 off or you have free shipping on an order uh based on certain criteria if they you know reach a certain minimum order threshold or anything like that now for these I would really recommend kind of just sticking with the basic one up top maybe these two right here the you know buy one get one is kind of nice or buy two get one because you are limiting your shipping costs a little bit especially if you know One customer is ordering multiple products but that is not the only way to make discounts like I said the other one is within the marketing tools we have available so down here if we click on apps right now we don't really see any apps of course we do have Zen drop down there but we don't have it pinned over to the side just yet but an app that I want to recommend right now is actually called omnisend so let's go to a new tab and type in Sandell sandral media.com omnisend but omnisend is a good way to automate your emails they also offer SMS as well and so some of the big advantages here for one it's all very easy to set up you don't have to worry about configuring these automations as you previously had to do just a couple years ago now it's just one click and it sets up a nice one for abandoned cart for example where if anybody goes to your store they want to place an order and then who knows maybe the doorbell rings they get distracted they don't place that order then you can send them an email within one day two day two days or even three days and kind of have a flow I'm going to say start for free and we can sign up for omnisend so I'm going to sign up with Shopify right now because we do have our Shopify account already signed in here we can log in you'll know you're logged in because you'll see your icon on the top right or at least the name of your business and we can just say install that'll bring us to a new tab this brings us back to the Shopify admin page we can agree to install this now we can create our omnisend signin so password our first name last name and agree now we can add our assets for this particular store starting off with our logo so I'm going to upload a logo say upload from computer and remember we did just make a logo in canva not too long ago there we go I can upload this we can then say select we can choose our colors let's add a new color and again this is where it's good to know your HEX number or your HTML color code for your logo I'm just going to guess right now for this we're going to add that color uh we have a dark one I think that should be like a dark brown I can't tell if that's a dark brown let's make it a brown like that we can choose our fonts we can add our Social Links so this could be first of all maybe like YouTube I'll type in my YouTube uh handle which is just youtube.com/ santell media sandal media we could also add Social Links so if you want to add your Instagram your Facebook by the way I recommend every business at the very least makes a Facebook business page sounds weird but it's good for ranking on Google and it does act as a website it has a lot of details it's very searchable and I think it works very well for a lot of businesses out there especially local businesses but even dropshipping I think it could have its advantages in this application as well so I'm going to type in my Instagram right now which is always going to be just instagram.com username so in my case M O Brien with two ends and we can say save brand Assets Now this is going to walk us through a couple key things uh let's close out of this right now we don't need to do that but the dashboard here is going to walk you through four main things I think these are great because uh they're really four of the main things most people are going to want to do anyway with a marketing platform like this such as collect email subscribers from your website so people get sign up for offers and things like that you can then have a welcome email once people join uh you can have a recover abandoned carts like I said and you can have you know some additional driving traffic there but I'm going to go to abandoned cart recovery this is an automation or a workflow that I think is very important to add I'm going to say launch workflows and right here we can choose this is where it really is pretty automated we don't have to set much up if we can decide the discount code on our third email in essence the hierarchy right here says all right a customer is going to abandon the cart or they're going to abandon a checkout then after 1 hour they get their first email then 11 hours later the second email and then another 12 hours so the next day they're going to get their third email and this is where we send them a discount so for this let's say 10% off is going to be good for us we can always change this later and then here we can say all right let's only use email you could do SMS if you wanted to you do have to look into your local laws a little bit more with SMS I know like in the EU it is a bit different there I'm going to start workflows and that will in essence make it for us so we can say show my workflows and that's set up so remember where I was saying that using omnisend you don't really need to set up discount codes as much that's because this is able to create unique discount codes for every individual recipient so these don't end up on like coupon cabin or you know whatever these couponing websites out there instead it's only for people who actually are signed up for your email or actually are potentially not going to make the purchase rather than like showing up on honey or one of those other plugins like that I think it's a really nice thing to have and if we want to set up any other automations uh just looking automations right here we could say create workflow there are a lot of pre-built ones on omnisend on the left side you can see kind of the categories for them so maybe it's like a birthday one if it's a special occasion uh if you collect emails or birthdays say at checkout you ask when someone's birthday is and say we're going to send you a little birthday present on your birthday so we could go with this one right here and say hey just an email on their birthday uh so the trigger is going to be based on their birth date uh then you can maybe 9:00 in the morning you'll send them something that says hey happy birthday birthday from the travel Bros that's what it looks like and it gives them a 15% off discount that they can then use uh on your website for that day so I think that's pretty great like like I said with almost no effort at all those are both configured very very easily and honestly after using omnisend a lot I can say it works incredibly well we don't have to worry about these uh being buggy or anything like that every time I've ever used them it's just a seamless integration with Shopify and so like I said a couple minutes ago if you want to get started with omnisense if you want to get that bonus on your on your online store you can go to sandal media.com omnisend we'll also have that as link number two in the description down below uh just in case you want to go through our link to get started with omnisend so going back to Shopify we now have some marketing set up but that is not all of our marketing that's more of the organic side of marketing the remarketing the retargeting to people who already end up on our website but that is not the discovery aspect of it so from a discovery side of things you probably want to be running ads there are a couple different ways to run ads for example you could get meta uh and that would be Facebook and Instagram ads you could also do Snapchat uh and that's going to be another big thing that we have other full tutorials on how to do that I have links down below and of course we have Tik Tok as well I'm going to start off by adding Tik Tok here so if we go and install Tik Tok let's click on install and actually while this is installing let's go to uh hold on actually is installed right now let say install now while it's installing let's go to a new tab a new tab and here we can go to santrell media.com Tik Tock this will give you some free money depending on where you are in the world uh it could give you up to $1,500 in dollar matched ad spend so if you spend $100 you get $100 depends on where you are in the world and when you're watching this video so for now I'm going to say get started we are going to create our account if you already have a Tik Tok account you could sign up with Tik talk I'm going to deselect that reselect that to agree to the terms of service I'm going to create a password and an email I will then say continue and solve their little puzzle here and once you confirm your email we can start off with our industry so we are e-commerce and we are selling I don't know maybe health and personal care I guess this is the travel Bros is our business our phone number enter our domain and we can get started now Tik Tok ads as with any AD platform out there may seem intimidating at first I have a full tutorial on this but I'm actually going to walk you through it in this video as well because I think it is so important to properly setting up a dropshipping business obviously this is going to be a huge part of your marketing and so I'm going to start off by typing in my my state so I'm in Pennsylvania we're going to do an automatic payment method I'll say go to ads manager and this changes some time to time as well don't be alarmed if the interface looks slightly different but somewhere on here it should bring you to a 3 Reep process your campaign your ad group and your ad and this is a hierarchy I figured I'd find some Google Images to kind of explain it to you a little bit better so you'll have your campaign at the very top that's going to be this store is the campaign right that's the common way to do it is for the individual product and then within that you'll have different ad groups each ad group might be something like a different audience it might be a different like it could be really anything you want but typically audiences are going to be the difference there and you have different ads within each ad group and each individual ad is just a slightly different vertical video that you record this could be maybe a different actor in there this could be a different script this could be subtitles versus no subtitles music versus no music you want to have a lot of ads in each ad group so you can really test out and find out what is going to work best uh but I figured maybe some of these images might be a better way to kind of explain that to you but going back here like I said campaign ad group AD starting off with the campaign what is our advertising objective that we have here we are looking for website conversions you'd think product sales but we're not selling on Tik Tok shop so we actually want website conversions right here I'm going to select website conversions and say continue you'll see no website is actually connected so going back to our Shopify tab it should have brought you to this page right here once it installed Tik Tok on there now we have two options for this we can set up growing your business on Tik Tok using the ads which is what we want to do or selling on Tik Tok shop now be cautious with this Tik Tok does have some rules at least at the time of filming this video where anything sold on Tik Tok Talk Shop needs to have inventory at the same location as the business selling it so basically that means Drop Shipping as of right now is not really allowed on Tik Tok shop it's a little bit like it's becoming more of a gray area but it's something that I would recommend you know don't do that or at the very least proceed with great caution before starting that we want to do Tik Tok advertising here so I'm going to say set up now and really all this is doing is installing what is called a pixel on our Shopify store which means I kind of Click through this as I explain this which means that when somebody comes to our online store it is going to track what they do so or this person added to the cart they typed in their details they didn't make the purchase and they came from this ad over here or they came from a different ad and they did make a purchase and the idea here is that using this information Tik Tok and Shopify are able to work together to figure out which ads convert the best and ultimately give you data to help you decide which is actually going to be the best ads to ad style to run and which products are going to work the best so again I'm just going to say confirm leave that on maximum we want as much data as possible here and then down here company information we'll say finish setup and now that should be configured we now have this connected to Tik Tok going back to that other tab the Tik Tok ads manager we may need to reload this we don't need to reload this we can simply click the drop down here and we should now see our Shopify store showing up I'm going to click on that and the optimization event we can choose really any of these these you can optimize for how many people add to their cart how many people complete the payment or initiate the checkout ultimately what matters most to me is people who are actually making purchases so I'm going to say complete payment that is going to be the metric I want that to be success when there's actually a payment that is coming into my Shopify balance going down here we can have automatic payments uh targeting we can really kind of narrow down the audience a little bit more this is the first ad group we have which by the way we should name at the very top this is I'm just going to name this add group add group add group one- Brad I'm going to keep that kind of broad I'm not going to narrow it down too much and then down here this is where we can kind of decide what's going to happen so is this only in the United States or are you selling anywhere else in the world what Aid groups are you selling to I recommend leaving this disabled don't sell to minor it gets a lot trickier when you're marketing to minor I I mean this is not legal advice but I would recommend just always advertise to only adults it's going to be a much better setup for you also more likely to have more disposable income anyway down here you could choose only one gender if you wanted to so if this was something that was like uh I don't know men's underwear you might want to have one ad group that just sells to men and one that has a slightly different ad that only sells to women and maybe it's like hey women like get this for your husband for Christmas or something and maybe a slightly different ad format you'd have for men so that's where You' probably switch this right here otherwise for this product I'm obviously just going to leave it set to to all and we can customize some other things somehow Tik Tok manages to know the spending power and the household income of different accounts it's very impressive how they're able to figure that out uh but you could say hey maybe just High spending power we want those people to be able to purchase this product so let's not waste our money advertising to anybody who doesn't have high spending power and so maybe that would make sense for you we can then choose our budget right here and uh I'm just going to leave it at $70 that looks good to me for now and our optimization goal again conversion uh we can have a Target CPA if you want to that's not something in the very beginning I'm going to do but eventually I will dial in a Target CPA once we have some more data on how much it's probably going to cost for a lot of these ads which ones convert better we'll eventually come back to this so I'm going to say next it that brings us to the individual ads down here and this is where most people do get quite intimidated we have really three main options maybe four options for how to set up your ad the first one is going to be just you filming an ad by yourself and I have a video explaining how to do that it's great because it doesn't cost you any money you can make a lot of different ads and really test them all out but the downside is that you do need to kind of have there's a learning curve right that you have to figure out how to film the ads and how to do everything yourself and of course have that camera presence that will be convincing and will drive sales so the second option for an ad is going to be what's called ugc so if you look up ugc which is user generated content you'll see see just some examples of it is really all I'm looking for here but in essence uh it would be maybe images going to show it pretty well it's going to be people that are making an ad so they're just regular people they users is what they're meant to look like and they're just going to be talking about what your product is uh it feels very organic so it's not going to be like a big Coca-Cola ad or anything like that it's going to be much more laid-back which does perform quite well on Tik Tok really this format right here uh I think you've seen a lot of ads that look like this just people talking about specific products and there are platforms you can go to pay people to do this sometimes it can get very expensive and so the third option that we think is actually really interesting it's getting better and better uh one that I found is called Arc ads Arc ads.
A so this is going to be link number six in the description down below this is not an affiliate link or anything I have nothing to gain from from recommending this and and honestly I think there may be other better platforms out there but from my testing I was beyond impressed with this right here so you do have to pay for each indiv one but in essence what you do is you write your script and you can either write it yourself or have chat GPT write it or even have this help you write it and then it'll have an AI actor speak and kind of make it feel very natural and go through uh what your ad is now this does not actually show your product in the video it only shows a person talking so what I would recommend doing is showing that and then film your own b-roll so maybe you want to order a product and film or just have some images and just show them throughout the ad so we do have products so we do have images of our product if we go back to here we have we have a ton of images that we can use so you can either just use these images in the ads or just you know buy the product yourself and just kind of film a little bit yourself and then because you're not speaking you're not in the ad you don't have to worry about that aspect of it you just need to worry about stitching it together like here's an example from a completely different video I made where I was selling a golf ball recovery tool on that was a Drop Shipping video and let's just watch this and you'll see just how un unbelievably realistic this actually is I love golf but I'm no Tiger Woods I used to lose five golf balls a day ever since I saw the viral Tik Tock golf ball recovery tool I started finding dozens of Titus Pro V1 balls and haven't bought a single golfball in over a year this thing is sick check it out it extends to a full 9 ft helping you recover your golf balls from ponds creeks and even thorny hazards with its yellow plastic ball grabber and springloaded ball lock it's so this one's a little bit slower but I just thought that was like just unbelievable that that is not a real person saying that right now it's an AI you know based on like I just it's crazy what what the technology has actually come to so that's Arc ads right there you could make ads on there but like I said because it is just a guy walking I would want to show maybe every other 3 seconds so maybe like 3 seconds showing this 3 seconds with the same audio in the background but showing on top of this maybe like a little video I filmed with my iPhone of the actual product uh being used or something like that and this is something that you can edit yourself very very easily in a software called cap cut so if I type in cap cut on my laptop I have that software available it's actually owned by bite dance which is the parent company of Tik Tok so it's free to use it's basically the Tik Tok editor and it's available both on desktop on your phone so phone editing is probably the easier way to do that so that is your third option on how to make an ad right here here but going back to Tik Tok ads once we have those ads available so I'm just going to use that that golf ball recovery one just as an example here all we want to do is go down to upload let's click on plus upload we'll upload a file I'm going to find that over in this folder right here so there's my arc ads one I'm going to open that and we can say continue we can also create a custom identity so this is going to be at the travel travel Bros I'll change this little icon there now we have our logo in the travel Bros we'll say save and that's going to show up on the bottom of your ad down here and over on the right side so that's kind of what your ad is starting to look like right now we can also add some more details if we wanted to have for example any Carousel images you can have that instead of instead of a single video I think videos seem to work better at least for me personally but you know other niches other people other markets uh might be better off using carousels it's also very easy to use carousels as well there are also some other interactive add-ons this always changes like Tik Tok really testing this out and evolving very very quickly well you have three options right here display card countdown sticker and gift card code I like the gift card code right there or the gift code card sorry uh so we can say create and maybe for this one is going to be like a discount code of let's just say this is going to be um save 10% today save 10% today uh the GI code could be like I said fall 10 we can have a different sticker color here so it's more visible and because he's down on the bottom I want to put this probably up on the top so it's not in the way we'll give it a black background like that uh we can change the placement and let's just say confirm and you'll see that's going to show up so somebody can copy that code when they make the purchase it just kind of gives them more of an incentive to go and make the purchase through the ad rather than just thinking about it and maybe buying it later so like oh well this is really interesting 10% off like sure let's copy that code and let's go check it out let's do that down here the destination where is it going to send them we want to send them to our product page so let's go back to the travel Bros and we can go down to online store click on The View button it'll bring us to a new tab here let's click on shop let's find the product this is the product here I'm going to highlight and copy the link and then go back to Tik Tok and of course and of course I'm going to paste that product link right here and then of course we have to select this ad contains AI generated content that's going to have a little disclaimer on the bottom that's very important of course uh we have to agree to this right here and then down on the bottom there's not a whole lot else I'm going to change so I'm going to say submit oh actually then we do need to have some text so here we want a little call to action so we'll say submit we can add a payment method to run this ad I'll say submit it's processing the request we can say confirm in the little popup right here just going to authenticate our payment our payment method was added and I can close this window right here so now it's creating the ad it might take a minute to do this and it'll bring us automatically over to a dashboard where we can see so if you say back to camp aigns we'll see all of our ads and everything we can kind of manage from here so on the top we have three tabs we have our campaign we have our ad groups and we have our ads so if we want to make another ad what I recommend doing is using a lot of the same stuff and just really alternating some part of it so maybe you change the title maybe you change the call to action maybe you change the video itself but you keep everything else the same so we can click on this uh we can actually not click on that sorry we click on copy right here it'll make a copy in the exact same ad group and campaign we can make two copies if we wanted to so let's say copy and it's going to make those duplicates now so we'll say got it and for these we can change a different ad name so this going to be like ad we could say uh guy walking ad number two and we could change maybe just one little thing in here maybe the call to actions so keep in mind by default it's giving us a ton of call to actions maybe apply now doesn't make sense uh interested visit store watch now doesn't make sense view now check it out now learn more uh maybe we do want read more we want shop now we want book no we don't want book now we want yeah maybe pre-order now is another option as well so that looks pretty good we can go with those right there and we can change maybe here we're going to have some different text there and we can say publish all so now we'll have this ad of course you want to customize all of them but this is making multiple different ads that are all going to run and this is how you kind of manage your variations so let's go back to campaigns and by the way if you ever decide hey I I don't want to spend money on this one anymore you can simply toggle it off and that ad will no longer be running in addition don't worry if in the beginning it says not delivering that is because our account is currently in review so it might take a couple hours until these start delivering I typically just make sure I set everything up right I have the right budget so it's not going to spend like all my money and then I go to bed and I wake up and usually these ads are already running so I'm going to leave these so we can leave these enabled also if you go over to add group you can make another ad group in the similar way or you could disable or enable an entire ad group like that same thing over here on campaign as well so so that's how you do everything through Tik Tok like I said I highly recommend checking out Arc ads uh if you find any others that are even better AI ad generators please do leave a comment down below I think it's so fascinating to see just how good these ads are actually becoming like this guy just walking down his sidewalk uh and just like I don't know if it's a lip sync thing they're doing it's just so convincing that that guy's actually talking about the product that that I have right here so let's go back to Shopify what do we have so far we have our products we have our store we have everything set up on Zen drop let's talk about setting up a sample ORD I don't know why it added a password when I changed my domain a little while ago but a couple other things to note is you'll see right here the loading speed right now moderate you want it to maybe be a little faster and you can always reduce the sizes of your images and things like that throughout your website uh interactivity good visual stability it says that's poor so that is something we could potentially work on to create a better user experience and to potentially rank higher in Google but like I said let's place that sample order you could do it directly through zendrop but I want to place it through our store so we can really get the full experience of using the store that an End customer would actually get that way we can identify any possible bugs or anything like that even better off would be to do this on your phone I'm doing it on my laptop because that's what the screen recording is set up with right now but let's go through this order right here so I'm going to say add to cart but let's just check out buy it now and see what that looks like first uh buy it now it'll bring you directly to the cart and you can see on the top all of our different payment methods I'm going to go back though and I want to add this to cart let's go through the full process here over on the right side it says you're $54 away from free shipping so we do know we will have to pay for shipping I'm actually just going to do one I don't want to order two so now we actually have to get $100 for free shipping total um that's something whatever I understand um that's how we set this up and and that's kind of an incentive that maybe I want to change maybe I want it to be $50 for free shipping because ordering four of this even four you'd have to get five of this to get free shipping there so I don't know I don't think anyone's really going to be ordering five of this we can change that free shipping threshold over in settings let's say checkout now and from your checkout page you'll see Amazon pay is now available there so you've got shop pay PayPal Google pay actually we didn't set up Paypal so I'm not sure how that's actually working and we have Amazon pay as well or venm so a lot of ways people can pay us or they can just enter their credit card information down here and again shop pay PayPal things down there as well but let's say Amazon pay just to see how that actually works you can simply sign into your Amazon account we can say sign in and it's going to choose our payment method and our shipping address it's going to say is this correct I'll say yes continue to check out and there you go it's really easy everything set up all you have to do is say pay now and that order has been completed it's pretty crazy how easy that is when you have something like Amazon pay set up but as you can see the checkout or the the kind of confirmation page here they give us a confirmation number they say thank you they show us a little map right there uh and then down here they'll show us the order details as well as on the right side the overall price of the shipping uh the product subtotal and the overall price so $27.85 for this organizer this men's traveling organizer I think that's really not a terrible price I think this is going to be something that could potentially sell very well but it doesn't automatically fulfill until we set up the settings correctly so let's close out of of this tab and let's go back to Zen drop there are a couple ways to get to Zen drop of course you could just go to The Domain uh what I'm going to do is go down to apps go to Zen drop here and that'll open up Zen drop in a new tab automatically so if we go down to orders you'll see the New Order does appear it's order number 1,1 that's how we set them to kind of be numbered the date was today customer was me the order was received is not yet paid and we could fulfill the order now what I recommend doing maybe in the beginning you want to fulfill them automatically or manually sorry and we could just say you know add a credit uh we're going to fulfill the order that's something you could do in the very beginning instead I would really recommend the whole point of Drop Shipping is to be automated and we have two great tools up here one we have The Branding tool so you can create a thank you card that could give a discount that could you know again incentivize more purchases and I think that's very professional maybe in the beginning you can't afford that so you don't do that right away but the autof Fulfillment is a feature that I highly highly recommend so I'm going to say on that means that as soon as somebody places the order to maximize the shipping speed so you don't have to go on here and check every single day you want to have autof fulfillment configured uh pretty much immediately I think that's really a great way to do things so so turn on autof fillment in the future they will be fulfilled but because this one here has not been fulfilled yet I'm going to fulfill this order right now so I'm going to say fulfill order it says success I'm going to say okay then down here we have to kind of go through this say accept and and we now paid zendrop $727 for this order to be purchased and to be shipped it's saying processing and this this will keep us updated too uh as it's actually shipped out so we can know more about this in case we get any complaints or any kind of messages from customers or just if we're wondering for oursel to see how things are going as long as you see green you're all good you want to see green on every single line here for all of these orders so yeah now we have that order placed the money will be coming into our Shopify balance so if we go to finance Finance is right here uh we can see balance right there net sales $22.95 gross profit $20.65 it doesn't actually know how much it actually costs we'll have to change the cost in our settings here but this will actually be added to your balance if we go to Shopify balance then in case you're wondering how to get this money out one thing that Shopify really pushes you to do they really want you to get a balance card they really want you to get this little like Shopify balance card I think it's like a debit card I actually never used it I always just offload the balance uh with payouts down here I always just you know send that over to my bank account and it's something that you can do you know quite easily on Shopify I do that typically once every other week uh with open stores but going down to analytics you'll see this is where you can learn a lot more about your store not just from what we talked about with the Tik Tok ads or from omnisend both of those will have their own analytics as well uh and Zen drop that every platform we've dealt with throughout this video has analytics but Shopify is going to be particularly interesting to me because you can see how many people visited your online store or how many online store sessions there were so I visited this store like 12 times in this video so you'll see 12 sessions right there uh currently it'll show us how many sales there are it'll show us the average order value the returning customers the devices that were used again because I'm on desktop they're all desktop I would be incredibly surprised if you had anything more than like 25% desktop I think for most people especially running Tik Tok ads it is going to be 100% mobile using your website uh but maybe an occasional desktop here and there as we get more traffic and more data in here you'll see a lot of these will start to populate what products are selling better than others uh what the customer analysis looks like and different things like that so that's my summary of how to set up Drop Shipping in the easiest way possible again the Shopify Zen drop combo is really a killer combo that allows you to set up the store with almost no effort at all find products very easily integrate those products and start getting sales with very very little effort and then more time can be spent on optimizing Those ads and having AI make different versions of those ads so you can figure out what is doing well what kind of AD script you want to write and which ad or which AI character to actually use as well as which products as we have tons of products available which products are actually going to be the better sellers on your store thank you for watching and the next video I recommend watching I'll link a couple like one right here for how to set up Tik Tok ads in more detail another one here with more details on how to use Shopify if you want to customize your store more but I wish you all the best of luck thanks for watching I'm Michael Bryan with santal media and I'll see you in one of those next two videos